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Listing Presentations & Buyers Guide Booklets, Supercharged2021-10-06T18:32:22+00:00

Ready for the best
Listing Appointment Ever?

Ready for the best

listing appointment ever?

How many listing presentations and buyers meetings do you close?

Majority of Realtors® use generic introductions & booklets that your leads have seen over and over. They are often provided by brokerages, or Realtor support companies that supply the same design for hundreds of agents, regurgitated & repeated.

You deserve better than that.

Alberta Realtor® Custom Designed Case Studies
don’t look Like
every other agent…
Let Us DesigN Your Next
Listing Presentation
& BUyers Guide.

Our tailored introductory booklets are custom-designed to each and every real estate agent’s needs. If you don’t want to look like every other agent, and fall into the pile of “every other real estate agent”, our design team can help you.

Uniquely Designed Listing Presentations

We’ve successfully designed dozens of listing presentation booklets over the years. They are unique, they keep evolving, and they are custom-designed for each agent.

Once we outfit you with one of these, no other Realtor® in town will hand out the same piece to your leads.

Our clients report higher closing rates from listing presentations, as well as picking up new unexpected clients from open houses when handing out the newly designed presentations.

Every Listing Presentation & Buyers Is Designed Fresh – Never From A Template!

Victoria Real Estate Agent custom Designed Introduction
#1 – Bold & Beautiful Designs

Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

#2 – Tell Your Story, and Yours Alone

You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

Storytelling pages designed for custom listing presentation
Storytelling timeline designed for custom listing presentation
#2 – Tell Your Story, and Yours Alone

You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

Custom designed realtor team introduction (Bilash & Charron Blu Realty)
#3 – Research-Driven For Results

Leave a lasting impression on clients with powerful case-specific numbers that will give you a better shot at conversion. Whether you want to showcase your tenure as a listing agent or distinguish yourself as a luxury listing specialist, or both — we got you covered!

Well designed for results –
It’s Brixwork’s functional design philosophy to get you more sales.
Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
#4 – Well-Branded, Well-Tailored – As Unique As Each Realtor®

Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

Custom Introduction For Real Estate Advisor & Mortgage Specialist
Custom Introduction For Real Estate Advisor & Mortgage Specialist
#4 – Well-Branded, Well-Tailored – As Unique As Each Realtor®

Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

Custom Designed Buyers Stages For Vancouver Realtor
#5 – Build The Trust, Showcase Your Knowledge

Buying your first home can be a challenging process. Show buyers that with your knowledge and expertise, their next real estate transaction can be impressively easy.

MAJOR Canadian banks have less than 15 competitors.
Real estate agents in major cities face more competition than ever – in the thousands.
To get AHEAD, you need to do something different.

Major Canadian banks have less than 15 competitors. Real estate agents in major cities face more competition than ever – in the thousands. To get ahead, you need to do something different.

Suit-up for your next meeting.

Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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    Tri-Cities Realtor® Website Showcase2021-08-27T19:21:32+00:00

    Tri-Cities Realtor® Website Showcase

    Whether you are a new Realtor® or an established competitor, ensuring you have a memorable brand is more important than ever. We work with Realtors® with a wide range of experience across the Tri-Cities area to showcase their unique specialties with eye-catching design to make their lasting impression on buyers and sellers.

    EVERY REALTOR’S® PROJECT IS DESIGNED UNIQUELY WITH IMPECCABLE QUALITY – YOU WON’T SEE TWO REALTORS® ALIKE!

    Tri-Cities Realtor Landing Page

    Erika Bishop

    Royal LePage Sterling Realtor®

    The elegant and feminine hand-sketched logo accompanied with complimenting fonts and colours showcase real estate agent, Erika Bishop, as a charming, intelligent, and motivated Realtor®. Erika’s semi-custom website is designed to showcase her unique strengths as a Tri-Cities specialist while her perfectly branded print media and signage capture the attention of buyers.

