When do you share links on Facebook or tweet?

Best Time To Post on Facebook or Twitter (and email)

Sep
14
2012

Not all Facebook posts are created equal, nor are tweets. Here's authoritative data on what time of the day, and which days of the week, have the most click-through rates.

Timing on Social Media is important to generate the most click-throughs and impressions. Bit.ly (a URL shortener system used by Facebook/Twitter posts to link the final destination) released this statistic on click-through rates based on the time of the day and the day of the week. There is also a cool infographic (courtesy of Raka Creative) that visually displays the best times to hit Facebook & Twitter.

When to Post On Facebook

Links posted on Facebook on a weekday between 1 to 4 in the afternoon have the most effectiveness in generating traffic, peaking at around 3pm on Wednesday.

When to Post on Twitter

Twitter’s patterns are very similar to that of Facebook – 1 to 3pm during the weekdays gets the most click-throughs, while Friday afternoons dramatically decreasing in its efficiency.

When to Email

Although the attached infographic does not cover emails, we found reliable information on Mashable.com on the best time to send out email newsletters. Don’t forget the impact of the recent surge of mobile browsing habits – many people look at their emails and click on links from their smartphones. Is your website mobile-traffic ready?

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