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Social Media Marketing for Real Estate – The Myths & Truths2021-02-25T23:06:51+00:00

Social Media Marketing for Real Estate

The Myths & Truths

Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

Let’s clear up some common misconceptions about social media. 

social media user graph by age group

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

social media user graph by age group
Realtors use of social media is a long term game

Myth 2: Social media campaigns can get me leads right away.

Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Canva graphs for Realtors® on social media
Canva graphs for Realtors® on social media

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Later business content scheduling for Instagram (Real Estate)

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

Check out some Instagram Do’s and Don’ts that will help your Instagram content.

Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

Century 21 Agents & Brokerages Website Design Showcase2021-01-28T22:55:42+00:00

CENTURY 21 AGENTS,
WE HAVE GOT YOU COVERED.
LOOK THE BEST YOU CAN
ONLINE WITH BRIXWORK

Century 21 agents, we got you covered. Look the best you can online with Brixwork.

Whether you are a Realtor®, a team of agents, or manage a brokerage, we have Century 21 agents covered – all across Canada! Make a unique impression that suits your niche area – we ensure the design is 100% compliant to Century 21’s brand standards while still maintaining a customized approach to showcase each unique vision.
We’ve worked with Century 21 brokerages & agents across 3 different provinces in Canada and we continue to grow.
Custom Merritt Realtor® Website Homepage

Jared Thomas

Semi Custom Merritt Realtor® Website

Century 21 Realtor®, Jared Thomas, narrows in on his niche area in Merritt, B.C. With a highly customized homepage that highlights his specialty area of Merritt through thoughtful touches on the photography & layout to remain consistent with Century 21’s national vision.

Check Out The Portfolio
Custom Merritt Realtor® Website Homepage
Custom Yellowknife Brokerage Website

Century 21 Yellowknife

Fully Custom Brokerage Website

A large established brokerage such as Century 21 Yellowknife requires a highly specialized website that highlights their amazing team & listings up North. We made sure to thoughtfully design a website that will be visually stunning and unique to attract the Yellowknife sellers and buyers.

Check Out The Website
Custom Yellowknife Brokerage Website
Century 21 Logo

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

Century 21 logo

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

Edmonton Realtor® Team Custom Communities Page

The Esposito Team

Semi Custom Brokerage Website

The Esposito Team, a well-established Realtor® family team in Edmonton, shines through their custom website pages that adhere to the Century 21 brand while strategically telling their own story. With an emphasis on a customized communities page and branded marketing page, the Esposito Team makes its unique mark on the Edmonton Real Estate market.

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Website To Social Media Brand Consistency For Vancouver Realtor®

The Arm Group

Fully Custom Realtor® Team Website

The Arm Group is a Vancouver real estate group with a fully customized Brixwork website that exemplifies the care and detail that goes into each page. With brand consistency from their website to their social media presence and everywhere in between, The Arm Group is sure to leave a lasting impression on Vancouver home buyers and sellers.

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Website To Social Media Brand Consistency For Vancouver Realtor®
Century 21 brand logo

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

Contact Us
Merritt Century 21 Realtor® Mobile Friendly Website
Edmonton Century 21 Realtor® Team Mobile Friendly Website
Yellowknife Century 21 Brokerage Mobile Friendly Website
Vancouver Century 21 Realtor® Team Mobile Friendly Website

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

Contact Us

3 Benefits of Having Community Guide Pages on your Website2020-10-29T21:47:22+00:00

3 Benefits of Having Community
Guide Pages on your Website

Community pages on your real estate website are a great way to attract new visitors and can help you define your niche on your website. Our analytics show that longer time spent on a website with more pageviews can increase customer engagement and our community detail pages deliver just that. Brixwork offers various custom design options for these pages and we ensure that each page is created for an easy and optimal user experience as they guide you through the best of each community.

1- DEFINE YOUR REGIONAL NICHE IN ONE QUICK GLANCE

You’re not just another Realtor® in Vancouver, or Toronto, or Edmonton, you’re THE Realtor® and you want that to be known! Neighbourhood pages are great at keeping your visitors interested to explore your website even further all while gaining more insight into your areas of expertise.

