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Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

Social Media Marketing for Real Estate

The Myths & Truths

Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

Let’s clear up some common misconceptions about social media. 

social media user graph by age group

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

social media user graph by age group
Realtors use of social media is a long term game

Myth 2: Social media campaigns can get me leads right away.

Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Canva graphs for Realtors® on social media
Canva graphs for Realtors® on social media

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Later business content scheduling for Instagram (Real Estate)

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

Check out some Instagram Do’s and Don’ts that will help your Instagram content.

Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

Instagram Dos and Don’ts

For Real Estate Professionals

Good design, consistency and originality on Instagram posts can help you shine from
all of the other thousands of Real Estate professionals.
Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

DON’T just screen-cap things from a phone or desktop and post them

Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

DO – Design your own post using key info and adjust it to your branding

Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

DON’T write typical salesman captions

Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

The most important recommendation to caption creating is to be yourself!

DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

Samples of proper custom social media stories and posts created by Brixwork.  

Contact Us For A Custom Design

DON’T – post at any random time, or just make up hashtags on the spot.

Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

DO – plan your posts ahead of time.

Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

DON’T repost another post just because it’s cool or funny.

When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

DO – Use your discretion on what to re-post.

If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

Want to schedule your stories & posts ahead of time? 

Use Later

Are you looking to design your own posts?

Try Canva

Need professional help with social media design? 

Contact Us

Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

Digital Dominance for More Listings & Buyers

Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

Here are a few key platforms that a real estate agent should have ready to go at any given moment:


A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

This is how these digital listing presentations can help :

  • Far more visually engaging than emails/phone calls alone

  • Capture potential clients attention with a digital presentation

  • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

  • Increases your odds of an in-person listing presentation and a CMA

*The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

Digital Listing Presentations for Realtors®!

Contact us to create a digital listing presentation that you’ll be remembered for!

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    With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

    YouTube should always be a utilized platform for any real estate agent because:

    Brixwork understands the importance of having attractive media …

    available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

    How to attach a video to a listing!
    How to attach a Matterport or 360 home tour!

    Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

    Instagram & Facebook
    Live Videos

    Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

    Instagram and Facebook help your real estate social media presence by:

    • Increasing your brand’s awareness on various platforms (the more the better!)

    • Maintaining an active status on social media

    • Providing more content on social media for a better ranking

    Since open houses are a lot less active during this time ..

    Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.


    The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

    • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

    • Viewers can watch, comment, like in real-time during live home tours

    • You can use this as an opportunity to showcase your personality and your brand to potential clients

    • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

    • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

    • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

    • Facebook live videos get around 6x more interaction than a non-live video!

    Plan & Prepare To Get The Best Results On Your Live Stream

    Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

    • New listing announcement with a live listing tour (state the date & time of it!)

    • Real estate Q & A sessions

    • Collaborate with others and create a real estate market update segment

    Stay online and be digital-friendly!

    The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

    Tips & tricks for the live stream feature:

    Comparing Brixwork and WordPress2019-04-12T21:25:35+00:00

    Comparing the Brixwork Platform To Other Real Estate Website Platforms

    There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical for better long-term operation to meet your business goals and be efficient with your time.

    . . .

    Comparing Brixwork To WordPress Websites

    WordPress is an open-source platform born in the early days of the web for blogging. Over the years, the platform has morphed into a full CMS (content management system) and is used by over 75 million websites across thousands of industries.

    Open Source? What does that say about WordPress?

    Because the system is collaborated on by web developers world-wide, it offers the most flexibility, but it comes with several drawbacks for business owners.

    WordPress Websites Are Better If You…
    • Want to constantly spend time on making layout/content changes on your site

    • Have the time & HTML/Graphic/Web skills to self-maintain a website

    • Have the patience to learn a new web platform NOT tailored for real estate

    • Have a web-savvy assistant or an in-house web developer

    • Are able to keep up with website security & updates to keep up with new hack attempts

    Brixwork Websites Are Better If You…
    • Prefer to utilize professionals for hand-crafted quality pages with great mobile presence

    • Don’t want to spend time figuring out new software not built for Realtors®

    • Want to keep website maintenance to a minimum without sacrificing looks/performance

    • Don’t want to worry about code updates & security check-ups against hack attempts

    If you’re not tech-savvy, you’ll hate WordPress

    Do you remember the frustration when things flew off your screen with a single keystroke when using Microsoft Word? Or a whole image disappearing? And after hours of editing, it still just doesn’t look quite right? If you’re not proficient with HTML code, layout dynamics & grids, mobile-web concepts, WordPress is a difficult wrestle.

