The Powerful Brixwork Website Features Realtors® Need To Use Yesterday
Seven Must-Know features most Realtors® never touch are losing you exposure, opportunities and leads.
Here is an uncomfortable truth: many Brixwork features go unknown, and a lot of clients are under-utilizing the platform as a result. You paid for a powerful, tailored website. Are you actually driving it?
A Brixwork website is more than a listing feed and a pretty design. It’s a well-established real estate website platform (first built in 2009), improved and refined over time (V5 launched in 2023), and continues to get stronger and faster. This post uncovers the features you should have been using already.
Did You Know Your Brixwork Website Can Do All This? 7 Great Features (2 New in 2026) You Need To Know!
Most people (not just Realtors®) under-utilize the software they pay for, including websites. The Brixwork system packs powerful features that extend beyond just online presence.
More Brand Exposure
You can expand your brand presence everywhere to drive traffic from the physical world.
Above and Beyond the MLS®
Present every property with style, and make your listing clients extremely happy.
More Organic & AI Traffic
Give search engines and AI the context they need to send more clients your way.
The Features Your Competitors Hope You Never Discover
Every feature below ties back to the same three goals: more brand exposure online and offline, a better showcase for your listings (the kind that makes your homeowners happy), and more organic search & AI traffic to bring in more clients.
Several of them also let you overcome the restrictions of the MLS® system, so your listings stand out instead of blending into every other feed.
Several are timeless classics that any functional CMS (Content Management System) should offer, but most people simply don’t use them enough, to their own detriment.
Miss them, and you are handing opportunities to the Realtor® down the street.
1. Did You Know Your Website Has Been Generating QR Codes for Over a Decade?
Get a QR code for every single new listing
Every listing detail page on your Brixwork website can generate a QR code.
Put them on sold signs, feature sheets, condo bulletin boards, everywhere! It is a cheap free, instant bridge between the physical world and your online office.
Here is the part we are quietly proud of: this feature is well over a decade old, and it was ahead of its time when we built it. Until COVID, nobody knew how to use this. Since then, we’ve expanded it to be enabled for all major pages.
Getting the QR code for your listings and pages is brutally easy.
2. Why Are Your Leads Still Sitting in an Inbox?
Integrate lead forms with CRMs (Mailchimp, FollowUpBoss & more)
Lead forms on Brixwork websites can be integrated with CRMs like FollowUpBoss and Mailchimp.
No leads left sitting in an inbox. Submissions flow straight into your follow-up systems and your email newsletter blasts.
Every hour a lead waits is an hour a competing Realtor has to get there first. Don’t let that be you.
Get set up with these tutorials:
Unsure what CRM to choose? Read our comparison guide Choosing the Right CRM for Realtors®.
3. Did You Know Every Listing Can (and should) Have Its Own Meta Title and Description?
Custom meta title & description for every new listing
Every new listing can have its own custom meta title and description. Our auto-generated ones meet the baseline requirements with the address and property type. But you can do better than that.
This improves organic search visibility. It also looks nicer in social media share previews when the listing link is shared.
Generic defaults make your listing look like everyone else’s. Tailored meta titles can have an immediate impact on SEO and GEO, as seen in our SEO for Realtors guide to Google and AI leads.
Want help writing them? Meet the AI-powered meta tag generator
Select clients have access to the AI-powered meta tag generator. It is a new beta test feature, and this video shows how to get access:
4. Listing remarks don’t have to stay a boring MLS® paragraph
Improve listing remarks beyond what MLS® restricts you to!
Did you know? MLS® rules restrict listing remarks to a short and monotonous paragraph. That’s why we see short-hand words like “bdrm”, “frdg”, and other desperately shortened words. Not on your Brixwork website; you have full control!
Use headings separating sections, stylized text, and underlined text.
Mini Lists With Small Headings Are Possible Too
- List items look neat, like a nicely staged home
- They are easy to read, especially the skimmers (most people only scan)
- They give buyers and search engines more context on key features
- They make your listing look better than your competitors’!
Your competitors are still posting the same wall of text, with identical content as the IDX feed. You can step it up!
How This Can Get You on the 1st Page of Google Searches
Combined with the custom meta title and description, enhancing your own listing pages can have a huge impact on SEO.
5. You paid for great photos and immersive home tours. Don’t let MLS® limit your listing.
More photos at higher resolution, 360 virtual tours & home tour videos
The Brixwork website system was built for top-notch Realtors®, who don’t skimp on quality photos. Don’t be limited to the resolution cap, or the photo count limit imposed by your local real estate board IDX.
Embed 360 virtual tours, as well as home tour videos, directly from YouTube.
A fuller, richer presentation of the property is exactly what pleases listing clients, and it attracts more Google and AI traffic.
A seller comparing Realtors will notice who shows their home better. Be that Realtor.
Learn how in this tutorial: Attaching a video to a listing.
6. Why Squeeze a Floorplan Into the Photo Gallery?
Attach floorplan PDFs instead of forcing them in as a photo
Floorplans can be attached as PDF files on the listing page.
No more squeezing a floorplan into the photo gallery. It gets presented properly, the way buyers expect to see it, rather than being limited by how the MLS® system handles it.
Another bonus is that Google reads the text content in the PDF, giving you an edge in content visibility and relevance to real estate in the area you list homes in.
Follow the tutorial: Upload feature sheets and floor plan PDFs to a listing on your Brixwork website.
7. Show foreclosures and court-ordered sales listings from MLS® to capture buyer leads
Brand new for 2026: filter foreclosure and court-ordered MLS® listings
A down market is not all bad news. It presents real opportunities for buyers, and foreclosed and repossessed homes are one of them.
People are searching for these properties right now. Buyers looking for a bargain want to find them fast, and they will stick with whichever website makes that easy.
This is a brand new feature in 2026, built in response to the shifting market conditions: we can set up targeted pages like this with a custom-programmed MLS® filter.
Our MLS® listing results are superbly SEO ready, which helps these filtered pages attract the buyers who are searching for a deal. A dedicated filtered page gives them exactly what they came for, with your brand on it.
See it in action with this example: foreclosure listings in Langley.
To have power-of-sale listings pages set up for your niche regions, send us an email today (this is a billable service).
Google and AI queries looking for foreclosed listings are up in 2026, so don’t miss out on this opportunity to meet eager buyers.
Log In, Explore These Seven Features, and Stop Letting Your Competitors Get Ahead of You
A Brixwork website rewards the clients who use it fully. From a QR code feature that was ahead of its time over a decade ago to tools that break past MLS® restrictions, each one earns you more exposure, happier listing clients, and more search and AI traffic.
Keep reading
- 3 Realtor® Website Mistakes That Are Costing You Leads
- How Real Estate and Brokerage Websites Can Be Discovered On AI Searches
- Brixwork Website Platform Upgrades Throughout 2025 – A Recap
Want to make sure you’re getting the most out of your website?
Log in and explore these features, and reach out to us for a walkthrough, or browse our Solutions Centre, our knowledge base for your Brixwork website, with step-by-step tutorials plus domain and email management tips.