  • The neighbourhoods you specialize in are outlined in any layout and format you want to easily navigate where to explore more of next.

  • It helps to subtly showcase the depth of knowledge you have of the region by providing brief descriptions, highlights, stats and photos.

  • Neighbourhood pages are a useful tool for clients to learn more about different neighbourhoods and especially helpful for out-of-towners.

The Ameen Group specializes in Greater Toronto Area real estate and we created beautiful neighbourhood pages for them.
The Ameen Group has neighbourhood guide pages for Toronto, Oakville, Mississauga and more.

2- BETTER FOR LONG-TERM GOOGLE™ RANKING

These neighbourhood pages are keyword gold mines for Google™!
If you are trying to rank in certain neighbourhoods, you face a lot of competition to get those top spots on Google’s search pages. Custom content pages related to city/neighbourhood names are great for long-term Google™ Ranking.

  • Each neighbourhood page has space for you to write and describe the key highlights of the neighbourhood, list local amenities, etc.

  • You can highlight the average price of homes, townhomes and condos

  • All MLS® listings are frequently updated on your neighbourhood pages.

This leads to more frequent crawling of MLS® listings as more listings are brought up to the forefront. When you couple these custom content filled pages with an SEO campaign, results are proven to be explosive, just take a look at the Esposito Team’s results.
How Brixwork SEO Campaigns Work

Let’s add neighbourhood pages to your Brixwork website!

Contact us to get an upgrade quote now.

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    3- BETTER ON-SITE ENGAGEMENT & LEAD GENERATION

    Custom curated content makes all of the difference in keeping visitors on your website for longer as it tends to be of interest to potential clients. The more appealing content you have on your site, the more time people spend on it. This allows more brand exposure and awareness of your name and your site. Interesting content also entices visitors to view more pages which increases clicks and ultimately gives you a much higher chance of converting that visitor to a potential lead.

    Take a look at Sigrid Wilcox, Tri-Cities Real Estate Expert neighbourhood pages:

    WHAT NEIGHBOURHOOD PAGES CAN INCLUDE

    BASIC
    FEATURES

    • Main neighbourhood intro image

    • Neighbourhood description and highlights

    • Google™ Maps embedded with location

    • Newest MLS® listings in that community

    PREMIUM FEATURES

    • Walk Score®, HoodQ, parks & schools nearby

    • Shopping, restaurants & other amenities

    • Photo galleries & Video Intro

    • MLS® stats for houses, condos, townhomes, etc. 

    Having a neighbourhood page on your website makes it a one-stop-shop with all the details, highlights, photos and most importantly all of the MLS® listings in that area. These community pages are great landing pages for potential clients, whether it’s someone Googling a community, having it linked to your Instagram bio, or linking it to each suitable listing.

    Get a quote for nieghbourhood pages on your Brixwork website now!

    Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

    Instagram Dos and Don’ts

    For Real Estate Professionals

    Good design, consistency and originality on Instagram posts can help you shine from
    all of the other thousands of Real Estate professionals.
    Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

    Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

    DON’T just screen-cap things from a phone or desktop and post them

    Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

    DO – Design your own post using key info and adjust it to your branding

    Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

    DON’T write typical salesman captions

    Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

    Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

    The most important recommendation to caption creating is to be yourself!

    DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

    Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
    What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

    Samples of proper custom social media stories and posts created by Brixwork.  

    Contact Us For A Custom Design

    DON’T – post at any random time, or just make up hashtags on the spot.

    Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

    DO – plan your posts ahead of time.

    Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

    DON’T repost another post just because it’s cool or funny.

    When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

    This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

    DO – Use your discretion on what to re-post.

    If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

    Want to schedule your stories & posts ahead of time? 

    Use Later

    Are you looking to design your own posts?

    Try Canva

    Need professional help with social media design? 

    Contact Us

    Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

    Digital Dominance for More Listings & Buyers

    Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

    Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

    Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

    Here are a few key platforms that a real estate agent should have ready to go at any given moment:

    DIGITIZED LISTING PRESENTATIONS

    A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

    This is how these digital listing presentations can help :

    • Far more visually engaging than emails/phone calls alone

    • Capture potential clients attention with a digital presentation

    • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

    • Increases your odds of an in-person listing presentation and a CMA

    *The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

    Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

    The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

    Digital Listing Presentations for Realtors®!

