Marketing & Promotion

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British Columbia Realtor® Website Showcase2021-05-12T19:21:34+00:00

British Columbia Realtor® Website Showcase

With thousands of Realtors® in British Columbia, standing out is essential. We work with a wide range of Realtors® throughout B.C. to build a unique brand, attract prospective home buyers and sellers, and make a statement on and offline to get the exposure you deserve. Tailored to perfection, we uniquely build eye-catching print and digital media that is a perfect reflection of you and your business.

We aren’t just Gastown hipsters. We have all your niche areas covered.

Sunshine Coast Realtor Landing Page

Brittani Payne

Sunshine Coast Realtor®

We designed a fresh, modern, and timeless brand for Realtor® Brittani Payne, inspired by life on the Sunshine Coast. We tailored a semi-custom website built on our Yaletown 2.0 template to make an impression on the Sunshine Coast homeowners. With an easy to use MLS® search function, Brittani can easily show prospective clients homes throughout the Sunshine Coast including, detached homes in Sechelt or land in Pender Harbour. Additionally, an integrated WordPress™ blog for Brittani allows her to show her niche expertise as a Sunshine Coast real estate agent while simultaneously boosting her Google rankings with insightful blog posts about various regions of Sunshine Coast.

Check Out The Portfolio

Jared Thomas

Merritt Realtor®

Interior B.C. Realtor®, Jared Thomas, highlights his unique expertise in the Merritt region through his semi-custom website built on our Fairview template. As a Century 21 Realtor®, we followed the guidelines provided by his brokerage while still maintaining a one-of-a-kind feel. Jared’s custom homepage immediately makes an impression on visiting clients, with large images, custom-designed graphics, and recognizable colours. Throughout his website, the rustic imagery and colour scheme tells his very own Merritt story.

Check Out The Portfolio
Merritt Realtor mobile friendly website
Merritt Realtor mobile friendly website

Jared Thomas

Merritt Realtor®

Interior B.C. Realtor®, Jared Thomas, highlights his unique expertise in the Merritt region through his semi-custom website built on our Fairview template. As a Century 21 Realtor®, we followed the guidelines provided by his brokerage while still maintaining a one-of-a-kind feel. Jared’s custom homepage immediately makes an impression on visiting clients, with large images, custom-designed graphics, and recognizable colours. Throughout his website, the rustic imagery and colour scheme tells his very own Merritt story.

Check Out The Portfolio
Victoria Presale Realtor Custom Website

Colleen Ferguson

Victoria New-Build Specialist Realtor®

Inspired by the ocean front town of Victoria on Vancouver Island, B.C., we created a memorable brand for presale Realtor®, Colleen Ferguson. Beginning with a hand illustrated logo inspired by the West Coast town, Collen’s vision of life on the island comes to life. Her custom website offers prospective clients the opportunity to easily browse presale & developments listings in Victoria, B.C. in one easy to access place, giving Colleen the competitive edge over other Victoria Realtors®.

Check Out The Portfolio

To see other regions & provinces we cover across Canada, check out our list of MLS® integrations.

Contact Us

Project Marketing For Presales Showcase2021-05-03T16:59:16+00:00

Boutique project marketing Showcase 2019 & 2020.

Give your Presale build the presence it deserves.

Establishing a strong and memorable brand presence to market your presale builds is critical to effectively reach your target audience. Here at Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves. By working through 3 defined stages of research, design, and attraction, we can tailor a premium campaign for your presale homes, townhomes, and condos.

We’ve designed successful presale marketing projects all over the province with even more to come!

Otto Condos West Coquitlam Custom Website

Otto

Presale Condos In West Coquitlam, B.C.

Marketing for Otto presale condos was driven by the modern, up-and-coming, and young demographic of the Tri-Cities area. Highlighting the peaceful, youthful, and convenient living in West Coquitlam, we created a premium plan that includes custom branding, impressive print media, and a digital-focused approach through social media and banner ads for Real Estate including WesternInvestor and REW to reach the target audience of Otto Condos.

View The Portfolio

Tanglewood

Presale Townhomes In Courtenay, B.C.

We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

View The Portfolio
Tanglewood Townhomes Custom Designed Graphics
Tanglewood Townhomes Custom Designed Graphics

Tanglewood

Presale Townhomes In Courtenay, B.C.

