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How Brixwork 4.5 Brings You More Traffic With Faster MLS® Sync2021-02-23T22:20:20+00:00

brixwork real estate version 4.5 real estate realtor websites faster placeholder

How Brixwork 4.5 Brings You More Traffic

In August we tested version 4.5 of the Brixwork Real Estate Website platform. It enabled more frequent MLS® syncs in most of the boards we cover (excludes any real estate board data supplied by CREA DDF). This has been launched in September 2019, and we are excited to share the details behind it!

. . .

How Does This Help Our MLS® Reciprocity Subscribers?

New content loaded frequently means your website is more up to date. This results in Google™ increasing the crawl frequency of your website. Ultimately this leads to your website showing up on more search results, at higher rank positions, for street/address/neighbourhood searches!

More Relevant Google Traffic leads to More high-quality Leads!

The Brixwork platform always allowed our Realtors® to live-query any listings by MLS # to quickly feature their own listings within minutes of it going live. The rest of the listings were synced 3~4 times a day. This has been improved to almost every hour during the day & early evening (12+ syncs per day).

Other Upgrades For Even Better Performance

Further optimizations have been made throughout the system for even better performance faster load-times, and better listing photo sync.

  • Photo storage and timestamping improved for all MLS® regions – smarter storage, faster load times, reduced bandwidth!

  • Smarter global cache systems mean listings & photos load even faster than before, especially for repeat customers!

  • Improved the sync mechanism to reduce bandwidth & delays by over 9x for every MLS® region.

  • Increased default photo size for TREB (Toronto Real Estate Board) listings.

  • Optimized file storage mechanisms & sizes to reduce overflow storage (cost savings passed onto you – our monthly fees have increased only once in 3+ years so far).

  • MLS® Sync logging mechanism improved to handle the increased load and allow easier troubleshooting in case there are issues.

  • WordPress core version 5.2.3 has just been released, and websites with Blogs will be automatically upgraded (if not done already).

Always Be Better Than Yesterday

This is one of the mottos we live by, and the ongoing investment of time and resources by our team is our way of living up to our words while delivering better value to all of our loyal (and newly onboarding) clients.

The degree of expansion & improvements could not be possible without the great infrastructure that Amazon Web Services provides us! We are proud to be on the best cloud in the world, enabling us to work faster than ever to deliver better performance to our real estate professionals.

 

Jeff Kee & The Development Team

Create an online presence built to impress. Let us be part of your team.

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    Offering Edmonton Real Estate Website with EREB IDX Integration!2020-03-31T01:14:55+00:00

    We Design Edmonton Real Estate Websites with MLS® IDX (Reciprocity)!

    In 2017, we successfully integrated with the MLS® IDX Reciprocity feed from the EREB (Edmonton Real Estate Board). Over the years we’ve had significant demand and inquiries to expand to Alberta. For many years, we did not pull the trigger as our existing demand from the BC Regions (especially our hometeam region in Vancouver & Lower Mainland) kept us more than busy as we expanded our client base and team size at a great pace.

    Esposito Team Real Estate Edmonton Listing GalleryEsposito Team Edmonton Real Estate agent mobile view team

    Our latest Edmonton Real Estate team Website Launched – Esposito Team

    The Esposito Team (Edmonton Realtor®)’s website is a prime showcase for our Edmonton MLS® integration! Not only does this site feature a custom-designed and branded marketing page, but it also has our comprehensive MLS® search tools and pre-set listing pages built in to highlight some of the key regions that this team is active in.

    Esposito Team Portfolio
    Esposito Team Real Estate Team Responsive Website Design

    Our MLS integrations offer several benefits to our Real Estate Agents:

    Easy, Accessible MLS® Search for Customers

    • Quickly filter by city, area & property type

    • Further narrow down by bedrooms, bathrooms, size, price

    • Look for Waterfront, Ski-Hill Properties etc.

    • Mobile-Friendly search form with finger-drag sliders

    Google & Facebook/Social Ready!

