What is an SSL, and why is it needed on Realtor® websites?
UPDATE (2022-11-08) – As of November 2022, Brixwork’s client websites have SSL enabled by default as part of our base subscriber package.
UPDATE (2022-09-15) – Google has announced it is adding HTTPS Reports to Google Search Console, providing analysis of which pages on your domain are SSL-enabled and which are not. It’s possible this could be an update to previous changes which affected the ranking/score of SSL-protected websites.
UPDATE (2018-06-05) – Starting sometime in July 2018, the newer versions of Chrome & Firefox will start displaying an unsettling “Not Secure” warning on all websites without an SSL Certificate installed & activated. These two browsers make up for more than 50% of browser usage in Canada, with similar statistics shown across the USA.
These type of warnings can be unsettling and potentially turn off a visitor from browsing through your real estate website, or use the contact form to submit their email/phone number/name.
SSLs encrypt and secure any data exchanged by your visitors submitted to your website. In case of Brixwork websites, this pertains mainly to the contact/inquiry forms, which are a major lead generating tool for our customers (and a high-performing one too, especially on listing detail pages).
SSLs were traditionally not essential for websites without an e-commerce element, but recent changes by Google to give a slightly higher ranking/score for SSL-protected websites meaning this can potentially help your website rank higher – meaning there are other benefits to an SSL Installation than just avoiding scary warnings.
These new changes in the internet landscape made SSLs highly beneficial, and worth the labour & costs involved – even on real estate websites without any credit card transactions.