The New “Meet The Agent” Page Designs
For Exceptional Realtors®
Traditional Agent Bios Are No Longer Enough
We’ve all seen the novel of a Realtor® bio that only their family members would fully read (begrudgingly). Long and boring paragraphs filled with cliches of schools they attended, what pet(s) they own, claims of passion in real estate buried somewhere in the 3rd paragraph… most people will skip through this in a flash.
We have better ways to get you attention.
What an Agent Intro Page Should Do For The Realtor®
An impactful “About Me” page needs to inspire and impress, not serve as a Xanax replacement. A well-formed Realtor® bio page needs to convey the following 3 points within seconds.
01
Your Core Mission/Values
A 2-second feeler of who you are!
02
What You Bring To The Table
Why choose you over the others?
03
Credibility and Legitimacy
Build the trust crucial to the relationship!
Karin Ericson (Royal LePage Sussex)
A Bio Page That Works As Hard As She Does
This Realtor® bio page gets across all that needs to be conveyed, without word-dumping:
- Segmented bio & history block that highlights what she brings to the table.
- Her core values that help her stand out as a human (not just as a Realtor®).
- Her accolade of awards and testimonials that prove the above two points.
- Storytelling blocks that lead to her Services pages as well as Listings.
Hossein Pejman (Royal Pacific Realty)
A Tasteful Trophy Case Inside a Realtor® Bio Page
With eye-catching case studies, this agent page feels more like a documentary:
- Eye-catching headings that list his impressive credentials
- Record-setting successes designed into case studies
- Generous white space between blocks for easy scanning
- Thoughtfully sourced photography that are not cliche
Natalie Walker (RE/MAX City Realty)
A Community & Client Centric Approach
The minimalist intro and elegant colour schemes are just the beginning:
- Custom designed scorecard with tenure & sales history
- Beautiful mosaic tiles of USPs & values
- Community & charity involvement displayed in style
- Links to Social Media channels to connect with ease
Paul Rickman (RE/MAX Masters Realty)
Meticulous Yet Approachable As The Agent Himself
The trustworthy neighbour and advisor that delivers quality results, not high volumes, is who Paul is:
- Naturally flowing page design with generous white space.
- Subtle tactile animations with organic photography.
- Awards and achievement figures in a custom scorecard.
Vik Sodhi (Stonehaus Realty)
Storytelling Of His Career Trajectory Done Right
Vik’s key strengths as a lawyer turned Realtor® were very unique:
- Hover/Tap activated strengths block with custom icons.
- Professional organization involvement that benefits his clients laid out in an appealing photo-centric design
Inspired To Beef Up Your “Meet Agent” Page?
If you’ve become aware that your agent bio needs an overhaul after looking at the above samples, here are resources that can help you.
Content & Copy Inspiration
Hubspot’s blog has a great article on how to write inspiring copy for your “About Me” page. While it’s not specifically for Realtors®, it offers valuable tips to help you avoid the common pitfalls (such as writing too much prose).
Browse More Samples By Other Realtors®
We aim to design each custom page uniquely, and we encourage you to distinguish yourself from the competition. Still, looking at other successful agent pages can give you inspiration to establish what your core values and mission statements are.
Need A Custom Designed Agent Bio Page?
Fully bespoke websites that are custom designed to tell your story while adhering to your brand with full consistency – that’s what makes Brixwork popular among top performing agents. Get in touch with us for a quote to get your website to the next level!
