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Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

Instagram Dos and Don’ts

For Real Estate Professionals

Good design, consistency and originality on Instagram posts can help you shine from
all of the other thousands of Real Estate professionals.
Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

DON’T just screen-cap things from a phone or desktop and post them

Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

DO – Design your own post using key info and adjust it to your branding

Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

DON’T write typical salesman captions

Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

The most important recommendation to caption creating is to be yourself!

DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

Samples of proper custom social media stories and posts created by Brixwork.  

Contact Us For A Custom Design

DON’T – post at any random time, or just make up hashtags on the spot.

Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

DO – plan your posts ahead of time.

Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

DON’T repost another post just because it’s cool or funny.

When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

DO – Use your discretion on what to re-post.

If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

Want to schedule your stories & posts ahead of time? 

Use Later

Are you looking to design your own posts?

Try Canva

Need professional help with social media design? 

Contact Us

Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

Digital Dominance for More Listings & Buyers

Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

Here are a few key platforms that a real estate agent should have ready to go at any given moment:


A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

This is how these digital listing presentations can help :

  • Far more visually engaging than emails/phone calls alone

  • Capture potential clients attention with a digital presentation

  • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

  • Increases your odds of an in-person listing presentation and a CMA

*The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

Digital Listing Presentations for Realtors®!

Contact us to create a digital listing presentation that you’ll be remembered for!

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.


    With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

    YouTube should always be a utilized platform for any real estate agent because:

    Brixwork understands the importance of having attractive media …

    available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

    How to attach a video to a listing!
    How to attach a Matterport or 360 home tour!

    Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

    Instagram & Facebook
    Live Videos

    Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

    Instagram and Facebook help your real estate social media presence by:

    • Increasing your brand’s awareness on various platforms (the more the better!)

    • Maintaining an active status on social media

    • Providing more content on social media for a better ranking

    Since open houses are a lot less active during this time ..

    Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.


    The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

    • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

    • Viewers can watch, comment, like in real-time during live home tours

    • You can use this as an opportunity to showcase your personality and your brand to potential clients

    • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

    • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

    • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

    • Facebook live videos get around 6x more interaction than a non-live video!

    Plan & Prepare To Get The Best Results On Your Live Stream

    Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

    • New listing announcement with a live listing tour (state the date & time of it!)

    • Real estate Q & A sessions

    • Collaborate with others and create a real estate market update segment

    Stay online and be digital-friendly!

    The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

    Tips & tricks for the live stream feature:

    Ways To Increase Online Presence & Brand Awareness for Real Estate2020-05-20T16:22:33+00:00

    Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

    Empty opens, scarce showings – Where did all the clients go?

    Here’s what’s happening

    • The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.

    • Home buyers seminars and other real estate related events are being cancelled.

    • The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.

    • The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).

    • More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

    What Does This Mean For Real Estate?

    This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

    Ways to increase your website engagement

    #1 – Use photography & video editing tools

    Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

    Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

    Visualizing the effects of deep linking to let more pages become discovered

    #2 – Post links back to your listing detail pages on your website

    Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

    Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

    #3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

    Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

    Matterport Tour

    Facebook Business Page Chat Widget on the Momentum website

    #4 – Add a Facebook Business Page chat widget

    Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

    Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

    #5 – Post your listings & market updates regularly

    Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out’ s new listing updates, as well as’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

    View this post on Instagram

    A post shared by Erika Bishop | REALTOR® ( on

    View this post on Instagram

    A post shared by Amin Shahbaz DULE, BA, MBA ( on

    The Ocean Park Place Webpage

    #6 – Check on your website traffic stats

    Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

    Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

    SEO Tips & Steps 1
    SEO Tips & Steps 2

    #7 – Consider running display ads & retargeting ads

    Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

    Businessman getting social media messages on his smartphone

    We help you emerge stronger than ever

    Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a  Realtor® during this challenging time.

    We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

    Explore our professional services now!

    Better Website Performance
    Real Estate Websites Features
    Project Marketing Services

    Get Your Branded Holiday Instagram/Facebook Posts Ready!2018-12-20T20:34:19+00:00

    Are you ready for the Holidays?

    We don’t mean gifts — we’re talking about your social media presence.

    It’s that wonderful time of the year again, when we celebrate the great year we’ve had, and get ready to ring in another year that’s going to be even better.

    Are you ready for the Holidays?

    We don’t mean gifts — we’re talking about your social media presence.

    It’s that wonderful time of the year again, when we celebrate the great year we’ve had, and get ready to ring in another year that’s going to be even better.

    Order your Xmas and New Years Post Bundle now!

    Our design team prepared a gorgeous set of posting templates for our real estate agents, for both Christmas and New Year’s Day!

    Well Branded, Well Designed, Well Celebrated!

    • Pick from our beautifully curated options.

    • We will apply your branding for a perfect fit.

    • Ready for your Instagram, Facebook & Twitter.. And more!

    Order Now

    Xmas & New Year’s Option A

    Lettering style over brand-watermarked photo background

    Happy Holidays & New Year’s Option B

    Minimalist with branded fonts

    Order your posting set now (Starting at $48/pair)!

