British Columbia Realtor® Website ShowcaseJessica Hussey2021-05-12T19:21:34+00:00

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British Columbia Realtor® Website Showcase

With thousands of Realtors® in British Columbia, standing out is essential. We work with a wide range of Realtors® throughout B.C. to build a unique brand, attract prospective home buyers and sellers, and make a statement on and offline to get the exposure you deserve. Tailored to perfection, we uniquely build eye-catching print and digital media that is a perfect reflection of you and your business.

We aren’t just Gastown hipsters. We have all your niche areas covered.

Brittani Payne

Sunshine Coast Realtor®

We designed a fresh, modern, and timeless brand for Realtor® Brittani Payne, inspired by life on the Sunshine Coast. We tailored a semi-custom website built on our Yaletown 2.0 template to make an impression on the Sunshine Coast homeowners. With an easy to use MLS® search function, Brittani can easily show prospective clients homes throughout the Sunshine Coast including, detached homes in Sechelt or land in Pender Harbour. Additionally, an integrated WordPress™ blog for Brittani allows her to show her niche expertise as a Sunshine Coast real estate agent while simultaneously boosting her Google rankings with insightful blog posts about various regions of Sunshine Coast.

Check Out The Portfolio

Jared Thomas

Merritt Realtor®

Interior B.C. Realtor®, Jared Thomas, highlights his unique expertise in the Merritt region through his semi-custom website built on our Fairview template. As a Century 21 Realtor®, we followed the guidelines provided by his brokerage while still maintaining a one-of-a-kind feel. Jared’s custom homepage immediately makes an impression on visiting clients, with large images, custom-designed graphics, and recognizable colours. Throughout his website, the rustic imagery and colour scheme tells his very own Merritt story.

Check Out The Portfolio

Jared Thomas

Merritt Realtor®

Check Out The Portfolio

Colleen Ferguson

Victoria New-Build Specialist Realtor®

Inspired by the ocean front town of Victoria on Vancouver Island, B.C., we created a memorable brand for presale Realtor®, Colleen Ferguson. Beginning with a hand illustrated logo inspired by the West Coast town, Collen’s vision of life on the island comes to life. Her custom website offers prospective clients the opportunity to easily browse presale & developments listings in Victoria, B.C. in one easy to access place, giving Colleen the competitive edge over other Victoria Realtors®.

Check Out The Portfolio

Other notable clients throughout B.C.

Sunshine Coast:

Vancouver Island & Whistler:

To see other regions & provinces we cover across Canada, check out our list of MLS® integrations.

Project Marketing For Presales ShowcaseJessica Hussey2021-05-03T16:59:16+00:00

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Boutique project marketing Showcase 2019 & 2020.

Give your Presale build the presence it deserves.

Establishing a strong and memorable brand presence to market your presale builds is critical to effectively reach your target audience. Here at Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves. By working through 3 defined stages of research, design, and attraction, we can tailor a premium campaign for your presale homes, townhomes, and condos.

We’ve designed successful presale marketing projects all over the province with even more to come!

Otto

Presale Condos In West Coquitlam, B.C.

Marketing for Otto presale condos was driven by the modern, up-and-coming, and young demographic of the Tri-Cities area. Highlighting the peaceful, youthful, and convenient living in West Coquitlam, we created a premium plan that includes custom branding, impressive print media, and a digital-focused approach through social media and banner ads for Real Estate including WesternInvestor and REW to reach the target audience of Otto Condos.

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Tanglewood

Presale Townhomes In Courtenay, B.C.

We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

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Tanglewood

Presale Townhomes In Courtenay, B.C.

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Delta Green

Presale Condos In Ladner, B.C.

A well-researched and designed marketing plan was custom curated to attract the adult demographic of Ladner Village in Delta, B.C. To engage the active senior demographic, we designed an easy-to-use website that thoughtfully incorporated purposeful colours to resonate with adult buyers. To deliver a complete package, we delivered well-designed print media including, professional floorplans, brochures, and memorable tradeshow material and site signage.

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Eliot At Norquay

Presale Smart Condos In East Vancouver, B.C.

Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

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Eliot

Presale Smart Condos In East Vancouver, B.C.

View The Portfolio

With a well-developed, creative, and detailed marketing plan, your presale builds will reach the right audience and connect them to their dream home. Contact us today to get started on your one-of-a-kind presale marketing campaign!

Explore Our Presale Services

A successful project marketing plan starts here.