    • City/Subarea dense URLs for better indexing on Google

    • More properties on Google through deep indexing across cities/subareas/pages

    • Higher chance of being shown in search results through better city/area/street keywords in URL and page

    • Looks great when shared on Facebook or other social media through proper Open Graph image/title/description tags

    Are you an Edmonton Area Real Estate Agent seeking to improve your online presence?

    Our boutique designed templates and customization options, along with our new MLS® integration, can help you reach new heights!

    Apart from great websites, we also provide boutique branding & logo design to help you set you apart in this very competitive field.

    Our Portfolio
    Website Templates
    Branding
    Sign Up

    Introducing Fairview

    Check out our newest and most sophisticated Template yet!

    Ready for ultimate performance and looks? Fairview got them for you. Our newest template comes fully equipped to serve Edmonton Real Estate Agents.

    Discover Fairview

    Suit-up for your next meeting.

    Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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      Boutique Project Marketing for Townhomes and Condos2019-06-06T18:49:36+00:00

      Boutique Project Marketing by Brixwork

      Brixwork has already been providing project marketing services for new builds (townhomes, condos, or luxury mansions) for years. The demand for higher-level project marketing for boutique townhome/condo projects is increasing as more land assemblies are packaged & developed to meet the demand for higher density and proximity.

      Designed Unique to each location

      Located in beautiful Sydney on Vancouver Island, BC, Ocean Park Place was an exciting project consisting of eight premium townhomes.  From a custom website to captivating signage, our eye-catching marketing services were designed to entice potential buyers explore the wonderful real estate opportunities that lie on Vancouver Island.

      Ocean Park Place Case Study

      Even a small 4-townhome cluster can use boutique branding & marketing for faster sales at a higher price.

      No matter how big or small, your project deserves a great presence. Single homes or condos listed by individual Realtors® get premium feature sheets, a catered open house, and a digital ad campaign in many cases.
      Even if it’s a small 4 townhome cluster, a proper brand presence can make a big difference in results.

      The wave of initial interest, the bustle in a showroom, the wave of traffic to your website… it all leads to a smoother sale of your project, small or large.

      The wave of initial interest, the bustle in a showroom, the wave of traffic to your website… it all leads to a smoother sale of your project, small or large.

      From Branding To Web,
      From Signage To Email Campaigns

      We can handle your project from top to bottom for a streamlined approach. Let our team take care of the creative work so you can focus on selling. No matter how many sales people you have, how big or small your sales centre is (or none), we can tailor a package for your townhomes or condos.

      Project Marketing Townhome Development Brochure for Bravo Townhomes Vancouver, BC

      Registration Made Easy

      Our Brixwork Software integrates seamlessly into your preferred CRM for for organized leads and enhanced client interaction. Email leads are generated and compiled into a MailChimp database on the Ocean Park Place website. And the stunning Langley townhome project, Winston Terraces has been built with a sign up form plugged into Spark CRM.

      Winston Terraces Case Study
      View More Website Features

      Agency grade branding & web presence for your new real estate project is more attainable than you think.

      Premium branding & design for your new builds is not as daunting as you may think. We specialize in working with boutique, smaller-scale developments to cater to their needs & wants.
      Brixwork Project Marketing

      Drop us a line. Let’s chat about your new project coming up!

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        Comparing Brixwork and WordPress2019-04-12T21:25:35+00:00

        Comparing the Brixwork Platform To Other Real Estate Website Platforms

        There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical for better long-term operation to meet your business goals and be efficient with your time.

        . . .

        Comparing Brixwork To WordPress Websites

        WordPress is an open-source platform born in the early days of the web for blogging. Over the years, the platform has morphed into a full CMS (content management system) and is used by over 75 million websites across thousands of industries.

        Open Source? What does that say about WordPress?

        Because the system is collaborated on by web developers world-wide, it offers the most flexibility, but it comes with several drawbacks for business owners.