    Get your own set ordered today! Order deadline is December 20th (2018) if you want the graphics in time for Christmas. Please note that custom branded design & graphic work is exclusively available for active subscribers with a real estate website by Brixwork.
    Order Now
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    Four Reasons For Realtors To Claim A Place on Google My Business2019-08-30T19:38:59+00:00

    Google My Business (formerly known as Google+ business pages) is an essential piece of online presence for any real estate professional. It affects how you appear on Google results, as well as how often you appear. This directly correlates to your website visits. It also affects how easy you can be found from mobile devices.

    #1 – Higher chance of appearing on mobile & map search results

    Having a listing on Google Business gives you a better chance of being found by people searching online. With the sharp increase in mobile device usage, more and more people are searching up business on the fly as they are on the road, using the mobile Google Maps app available on most handheld devices.

    #2 – Easier for your customers to find your phone number & website

    Google Business results on mobile or desktop have a quick-link to the phone # (great on mobile searches) as well as a link directly to the website, making it easier for people to reach you.

    #3 – Enhanced search appearance on Google search results

    Websites can be embedded with meta data that claims a relationship with any Google My Business page. In the example below when searching for “Dave Jenkins”, along with the primary website being at the top, the Google Business page details show up on the right with even more information such as your star rating, reviews, and additional photos.

    realtor google profile and location on google search results

    3 Easy Steps to Get Your Real Estate Profile on Google+!

    #1 – Go to Google Places

    First thing you should do is to visit the Google Places page. If you’re not logged in with your Google Apps email account or a account, you will have to do so.

    #2 – Create your listing or claim an existing one

    Follow the prompts or buttons to start entering your business data. It’s very straight-forward – just read everything on the screen carefully as you progress.

    If an independent Google user has registered that a certain business or store exists, Google will attempt to find that listing based on your phone number or address entered. This is often the case with small retailers. This is probably not the case with most real estate agents, so chances are you will have to create a brand new listing.

    #3 – Verify that you belong in that address

    To ensure that no false or misleading business listings are created, Google will send out a postcard to the address that you specified, which contains a verification code that you need to enter on the Google Places system in order to verify that you are indeed the owner or operator of the business at the reported location.

    Best Time To Post on Facebook or Twitter (and email)2012-09-14T16:27:04+00:00

    Timing on Social Media is important to generate the most click-throughs and impressions. (a URL shortener system used by Facebook/Twitter posts to link the final destination) released this statistic on click-through rates based on the time of the day and the day of the week. There is also a cool infographic (courtesy of Raka Creative) that visually displays the best times to hit Facebook & Twitter.

    When to Post On Facebook

    Links posted on Facebook on a weekday between 1 to 4 in the afternoon have the most effectiveness in generating traffic, peaking at around 3pm on Wednesday.

    When to Post on Twitter

    Twitter’s patterns are very similar to that of Facebook – 1 to 3pm during the weekdays gets the most click-throughs, while Friday afternoons dramatically decreasing in its efficiency.

    When to Email

    Although the attached infographic does not cover emails, we found reliable information on on the best time to send out email newsletters. Don’t forget the impact of the recent surge of mobile browsing habits – many people look at their emails and click on links from their smartphones. Is your website mobile-traffic ready?

    October 29, 2020

    3 Benefits of Having Community Guide Pages on your Website

    Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

    Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

    November 12, 2020

    Hiring – Production Line Graphic Designer

    Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

    Written By Jeff Kee | Company Updates

    September 18, 2020

    Instagram Dos and Don’ts for Realtors

    Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

    Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

    July 15, 2020

    Digital Dominance for Real Estate Agents in a COVID World

    Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

    Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

    April 14, 2020

    Ways To Increase Online Presence & Brand Awareness for Real Estate

    There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

    Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

    July 15, 2019

    Offering Edmonton Real Estate Website with EREB IDX Integration!

    Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

    Written By Jeff Kee | Features & Development

    June 6, 2019

    Boutique Project Marketing for Townhomes and Condos

    Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

    Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

    May 7, 2019

    Notable Realtor® Teams and Brokerages Custom Website Showcase

    High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

    Written By Jeff Kee | Design & Visuals, Featured Clients

    April 11, 2019

    Comparing Brixwork and WordPress

    There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical to meet your business goals and be efficient with your time. Let’s compare how WordPress vs Brixwork works for Realtors® and their websites.

    Written By Jeff Kee | Features & Development, Technology & Trends

    February 20, 2019

    Realtor® Website Pages Designed for 3–5x Better Performance

    Is your website getting the numbers you want? Our bold designs are proven to give your website results by improving 3 key on-site metrics. Don’t settle for a cookie-cutter design like every Realtor®.

    Written By Jeff Kee | Design & Visuals, Features & Development

    January 8, 2019

    What Is The Future Of The Real Estate Market?

    It’s hard to predict the real estate market. The last downturn saw 1/3 of Realtors® hang their licenses and walk away. What’s your next move?

    Written By Jeff Kee | Marketing & Promotion

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