    Check Out The Portfolio

    Josh Spence

    Royal LePage Sterling Realtor®

    Our team curated a clean and professional semi-custom website that highlights his beautiful Tri-cities listings on a mobile-first design to make browsing on all devices easy and flawless. To maintain brand consistency on and offline, we custom-designed social media templates and memorable print media to attract Lower Mainland sellers and buyers.

    Check Out The Portfolio
    Mobile first website structure for Real Estate Website
    Mobile first website structure for Real Estate Website

    Josh Spence

    Royal LePage Sterling Realtor®

    Our team curated a clean and professional semi-custom website that highlights his beautiful Tri-cities listings on a mobile-first design to make browsing on all devices easy and flawless. To maintain brand consistency on and offline, we custom-designed social media templates and memorable print media to attract Lower Mainland sellers and buyers.

    Check Out The Portfolio
    Semi Custom Website With MLS® Integration

    Ivana Smolcic

    Royal LePage West Realtor®

    We designed a sharp and memorable type-art brand Realtor® Ivana Smolcic. Our team carefully designed a semi-custom website with MLS® integration and an integrated WordPress blog to highlight her professional knowledge. We ensured her offline presence is just as stunning with well-branded booklets, business cards, and feature sheets so that she arrives prepared for every open house.

    Check Out The Website

    Caileigh Anderson

    RE/MAX Treeland Realty Realtor®

    Our team ensured to perfectly reflect Realtor® Caileigh Anderson’s pre-existing brand throughout her semi-custom website built on our Fairview template. We designed stunning website visuals and an easy-to-navigate site on any device. We brought to life her extensive knowledge of the real estate market with custom communities and services pages and WordPress blog with video integration.

    Check Out The Website
    Tri-Cities Realtor® With Vancouver, BC (REBGV) MLS Integration
    Tri-Cities Realtor® With Vancouver, BC (REBGV) MLS Integration

    Caileigh Anderson

    RE/MAX Treeland Realty Realtor®

    Our team ensured to perfectly reflect Realtor® Caileigh Anderson’s pre-existing brand throughout her semi-custom website built on our Fairview template. We designed stunning website visuals and an easy-to-navigate site on any device. We brought to life her extensive knowledge of the real estate market with custom communities and services pages and WordPress blog with video integration.

    Check Out The Website

    Other Tri-Cities Realtors® who are showing up online with their Brixwork Websites include (but not limited to):

    Are you ready to stand out from the crowd? Check out our list of boutique Realtor® services. 

    Contact Us

    British Columbia Realtor® Website Showcase2021-08-24T23:54:20+00:00

    British Columbia Realtor® Website Showcase

    With thousands of Realtors® in British Columbia, standing out is essential. We work with a wide range of Realtors® throughout B.C. to build a unique brand, attract prospective home buyers and sellers, and make a statement on and offline to get the exposure you deserve. Tailored to perfection, we uniquely build eye-catching print and digital media that is a perfect reflection of you and your business.

    We aren’t just Gastown hipsters. We have all your niche areas covered.

    Sunshine Coast Realtor Landing Page

    Brittani Payne

    Sunshine Coast Realtor®

    We designed a fresh, modern, and timeless brand for Realtor® Brittani Payne, inspired by life on the Sunshine Coast. We tailored a semi-custom website built on our Yaletown 2.0 template to make an impression on the Sunshine Coast homeowners. With an easy to use MLS® search function, Brittani can easily show prospective clients homes throughout the Sunshine Coast including, detached homes in Sechelt or land in Pender Harbour. Additionally, an integrated WordPress™ blog for Brittani allows her to show her niche expertise as a Sunshine Coast real estate agent while simultaneously boosting her Google rankings with insightful blog posts about various regions of Sunshine Coast.

    Check Out The Portfolio

    Jared Thomas

    Merritt Realtor®

    Interior B.C. Realtor®, Jared Thomas, highlights his unique expertise in the Merritt region through his semi-custom website built on our Fairview template. As a Century 21 Realtor®, we followed the guidelines provided by his brokerage while still maintaining a one-of-a-kind feel. Jared’s custom homepage immediately makes an impression on visiting clients, with large images, custom-designed graphics, and recognizable colours. Throughout his website, the rustic imagery and colour scheme tells his very own Merritt story.