        WordPress Websites Are Better If You…
        • Want to constantly spend time on making layout/content changes on your site

        • Have the time & HTML/Graphic/Web skills to self-maintain a website

        • Have the patience to learn a new web platform NOT tailored for real estate

        • Have a web-savvy assistant or an in-house web developer

        • Are able to keep up with website security & updates to keep up with new hack attempts

        Brixwork Websites Are Better If You…
        • Prefer to utilize professionals for hand-crafted quality pages with great mobile presence

        • Don’t want to spend time figuring out new software not built for Realtors®

        • Want to keep website maintenance to a minimum without sacrificing looks/performance

        • Don’t want to worry about code updates & security check-ups against hack attempts

        If you’re not tech-savvy, you’ll hate WordPress

        Do you remember the frustration when things flew off your screen with a single keystroke when using Microsoft Word? Or a whole image disappearing? And after hours of editing, it still just doesn’t look quite right? If you’re not proficient with HTML code, layout dynamics & grids, mobile-web concepts, WordPress is a difficult wrestle.

        Too many choices is a prison!

        Because it’s built for everybody (not just real estate) in mind, you’ll see 40 buttons where you just want 5, and a myriad of different options. It’s like seeing an airplane cockpit full of things you don’t understand rather than an easy dashboard of a car.

        Brixwork adds a true WordPress system for clients who want a blog, because it is the best blogging platform in the world, and ties in seamlessly with the Brixwork platform. The WordPress portion ONLY runs the blog, and not the rest of your Brixwork site.

        Easy & fast day-to-day management on Brixwork

        Because the Brixwork platform was built exclusively for the real estate industry from scratch, the screen buttons & options are minimal & easy to use, saving you time when it comes to listing management (photos, PDF floor plans, video tours are a breeze to manage). Drag and drop dozens of photos, and attach Youtube/Vimeo tours with ease, while knowing everything will look perfect, always!

        Our system allows you to spend more time on what you do best – charm clients, show homes, and sell real estate.

        WordPress is great for DIY new modules & layout changes

        With more modern layout editors and plug-ins, those who are tech-savvy can manipulate the layout of pages, add more sections & menu items – as long as you don’t get carried away and fill the site with too many pages & drop-downs, turning your website into a clutter (resulting in low conversion). And, you must have several hours a week to devote to website management, before factoring in listings & media management.

        More layout changes & new pages can be done by the Realtor®, only if you have the time & skills for it.

        More layout changes & new pages can be done by the Realtor®, only if you have the time & skills for it.

        Brixwork pages are hand-crafted crafted by our team

        Our high-performing clients prefer the help of a professional design team to set everything up with minimal maintenance. The up-front costs for custom sections are far higher, and major changes require our development team’s hands. Realtors® are limited to text/photo changes, and some sections can be extended (most pages cannot be). Leave the heavy lifting to the pros, while minimizing website involvement time – thats’ the motto of most Brixwork clients.

        Hand-crafted with finesse by our design team, and low-maintenance for busy Realtors!
        Hand-crafted with finesse by our design team, and low-maintenance for busy Realtors!

        Adil Dinani Group website screenshot
        Sidra real estate listing gallery custom design website page

        Ongoing Security & Maintenance Of WordPress

        The Most Frequently Hacked Website Platform In The World

        WordPress is cheap. Open source software is free, and developers who handle WordPress are plentiful, and templates are mass-produced and sold by the hundreds on websites like Themeforest. This means there are more websites built on WordPress than any other platform, also making it the most hacked website platform in the world. The return-on-investment for a successful hack is much higher as there are more targets available.

        WordPress needs to be constantly updated with security patches (by web developers who have nothing to do with real estate), and plugins need to stay compatible with the core upgrades. Also, insecure plugins are vulnerable to hacks, and also need constant updates.

        The maintenance of WordPress sites requires a lot of high-level tech hands on deck with unpredictable frequency of updates, and this often cancels out the cost savings during the setup phase with more premium solutions such as Brixwork.

        If you prefer to invest in a high-quality website with hand-crafted distinction, and spend the least amount of time updating your own website, Brixwork is the better option.

        Create an online presence built to impress. Let us be part of your team.