    Contact us to create a digital listing presentation that you’ll be remembered for!

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      YOUTUBE VIDEO TOURS &
      MATTERPORT 3D

      With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

      YouTube should always be a utilized platform for any real estate agent because:

      Brixwork understands the importance of having attractive media …

      available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

      How to attach a video to a listing!
      How to attach a Matterport or 360 home tour!

      Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

      Instagram & Facebook
      Live Videos

      Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

      Instagram and Facebook help your real estate social media presence by:

      • Increasing your brand’s awareness on various platforms (the more the better!)

      • Maintaining an active status on social media

      • Providing more content on social media for a better ranking

      Since open houses are a lot less active during this time ..

      Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.

      ENGAGE WITH YOUR VIEWERS IN A UNIQUE WAY!

      The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

      • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

      • Viewers can watch, comment, like in real-time during live home tours

      • You can use this as an opportunity to showcase your personality and your brand to potential clients

      • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

      • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

      • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

      • Facebook live videos get around 6x more interaction than a non-live video!

      Plan & Prepare To Get The Best Results On Your Live Stream

      Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

      • New listing announcement with a live listing tour (state the date & time of it!)

      • Real estate Q & A sessions

      • Collaborate with others and create a real estate market update segment

      Stay online and be digital-friendly!

      The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

      Tips & tricks for the live stream feature:

      Ways To Increase Online Presence & Brand Awareness for Real Estate2020-05-20T16:22:33+00:00

      Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

      Empty opens, scarce showings – Where did all the clients go?

      Here’s what’s happening

      • The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.

      • Home buyers seminars and other real estate related events are being cancelled.

      • The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.

      • The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).

      • More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

      What Does This Mean For Real Estate?

      This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

      Ways to increase your website engagement

      #1 – Use photography & video editing tools

      Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

      Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

      Visualizing the effects of deep linking to let more pages become discovered

      #2 – Post links back to your listing detail pages on your website

      Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

      Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

      #3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

      Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

      Matterport Tour

      Facebook Business Page Chat Widget on the Momentum website

      #4 – Add a Facebook Business Page chat widget

      Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

      Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

      #5 – Post your listings & market updates regularly

      Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out @erikabishop.ca’ s new listing updates, as well as @amin.shahbaz.homes’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

      View this post on Instagram

      A post shared by Erika Bishop | REALTOR® (@erikabishop.ca) on

      View this post on Instagram

      A post shared by Amin Shahbaz DULE, BA, MBA (@amin.shahbaz.homes) on

      The Ocean Park Place Webpage

      #6 – Check on your website traffic stats

      Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

      Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

      SEO Tips & Steps 1
      SEO Tips & Steps 2

      #7 – Consider running display ads & retargeting ads

      Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

      Businessman getting social media messages on his smartphone

      We help you emerge stronger than ever

      Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a  Realtor® during this challenging time.

      We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

      Explore our professional services now!

      Better Website Performance
      Real Estate Websites Features
      Project Marketing Services

      Boutique Project Marketing for Townhomes and Condos2019-06-06T18:49:36+00:00

      Boutique Project Marketing by Brixwork

      Brixwork has already been providing project marketing services for new builds (townhomes, condos, or luxury mansions) for years. The demand for higher-level project marketing for boutique townhome/condo projects is increasing as more land assemblies are packaged & developed to meet the demand for higher density and proximity.

      Designed Unique to each location

      Located in beautiful Sydney on Vancouver Island, BC, Ocean Park Place was an exciting project consisting of eight premium townhomes.  From a custom website to captivating signage, our eye-catching marketing services were designed to entice potential buyers explore the wonderful real estate opportunities that lie on Vancouver Island.

      Ocean Park Place Case Study

      Even a small 4-townhome cluster can use boutique branding & marketing for faster sales at a higher price.

      No matter how big or small, your project deserves a great presence. Single homes or condos listed by individual Realtors® get premium feature sheets, a catered open house, and a digital ad campaign in many cases.
      Even if it’s a small 4 townhome cluster, a proper brand presence can make a big difference in results.