We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

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Delta Green Ladner B.C., Flawless Print Media

Delta Green

Presale Condos In Ladner, B.C.

A well-researched and designed marketing plan was custom curated to attract the adult demographic of Ladner Village in Delta, B.C. To engage the active senior demographic, we designed an easy-to-use website that thoughtfully incorporated purposeful colours to resonate with adult buyers. To deliver a complete package, we delivered well-designed print media including, professional floorplans, brochures, and memorable tradeshow material and site signage.

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Eliot At Norquay

Presale Smart Condos In East Vancouver, B.C.

Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

View The Portfolio
Eliot East Vancouver Showroom Media
Eliot East Vancouver Showroom Media

Eliot

Presale Smart Condos In East Vancouver, B.C.

Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

View The Portfolio

With a well-developed, creative, and detailed marketing plan, your presale builds will reach the right audience and connect them to their dream home. Contact us today to get started on your one-of-a-kind presale marketing campaign!

Explore Our Presale Services

A successful project marketing plan starts here.

Receive a demo deck of our presale marketing expertise, and get a quote!

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    Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

    Social Media Marketing for Real Estate

    The Myths & Truths

    Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

    Let’s clear up some common misconceptions about social media. 

    social media user graph by age group

    Myth 1: It’s for the younger generation only

    Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

    Myth 1: It’s for the younger generation only

    Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

    social media user graph by age group
    Realtors use of social media is a long term game

    Myth 2: Social media campaigns can get me leads right away.

    Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

    Myth 3: It is expensive

    Truth: It doesn’t have to be

    The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

    Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

    Canva graphs for Realtors® on social media
    Canva graphs for Realtors® on social media

    Myth 3: It is expensive

    Truth: It doesn’t have to be

    The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

    Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

    Later business content scheduling for Instagram (Real Estate)

    Myth 4: It is time consuming.

    Truth: It does take time but there are tools to make it efficient.

    As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

    Check out some Instagram Do’s and Don’ts that will help your Instagram content.

    Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

    3 Benefits of Having Community Guide Pages on your Website2020-10-29T21:47:22+00:00

    3 Benefits of Having Community
    Guide Pages on your Website

    Community pages on your real estate website are a great way to attract new visitors and can help you define your niche on your website. Our analytics show that longer time spent on a website with more pageviews can increase customer engagement and our community detail pages deliver just that. Brixwork offers various custom design options for these pages and we ensure that each page is created for an easy and optimal user experience as they guide you through the best of each community.

    1- DEFINE YOUR REGIONAL NICHE IN ONE QUICK GLANCE

    You’re not just another Realtor® in Vancouver, or Toronto, or Edmonton, you’re THE Realtor® and you want that to be known! Neighbourhood pages are great at keeping your visitors interested to explore your website even further all while gaining more insight into your areas of expertise.

    • The neighbourhoods you specialize in are outlined in any layout and format you want to easily navigate where to explore more of next.

    • It helps to subtly showcase the depth of knowledge you have of the region by providing brief descriptions, highlights, stats and photos.

    • Neighbourhood pages are a useful tool for clients to learn more about different neighbourhoods and especially helpful for out-of-towners.

    The Ameen Group specializes in Greater Toronto Area real estate and we created beautiful neighbourhood pages for them.
    The Ameen Group has neighbourhood guide pages for Toronto, Oakville, Mississauga and more.

    2- BETTER FOR LONG-TERM GOOGLE™ RANKING

    These neighbourhood pages are keyword gold mines for Google™!
    If you are trying to rank in certain neighbourhoods, you face a lot of competition to get those top spots on Google’s search pages. Custom content pages related to city/neighbourhood names are great for long-term Google™ Ranking.

    • Each neighbourhood page has space for you to write and describe the key highlights of the neighbourhood, list local amenities, etc.

    • You can highlight the average price of homes, townhomes and condos

    • All MLS® listings are frequently updated on your neighbourhood pages.

    This leads to more frequent crawling of MLS® listings as more listings are brought up to the forefront. When you couple these custom content filled pages with an SEO campaign, results are proven to be explosive, just take a look at the Esposito Team’s results.
    How Brixwork SEO Campaigns Work

    Let’s add neighbourhood pages to your Brixwork website!

    Contact us to get an upgrade quote now.

