Project Description
Mahsa Babaie
Website Upgrades, Signage, Stationery, Branding
![IntroPic Multiple devices displaying the responsive Realand website in different formats.](https://d2cxg3816va608.cloudfront.net/realtors/wp-content/uploads/2023/02/IntroPic-scaled.jpg)
Hand-lettered Branding
Given Mahsa Babaie’s success as an interior designer, her brand identity as a Realtor® had to express her professionalism, style and attention to detail. Collaborating with her, we achieved a perfect blend of aesthetics resulting in a brand that truly reflects her personality and unique style.
Semi-custom Website
Mahsa Babaie’s semi-custom website extends her brand identity seamlessly from physical media to the web, with a custom testimonials page and presale building pages. The design is approachable and inviting, combining innovative features and contemporary imagery for a curated user experience suitable for an interior designer turned Realtor®.
![Device Mockup Computers displaying visual choices for Realand's website.](https://d2cxg3816va608.cloudfront.net/realtors/wp-content/uploads/2023/02/Device-Mockup-scaled.jpg)
Sigange
For Mahsa’s Open House signage, we created a minimalist design with an eye-catching black chevron on a white background to provide clear directions. The logo for Mahsa and eXp Realty are symmetrically offset for easy identification, while the text on the sign has a bespoke feel.
Premium Stationery
Mahsa’s stationery design is bespoke and harkens to high-contrast minimalism associated with luxury goods. The CMA and folder have lighter tones in line with her personal style, while the design is striking without being distracting.
![Folder&Booklet Custom-branded stationery bearing real estate brokerage Realand's emblem.](https://d2cxg3816va608.cloudfront.net/realtors/wp-content/uploads/2023/02/FolderBooklet-scaled.jpg)