Like we said in our article Beautiful Design is Functional Design: What’s on the outside counts, and first impressions matter[…]Websites and printed material that are designed beautifully are also more functional.
We stand by that statement. First impressions are everything, especially when it comes to print media. When you hand someone a business card or mail out fliers for a new listing, it is the style and quality of that product that is influencing people – for better or for worse.
As on of our five senses, texture has a great impact on our perception of the world. Think of the satisfaction of that fizzy coca cola. Or imagine the feeling of cashmere against your skin. It makes all the difference and the type of paper you use for your marketing material is no exception.
The many factors of choosing the right paper stock:
In order to make a quality decision about what first impression you want your marketing paper to give, you must first understand the many factors that effect what kind of paper will put your best foot forward.
Your market & the image you want- are you are selling homes to a middle class buyer? offering rentals? or grand, luxurious mansions?
Purpose of this print project – is this a wide scale mailout for an open house? a new, upscale business card that you can write notes on? or a professional, clean folder with your own personal style?
Quantity of printing- do you want 50 feature sheets for your open house? or 500 for a mailout?
Budget – money, money, money… it always plays a part and the amount you want to spend can greatly affect the type of stock paper you will want to use.