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      3- BETTER ON-SITE ENGAGEMENT & LEAD GENERATION

      Custom curated content makes all of the difference in keeping visitors on your website for longer as it tends to be of interest to potential clients. The more appealing content you have on your site, the more time people spend on it. This allows more brand exposure and awareness of your name and your site. Interesting content also entices visitors to view more pages which increases clicks and ultimately gives you a much higher chance of converting that visitor to a potential lead.

      Take a look at Sigrid Wilcox, Tri-Cities Real Estate Expert neighbourhood pages:

      WHAT NEIGHBOURHOOD PAGES CAN INCLUDE

      BASIC
      FEATURES

      • Main neighbourhood intro image

      • Neighbourhood description and highlights

      • Google™ Maps embedded with location

      • Newest MLS® listings in that community

      PREMIUM FEATURES

      • Walk Score®, HoodQ, parks & schools nearby

      • Shopping, restaurants & other amenities

      • Photo galleries & Video Intro

      • MLS® stats for houses, condos, townhomes, etc. 

      Having a neighbourhood page on your website makes it a one-stop-shop with all the details, highlights, photos and most importantly all of the MLS® listings in that area. These community pages are great landing pages for potential clients, whether it’s someone Googling a community, having it linked to your Instagram bio, or linking it to each suitable listing.

      Get a quote for nieghbourhood pages on your Brixwork website now!

      Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

      Instagram Dos and Don’ts

      For Real Estate Professionals

      Good design, consistency and originality on Instagram posts can help you shine from
      all of the other thousands of Real Estate professionals.
      Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

      Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

      DON’T just screen-cap things from a phone or desktop and post them

      Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

      DO – Design your own post using key info and adjust it to your branding

      Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

      DON’T write typical salesman captions

      Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

      Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

      The most important recommendation to caption creating is to be yourself!

      DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

      Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
      What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

      Samples of proper custom social media stories and posts created by Brixwork.  

      Contact Us For A Custom Design

      DON’T – post at any random time, or just make up hashtags on the spot.

      Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

      DO – plan your posts ahead of time.

      Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

      DON’T repost another post just because it’s cool or funny.

      When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

      This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

      DO – Use your discretion on what to re-post.

      If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

      Want to schedule your stories & posts ahead of time? 

      Use Later

      Are you looking to design your own posts?

      Try Canva

      Need professional help with social media design? 

      Contact Us

      Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

      Digital Dominance for More Listings & Buyers

      Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

      Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

      Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

      Here are a few key platforms that a real estate agent should have ready to go at any given moment:

      DIGITIZED LISTING PRESENTATIONS

      A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

      This is how these digital listing presentations can help :

      • Far more visually engaging than emails/phone calls alone

      • Capture potential clients attention with a digital presentation

      • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

      • Increases your odds of an in-person listing presentation and a CMA

      *The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

      Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

      The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

      Digital Listing Presentations for Realtors®!

      Contact us to create a digital listing presentation that you’ll be remembered for!

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        YOUTUBE VIDEO TOURS &
        MATTERPORT 3D

        With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

        YouTube should always be a utilized platform for any real estate agent because:

        Brixwork understands the importance of having attractive media …

        available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

        How to attach a video to a listing!
        How to attach a Matterport or 360 home tour!

        Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

        Instagram & Facebook
        Live Videos

        Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

        Instagram and Facebook help your real estate social media presence by:

        • Increasing your brand’s awareness on various platforms (the more the better!)

        • Maintaining an active status on social media

        • Providing more content on social media for a better ranking

        Since open houses are a lot less active during this time ..

        Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.

        ENGAGE WITH YOUR VIEWERS IN A UNIQUE WAY!

        The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

        • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

        • Viewers can watch, comment, like in real-time during live home tours

        • You can use this as an opportunity to showcase your personality and your brand to potential clients

        • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

        • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

        • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

        • Facebook live videos get around 6x more interaction than a non-live video!

        Plan & Prepare To Get The Best Results On Your Live Stream

        Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

        • New listing announcement with a live listing tour (state the date & time of it!)

        • Real estate Q & A sessions

        • Collaborate with others and create a real estate market update segment

        Stay online and be digital-friendly!

        The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

        Tips & tricks for the live stream feature:

        What Is The Future Of The Real Estate Market?2019-05-14T23:28:35+00:00

        What’s in store for Realtors® in 2019?

        From CEO Jeff Kee

        Is this your last year in real estate? I think not.

