All is smooth, and all is well.
When new algorithm updates roll out from Google, the implications are generally serious. While many websites benefit from the new algorithm, others see a severe drop in traffic. The algorithm, according to Forbes, has been active for over a month already. Some other sources have cited it was deployed more than several months ago, although Google’s announcement came only recently.
Over the weekend after our move to our new office (which we will cover soon enough) we have examined our Google Analytics records of our clients’ websites, and there have been no significant loss of traffic whatsoever – business as usual!
How did we manage to keep traffic up & steady?
We always emphasize great content structure, great navigation and clear/concise data presentation when it comes to our websites. Not only do our websites look great as a consequence, but well designed websites also tend to have better performance on Google as well. We do not utilize any black-hat methods of search engine optimization (stuff that, if Google finds you’ve done, will get your site demoted or even banned from Google). Delivering quality content through good code structure with a combination of posting on social media outlets and 3rd party websites with good reputation is our main game, and that will not change. Quality original content always wins out in the long run, according to Google.
So What’s Next for Brixwork’s real estate website clients?
Because we have been doing it the right way, no loss has been incurred as a result of this algorithm upgrade. We keep pushing forward. But, we believe in making things better all the time, so here’s what we have in our roadmap for all of our SEO packages:
Heavier Focus on Longer, Natural Queries – More “Human” Queries
Because the new upgrade algorithm has a heavy emphasis on long phrased natural queries, we will be focusing our SEO efforts in that direction to ensure that our clients’ real estate websites can be picked up. In fact, we have been focusing on long-trail queries already for quite a while now if you noticed. Previous upgrades to Google’s algorithms did start focusing shift on more natural phrased queries. For example, back in the days, people had to query like a computer (“Condos Yaletown Listing”). Nowadays, people are more used to testing Google with more complex searches (“West Vancouver Waterfront Homes For Sale”, or “Condos listed around the Waterfront Skytrain Station”).
Increases In Social Media Presence & Leveraging 3rd Party Websites
With an increasing shift from Google’s part to monitor human browsing behaviour, social shares on Facebook, Twitter and Google+ (especially) have an impact on your search engine performance. The visitor patterns on your website also have a feedback effect. And as always, other websites’ links that point back towards your webpage always helps. We are focused on finding quality websites that we can leverage for legitimate back-links. We never buy links, or link-spam your website address on sketchy blogs created by some guy sitting in his mom’s basement. We do things the white-hat way. Effort has its price, and it also has positive results on your marketing efforts, and that’s what we’re all about.
Are you getting a lot of visitors to your website? Great, but having a high volume of visitors alone may not be helping you as much as you think. There’s another key factor of your website traffic, and that is engagement.
When it comes to analyzing the quality and effectivity of your website, it is the visitor engagement that makes a difference for your business. But what is the difference between visits and engagement? Think about when you are browsing the world wide web. There are a lot of pages that you end up on but don’t read, right?
That’s exactly why a high volume of visitors can be misleading. There is too much of a focus on the sheer number of visitors through ads, campaigns and other marketing strategies and too little focus on engaging those visitors.
The reason that engagement is so important is that it shows you how interested your potential clients are in you and your business. In real estate, for example, it can show you which listings people are the most and least interested in, as well as many other statistics. Measuring these statistics–or metrics–is critical to determining the quality and amount of real leads that you receive.
Here is a list of 5 metrics to really pay attention to:
1. Page views per visit
- A good number of page views per visit is five. If you have reached that statistic, then you can confidently say that your website is functioning quite well. It shows that your website is easy to navigate and people are interested enough to click on links.
2. Bounce Rates
- Means people left the site as soon as they opened up page, without any engagement
- Should be under half.
3. Visit Duration
- Amount of time spent consecutively throughout pages in website.
- Similar implications as the pageview metrics.
4. New vs Returning
- Shows the loyalty of people coming back to see your stuff.
5. Visitor flow
- Shows the exact flow of which pages they entered through, and which pages they clicked on.. and when they finally left.
- Good visual indicator to emulate customers’ experience on your website
If you are interested in learning more about these metrics and other ways to improve your online presence, here are two articles that we feel do a great job of explaining the benefits of images and simplicity:
Images and video get more likes on Facebook and more shares on Twitter. -by Kristin Piombino
About Minimalist Web Design. – by Mrs. Neff
- The trends in web standards is going towards the direction of eliminating Flash™ as a mainstream web design element. This is because Flash™ is not a web-standard language like HTML or CSS – it’s a 3rd party plug-in. The World Wide Web is moving towards the direction of not relying on plug-ins – browsers by themselves are fully capable of the things we need.
- This is why the innovators at Apple decided to stop supporting Flash on their mobile devices (iPhones and iPads) several years ago. Our websites are fully compatible with these mobile devices without restriction.
- Flash™ content is not readable by robots from Google or other search engines, reducing your SEO performance. To alleviate this, designers often use raw HTML layers behind the Flash™ piece; but this is more time consuming and expensive.
June 6, 2019
Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.
May 7, 2019
High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!
April 11, 2019
There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical to meet your business goals and be efficient with your time. Let’s compare how WordPress vs Brixwork works for Realtors® and their websites.
February 20, 2019
Is your website getting the numbers you want? Our bold designs are proven to give your website results by improving 3 key on-site metrics. Don’t settle for a cookie-cutter design like every Realtor®.
January 8, 2019
It’s hard to predict the real estate market. The last downturn saw 1/3 of Realtors® hang their licenses and walk away. What’s your next move?
January 3, 2019
We are having a baby! We have a maternity leave position opening up to help with office administration and customer support. This is a great entry point into the industry for those who are eager to learn more about digital marketing & cloud web software!
December 18, 2018
Its that time of year again! Make sure you have your graphics ready in time for this holiday season. Chose from a selection of beautiful posting templates for your Real Estate Instagram and Facebook pages for your social media presence to truly stand out.
December 17, 2018
You deserve better than generic, mass-produced, templatized listing presentations or buyers guidebooks. Stand out amongst thousands of competing Realtors®!
November 1, 2018
Our last major upgrade to finalize our move to the AWS cloud has springboarded us for even more enhancements to the Brixwork system, and packs some amazing new features to help our real estate pros gain more business. Learn how helping buyers find suitable listings has never been easier with version 4.45.
October 31, 2018
Showcasing your listings is one of the most important value you provide as a real estate agent. While the listing gallery systems on our templates are great as they are, our custom designed listing gallery icons have many benefits for your Real Estate business results!
October 19, 2018
As the second most used search engine after Google, Youtube offers a variety of opportunities for Realtors® to increase website traffic and generate backlinks to their domain! Don't miss out on the opportunity to make the most of your Youtube Channel with these simple steps.
October 11, 2018
With a 34% increase in traffic, our dedicated SEO campaigns helped Vancouver based real estate website NestPresales.com improve SEO presence and google search traffic within as little as 3 months