Receive a demo deck of our presale marketing expertise, and get a quote!

Social Media Marketing for Real Estate – The Myths & TruthsJessica Hussey2021-05-03T16:57:13+00:00

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Social Media Marketing for Real Estate

The Myths & Truths

Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit.

Let’s clear up some common misconceptions about social media.

Myth 1: It’s for the younger generation only

Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

Myth 1: It’s for the younger generation only

Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.

Realtors use of social media is a long term game

Myth 2: Social media campaigns can get me leads right away.

Truth: Possible, but most often not – it’s a long term game.

Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Canva graphs for Realtors® on social media

Myth 3: It is expensive

Truth: It doesn’t have to be

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Later business content scheduling for Instagram (Real Estate)

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way.

Check out some Instagram Do’s and Don’ts that will help your Instagram content.

Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

Century 21 Agents & Brokerages Website Design ShowcaseJessica Hussey2021-03-15T18:30:45+00:00

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CENTURY 21 AGENTS,
WE HAVE GOT YOU COVERED.
LOOK THE BEST YOU CAN
ONLINE WITH BRIXWORK

Century 21 agents, we got you covered. Look the best you can online with Brixwork.

Whether you are a Realtor®, a team of agents, or manage a brokerage, we have Century 21 agents covered – all across Canada! Make a unique impression that suits your niche area – we ensure the design is 100% compliant to Century 21’s brand standards while still maintaining a customized approach to showcase each unique vision.

We’ve worked with Century 21 brokerages & agents across 3 different provinces in Canada and we continue to grow.

Custom Merritt Realtor® Website Homepage

Jared Thomas

Semi Custom Merritt Realtor® Website

Century 21 Realtor®, Jared Thomas, narrows in on his niche area in Merritt, B.C. With a highly customized homepage that highlights his specialty area of Merritt through thoughtful touches on the photography & layout to remain consistent with Century 21’s national vision.

Check Out The Portfolio

Century 21 Yellowknife

Fully Custom Brokerage Website

A large established brokerage such as Century 21 Yellowknife requires a highly specialized website that highlights their amazing team & listings up North. We made sure to thoughtfully design a website that will be visually stunning and unique to attract the Yellowknife sellers and buyers.

Check Out The Portfolio

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

Edmonton Realtor® Team Custom Communities Page

The Esposito Team

Semi Custom Brokerage Website

The Esposito Team, a well-established Realtor® family team in Edmonton, shines through their custom website pages that adhere to the Century 21 brand while strategically telling their own story. With an emphasis on a customized communities page and branded marketing page, the Esposito Team makes its unique mark on the Edmonton Real Estate market.

Check Out The Portfolio

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

Merritt Century 21 Realtor® Mobile Friendly Website

Edmonton Century 21 Realtor® Team Mobile Friendly Website

Yellowknife Century 21 Brokerage Mobile Friendly Website

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

3 Benefits of Having Community Guide Pages on your WebsiteMartyna Noworyta2020-10-29T21:47:22+00:00

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3 Benefits of Having Community
Guide Pages on your Website

Community pages on your real estate website are a great way to attract new visitors and can help you define your niche on your website. Our analytics show that longer time spent on a website with more pageviews can increase customer engagement and our community detail pages deliver just that. Brixwork offers various custom design options for these pages and we ensure that each page is created for an easy and optimal user experience as they guide you through the best of each community.

Take a look through Edmonton’s Real Estate Expert Team,
The Esposito Team’s Neighbourhood Pages

What’s So Great About Neighbourhood Pages?

Define your niche areas quickly
Better Google™ Ranking
Better on-site engagement & lead generation
What the Neighbourhood Pages can include

1- DEFINE YOUR REGIONAL NICHE IN ONE QUICK GLANCE

You’re not just another Realtor® in Vancouver, or Toronto, or Edmonton, you’re THE Realtor® and you want that to be known! Neighbourhood pages are great at keeping your visitors interested to explore your website even further all while gaining more insight into your areas of expertise.

The neighbourhoods you specialize in are outlined in any layout and format you want to easily navigate where to explore more of next.
It helps to subtly showcase the depth of knowledge you have of the region by providing brief descriptions, highlights, stats and photos.
Neighbourhood pages are a useful tool for clients to learn more about different neighbourhoods and especially helpful for out-of-towners.

The Ameen Group specializes in Greater Toronto Area real estate and we created beautiful neighbourhood pages for them.
The Ameen Group has neighbourhood guide pages for Toronto, Oakville, Mississauga and more.