      The wave of initial interest, the bustle in a showroom, the wave of traffic to your website… it all leads to a smoother sale of your project, small or large.

      The wave of initial interest, the bustle in a showroom, the wave of traffic to your website… it all leads to a smoother sale of your project, small or large.

      From Branding To Web,
      From Signage To Email Campaigns

      We can handle your project from top to bottom for a streamlined approach. Let our team take care of the creative work so you can focus on selling. No matter how many sales people you have, how big or small your sales centre is (or none), we can tailor a package for your townhomes or condos.

      Project Marketing Townhome Development Brochure for Bravo Townhomes Vancouver, BC

      Registration Made Easy

      Our Brixwork Software integrates seamlessly into your preferred CRM for for organized leads and enhanced client interaction. Email leads are generated and compiled into a MailChimp database on the Ocean Park Place website. And the stunning Langley townhome project, Winston Terraces has been built with a sign up form plugged into Spark CRM.

      Winston Terraces Case Study
      View More Website Features

      Agency grade branding & web presence for your new real estate project is more attainable than you think.

      Premium branding & design for your new builds is not as daunting as you may think. We specialize in working with boutique, smaller-scale developments to cater to their needs & wants.
      Brixwork Project Marketing

      Drop us a line. Let’s chat about your new project coming up!

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        Notable Realtor® Teams and Brokerages Custom Website Showcase2020-12-23T22:26:04+00:00

        Outstanding Teams Deserve Outstanding Websites

        Outstanding Teams Deserve Outstanding Websites

        Impressive custom-designed websites for big Real Estate Teams and Brokerages

        Brixwork has been helping some of the bigger teams with major projects over the last few months. We have produced a variety of functional, engaging and beautiful websites for some of the biggest powerhouses in Canadian Real Estate!

        Bilash & Charron – BLU Realty

        Making a good first impression is key, and this team’s website was made to do exactly that. Every page is designed to uniquely reflect this dynamic real estate duo’s elegance and energy on an engaging custom mobile-responsive website.

        View Case Study

        engineered for better mobile Performance and social media presence.

        Momentum Realty Inc. – Brokerage Team

        This Real Estate Brokerage team needed a website to showcase their Project Marketing expertise on a functional and impressive custom-built platform. Momentum Inc.’s professionalism stands out through an innovative website that includes CRM tools and a mobile-optimized display.

        View Case Study

        momentum realty brokerage website design

        • Spark CRM Software Integrated
        • Responsive on all mobile devices
        • Carefully curated photo placement

        The Arm Group – Real Estate Group

        The Arm Group’s fresh approach and expertise shines through their social media-friendly custom website design. Brand-consistency between all digital platforms is achieved on a gorgeous website project for this Vancouver based Real Estate team.

        View Full Case Study

        The Arm group real estate team website

        Dinani Group – Real Estate Advisors

        On Dinani Group’s custom designed website, every page tells a story. This Real Estate team uses case studies with captivating graphics and animations to achieve optimum website performance. Built with a mobile first method, this functional website draws clients in on every device!

        View the Website

        Angell Hasman & Associates – Brokerage Website

        This prestigious brokerage team deserved a website as visually stunning as their luxury real estate listings. Featuring an agent roster function, MLS® Reciprocity, and impressive photo galleries, this website achieves maximum reach on all platforms.

        View Case Study

        Expertise in projects big and small

        From Project Marketing to individual Realtor® websites, Brixwork has you covered. Our versatile team has been helping Real Estate Professionals on all platforms for maximum results. Take a look at our portfolio for more examples of functional and visually stunning Real Estate Websites.

        View our Portfolio
        Better Website Performance
        Real Estate Website Features
        Project Marketing Services

        Realtor® Website Pages Designed for 3–5x Better Performance2020-09-21T19:01:07+00:00

        Realtor® Website Pages
        Designed for 3–5x
        Better Performance

        Devon Owen Performance Statistics

        Realtor® Website Pages Designed for 3–5x Better Performance

        Building brand awareness is a critical mission here at Brixwork. Major cities like Vancouver & Toronto have tens of thousands of Realtors® competing with a high failure rate, and creating a front-of-mind awareness that stands out is a challenging yet necessary task for any serious Realtor®.