    Too many choices is a prison!

    Because it’s built for everybody (not just real estate) in mind, you’ll see 40 buttons where you just want 5, and a myriad of different options. It’s like seeing an airplane cockpit full of things you don’t understand rather than an easy dashboard of a car.

    Brixwork adds a true WordPress system for clients who want a blog, because it is the best blogging platform in the world, and ties in seamlessly with the Brixwork platform. The WordPress portion ONLY runs the blog, and not the rest of your Brixwork site.

    Easy & fast day-to-day management on Brixwork

    Because the Brixwork platform was built exclusively for the real estate industry from scratch, the screen buttons & options are minimal & easy to use, saving you time when it comes to listing management (photos, PDF floor plans, video tours are a breeze to manage). Drag and drop dozens of photos, and attach Youtube/Vimeo tours with ease, while knowing everything will look perfect, always!

    Our system allows you to spend more time on what you do best – charm clients, show homes, and sell real estate.

    WordPress is great for DIY new modules & layout changes

    With more modern layout editors and plug-ins, those who are tech-savvy can manipulate the layout of pages, add more sections & menu items – as long as you don’t get carried away and fill the site with too many pages & drop-downs, turning your website into a clutter (resulting in low conversion). And, you must have several hours a week to devote to website management, before factoring in listings & media management.

    More layout changes & new pages can be done by the Realtor®, only if you have the time & skills for it.

    More layout changes & new pages can be done by the Realtor®, only if you have the time & skills for it.

    Brixwork pages are hand-crafted crafted by our team

    Our high-performing clients prefer the help of a professional design team to set everything up with minimal maintenance. The up-front costs for custom sections are far higher, and major changes require our development team’s hands. Realtors® are limited to text/photo changes, and some sections can be extended (most pages cannot be). Leave the heavy lifting to the pros, while minimizing website involvement time – thats’ the motto of most Brixwork clients.

    Hand-crafted with finesse by our design team, and low-maintenance for busy Realtors!
    Hand-crafted with finesse by our design team, and low-maintenance for busy Realtors!

    Adil Dinani Group website screenshot
    Sidra real estate listing gallery custom design website page

    Ongoing Security & Maintenance Of WordPress

    The Most Frequently Hacked Website Platform In The World

    WordPress is cheap. Open source software is free, and developers who handle WordPress are plentiful, and templates are mass-produced and sold by the hundreds on websites like Themeforest. This means there are more websites built on WordPress than any other platform, also making it the most hacked website platform in the world. The return-on-investment for a successful hack is much higher as there are more targets available.

    WordPress needs to be constantly updated with security patches (by web developers who have nothing to do with real estate), and plugins need to stay compatible with the core upgrades. Also, insecure plugins are vulnerable to hacks, and also need constant updates.

    The maintenance of WordPress sites requires a lot of high-level tech hands on deck with unpredictable frequency of updates, and this often cancels out the cost savings during the setup phase with more premium solutions such as Brixwork.

    If you prefer to invest in a high-quality website with hand-crafted distinction, and spend the least amount of time updating your own website, Brixwork is the better option.

    Create an online presence built to impress. Let us be part of your team.

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      We Are Now 100% Running on the Amazon Cloud!2021-02-24T00:17:02+00:00

      Vancouver Real Estate Websites on the Amazon Cloud for faster service and speed

      We Are Now 100% Running on the Amazon Cloud!

      Hello Amazon! In the last while we have been incrementally working to migrate our website infrastructure and digital assets towards the Amazon Cloud (known as Amazon Web Services). We are ecstatic to announce that on September 10th 2018, we successfully completed the final stages to fully migrate everything to Amazon Web Services.

      Real estate website speed comparison between old server and new amazon cloud

      Faster Site Load, Better Reliability For Our Customers

      Our real estate websites are now running on a far more superior network that benefits our customers with faster load-times and more reliability, while giving our development team more productivity and power.