    Check Out The Portfolio
    Merritt Realtor mobile friendly website
    Merritt Realtor mobile friendly website

    Jared Thomas

    Merritt Realtor®

    Interior B.C. Realtor®, Jared Thomas, highlights his unique expertise in the Merritt region through his semi-custom website built on our Fairview template. As a Century 21 Realtor®, we followed the guidelines provided by his brokerage while still maintaining a one-of-a-kind feel. Jared’s custom homepage immediately makes an impression on visiting clients, with large images, custom-designed graphics, and recognizable colours. Throughout his website, the rustic imagery and colour scheme tells his very own Merritt story.

    Check Out The Portfolio
    Victoria Presale Realtor Custom Website

    Colleen Ferguson

    Victoria New-Build Specialist Realtor®

    Inspired by the ocean front town of Victoria on Vancouver Island, B.C., we created a memorable brand for presale Realtor®, Colleen Ferguson. Beginning with a hand illustrated logo inspired by the West Coast town, Collen’s vision of life on the island comes to life. Her custom website offers prospective clients the opportunity to easily browse presale & developments listings in Victoria, B.C. in one easy to access place, giving Colleen the competitive edge over other Victoria Realtors®.

    Check Out The Portfolio

    Other notable clients throughout B.C.

    Sunshine Coast:
    Vancouver Island & Whistler:

    To see other regions & provinces we cover across Canada, check out our list of MLS® integrations.

    Contact Us

    Project Marketing For Presales Showcase2021-05-03T16:59:16+00:00

    Boutique project marketing Showcase 2019 & 2020.

    Give your Presale build the presence it deserves.

    Establishing a strong and memorable brand presence to market your presale builds is critical to effectively reach your target audience. Here at Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves. By working through 3 defined stages of research, design, and attraction, we can tailor a premium campaign for your presale homes, townhomes, and condos.

    We’ve designed successful presale marketing projects all over the province with even more to come!

    Otto Condos West Coquitlam Custom Website

    Otto

    Presale Condos In West Coquitlam, B.C.

    Marketing for Otto presale condos was driven by the modern, up-and-coming, and young demographic of the Tri-Cities area. Highlighting the peaceful, youthful, and convenient living in West Coquitlam, we created a premium plan that includes custom branding, impressive print media, and a digital-focused approach through social media and banner ads for Real Estate including WesternInvestor and REW to reach the target audience of Otto Condos.

    View The Portfolio

    Tanglewood

    Presale Townhomes In Courtenay, B.C.

    We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

    View The Portfolio
    Tanglewood Townhomes Custom Designed Graphics
    Tanglewood Townhomes Custom Designed Graphics

    Tanglewood

    Presale Townhomes In Courtenay, B.C.

    We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

    View The Portfolio
    Delta Green Ladner B.C., Flawless Print Media

    Delta Green

    Presale Condos In Ladner, B.C.

    A well-researched and designed marketing plan was custom curated to attract the adult demographic of Ladner Village in Delta, B.C. To engage the active senior demographic, we designed an easy-to-use website that thoughtfully incorporated purposeful colours to resonate with adult buyers. To deliver a complete package, we delivered well-designed print media including, professional floorplans, brochures, and memorable tradeshow material and site signage.

    View The Portfolio

    Eliot At Norquay

    Presale Smart Condos In East Vancouver, B.C.

    Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

    View The Portfolio
    Eliot East Vancouver Showroom Media
    Eliot East Vancouver Showroom Media

    Eliot

    Presale Smart Condos In East Vancouver, B.C.

    Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

    View The Portfolio

    With a well-developed, creative, and detailed marketing plan, your presale builds will reach the right audience and connect them to their dream home. Contact us today to get started on your one-of-a-kind presale marketing campaign!