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          Realtor® Website Pages Designed for 3–5x Better Performance2020-09-21T19:01:07+00:00

          Realtor® Website Pages
          Designed for 3–5x
          Better Performance

          Devon Owen Performance Statistics

          Realtor® Website Pages Designed for 3–5x Better Performance

          Building brand awareness is a critical mission here at Brixwork. Major cities like Vancouver & Toronto have tens of thousands of Realtors® competing with a high failure rate, and creating a front-of-mind awareness that stands out is a challenging yet necessary task for any serious Realtor®.

          3 Metrics To Measuring Your Website’s Efficacy

          These 3 website performance metrics directly correlate to improving your brand-awareness!

          The amount of time spent on your website and number of pages viewed by each visitor are two of the most critical metrics to measure how well a website is performing. A lower bounce rate matters too! These on-site metrics are just as important as the total traffic brought in. High traffic ending up in low engagement means very little benefits, like a fish net that has a hole in it letting go of majority of the catch.

          If you don’t have access to these numbers, please follow our instructions on installing Google Analytics on your website or engage us for our SEO services for periodic reports).

          By the time hundreds of other agents get the same cookie-cutter site, you’re back to square one with the rest of them.

          Most other real estate website providers have an MLS® IDX integration engine with promises of “lead generation” mechanisms which are often nothing more than templatized websites with obnoxiously placed email forms all over the place. By the time hundreds of other agents get the same cookie-cutter site, you’re back to square one with the rest of them. Our custom designed websites deliver far better engagement & results for the high-performing clientele we work with, while even our basic templates offer full brand-matching for a unique look!

          Designed For Better Performance Through Research

          Our design & creative directives are set based on existing statistics, and we measure the effectiveness of new concepts for a more scientific approach and a result-oriented methodology. These bold new designs have returned great results by marked improvements on the 3 key on-site metrics. Few years ago we analyzed the pageview distribution on real estate websites, showing that buyers/sellers pages got very little views while majority of activity focused on listings & photos only. We have changed this statistic!

          The following concepts often resulted in 3x to 5x longer duration on the webpage, much higher pageviews, while the bounce/exit rates decreased by almost 10 times on these pages compared to the conventional pages. Visitors who went through these custom-designed pages filled out the contact forms much more frequently (and that doesn’t even include the number of phone calls resulted, which we cannot measure).

          #1 – The Dinani Team’s Art of Selling Real Estate

          Our newest launch for the Dinani Group Real Estate Advisors showcases a fully custom-curated page that showcases the premium real estate services by Adil and his team.

          Dinani Team Marketing
          • Story-telling style of page, similar to Apple’s iPhone/iPad product pages

          • Personal touches through images of Adil & team in action

          • Case-studies of successful sales & great results for homeowners

          • Beautiful animations on each custom section with custom-designed infographics

          • Bounce rate decreased by over 80% compared to older concepts!

          #1 – The Dinani Team’s Art of Selling Real Estate

          Our newest launch for the Dinani Group Real Estate Advisors showcases a fully custom-curated page that showcases the premium real estate services by Adil and his team.

          • Case-studies of successful sales & great results for homeowners

          • Beautiful animations on each custom section with custom-designed infographics

          • Bounce rate decreased by over 80% compared to older concepts!

          Dinani Team Marketing

          #2 – Devon Owen & Lisa Sun’s Case Studies (3x Pageviews!)

          Nothing says “I am a capable Realtor®” better than successful case studies with solid numbers. There are plenty of research papers proving that vivid & real numbers make a deeper and longer-lasting impression, and our design team uses this to the advantage of our clients.

          Devon Owen Marketing
          Lisa Sun Performance

          #2 – Devon Owen & Lisa Sun’s Case Studies (3x Pageviews!)

          Nothing says “I am a capable Realtor®” better than successful case studies with solid numbers. There are plenty of research papers proving that vivid & real numbers make a deeper and longer-lasting impression, and our design team uses this to the advantage of our clients.

          Devon Owen Marketing
          Lisa Sun Performance
          • Showcase the performances – less days on market, more $$$ in their pocket!

