Designed For Better Performance Through Research
Our design & creative directives are set based on existing statistics, and we measure the effectiveness of new concepts for a more scientific approach and a result-oriented methodology. These bold new designs have returned great results by marked improvements on the 3 key on-site metrics. Few years ago we analyzed the pageview distribution on real estate websites, showing that buyers/sellers pages got very little views while majority of activity focused on listings & photos only. We have changed this statistic!
The following concepts often resulted in 3x to 5x longer duration on the webpage, much higher pageviews, while the bounce/exit rates decreased by almost 10 times on these pages compared to the conventional pages. Visitors who went through these custom-designed pages filled out the contact forms much more frequently (and that doesn’t even include the number of phone calls resulted, which we cannot measure).