        3 Metrics To Measuring Your Website’s Efficacy

        These 3 website performance metrics directly correlate to improving your brand-awareness!

        The amount of time spent on your website and number of pages viewed by each visitor are two of the most critical metrics to measure how well a website is performing. A lower bounce rate matters too! These on-site metrics are just as important as the total traffic brought in. High traffic ending up in low engagement means very little benefits, like a fish net that has a hole in it letting go of majority of the catch.

        If you don’t have access to these numbers, please follow our instructions on installing Google Analytics on your website or engage us for our SEO services for periodic reports).

        By the time hundreds of other agents get the same cookie-cutter site, you’re back to square one with the rest of them.

        Most other real estate website providers have an MLS® IDX integration engine with promises of “lead generation” mechanisms which are often nothing more than templatized websites with obnoxiously placed email forms all over the place. By the time hundreds of other agents get the same cookie-cutter site, you’re back to square one with the rest of them. Our custom designed websites deliver far better engagement & results for the high-performing clientele we work with, while even our basic templates offer full brand-matching for a unique look!

        Designed For Better Performance Through Research

        Our design & creative directives are set based on existing statistics, and we measure the effectiveness of new concepts for a more scientific approach and a result-oriented methodology. These bold new designs have returned great results by marked improvements on the 3 key on-site metrics. Few years ago we analyzed the pageview distribution on real estate websites, showing that buyers/sellers pages got very little views while majority of activity focused on listings & photos only. We have changed this statistic!

        The following concepts often resulted in 3x to 5x longer duration on the webpage, much higher pageviews, while the bounce/exit rates decreased by almost 10 times on these pages compared to the conventional pages. Visitors who went through these custom-designed pages filled out the contact forms much more frequently (and that doesn’t even include the number of phone calls resulted, which we cannot measure).

        #1 – The Dinani Team’s Art of Selling Real Estate

        Our newest launch for the Dinani Group Real Estate Advisors showcases a fully custom-curated page that showcases the premium real estate services by Adil and his team.

        Dinani Team Marketing
        • Story-telling style of page, similar to Apple’s iPhone/iPad product pages

        • Personal touches through images of Adil & team in action

        • Case-studies of successful sales & great results for homeowners

        • Beautiful animations on each custom section with custom-designed infographics

        • Bounce rate decreased by over 80% compared to older concepts!

        #1 – The Dinani Team’s Art of Selling Real Estate

        Our newest launch for the Dinani Group Real Estate Advisors showcases a fully custom-curated page that showcases the premium real estate services by Adil and his team.

        • Case-studies of successful sales & great results for homeowners

        • Beautiful animations on each custom section with custom-designed infographics

        • Bounce rate decreased by over 80% compared to older concepts!

        Dinani Team Marketing

        #2 – Devon Owen & Lisa Sun’s Case Studies (3x Pageviews!)

        Nothing says “I am a capable Realtor®” better than successful case studies with solid numbers. There are plenty of research papers proving that vivid & real numbers make a deeper and longer-lasting impression, and our design team uses this to the advantage of our clients.

        Devon Owen Marketing
        Lisa Sun Performance

        #2 – Devon Owen & Lisa Sun’s Case Studies (3x Pageviews!)

        Nothing says “I am a capable Realtor®” better than successful case studies with solid numbers. There are plenty of research papers proving that vivid & real numbers make a deeper and longer-lasting impression, and our design team uses this to the advantage of our clients.

        Devon Owen Marketing
        Lisa Sun Performance
        • Showcase the performances – less days on market, more $$$ in their pocket!

        • Custom-designed infographics make it easy to scan through & understand

        • Animated intro, as well as a static mobile-only version impresses all visitors

        • Accounts for 11+% of total pageviews, 3X more than previous generation pages)

        • Truly show off how and why they are better than other Realtors® in their regions

        Visitors with higher page views are much more likely to leave their contact info.