          • Custom-designed infographics make it easy to scan through & understand

          • Animated intro, as well as a static mobile-only version impresses all visitors

          • Accounts for 11+% of total pageviews, 3X more than previous generation pages)

          • Truly show off how and why they are better than other Realtors® in their regions

          Visitors with higher page views are much more likely to leave their contact info.

          #3 – Visualized Services for Capulet Properties & Logan Wilson

          Text-heavy, bullet-list only pages that list services are a thing of the past – image & photography driven pages keep visitors longer. Our Google Analytics numbers also show that visitors with higher pageviews are much more likely to leave their contact info on the lead forms.

          Capulet Properties Marketing
          Victoria Luxury Group Services

          #3 – Visualized Services for Capulet Properties & Logan Wilson

          Text-heavy, bullet-list only pages that list services are a thing of the past – image & photography driven pages keep visitors longer. Our Google Analytics numbers also show that visitors with higher pageviews are much more likely to leave their contact info on the lead forms.

          Capulet Properties Marketing
          Victoria Luxury Group Services
          • Custom-curated methodology graphics & photography are unique to each Realtor®

          • Create a personal connection with your own action shots!

          • Generate more excitement through image-rich marketing material & media

          • Far superior on-page performance metrics compared to text-only pages from 2009

          Upgrade your listing gallery
          Upgrade Your Listing Detail Page
          Supercharged Presentation Material
          Start with Great Branding

          Other Upgrades For Better Engagement

          There are many other custom designed elements for both web & print that can help you build up your brand & business. Learn more about our boutique design services for real estate!
          Upgrade your listing gallery
          Upgrade Your Listing Detail Page
          Supercharged Presentation Material
          Start with Great Branding

          Are you ready to create more engagement on your website? Have numbers to show off? Drop us a line, let’s chat!

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            MLS® Search By Street Name Now Available!2018-09-11T22:53:49+00:00

            MLS® Search By Street Name Now Available!

            A long-awaited feature for a more robust & functional MLS® listing search

            Many of you may have noticed this upgrade already on your websites if you are on the Main Street or our newest Fairview templates! Searching by street name is now available.

            What’s even better – our Google-preferred URL structure is extended to this functionality to ensure maximum performance on search engines. The street name text is embedded into the URL, increasing your domain’s relevance to key streets. This is a very powerful feature to leverage when performing your own SEO, and gives our SEO team a very new powerful weapon.

            MLS Listing's search by looking up street name for real estate agent website design

            A long-awaited feature for a more robust & functional MLS® listing search

            Many of you may have noticed this upgrade already on your websites if you are on the Main Street or our newest Fairview templates! Searching by street name is now available.

            What’s even better – our Google-preferred URL structure is extended to this functionality to ensure maximum performance on search engines. The street name text is embedded into the URL, increasing your domain’s relevance to key streets. This is a very powerful feature to leverage when performing your own SEO, and gives our SEO team a very new powerful weapon.

            Key Features Of The New Street Name Based MLS® Search

            Nest Vancouver listing page refine search using street name

            • Finding the street is easy with our autocomplete dropdown mechanism!

            • Street name built into the URL for Google to read easily

            • Street name in URL makes it easier for viewers to identify when links are shared by email, text message or any other digital method!

            • Street name built into the meta title & description for better crawling by Google.

            • Page title displays street name that was searched, with city name, for both human viewers and Google to identify results.

            • Optimized sharing on Social Media ensures the street name, city & property type are clearly visible.

            • When clicked upon, it will always show the latest listings that match the criteria – no matter how old the link is.

            • Google will also keep picking up new MLS® listings showing up on this page that match the criteria, for as long as the link is visible somewhere on the web!

            • Faster database performance on our new AWS EC2 servers, combined with our faster caching system on our new code platform, enables these rich & advanced features.

            Nest Vancouver listings on pacific street refine search results on real estate website

            • Optimized sharing on Social Media ensures the street name, city & property type are clearly visible.

            • When clicked upon, it will always show the latest listings that match the criteria – no matter how old the link is.

            • Google will also keep picking up new MLS® listings showing up on this page that match the criteria, for as long as the link is visible somewhere on the web!