2- BETTER FOR LONG-TERM GOOGLE™ RANKING

These neighbourhood pages are keyword gold mines for Google™!
If you are trying to rank in certain neighbourhoods, you face a lot of competition to get those top spots on Google’s search pages. Custom content pages related to city/neighbourhood names are great for long-term Google™ Ranking.

Each neighbourhood page has space for you to write and describe the key highlights of the neighbourhood, list local amenities, etc.
You can highlight the average price of homes, townhomes and condos
All MLS® listings are frequently updated on your neighbourhood pages.

This leads to more frequent crawling of MLS® listings as more listings are brought up to the forefront. When you couple these custom content filled pages with an SEO campaign, results are proven to be explosive, just take a look at the Esposito Team’s results.

How Brixwork SEO Campaigns Work

Let’s add neighbourhood pages to your Brixwork website!

3- BETTER ON-SITE ENGAGEMENT & LEAD GENERATION

Custom curated content makes all of the difference in keeping visitors on your website for longer as it tends to be of interest to potential clients. The more appealing content you have on your site, the more time people spend on it. This allows more brand exposure and awareness of your name and your site. Interesting content also entices visitors to view more pages which increases clicks and ultimately gives you a much higher chance of converting that visitor to a potential lead.

Take a look at Sigrid Wilcox, Tri-Cities Real Estate Expert neighbourhood pages:

WHAT NEIGHBOURHOOD PAGES CAN INCLUDE

BASIC
FEATURES

Main neighbourhood intro image
Neighbourhood description and highlights
Google™ Maps embedded with location
Newest MLS® listings in that community

PREMIUM FEATURES

Walk Score®, HoodQ, parks & schools nearby
Shopping, restaurants & other amenities
Photo galleries & Video Intro
MLS® stats for houses, condos, townhomes, etc.

Having a neighbourhood page on your website makes it a one-stop-shop with all the details, highlights, photos and most importantly all of the MLS® listings in that area. These community pages are great landing pages for potential clients, whether it’s someone Googling a community, having it linked to your Instagram bio, or linking it to each suitable listing.

Want to check out some more neighbourhood page samples?

Get a quote for nieghbourhood pages on your Brixwork website now!

Instagram Dos and Don’ts for RealtorsMartyna Noworyta2020-09-18T21:17:08+00:00

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Instagram Dos and Don’ts

For Real Estate Professionals

Good design, consistency and originality on Instagram posts can help you shine from
all of the other thousands of Real Estate professionals.
Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

DON’T just screen-cap things from a phone or desktop and post them

Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

DO – Design your own post using key info and adjust it to your branding

Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

DON’T write typical salesman captions

Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

The most important recommendation to caption creating is to be yourself!

DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

Samples of proper custom social media stories and posts created by Brixwork.

DON’T – post at any random time, or just make up hashtags on the spot.

Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

DO – plan your posts ahead of time.

Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

DON’T repost another post just because it’s cool or funny.

When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

DO – Use your discretion on what to re-post.

If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

Want to schedule your stories & posts ahead of time?

Use Later

Are you looking to design your own posts?

Try Canva

Need professional help with social media design?

Digital Dominance for Real Estate Agents in a COVID WorldMartyna Noworyta2021-01-04T22:31:23+00:00

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Digital Dominance for More Listings & Buyers

Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

Here are a few key platforms that a real estate agent should have ready to go at any given moment:

DIGITIZED LISTING PRESENTATIONS

A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

This is how these digital listing presentations can help :

Far more visually engaging than emails/phone calls alone
Capture potential clients attention with a digital presentation
Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms
Increases your odds of an in-person listing presentation and a CMA

*The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

Digital Listing Presentations for Realtors®!

YOUTUBE VIDEO TOURS &
MATTERPORT 3D

With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

YouTube should always be a utilized platform for any real estate agent because:

Everybody knows how to use YouTube
Performs better in searches
Allows you to embed backlinks to your website
Pages with YouTube videos embedded in them rank better

Brixwork understands the importance of having attractive media …

available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

How to attach a video to a listing!

How to attach a Matterport or 360 home tour!

Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

Instagram & Facebook
Live Videos

Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

Instagram and Facebook help your real estate social media presence by:

Increasing your brand’s awareness on various platforms (the more the better!)
Maintaining an active status on social media
Providing more content on social media for a better ranking

Since open houses are a lot less active during this time ..

Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.

