Branding is More Than Just A Logo (#IYKYK)
If you know, you know. Your branding is the entire image of the business, a story, a feeling. It has to invoke the right emotion from digital to print. It’s the ecosystem of your expression.
Consistency and Flow Matters
Inconsistent display of your brand leads to lower recognition and familiarity, which is a killer of brand awareness. Check out my 2015 article on the importance of a solid branding and consistent application on REW.ca. This is more critical than ever with your branding shown on more social media platforms, home tour videos, signage/printouts etc.
Typography Is A Huge Factor in Branding
It invokes all the feels, how things are written. Hence our branding exploration process involves careful exploration of fonts. Overlooking typography is one of the biggest mistakes made, as discussed in this 2015 article on REW.ca. There are more font violations than ever due to the rising popularity of Canva – and we can help you prevent making that mistake!
Don’t Have a Full Brand Guideline Yet?
Our websites are fantastic, yes. But we are equally as famous for our boutique agency grade branding services. Explore the top 5 myths about branding (especially for Realtors®) to avoid making common (and costly) mistakes. Get your full branding done now and stop messing around with the wrong fonts on Canva.