            • Faster database performance on our new AWS EC2 servers, combined with our faster caching system on our new code platform, enables these rich & advanced features.

            How do I get this upgrade?

            This is upgrade is an automatic upgrade that applies to all MLS® search forms on the Main Street and Fairview templates. This upgrade is not supported on legacy templates (Yaletown or Gastown), unfortunately.

            Not enough time for your own SEO work?

            Our SEO campaigns have brought in measurable & significant results! Our team can make great use of this new feature, along with other existing functionalities that the Brixwork platform has to offer. Please check out our SEO services for real estate websites to learn more about how we can bring more leads for you.

            Our SEO Services

            Launch of Vancouver Island Real Estate (VIREB) MLS Integration2020-09-21T19:43:00+00:00

            Full support for real estate professionals across Vancouver island!

            Brixwork is proud to announce that our premium templates and custom designed website services are now extended to the Vancouver Island area. With VIREB (Vancouver Island Real Estate Board) and VREB (Victoria Real Estate Board) MLS® Reciprocity, our functional real estate websites are available to real estate agents all across Vancouver Island. 

            Sophisticated design for the best of Vancouver Island, BC

            Launching a new custom designed website for Logan Wilson’s Luxury Island Homes, based on Vancouver Island, BC. With a clean layout and stunning design to capture the beauty of our BC’s coast, this website creates a memorable online impression for one of the Island’s most prestigious real estate teams.

            Check out the website
            • Captivating intro sets a big first impression

            • Stunning cinematic background video

            • Colourful images linking to critical sections of the website

            • Captivating intro sets a big first impression

            • Stunning cinematic background video

            • Colourful images linking to critical sections of the website

            • Showcasing the team’s expertise & knowledge

            • Help out-of-town buyers explore Luxury properties across Vancouver Island with ease

            • Mobile-responsive design makes navigation convenient and accessible

            • Showcasing the team’s expertise & knowledge

            • Help out-of-town buyers explore Luxury properties across Vancouver Island with ease

            • Mobile-responsive design makes navigation convenient and accessible

            Benefits of MLS® Reciprocity Integration in Vancouver Island, BC

            Apart from the obvious benefit of allowing your customers to perform detailed MLS® listing searches on your website and building a sense of comfort with your brand, a proper MLS® integration with our advanced URL structure and navigation structure can help your website get crawled by Google better. Meaningful deep links of various MLS® search results have helped many of our real estate websites receive more Google traffic

            Vancouver Island Website
            Victoria (VREB) MLS Integration
            Our MLS Integration Services

            Latest Victoria MLS (VREB) MLS Integration Showcase!2018-11-13T18:57:20+00:00

            Victoria Luxury Group Victoria Real Estate Website Display

            We Work With Vancouver Island Real Estate Professionals!

            Brixwork real estate websites offer full integration with VREB (Victoria Real Estate Board) and VIREB (Vancouver Island Real Estate Board) MLS® Reciprocity (IDX) feeds. This means our premium templates and custom-designed websites can be offered to real estate agents on Vancouver Island!

            Beautiful Design & Functional Layout, meet Victoria, BC!

            Launching Victoria Luxury Group (led by Logan Wilson)’s custom designed website is a notable milestone. We brought a level of design finesse & beauty to a whole new level to help one of the most successful real estate teams in Victoria & Nanaimo present themselves online with the prestigious image they deserve.

            Vancouver Island (VIREB) MLS

            Brixwork VREB MLS integration listing page showcase

            Featured Listing section for victoria real estate area

            victoria harbour, Vancouver Island, BC

            Victoria Real Estate Group Website Homepage Design

            • The first impression makes it all!

            • Gorgeous cinematic intro with background video

            • Full-width image blocks with links to critical sections

            • The first impression makes it all!

