Why this will dissapoint you
We’ve seen countless incidents of such, with real estate agents bringing us a “logo” done on Photoshop. For one, Photoshop is not a vector processing software meant for press printing, so whatever looks decent on the screen has a good chance of not working out so well once printed. A proper branding job should be consistent across print & digital. Many logos have fancy metallic, gradient designs etc. without any plans on how to effectively translate that into printed surfaces. If your online logo and your business card logo has no cohesion, you do NOT have a branding scheme at all. You just have a stand-alone emblem that cannot play with others!
What a proper branding job looks like
For one, it starts with an in-depth interview of who you are, then the artwork is produced, along with a proper colour scheme and a font scheme that works in harmony. We also ensure that the brand can be consistently replicated on digital & print, on coated and uncoated surfaces, as well as on black & white. The brand should also look good in inverted colour schemes (Whether you print on black or white backgrounds), and easily applied to unconventional methods such as engraving, stitching or round-surface printing.
A good business branding system is more than just a doodle on Photoshop. Overuse of gradients, shadows, shines and other effects that ONLY look good on computer screens will lead to failure, as the main effect you considered critical to your brand cannot even be printed consistently.