      Our response/latency tests show solid results. Logan Wilson’s Victoria Luxury Group website responded 44% faster, and Nest Presale’s Vancouver Presales/Assignments website responded 22% faster on the new Amazon Cloud!

      These figures show the time spent to start downloading the website & attached assets, which has a significant impact in page load time. Total load times vary depending on number and size of photos.

      Our Website Features

      Up to 45% Faster Response Time!

      The graphs show the average response time reduction for each file/resource download, which accumulates to page download speeds.

      Every webpage requires dozens of assets to load – style files, javascript files, logo image files, buttons, listing photos… the list goes on. 

      Reducing the response time between requests responses from your computer to our servers mean exponential improvement in total page load time, resulting in a much smoother & pleasant browsing experience.

      Did we mention faster-loading pages are preferred by Google as well?

      Our Website Features

      Real estate website speed comparison between old server and new amazon cloud

      Exponential Growth Potential on AWS!

      Amazon Web Services (AWS) is very well-known to constantly stay ahead of the curve, offering newer & better cloud services for better IT management.  On AWS, expanding our server capacity is a breeze compared to conventional servers, preparing us for enterprise-grade IT management and scalability!

      Some of the world’s largest corporations rely on AWS for their web & cloud computing needs, including Netflix, AirBNB, General Electric, Phillips, Toshiba, Yelp, Zillow and more. We are very excited to be prepared for growth & innovation with the Amazon Cloud as our foundation!

      amazon web services exponential growth potentials with web and cloud computing needs on aws

      Serving More Real Estate Professionals Across The Continent

      Brixwork has expanded its offerings to Victoria BC (VREB), Vancouver Island BC (VIREB), Kelowna BC (OMREB), Edmonton AB (EREB) and Ottawa ON (OREB). We have launched , and will launch, several brokerage websites with more performance demand than ever. The migration to AWS positions us well to quickly respond to the increasing demand from all over North America without being shackled by hardware limitations & delays. Check out our real estate website design servicesas well as the MLS® Reciprocity Integrations we offer.

      Our Design Services
      Our MLS® Services

      Why We Use Google Drive at Brixwork (and at home)2015-06-17T23:06:44+00:00

      Brixwork Real Estate Marketing uses Google Drive because it saves time and leads to increased efficiency, and makes project management between multiple team members easy. 

      Benefits of Using The Cloud-Based Drive System

      • Anything on Google Drive can be viewed from any internet-enabled device if you log in
      • You can easily access your files on-the-go with the Android or iPhone app
      • If your devices are lost, stolen, or damaged, all your files are still safe and accessible
      • It’s easy to share files with clients directly from the cloud

      How Realtors® Can Use Google Drive & Share

      • Client listing files (photo, data, floor plan, etc.)
      • Domain registration info (where you bought it, what the login is)
      • CRA/IRS account numbers and login information for tax reporting

      Making Your Personal Easy With Google Drive

      • We’ve all had those moments of frantically searching for an old invoice to claim a warranty repair on an expensive device. Google Drive serves as a digital backup and can solve the problem of misplaced receipts by scanning and storing your receipts into the cloud drive.
      • You can also use the system for personal things such as storing your eye glasses or contact lens prescriptions, along with booking logs for vacations.
      • Private insurance information & claim instructions can be stored online.

      We recommend using Google Apps with your website domain so that your email is set up under your domain for a professional presence (such as, and you also get google drive storage & calendar/contact sync. The Brixwork team can set up the websites & domains to behave as such.

      Need Help Setting Up The Cloud System & Training?

      Darci Laroque offers consultation with setting up Google Apps calendar/email/contact sync between iPhones/iPads/Laptops, as well as cloud drive & CRM set up for more efficient workflows. Visit Darci’s website for more information at

      Christmas Gift List Tips To Stay Within Budget & Get Everything In Time2014-11-24T17:33:40+00:00

      Start your Xmas gift list on Google Spreadsheets!

      Remembering everybody on Santa’s list while keeping in budget can be a stressful thing during every Christmas season. Fortunately there are technologies you can use to make this process much simpler. Using Google Spreadsheets, you can make a list you can access from your computer, smartphone, tablets etc. (anywhere with internet!) and keep track of your holiday preparation.