            • Gorgeous cinematic intro with background video

            • Full-width image blocks with links to critical sections

            View Case Study

            • Showcasing the team’s expertise & knowledge

            • Help out-of-town buyers explore Victoria & Nanaimo with ease

            • Showcasing the team’s expertise & knowledge

            • Help out-of-town buyers explore Victoria & Nanaimo with ease

            Benefits of MLS® Reciprocity Integration in Victoria & Nanaimo

            Apart from the obvious benefit of allowing your customers to perform detailed MLS® listing searches on your website and building a sense of comfort with your brand, a proper MLS® integration with our advanced URL structure and navigation structure can help your website get crawled by Google better. Meaningful deep links of various MLS® search results have helped many of our real estate websites receive more Google traffic

            View Case Study
            Vancouver Island (VIREB) MLS
            Victoria Website

            Brixwork Version 4.4 Launching With Speed & Function updates2018-04-19T05:54:27+00:00

            Faster Page Content Load Mechanism!

            Major speed & load mechanism upgrades, auto-add to Mailchimp lists, and some user interface upgrades to make your website function better & easier to use!

            More Speed Upgrades (Up to 3X)

            Over the years our page content system was upgraded significantly to offer more functionalities – custom fields, attached main images & PDFs, excerpts, custom meta titles/descriptions and more! These processes tend to tack on top of each other as we build, and it was time for a major overhaul.

            Without affecting front-end functionality, we managed to re-arrange the system so that the data retrieval takes a fraction of the time & effort it used to. This means your websites load faster (our testing showed as little as 1/3 of the time to load) while reducing the load on the server to decrease lags during peak traffic times. A big shout-out to the Neacsu Denner Team (Luxury West Vancouver Real Estate Specialists) for working with us to provide feedback on these speed improvements!

            Mailchimp Integration

            Mailchimp is our recommended email marketing system for newsletters & listing updates. The Brixwork core has been upgraded so that you can enter your Mailchimp account API key to allow automatic addition of emails from any contact form trigger. Thank you to Colin & Lynn at Nest Presales (Vancouver, Burnaby, New Westminster and Coquitlam Presale Specialists) for inspiring and providing feedback for this upgrade!

            To utilize this feature, your contact forms must indicate that ongoing promotional/marketing emails will be sent to the recipient. Some of our newer websites have been built with this feature in mind. For older websites built before 2018-04, you may need to invest into some minor re-design or re-arrangement of the pages before enabling this feature.

            Ensuring you remain within the CASL legislation’s boundaries is 100% your responsibility as the business owner, and Brixwork does not assume responsibility to any penalties/damages caused by enabling this feature before you consult the CASL regulations or your lawyer/managing broker/real estate council.

            User Interface Upgrades

            While some of these upgrades were already rolled out ahead of time, the listings & buildings screens have been updated on the back-end. . Our real estate websites aim to help you get the update done faster & easier, and we continue to research ways to help our Realtors® save time.

            • Slimmer rows for each home/building- this made scanning through a long list easier, as well as quicker drag & drop to re-order items
            • Fixed a glitch in the photo gallery upload module where the photos didn’t always upload in the order in which it displays on your computer when you drag & drop multiple photos.

            A big thank you to Kylie Waters of the Rockel Group (Vancouver Westside and Eastside Luxury Marketing Specialists) for catching the photo bug and helping us test the successful fix!

            MICRO UPDATE – Further Tweaks for 4.404

            As our overall network traffic (measured by bandwidth) increased over 20% in March & April compared to the previous 4+ months. This traffic increase was attributed to:

            • Increase in the real estate market in general
            • Some of our top traffic sites had even bigger improvement in visitors
            • Some of our SEO campaigned realtor websites have seen as much as 300%+
            • Our team is building & deploying lots of new websites!

            We noticed some other lags and some bursts of slow times when Google (and other) bots would crawl through our websites in mass. In the micro version update 4.404 released on April 18th, we introduced more measures to speed up thumbnail feeding on photo galleries, which was taking a significant amount of resources, and saw double-digit drops in server utility load.

            What this means in simpler terms – we found more engineering finesse to help our sites load faster with less burden on the servers, so that traffic spikes & popularity spikes do not affect our network as much. Our testing shows that the impact of such spikes was barely noticeable after this upgrade.