        #3 – Visualized Services for Capulet Properties & Logan Wilson

        Text-heavy, bullet-list only pages that list services are a thing of the past – image & photography driven pages keep visitors longer. Our Google Analytics numbers also show that visitors with higher pageviews are much more likely to leave their contact info on the lead forms.

        Capulet Properties Marketing
        Victoria Luxury Group Services

        #3 – Visualized Services for Capulet Properties & Logan Wilson

        Text-heavy, bullet-list only pages that list services are a thing of the past – image & photography driven pages keep visitors longer. Our Google Analytics numbers also show that visitors with higher pageviews are much more likely to leave their contact info on the lead forms.

        Capulet Properties Marketing
        Victoria Luxury Group Services
        • Custom-curated methodology graphics & photography are unique to each Realtor®

        • Create a personal connection with your own action shots!

        • Generate more excitement through image-rich marketing material & media

        • Far superior on-page performance metrics compared to text-only pages from 2009

        Upgrade your listing gallery
        Upgrade Your Listing Detail Page
        Supercharged Presentation Material
        Start with Great Branding

        Other Upgrades For Better Engagement

        There are many other custom designed elements for both web & print that can help you build up your brand & business. Learn more about our boutique design services for real estate!
        Upgrade your listing gallery
        Upgrade Your Listing Detail Page
        Supercharged Presentation Material
        Start with Great Branding

        Are you ready to create more engagement on your website? Have numbers to show off? Drop us a line, let’s chat!

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          Get Your Branded Holiday Instagram/Facebook Posts Ready!2018-12-20T20:34:19+00:00

          Are you ready for the Holidays?

          We don’t mean gifts — we’re talking about your social media presence.

          It’s that wonderful time of the year again, when we celebrate the great year we’ve had, and get ready to ring in another year that’s going to be even better.

          Are you ready for the Holidays?

          We don’t mean gifts — we’re talking about your social media presence.

          It’s that wonderful time of the year again, when we celebrate the great year we’ve had, and get ready to ring in another year that’s going to be even better.

          Order your Xmas and New Years Post Bundle now!

          Our design team prepared a gorgeous set of posting templates for our real estate agents, for both Christmas and New Year’s Day!

          Well Branded, Well Designed, Well Celebrated!

          • Pick from our beautifully curated options.

          • We will apply your branding for a perfect fit.

          • Ready for your Instagram, Facebook & Twitter.. And more!

          Order Now

          Xmas & New Year’s Option A

          Lettering style over brand-watermarked photo background

          Happy Holidays & New Year’s Option B

          Minimalist with branded fonts

          Order your posting set now (Starting at $48/pair)!

          Get your own set ordered today! Order deadline is December 20th (2018) if you want the graphics in time for Christmas. Please note that custom branded design & graphic work is exclusively available for active subscribers with a real estate website by Brixwork.
          Order Now
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          January 19, 2021

          Century 21 Agents & Brokerages Website Design Showcase

          Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

          Written By Jessica Hussey | Design & Visuals, Featured Clients

          October 29, 2020

          3 Benefits of Having Community Guide Pages on your Website

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          November 12, 2020

          Hiring – Production Line Graphic Designer

          Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

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          September 18, 2020

          Instagram Dos and Don’ts for Realtors

          Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

          July 15, 2020

          Digital Dominance for Real Estate Agents in a COVID World

          Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

          April 14, 2020

          Ways To Increase Online Presence & Brand Awareness for Real Estate

          There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

          Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

          July 15, 2019

          Offering Edmonton Real Estate Website with EREB IDX Integration!

          Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

          Written By Jeff Kee | Features & Development

          June 6, 2019

          Boutique Project Marketing for Townhomes and Condos

          Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

          Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

          May 7, 2019

          Notable Realtor® Teams and Brokerages Custom Website Showcase

          High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

          Written By Jeff Kee | Design & Visuals, Featured Clients

          April 11, 2019

          Comparing Brixwork and WordPress

          There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical to meet your business goals and be efficient with your time. Let’s compare how WordPress vs Brixwork works for Realtors® and their websites.

          Written By Jeff Kee | Features & Development, Technology & Trends

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