ENGAGE WITH YOUR VIEWERS IN A UNIQUE WAY!

The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)
Viewers can watch, comment, like in real-time during live home tours
You can use this as an opportunity to showcase your personality and your brand to potential clients
Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!
You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)
Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired
Facebook live videos get around 6x more interaction than a non-live video!

Plan & Prepare To Get The Best Results On Your Live Stream

Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

New listing announcement with a live listing tour (state the date & time of it!)
Real estate Q & A sessions
Collaborate with others and create a real estate market update segment

Stay online and be digital-friendly!

The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

Tips & tricks for the live stream feature:

Ways To Increase Online Presence & Brand Awareness for Real EstateMartyna Noworyta2020-05-20T16:22:33+00:00

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Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

Empty opens, scarce showings – Where did all the clients go?

Here’s what’s happening

The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.
Home buyers seminars and other real estate related events are being cancelled.
The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.
The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).
More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

What Does This Mean For Real Estate?

This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

Ways to increase your website engagement

#1 – Use photography & video editing tools

Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

#2 – Post links back to your listing detail pages on your website

Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

#3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

#4 – Add a Facebook Business Page chat widget

Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

#5 – Post your listings & market updates regularly

Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out @erikabishop.ca’ s new listing updates, as well as @amin.shahbaz.homes’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

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A post shared by Erika Bishop | REALTOR® (@erikabishop.ca) on Mar 9, 2020 at 4:27pm PDT

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A post shared by Amin Shahbaz DULE, BA, MBA (@amin.shahbaz.homes) on Mar 27, 2020 at 5:33pm PDT

#6 – Check on your website traffic stats

Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

SEO Tips & Steps 1

SEO Tips & Steps 2

#7 – Consider running display ads & retargeting ads

Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

Businessman getting social media messages on his smartphone

We help you emerge stronger than ever

Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a Realtor® during this challenging time.

We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

Explore our professional services now!

Better Website Performance

Real Estate Websites Features

Project Marketing Services

Boutique Project Marketing for Townhomes and CondosJeff Kee2019-06-06T18:49:36+00:00

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Boutique Project Marketing by Brixwork

Brixwork has already been providing project marketing services for new builds (townhomes, condos, or luxury mansions) for years. The demand for higher-level project marketing for boutique townhome/condo projects is increasing as more land assemblies are packaged & developed to meet the demand for higher density and proximity.

Designed Unique to each location

Located in beautiful Sydney on Vancouver Island, BC, Ocean Park Place was an exciting project consisting of eight premium townhomes. From a custom website to captivating signage, our eye-catching marketing services were designed to entice potential buyers explore the wonderful real estate opportunities that lie on Vancouver Island.

Ocean Park Place Case Study

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A post shared by Brixwork Real Estate Marketing (@brixwork) on Nov 23, 2018 at 3:45pm PST

Even a small 4-townhome cluster can use boutique branding & marketing for faster sales at a higher price.

No matter how big or small, your project deserves a great presence. Single homes or condos listed by individual Realtors® get premium feature sheets, a catered open house, and a digital ad campaign in many cases.
Even if it’s a small 4 townhome cluster, a proper brand presence can make a big difference in results.

The wave of initial interest, the bustle in a showroom, the wave of traffic to your website… it all leads to a smoother sale of your project, small or large.

From Branding To Web,
From Signage To Email Campaigns

We can handle your project from top to bottom for a streamlined approach. Let our team take care of the creative work so you can focus on selling. No matter how many sales people you have, how big or small your sales centre is (or none), we can tailor a package for your townhomes or condos.

Project Marketing Townhome Development Brochure for Bravo Townhomes Vancouver, BC

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Registration Made Easy

Our Brixwork Software integrates seamlessly into your preferred CRM for for organized leads and enhanced client interaction. Email leads are generated and compiled into a MailChimp database on the Ocean Park Place website. And the stunning Langley townhome project, Winston Terraces has been built with a sign up form plugged into Spark CRM.

Winston Terraces Case Study

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Agency grade branding & web presence for your new real estate project is more attainable than you think.

Premium branding & design for your new builds is not as daunting as you may think. We specialize in working with boutique, smaller-scale developments to cater to their needs & wants.

Brixwork Project Marketing

Drop us a line. Let’s chat about your new project coming up!