            Future Upgrade Roadmap

            Better buildings & listings filtering

            In the coming development sessions, we aim to make our listings & buildings pages on the back-end more user friendly by enabling filtering the items by name/street and/or status to make it faster & easier for you to find what you’re looking for. Many of our clients are high-volume, high-performing real estate agents – we are accommodating our back-end structure to ensure we keep up with the top-performers!

            Listings Browse History Tracking

            For any leads who enter their email addresses into your contact forms, you will be able to see which properties and which MLS® search filters the visitor used before entering their information. This will allow you to more effectively help these new clients out based on their desires & requirements.

            SSL Now Available on Brixwork Real Estate Websites!2018-08-14T00:43:43+00:00

            SSLs Now Available on Brixwork Real Estate Websites!

            The search engine world has evolved, as well as browser standards for website security. Offering SSLs on our websites is one major step we are taking to offer better performance for our clients’ websites.

            What is an SSL, and why is it needed on Realtor® websites?

            UPDATE (2018-06-05) – Starting sometime in July 2018, the newer versions of Chrome & Firefox will start displaying an unsettling “Not Secure” warning on all websites without an SSL Certificate installed & activated. These two browsers make up for more than 50% of browser usage in Canada, with similar statistics shown across the USA.

            These type of warnings can be unsettling and potentially turn off a visitor from browsing through your real estate website, or use the contact form to submit their email/phone number/name.

            SSLs encrypt and secure any data exchanged by your visitors submitted to your website. In case of Brixwork websites, this pertains mainly to the contact/inquiry forms, which are a major lead generating tool for our customers (and a high-performing one too, especially on listing detail pages).

            SSLs were traditionally not essential for websites without an e-commerce element, but recent changes by Google to give a slightly higher ranking/score for SSL-protected websites meaning this can potentially help your website rank higher – meaning there are other benefits to an SSL Installation than just avoiding scary warnings.

            These new changes in the internet landscape made SSLs highly beneficial, and worth the labour & costs involved – even on real estate websites without any credit card transactions.

            Do not purchase your own SSL!

            Brixwork has a supplier & workflow ready to streamline this. Because of the workflow & automations, we are NOT able to install SSLs purchased from 3rd parties on our websites.

            Learn More About The Details & Costs

            Website Pricing Page
            SSL FAQ Page

            We currently have SSLs priced at $10/mth per domain. For more information on costs & pricing, please visit our website pricing page. Or to learn more about our SSL installation & subscription and the details, please visit our SSL FAQ page.

            To proceed with ordering the SSL, please submit a ticket to support@brixwork.com, or use our contact form below to initiate the order (existing clients only).

            Get a safe SSL-enabled website that works for you

            Contact Us

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              January 19, 2021

              Century 21 Agents & Brokerages Website Design Showcase

              Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

              Written By Jessica Hussey | Design & Visuals, Featured Clients

              October 29, 2020

              3 Benefits of Having Community Guide Pages on your Website

              Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

              Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

              November 12, 2020

              Hiring – Production Line Graphic Designer

              Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

              Written By Jeff Kee | Company Updates

              September 18, 2020

              Instagram Dos and Don’ts for Realtors

              Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

              Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

              July 15, 2020

              Digital Dominance for Real Estate Agents in a COVID World

              Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

              Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

              April 14, 2020

              Ways To Increase Online Presence & Brand Awareness for Real Estate

              There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

              Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

              July 15, 2019

              Offering Edmonton Real Estate Website with EREB IDX Integration!

              Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

              Written By Jeff Kee | Features & Development

              June 6, 2019

              Boutique Project Marketing for Townhomes and Condos

              Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

              Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

              May 7, 2019

              Notable Realtor® Teams and Brokerages Custom Website Showcase

              High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

              Written By Jeff Kee | Design & Visuals, Featured Clients

              April 11, 2019

              Comparing Brixwork and WordPress

              There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical to meet your business goals and be efficient with your time. Let’s compare how WordPress vs Brixwork works for Realtors® and their websites.

              Written By Jeff Kee | Features & Development, Technology & Trends

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