Google+ business pages (formerly known as Google Places) is an essential piece of online presence for any real estate professional. It affects how you appear on Google results, as well as how often you appear. This directly correlates to your website visits. It also affects how easy you can be found from mobile devices.
#1 – Higher chance of appearing on mobile & map search results
Having a listing on Google Business gives you a better chance of being found by people searching online. With the sharp increase in mobile device usage, more and more people are searching up business on the fly as they are on the road, using the mobile Google Maps app available on most handheld devices.
#2 – Easier for your customers to find your phone number & website
Google Business results on mobile or desktop have a quick-link to the phone # (great on mobile searches) as well as a link directly to the website, making it easier for people to reach you.
#3 – Enhanced search appearance on Google search results
Websites can be embedded with meta data that claims a relationship with any Google+ Business page. In the example below when searching for “Dave Jenkins”, along with the primary website being at the top, the Google+ Business page details show up on the right with even more information such as your star rating, reviews, and additional photos.
#4 – Generate Backlinks To Your Website
Setting up the Google+ Business page so that the description contains links to various parts of your website is another great benefit for search engine results. Brian Rhys’ Google+ page contains links to his West Vancouver Listings, North Vancouver Listings, Vancouver West and East Vancouver Listings, all on the description section. Backlinks with authority is one of the best ways to improve your search engine rankings!
3 Easy Steps to Get Your Real Estate Profile on Google+!
#1 – Go to Google Places
First thing you should do is to visit the Google Places page. If you’re not logged in with your Google Apps email account or a @gmail.com account, you will have to do so.
#2 – Create your listing or claim an existing one
Follow the prompts or buttons to start entering your business data. It’s very straight-forward – just read everything on the screen carefully as you progress.
If an independent Google user has registered that a certain business or store exists, Google will attempt to find that listing based on your phone number or address entered. This is often the case with small retailers. This is probably not the case with most real estate agents, so chances are you will have to create a brand new listing.
#3 – Verify that you belong in that address
To ensure that no false or misleading business listings are created, Google will send out a postcard to the address that you specified, which contains a verification code that you need to enter on the Google Places system in order to verify that you are indeed the owner or operator of the business at the reported location.