Notable Realtor® Teams and Brokerages Custom Website ShowcaseJeff Kee2021-04-28T21:48:20+00:00

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Outstanding Teams Deserve Outstanding Websites

Impressive custom-designed websites for big Real Estate Teams and Brokerages

Brixwork has been helping some of the bigger teams with major projects over the last few months. We have produced a variety of functional, engaging and beautiful websites for some of the biggest powerhouses in Canadian Real Estate!

Bilash & Charron – BLU Realty

Making a good first impression is key, and this team’s website was made to do exactly that. Every page is designed to uniquely reflect this dynamic real estate duo’s elegance and energy on an engaging custom mobile-responsive website.

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engineered for better mobile Performance and social media presence.

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Momentum Realty Inc. – Brokerage Team

This Real Estate Brokerage team needed a website to showcase their Project Marketing expertise on a functional and impressive custom-built platform. Momentum Inc.’s professionalism stands out through an innovative website that includes CRM tools and a mobile-optimized display.

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momentum realty brokerage website design

Spark CRM Software Integrated
Responsive on all mobile devices
Carefully curated photo placement

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Dinani Group – Real Estate Advisors

On Dinani Group’s custom designed website, every page tells a story. This Real Estate team uses case studies with captivating graphics and animations to achieve optimum website performance. Built with a mobile first method, this functional website draws clients in on every device!

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Angell Hasman & Associates – Brokerage Website

This prestigious brokerage team deserved a website as visually stunning as their luxury real estate listings. Featuring an agent roster function, MLS® Reciprocity, and impressive photo galleries, this website achieves maximum reach on all platforms.

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Expertise in projects big and small

From Project Marketing to individual Realtor® websites, Brixwork has you covered. Our versatile team has been helping Real Estate Professionals on all platforms for maximum results. Take a look at our portfolio for more examples of functional and visually stunning Real Estate Websites.

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Better Website Performance

Real Estate Website Features

Project Marketing Services

April 30, 2021

Brixwork Version 4.574 For Better Analytics

Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

Written By Jessica Hussey | Company Updates, Features & Development

#brixwork, #brokerage, #kelowna, #real estate marketing, #real-estate, #realtor, #toronto, #vancouver, yvr

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April 30, 2021

British Columbia Realtor® Website Showcase

We work with Realtors® all over B.C to look their best online. Check out how we ensue each unique Realtor® is given the presence they deserve.

Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

#British Columbia, #MLS integration, #Real Estate Web Design, #real-estate, #realtor, #Sunshine Coast, #vancouver, #Vancouver Island, Whistler

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March 25, 2021

Project Marketing For Presales Showcase

At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

#buildings, #condos, #demographic, #developer, #development, #digital media, #Marketing, #presales, #print media, #project marketing, #real estate marketing, #Realtor® Web Design, #target audience, #townhomes, web design

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February 25, 2021

Social Media Marketing for Real Estate – The Myths & Truths

Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

Written By Jessica Hussey | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

#canva, #digital, #facebook, #graphic design, #instagram, #later, #listing, #Marketing, #online marketing, #presentation, #realestate, #realtors, #Search Engine Optimization, #Social Media & Marketing, videos

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January 19, 2021

Century 21 Agents & Brokerages Website Design Showcase

Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

Written By Jessica Hussey | Design & Visuals, Featured Clients

#Alberta, #BC, #branding, #British Columbia, #brokerage, #canada, #century 21, #digital media, #Edmonton, #Marketing, #Merritt, #MLS® listings, #print media, #real estate marketing, #realtors, #vancouver, #Website Design, Yellowknife

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October 29, 2020

3 Benefits of Having Community Guide Pages on your Website

Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

#community, #google, #landing page, #neighbourhoods, #ranking, #realtor marketing, #realtors, #website, #Website Design, website traffic

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November 12, 2020

Hiring – Production Line Graphic Designer

Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

Written By Jeff Kee | Company Updates

#adobe, #graphic design, #graphic designer, #hiring, #illustrator, #indesign, #job, #logo, offer

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Laptop and Cellphone Mockup of Realtor website James Hau

September 18, 2020

Instagram Dos and Don’ts for Realtors

Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

#instagram, #real estate marketing, #realtors, #Search Engine Optimization, #Social Media & Marketing, #technology, trends

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Instagram, Social media browsing on phone

July 15, 2020

Digital Dominance for Real Estate Agents in a COVID World

Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

#digital, #graphic design, #listing, #Marketing, #presentation, #realestate, #Social Media & Marketing, videos

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Businessman getting social media messages on his smartphone

April 14, 2020

Ways To Increase Online Presence & Brand Awareness for Real Estate

There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

#graphic design, #real-estate, #realestatewebsites, #realtor, #Search Engine Optimization, #video & photography, Webdesign

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September 17, 2019

How Brixwork 4.5 Brings You More Traffic With Faster MLS® Sync

Written By Jeff Kee | Company Updates, Features & Development

#brixwork, #brokerage, #kelowna, #real estate marketing, #real-estate, #realtor, #toronto, #vancouver, yvr

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brixwork real estate version 4.5 real estate realtor websites faster placeholder

July 15, 2019

Offering Edmonton Real Estate Website with EREB IDX Integration!

Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

Written By Jeff Kee | Features & Development

#Design, #Edmonton, #EREB, #IDX, #MLS, #Real Estate Websites, #real-estate, #realtors, #Search Engine Optimization, Website Design

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Esposito Team Real Estate Team Responsive Website Design

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Design & Visuals

British Columbia Realtor® Website Showcase

We aren’t just Gastown hipsters. We have all your niche areas covered.

Brittani Payne

Sunshine Coast Realtor®

Jared Thomas

Merritt Realtor®

Jared Thomas

Merritt Realtor®

Colleen Ferguson

Victoria New-Build Specialist Realtor®

Other notable clients throughout B.C.

Sunshine Coast:

Vancouver Island & Whistler:

To see other regions & provinces we cover across Canada, check out our list of MLS® integrations.

Boutique project marketing Showcase 2019 & 2020.

Give your Presale build the presence it deserves.

We’ve designed successful presale marketing projects all over the province with even more to come!

Otto

Presale Condos In West Coquitlam, B.C.

Tanglewood

Presale Townhomes In Courtenay, B.C.

Tanglewood

Presale Townhomes In Courtenay, B.C.

Delta Green

Presale Condos In Ladner, B.C.

Eliot At Norquay

Presale Smart Condos In East Vancouver, B.C.

Eliot

Presale Smart Condos In East Vancouver, B.C.

With a well-developed, creative, and detailed marketing plan, your presale builds will reach the right audience and connect them to their dream home. Contact us today to get started on your one-of-a-kind presale marketing campaign!

A successful project marketing plan starts here.

Social Media Marketing for Real Estate

The Myths & Truths

Let’s clear up some common misconceptions about social media.

Myth 1: It’s for the younger generation only

Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.

Myth 1: It’s for the younger generation only

Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.

Myth 2: Social media campaigns can get me leads right away.

Truth: Possible, but most often not – it’s a long term game.

Myth 3: It is expensive

Truth: It doesn’t have to be

Myth 3: It is expensive

Truth: It doesn’t have to be

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

CENTURY 21 AGENTS, WE HAVE GOT YOU COVERED. LOOK THE BEST YOU CAN ONLINE WITH BRIXWORK

Century 21 agents, we got you covered. Look the best you can online with Brixwork.

We’ve worked with Century 21 brokerages & agents across 3 different provinces in Canada and we continue to grow.

Jared Thomas

Semi Custom Merritt Realtor® Website

Century 21 Yellowknife

Fully Custom Brokerage Website

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

The Esposito Team

Semi Custom Brokerage Website

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

3 Benefits of Having Community Guide Pages on your Website

What’s So Great About Neighbourhood Pages?

1- DEFINE YOUR REGIONAL NICHE IN ONE QUICK GLANCE

2- BETTER FOR LONG-TERM GOOGLE™ RANKING

This leads to more frequent crawling of MLS® listings as more listings are brought up to the forefront. When you couple these custom content filled pages with an SEO campaign, results are proven to be explosive, just take a look at the Esposito Team’s results.

Let’s add neighbourhood pages to your Brixwork website!

3- BETTER ON-SITE ENGAGEMENT & LEAD GENERATION

WHAT NEIGHBOURHOOD PAGES CAN INCLUDE

BASIC FEATURES

PREMIUM FEATURES

Want to check out some more neighbourhood page samples?

Instagram Dos and Don’ts

For Real Estate Professionals

Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

DON’T just screen-cap things from a phone or desktop and post them

DO – Design your own post using key info and adjust it to your branding

CENTURY 21 AGENTS,
WE HAVE GOT YOU COVERED.
LOOK THE BEST YOU CAN
ONLINE WITH BRIXWORK

3 Benefits of Having Community
Guide Pages on your Website

BASIC
FEATURES

YOUTUBE VIDEO TOURS &
MATTERPORT 3D

Instagram & Facebook
Live Videos