        I’ve been helping real estate agents since 2005, and my first Realtor® website launches started in 2007. In 2008 we saw a great recession, which saw home prices & transactions fall significantly well into 2009 until the market recovered. A wise old proverb says what goes up must come down, and the real estate market is no different.

        Throughout the second half of 2018 the number of homes sold in Metro Vancouver saw double-digit drops, many of the months recording about 40% lower sales compared to the same period in 2018. It is, without a doubt, a slow period for real estate professionals.

        I’ve seen this before; this was coming again without a doubt — and here we are:
        • Homeowners (sellers) have been used to double-digit increases in home prices, and were (and some still are) expecting to sell at a certain price point.

        • Buyers, due to increase in mortgage restrictions and other factors, are taking a breather and standing on the sideline, watching.

        • Many Realtors® report that open houses show very low activity, often completely void of visitors even in the most popular parts of the city.

        • The result: less transactions, more inventory than ever, lower sales-to-listing ratio; a market stagnation, a stalemate, or a buyers’ market… however you want to call it.

        • After a historically slow summer, November 2018 still saw 42.5% lower transactions than November 2017!

        • During this stagnant period, many less-established real estate agents give up & drop out of the market.

        • As any market goes, it will recover, and start rising again, as it did in 2009 and on, until now.

        This is an opportunity for many real estate agents! But this also means new real estate agents will flood the market again as things recover, increasing competition.

        Greater Vancouver Real Estate Prices from 2005 to 2019

        What To do During A Slow Real Estate Market As a Realtor®

        It’s not the end of the world, nor the end of the real estate market. Homes will be sold, commissions will be made again. It’s a question of when, and by whom. One of the biggest mistakes that businesses make during recessions (this applies to all businesses, not just real estate) is to skim down on marketing budget first. Many businesses made this mistake during the 2008 recession and hurt their stagnant sales even more.

        In the 2008 downturn, the REBGV saw over ⅓ of Realtors give up their licenses and walk away.
        Will you be part of the ⅔ that remain, or drop off?

        When there’s less pie, you need to work harder for a slice!

        Slowing down your marketing, or reducing the quality of your material, is the worst thing you can do during a recession. In fact many business leaders call for increased marketing expenses during slower times. There are still competing agents in the field, with even less action. You have to work harder to get a piece of the smaller pie. Remember that being a Realtor® is a zero-sum game. The deals others close, are the deals you lost out on. Are you going to compete, or sit back and lose? Your call!

        This is a turning point and an opportunity. In the 2008 downturn, the REBGV saw over ⅓ of Realtors® give up their licenses and walk away. Will you be part of the ⅔ that remain, or drop off? This slow period can be an opportunity for veteran agents to secure their presence, and for new & motivated agents to rise up to the call. We can help you avoid being on the bottom ⅓.

        Sharpen Your Swords During Your Rest Period; Don’t snooze!

        The time you are NOT spending on back-to-back showings, or dealing with multiple offers into 11PM is the time you should re-invest into bettering your marketing. We offer the most unique & high-performing listing marketing material to help you rock your next listing presentation or buyers meeting.

        What do you bring to your Listing Presentations?

        Listing Booklets

        By preparing now, you can be better-established for when the next wave of new Realtors® flood the scene and try to take a piece of your action away.

        Invest & work ON your business,
        not just IN your business.

        More Leads, More Qualified Leads, More Sales from Your Website

        Our custom websites take a scientific approach for results. Because first impressions are made on the listing detail pages almost 40% of the time, we offer an industry-leading design solutions. Upgrading your listing gallery can help you entice even more buyers & sellers, and potentially attract even more Google traffic from qualified leads.

        “We win half the battle when we make up our minds to take the world as we find it, including the thorns.”

        Orison Swett Marden

        More Attention To Detail & Finesse During A Slow Period

        Our design team can work with you closely to brainstorm and create the best marketing platform ever. With your valuable input, and our genius creativity, we can hit a home-run together. You are a cut above other Realtors® – our real estate branding services can set you up on the right base!

        Your feedback matters, and your voice needs to be reflected.

        Your feedback matters, and your voice needs to be reflected.

        Ready to Upgrade Your Marketing for 2019?

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          3 Stand-Out Instagram Posts for Real Estate Agents2018-12-17T21:32:52+00:00

          Instagram is extremely popular as the second most used social media platform after Facebook (it is also owned by Facebook) and its instantaneous mobile reach to your audience is incredibly valuable.