    Explore Our Presale Services

    A successful project marketing plan starts here.

    Receive a demo deck of our presale marketing expertise, and get a quote!

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      Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

      Social Media Marketing for Real Estate

      The Myths & Truths

      Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

      Let’s clear up some common misconceptions about social media. 

      social media user graph by age group

      Myth 1: It’s for the younger generation only

      Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.

      Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

      Myth 1: It’s for the younger generation only

      Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.

      Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

      social media user graph by age group
      Realtors use of social media is a long term game

      Myth 2: Social media campaigns can get me leads right away.

      Truth: Possible, but most often not – it’s a long term game. 

      Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

      Myth 3: It is expensive

      Truth: It doesn’t have to be

      The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

      Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

      Canva graphs for Realtors® on social media
      Canva graphs for Realtors® on social media

      Myth 3: It is expensive

      Truth: It doesn’t have to be

      The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

      Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

      Later business content scheduling for Instagram (Real Estate)

      Myth 4: It is time consuming.

      Truth: It does take time but there are tools to make it efficient.

      As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

      Check out some Instagram Do’s and Don’ts that will help your Instagram content.

      Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

      Century 21 Agents & Brokerages Website Design Showcase2021-03-15T18:30:45+00:00

      CENTURY 21 AGENTS,
      WE HAVE GOT YOU COVERED.
      LOOK THE BEST YOU CAN
      ONLINE WITH BRIXWORK

      Century 21 agents, we got you covered. Look the best you can online with Brixwork.

      Whether you are a Realtor®, a team of agents, or manage a brokerage, we have Century 21 agents covered – all across Canada! Make a unique impression that suits your niche area – we ensure the design is 100% compliant to Century 21’s brand standards while still maintaining a customized approach to showcase each unique vision.
      We’ve worked with Century 21 brokerages & agents across 3 different provinces in Canada and we continue to grow.
      Custom Merritt Realtor® Website Homepage

      Jared Thomas

      Semi Custom Merritt Realtor® Website

      Century 21 Realtor®, Jared Thomas, narrows in on his niche area in Merritt, B.C. With a highly customized homepage that highlights his specialty area of Merritt through thoughtful touches on the photography & layout to remain consistent with Century 21’s national vision.

      Check Out The Portfolio
      Custom Merritt Realtor® Website Homepage
      Custom Yellowknife Brokerage Website

      Century 21 Yellowknife

      Fully Custom Brokerage Website

      A large established brokerage such as Century 21 Yellowknife requires a highly specialized website that highlights their amazing team & listings up North. We made sure to thoughtfully design a website that will be visually stunning and unique to attract the Yellowknife sellers and buyers.

      Check Out The Portfolio
      Custom Yellowknife Brokerage Website
      Century 21 Logo

      100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

      HIGH DEGREE OF CUSTOMIZATION AVAILABLE

      MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

      Century 21 logo

      100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

      HIGH DEGREE OF CUSTOMIZATION AVAILABLE

      MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

      Edmonton Realtor® Team Custom Communities Page

      The Esposito Team

      Semi Custom Brokerage Website

      The Esposito Team, a well-established Realtor® family team in Edmonton, shines through their custom website pages that adhere to the Century 21 brand while strategically telling their own story. With an emphasis on a customized communities page and branded marketing page, the Esposito Team makes its unique mark on the Edmonton Real Estate market.

      Check Out The Portfolio
      Century 21 brand logo

      IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

      Contact Us
      Merritt Century 21 Realtor® Mobile Friendly Website
      Edmonton Century 21 Realtor® Team Mobile Friendly Website
      Yellowknife Century 21 Brokerage Mobile Friendly Website

      IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

      Contact Us

      3 Benefits of Having Community Guide Pages on your Website2020-10-29T21:47:22+00:00

      3 Benefits of Having Community
      Guide Pages on your Website

      Community pages on your real estate website are a great way to attract new visitors and can help you define your niche on your website. Our analytics show that longer time spent on a website with more pageviews can increase customer engagement and our community detail pages deliver just that. Brixwork offers various custom design options for these pages and we ensure that each page is created for an easy and optimal user experience as they guide you through the best of each community.
      Take a look through Edmonton’s Real Estate Expert Team,
      The Esposito Team’s Neighbourhood Pages

      What’s So Great About Neighbourhood Pages?

