Project Description

Full Brand Revamp: The North Shore Real Estate Team (Iain Edmonds)

Custom Website, Visual Identity, & Cohesive Suite of Marketing Collateral

Custom listing gallery and listing detail page for Chas Woodyer, Vancouver Real Estate Agent
branded social media templates for Chas Woodyer

High-Performance Custom Real Estate Website Design

In a competitive market, a generic template isn’t enough. We developed a fully customized & mobile-responsive website for the North Shore Real Estate Team that dazzles visitors while building trust.

  • Community-First Authority: Tailored community guides for North and West Vancouver establish the team as local area experts, and perform well on Google & AI searches (SEO & AEO).
  • Live MLS® Integration: IDX-powered neighbourhood market statistics ensure visitors always have access to the latest listing data, while encouraging more frequent search and AI scrapes to improve online visibility.
  • Storytelling Team Bio Page: We did away with boring bios nobody reads! Take a look at their team page, complete with achievements, awards, and their best offerings as a team – proven to keep visitors engaged longer than long paragraphs.
Open house street signs designed for the North Shore Real Estate Team
Lawn signs (for sale signs) designed to captivate attention

A Strategic Brand Refresh

Led by Iain Edmonds, the North Shore Real Estate Team is a staple in the North Shore community. Our goal for their rebrand was clarity and sophistication.

  • Modernized Logo Design: We simplified the visual mark for maximum versatility, ensuring it looks as prestigious on a luxury property brochure as it does on an Edgemont Village yard sign.
  • Curated Typography & Colour Palette: We replaced their old font scheme with a thoughtfully curated font collection, complete with a welcoming colour scheme inspired by the Pacific Northwest landscape.
  • Consistency Across All Media: The newly designed responsive logo works on all screens small and large, while the comprehensive brand guideline ensures consistency on both print and digital collateral.
New Logo design for North Shore Real Estate Team's Rebranding
Modern, sophisticated typography scheme for brand identity, a critical part of branding
Logo usage guidelines for North Shore Real Estate Team brand

Cohesive Print Media & Signage

A brand is only as strong as its weakest touchpoint. We extended the new identity across a full suite of premium print materials to ensure a seamless physical-to-digital experience:

  • Premium Business Cards
  • High Visibility Yard & Sold Signs
  • Branded Stationery & Notepads
  • Custom Listing Presentation and Buyer’s Guide
cohesive marketing suite and print design