          To Help Our Realtors Capitalize On Instagram & Facebook

          We’ve all seen the “Happy Holidays” or similar postings throughout Instagram, but many of them are poorly designed, or regurgitated from an meme-creation website, and it lacks the finesse you deserve. This year we are introducing our own line of pre-designed holiday postings to be fully branded to your own specs (limited to Brixwork subscribers only – if you wish to sign up with us, click here).

          Branded Holiday Instagram Postings For Real Estate Agents

          We have thoughtfully pre-designed some Instagram post images that can be altered to quickly fit into your brand and business. To avoid too many duplicate copies, we are limiting these for use of Brixwork clients only, and no other entities are permitted to use these custom designed elements without written permission from Brixwork.

          Order Now

          Halloween Posting (Oct 31st)

          Halloween Instagram Posting

          Castles, Cats & Bats

          Simple, yet striking contrasts to pop out from the queue of Instagram posts this Halloween can be yours!

          Customization Offered: Placement of your branding. Halloween colours are set & finalized. 1 Draft, 1 Revisions offered. Additional customization to be billed at our regular design rate.
          Cost: $58

           

           

           

          Thanksgiving Meme (Oct 10th in Canada, Nov 24th in USA)

          Instagram Photo For Thanksgiving - Realtors

          Word Art!

          The ever-so-popular, attention grabbing, witty & crafty word-art meme, custom designed by Brixwork! They are very popular on Social Media. This can be quickly customized to your branding. Note that the order deadline for Canadian Thanksgiving is already over (October), and we are providing this for our US customers.

          Customization Offered: The background colour, text colour, and the business name at the bottom. Note that we did not include any room for a logo on this one – your logo emblem will be visible above the image with your username clearly on Instagram however. 1 Draft, 1 Revision offered. Additional customization to be billed at our regular design rate.
          Cost: $58

           

          Christmas Posting (Dec 25th)

          Xmas Instagram Posting Option A for RealtorsXmas Instagram Posting Option B For RealtorsSimple, yet striking contrasts to pop out from the queue of Instagram posts this Halloween can be yours!

          Customization Offered: The colours adjusted to your brand, and placement of your branding. While we used black & white to simplify, feel free to get colourful on this one! 1 Draft, 1 Revision offered. Additional customization to be billed at our regular design rate. 
          Cost: $88

           

           

          New Year & Chinese New Year Postings

          Coming Soon from our design team!

          To Order Your Own Instagram Postings click on the link below to fill out the form, or email us directly at design@brixwork.com!

          Order Now

          Why Instagram?

          Instagram is one of our most recommended methodologies for our real estate agents for better social media brand awareness because:

          • The sporadic nature of access (no bloat – purely images/videos). More people quickly check their Instagram feeds between tasks, while in line, during lunch, etc.
          • The visual nature of it (more focus on photos rather than its descriptions) means it’s better for branding propagation.
          • Easier to be discovered – the Explore feature on Instagram is more often used by people to find fresh new media, giving you more exposure even to those you are not connected to (yet). This is the stark difference between Instagram and Facebook, as Facebook posts are available to those who have you as a Friend already (unless you run a paid/sponsored ad).
          • Easy to share to Your Website & Facebook – Our in-house developed Instagram widget automatically posts all of your Instagram photos directly on your website. You can view a demo on Nick Neacsu (West Vancouver Realtor®). As you post your pictures on Instagram, you can immediately share it to Facebook & Twitter as well. Time saved is time earned.
          • The user base is still on the climb, meaning the potentials are even greater. Since the introduction of Instagram stories, many users are expected to ditch Snapchat and use Instagram even more!

          Social Media Is About Consistency

          Constantly being noticed is what Instagram, Facebook and other similar online outlets do for you, and social media marketing is a long-term game of brand recognition rather than immediate advertisement.

          Misconception:

          “Through this post I should get a lead. If not, it’s ineffective.”

          The Truth:

          “Let people know who I am, what I do, and how much I love doing it, and be remembered as the go-to person for real estate.”

          3 Ways To Make Mailing Campaigns More Effective2017-11-09T17:47:15+00:00

          3 Ways to Make Mailing Campaigns More Effective

          Despite the prominence of online marketing, print media is not dead if it’s done right! If it were ineffective, that would spell the end of the Unaddressed Admail program run by Canada Post. One of the issues we see with many Realtor® mailers is that they are not planned nor designed to be as effective as they can be, therefore do not achieve the goals Realtors® usually expect – new clients. Here are the 3 rules we live by when it comes to mailers that achieve brand awareness, which leads to that call/email when the customer is ready to hire a Realtor®!