      You will need a Google Account first (either a corporate email/other email registered to use with Google, or a @gmail account – most of you will have one or the other already!).

      [zilla_button url=”” size=”big” target=”_blank”] Open Google Drive for Spreadsheets [/zilla_button]



      Screen Shot 2014-11-24 at 12.52.35 PM

      Keep Within Responsible Budget

      Another advantage of preparing it before going shopping is you can have an idea of how much you are going to spend and check if it is in your budget.

      Once you are in the spreadsheet, click in a range, type =SUM(, select the amount you want to sum and press enter. You can repeat the same process to check the average by typing =AVERAGE(. See it bellow:

      Screen Shot 2014-11-24 at 12.54.05 PM

      Screen Shot 2014-11-24 at 12.54.53 PM

      You can keep it as an online version to make any change and print it as soon as you’ll be ready to start shopping! Talk about #efficiency! For more #efficiency tips follow @jeffkee on Twitter!

      Follow us for #30daysxmas on Facebook, Twitter, Tumblr, Pinterest and Instagram!

      The Heartbleed Security Bug and Brixwork Data Security2014-04-10T17:56:31+00:00

      As of a couple days ago, a serious internet security risk called the “Heartbleed Bug” has been detected on a large number of websites that can put your private information at risk.

      Information transmitted to an Internet site affected with this bug, such as a log-on page for online shopping, may become available to a third party. The Heartbleed bug has the potential to expose your private data, including usernames, passwords, credit card numbers, and emails.

      How does it work?

      Heartbleed is a vulnerability in the OpenSSL protocol – one of the most common data encryption mechanisms on the world wide web that is used to keep data such as your passwords and credit card information secure. The Heartbleed bug exploits this vulnerability via a loophole to obtain data that is intended to be hidden from spying eyes.

      Was Brixwork effected?

      It is incredibly unlikely. Brixwork websites do not use the OpenSSL mechanism of encryption.

      In addition, our websites only contain listing data, photos, and videos. This is not a target for advanced hacking attacks such as Heartbleed. These crooks are out to steal massive amount of credit card information at once rather than mess with your listing prices.

      What we are doing:

      That being said, precautions are taking place to update the security on the following peripheral services that affect all of our clients:

      1. Email generation system – we are updating the security credentials on this, and issuing a patch throughout our entire network tonight. This will keep leads coming in without compromise without being abused as a spam gateway.

      2. Social media management platform – we are updating all logins and passwords. It may be compromised so we want to ensure that it is updated to prevent spam & abuse on our clients’ accounts.

      3. Accounting & billing systems – we are updating all logins and passwords. However, they ARE secure. There is no credit card data visible on those platforms. Even our CEO Jeff Kee cannot get your credit card information when logged into this – only transaction result data. That being said, to be on the safe side, we are making changes.

      4. Brixwork social media accounts – we are updating all logins and passwords since we often post on behalf of clients, give promotion to clients on a variety of outlets such as Pinterest, Tumblr, Facebook and more.

      5. Server access – we are updating all logins and passwords though we periodically update the passwords on such anyway regardless of emergencies like the Heartbleed Security Bug.

      What should you do?

      Other services may be affected. This list includes commonly used online shopping websites and social media platforms that you may be using regularly. You should change your password immediately. Please review the following list, courtesy of Mashable Magazine:

      The Heartbleed Hit List: The Passwords You Need to Change Right Now

      Also note that the CRA has shut down Revenue Canada’s website, so online filing of taxes may be delayed:

      Heartbleed bug may shut Revenue Canada website until weekend

      As far as we are aware, there are no shutdowns with IRS services in the USA.

      Infographic: Canadian Internet, Mobile & Social Usage Stats2012-11-22T00:10:42+00:00

      Canadians are far ahead of the curve when it comes to being online savvy, according to this beautiful infographic put together by 6S Marketing, a leading large-scale online marketing firm based in Vancouver BC, lead by the famous Chris Breikss.

