Outbound links matter. If you have an active Vancouver Community/Resources page like Ken Stef does, you have plenty of outbound links that allow your clients to find useful vendors such as notaries, mortgage brokers, contractors & more. It’s a good idea to review these every once in a while.
Sometimes, those links can no longer work due to many reasons:
- The specific page you linked to (not the homepage) may have moved to another URL.
- The business has rebranded, and did not forward their old URL.
- The business is no longer active (closed, sold, retired).
- The domain was registered for ransom after the owner let it expire, and the owner opted to move onto another domain instead of buying it back.
Whatever the reasons are, broken links or links that forward to malicious/unrelated content can harm your own website’s ranking.