          #1 – Repeated Exposure Is Key, It’s a Long-Term Game

          Your first mailer will have almost zero impact. Among the other Realtors sending out mailers, as well as items that contain everyday usable coupons or discount offers from grocery stores, the real estate ads will be the last thing they hold onto. Many marketing experts debate the exact frequency required, and the numbers range from minimum exposure of 6 or 20. Even if you benchmark your target at 6, you should be then planning to send out the mailers to the same group of people every MONTH before you see any returns at the 6 month mark.

          • Do:

            Pick a smaller target area that you can afford to hit at least 6 times within the next year, and follow through with it at a regular frequency. It’s better to hit 500 homes 6 times than 5,000 homes just once.

          • Do Not:

            Hit an area once based on just one listing, without a concrete plan to hit it repeatedly. Don’t give up after 2 mailers when you don’t get any calls. That’s like quitting the gym after 2 weeks of training.

          Hitting the same small target repeatedly has better ROI than hitting larger areas fewer times.

          Hitting the same small target repeatedly has better ROI than hitting larger areas fewer times.

          #2 – Paper Thickness & Quality Matters

          Your mailer will most likely be in a pile with other mailers. The touch on the fingers does make a difference. Instinctively people gravitate towards a heavier & thicker feel as it’s considered to be more premium and valuable. That initial feeling of value will increase the odds of your mailer getting a second look before it is tossed into the recycling bin. Your objective is to get the customers to look at your brand & name, not to have it wedged between the grocery store and Chinese delivery flyer because it was too thin & flimsy.

          • Do:

            Spend a few hundred bucks more (or a few dozen cents more per piece) on better quality paper, and choose a quality print shop (talk to your graphic designer, they know best).

          • Do Not:

            Pick the cheapest, thinnest paper you can find, or take it to Staples (we love staples, but they are not a premium offset printing company).

          #3 – Clean Design, Simple but Bold Attention

          Many Realtors are overthinking how to “show off my expertise” and many mailers end up being very convoluted. It becomes a journal or a study with statistics, notations, and long paragraphs. Most will simply not read it. By shoving more content, pictures, awards emblems and bullet points and photos of your dog into a mailer and filling up the space, you’ve simply made the piece very unattractive. Just like designing effective advertisements with the less-is-more mantra, mailers should have very few elements on each side that catch the eye. The objective here is brand exposure, to be remembered, and to get that call when he/she is ready to buy or sell.

          • Do:

            Put up one bold infographic, or a statement, or a humour-filled line, or even JUST your branding, to grab that initial attention.

          • Do Not:

            Try to fill up space with more and more. Unprinted area is NOT waste. White space is good. Breathing room is good. Don’t try to design this on Microsoft Word at home, you may as well throw more mailing costs down the drain.

          April 30, 2021

          Brixwork Version 4.574 For Better Analytics

          Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

          Written By Jessica Hussey | Company Updates, Features & Development

          April 30, 2021

          British Columbia Realtor® Website Showcase

          We work with Realtors® all over B.C to look their best online. Check out how we ensue each unique Realtor® is given the presence they deserve.

          Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

          March 25, 2021

          Project Marketing For Presales Showcase

          At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

          Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

          May 27, 2021

          We Are Hiring – Entry Level Front-End Coder / Tech Support!

          If you like creating beautiful things online, and would like to work in a dynamic team, and learn new skills in this industry, this job is for you.

          Written By Jeff Kee | Company Updates

          January 19, 2021

          Century 21 Agents & Brokerages Website Design Showcase

          Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

          Written By Jessica Hussey | Design & Visuals, Featured Clients

          October 29, 2020

          3 Benefits of Having Community Guide Pages on your Website

          Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

          November 12, 2020

          Hiring – Production Line Graphic Designer

          Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

          Written By Jeff Kee | Company Updates

          September 18, 2020

          Instagram Dos and Don’ts for Realtors

          Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

          July 15, 2020

          Digital Dominance for Real Estate Agents in a COVID World

          Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

          April 14, 2020

          Ways To Increase Online Presence & Brand Awareness for Real Estate

          There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

          Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

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