      1- DEFINE YOUR REGIONAL NICHE IN ONE QUICK GLANCE

      You’re not just another Realtor® in Vancouver, or Toronto, or Edmonton, you’re THE Realtor® and you want that to be known! Neighbourhood pages are great at keeping your visitors interested to explore your website even further all while gaining more insight into your areas of expertise.

      • The neighbourhoods you specialize in are outlined in any layout and format you want to easily navigate where to explore more of next.

      • It helps to subtly showcase the depth of knowledge you have of the region by providing brief descriptions, highlights, stats and photos.

      • Neighbourhood pages are a useful tool for clients to learn more about different neighbourhoods and especially helpful for out-of-towners.

      The Ameen Group specializes in Greater Toronto Area real estate and we created beautiful neighbourhood pages for them.
      The Ameen Group has neighbourhood guide pages for Toronto, Oakville, Mississauga and more.

      2- BETTER FOR LONG-TERM GOOGLE™ RANKING

      These neighbourhood pages are keyword gold mines for Google™!
      If you are trying to rank in certain neighbourhoods, you face a lot of competition to get those top spots on Google’s search pages. Custom content pages related to city/neighbourhood names are great for long-term Google™ Ranking.

      • Each neighbourhood page has space for you to write and describe the key highlights of the neighbourhood, list local amenities, etc.

      • You can highlight the average price of homes, townhomes and condos

      • All MLS® listings are frequently updated on your neighbourhood pages.

      This leads to more frequent crawling of MLS® listings as more listings are brought up to the forefront. When you couple these custom content filled pages with an SEO campaign, results are proven to be explosive, just take a look at the Esposito Team’s results.
      How Brixwork SEO Campaigns Work

      Let’s add neighbourhood pages to your Brixwork website!

      Contact us to get an upgrade quote now.

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        3- BETTER ON-SITE ENGAGEMENT & LEAD GENERATION

        Custom curated content makes all of the difference in keeping visitors on your website for longer as it tends to be of interest to potential clients. The more appealing content you have on your site, the more time people spend on it. This allows more brand exposure and awareness of your name and your site. Interesting content also entices visitors to view more pages which increases clicks and ultimately gives you a much higher chance of converting that visitor to a potential lead.

        Take a look at Sigrid Wilcox, Tri-Cities Real Estate Expert neighbourhood pages:

        WHAT NEIGHBOURHOOD PAGES CAN INCLUDE

        BASIC
        FEATURES

        • Main neighbourhood intro image

        • Neighbourhood description and highlights

        • Google™ Maps embedded with location

        • Newest MLS® listings in that community

        PREMIUM FEATURES

        • Walk Score®, HoodQ, parks & schools nearby

        • Shopping, restaurants & other amenities

        • Photo galleries & Video Intro

        • MLS® stats for houses, condos, townhomes, etc. 

        Having a neighbourhood page on your website makes it a one-stop-shop with all the details, highlights, photos and most importantly all of the MLS® listings in that area. These community pages are great landing pages for potential clients, whether it’s someone Googling a community, having it linked to your Instagram bio, or linking it to each suitable listing.

        Want to check out some more neighbourhood page samples?

        Get a quote for nieghbourhood pages on your Brixwork website now!

        Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

        Instagram Dos and Don’ts

        For Real Estate Professionals

        Good design, consistency and originality on Instagram posts can help you shine from
        all of the other thousands of Real Estate professionals.
        Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

        Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

        DON’T just screen-cap things from a phone or desktop and post them

        Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

        DO – Design your own post using key info and adjust it to your branding

        Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

        DON’T write typical salesman captions

        Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

        Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

        The most important recommendation to caption creating is to be yourself!

        DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

        Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
        What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

        Samples of proper custom social media stories and posts created by Brixwork.  

        Contact Us For A Custom Design

        DON’T – post at any random time, or just make up hashtags on the spot.

        Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

        DO – plan your posts ahead of time.

        Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

        DON’T repost another post just because it’s cool or funny.

        When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

        This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

        DO – Use your discretion on what to re-post.

        If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

        Want to schedule your stories & posts ahead of time? 

        Use Later

        Are you looking to design your own posts?

        Try Canva

        Need professional help with social media design? 

        Contact Us

        Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

        Digital Dominance for More Listings & Buyers

        Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

        Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

        Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

        Here are a few key platforms that a real estate agent should have ready to go at any given moment:

        DIGITIZED LISTING PRESENTATIONS

        A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

        This is how these digital listing presentations can help :

        • Far more visually engaging than emails/phone calls alone

        • Capture potential clients attention with a digital presentation

        • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

        • Increases your odds of an in-person listing presentation and a CMA

        *The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

        Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

        The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

        Digital Listing Presentations for Realtors®!

        Contact us to create a digital listing presentation that you’ll be remembered for!

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          YOUTUBE VIDEO TOURS &
          MATTERPORT 3D

          With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

          YouTube should always be a utilized platform for any real estate agent because:

          Brixwork understands the importance of having attractive media …

          available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

          How to attach a video to a listing!
          How to attach a Matterport or 360 home tour!

          Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

          Instagram & Facebook
          Live Videos

          Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

          Instagram and Facebook help your real estate social media presence by:

          • Increasing your brand’s awareness on various platforms (the more the better!)

          • Maintaining an active status on social media

          • Providing more content on social media for a better ranking

          Since open houses are a lot less active during this time ..

          Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.

          ENGAGE WITH YOUR VIEWERS IN A UNIQUE WAY!

          The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

          • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

          • Viewers can watch, comment, like in real-time during live home tours

          • You can use this as an opportunity to showcase your personality and your brand to potential clients

          • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

          • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

          • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

          • Facebook live videos get around 6x more interaction than a non-live video!

          Plan & Prepare To Get The Best Results On Your Live Stream

          Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

          • New listing announcement with a live listing tour (state the date & time of it!)

          • Real estate Q & A sessions

          • Collaborate with others and create a real estate market update segment

          Stay online and be digital-friendly!

          The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

          Tips & tricks for the live stream feature:

          Ways To Increase Online Presence & Brand Awareness for Real Estate2020-05-20T16:22:33+00:00

          Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

          Empty opens, scarce showings – Where did all the clients go?

          Here’s what’s happening

          • The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.

          • Home buyers seminars and other real estate related events are being cancelled.

          • The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.

          • The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).

          • More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

          What Does This Mean For Real Estate?

          This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

          Ways to increase your website engagement

          #1 – Use photography & video editing tools

          Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

          Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

          Visualizing the effects of deep linking to let more pages become discovered

          #2 – Post links back to your listing detail pages on your website

          Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

          Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

          #3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

          Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

          Matterport Tour

          Facebook Business Page Chat Widget on the Momentum website

          #4 – Add a Facebook Business Page chat widget

          Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

          Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

          #5 – Post your listings & market updates regularly

          Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out @erikabishop.ca’ s new listing updates, as well as @amin.shahbaz.homes’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

          View this post on Instagram

          A post shared by Erika Bishop | REALTOR® (@erikabishop.ca) on

          View this post on Instagram

          A post shared by Amin Shahbaz DULE, BA, MBA (@amin.shahbaz.homes) on

          The Ocean Park Place Webpage

          #6 – Check on your website traffic stats

          Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

          Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

          SEO Tips & Steps 1
          SEO Tips & Steps 2

          #7 – Consider running display ads & retargeting ads

          Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

          Businessman getting social media messages on his smartphone

          We help you emerge stronger than ever

          Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a  Realtor® during this challenging time.

          We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

          Explore our professional services now!

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