      These statistics once again prove the importance of a well-organized online marketing platform, whether your business is big or small in its scale. Since our release of 2011 mobile browser & social media usage statistics, it appears that the number has gone up even more! A beautiful & functional website, search engine presence, social media utilization etc. can all help you achieve your marketing goals, if you are consistent & diligent with it.

      Please click here to read the original full post by 6S Marketing on Canadian Connectedness. The 6S Marketing blog contains some very interesting information.

      Our Efforts to Meet These Trends

      Apart from always creating the best designed real estate websites, we also lead the industry with the most advanced features and functionalities to allow our clients to take full advantage of this massive change in our society and consumer behaviour. Our Responsive Mobile Grid system allows your website to be optimized for any handheld device, including iPhones, Blackberries, Samsung/LG/Nokia/Motorola Androids, iPads etc. Our continuous innovation in social media marketing, including the recent addition of Pinterest pin buttons to our real estate listing pages, will help propel our clients to get more web traffic and gain more exposure in a competitive real estate market.

      A Big Thanks to 6S For Creating This Infographic!

      This is a fantastic infographic with great educational benefits to anybody who is involved in, or interested in, online marketing and mobile technology. The team at BRIXWORK would like to send a big fat thank-you to 6S Marketing for putting together this wonderful artwork.

      Project Glass by Google2012-04-04T20:47:38+00:00

      Google has had some fantastic innovations; and of course, they had some flops (such as Google Buzz, and Google Wave). Google, however, has been showing some strong ambition to venture into the hardware world in the recent years by expanding their services to more than just web search and peripherals. Their Android phone market is expanding rapidly, and good on them! They are at the forefront of changing the computing industry by offering more web-based, platform independent solutions that are not constricted to what software you have on your local machine.

      The design is stylish as well - which helps!

      Here’s another mind-blowing project that Google has recently shown a glimpse of – Project Glass. It appears to be a wearable device with a mini screen hovering right above your eye, and it is effectively a mini computer that works as your personal assistant by notifying you of your schedules, directions to places, weather and more. It also keeps you connected with your social networks through Google+, from what I can see on this video. Although I’m sure they will include Facebook and Twitter. Voice recognition appears to be a basic feature of course.

      I’ve got no clue on when this will be available for the general public, or how much it will cost. But with the rapid improvement we see in electronics and communications technology, this may come to your local cell phone dealership sooner than you think. Wireless data is becoming more and more accessible, as well as faster. Our data devices have long before evolved away from needing a wi-fi hotspot to operate.

      How will our Realtor clients use this? That’s a great question. Implementing a web-app that can run on this device, and automatically pull in listing information as one walks/drives by active listings could be an interesting idea. It could, on the fly, give pertinent information (price, size, bedrooms etc.) and get them in touch with the listing agent so that a showing can be set. Or, upon entering a street, the user could get a notification on how many active listings there are on that street. The possibilities are infinite. Ideas are welcome. Not that we’re able to develop anything for this right away, but just having some food for thought will help us shape our roadmap!

      Check out the demo video here of Project Glass by Google. And here is the original post by NY Times, where we first found this information.

      April 30, 2021

      Brixwork Version 4.574 For Better Analytics

      Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

      Written By Jessica Hussey | Company Updates, Features & Development

      April 30, 2021

      British Columbia Realtor® Website Showcase

      We work with Realtors® all over B.C to look their best online. Check out how we ensue each unique Realtor® is given the presence they deserve.

      Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

      March 25, 2021

      Project Marketing For Presales Showcase

      At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

      Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

      January 19, 2021

      Century 21 Agents & Brokerages Website Design Showcase

      Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

      Written By Jessica Hussey | Design & Visuals, Featured Clients

      October 29, 2020

      3 Benefits of Having Community Guide Pages on your Website

      Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

      Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

      November 12, 2020

      Hiring – Production Line Graphic Designer

      Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

      Written By Jeff Kee | Company Updates

      September 18, 2020

      Instagram Dos and Don’ts for Realtors

      Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

      Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

      July 15, 2020

      Digital Dominance for Real Estate Agents in a COVID World

      Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

      Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

      April 14, 2020

      Ways To Increase Online Presence & Brand Awareness for Real Estate

      There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

      Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

      July 15, 2019

      Offering Edmonton Real Estate Website with EREB IDX Integration!

      Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

      Written By Jeff Kee | Features & Development

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