Long Lead Forms and Forced Logins
There was a time when automation/workflow gurus thought it would be a great idea to gather more information about a lead on a website form to get more info with less effort. Furthermore, offering more info in exchange for signing up would increase the number of leads. Boy, did these ever backfire!!!
Long Forms Get Little To No Action
Too many fields reduce the number of people filling it out, cutting down on your leads. A long detailed form that asks about the buyer’s budget, timeframe, whether they have pets or not… is the perfect way to turn leads off. “I’ll fill this out later” becomes NEVER.
Forced Logins (AKA Gated Content) Turn People Off
People already have too many accounts and logins to remember. Very few websites can pull this off – only if clients think that the information offered is ONLY available there. Real estate listing information is widely regarded as public information – they can get it on Realtor.ca, or on their iPhone app so easily. This is another great way to block a potential lead from giving you their information.