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Hiring – A Content Curator & Social Media Manager Position2021-10-27T17:57:42+00:00

We are looking for A Content & Social Media Marketer to help our clients, and manage our social presence

Having a beautifully designed website goes a long way. Having great content added to it, as well as supplementing it with social media marketing, helps it go the extra distance that it needs to truly perform well for our real estate agents. Our own social media needs a lot of work to maintain as well.

We have an opening for an entry level content & social marketer position opening up.

Does the following describe you?

  • Eager to explore the digital, social media marketing world and discover your potentials
  • Want to build a foundation of solid marketing & communications in the real estate field
  • Able to understand key messages and iterate in many different ways
  • Articulate, detail-oriented, research-driven, accurate
  • Sharp with numbers & statistics and reading reports
  • Able to schedule & manage multiple clients & internal work on a cycle
  • Can have fun working with clients input and collaborating with colleagues
  • Creative in thinking up different ways to position concepts & taglines
  • Quick at learning new skills on new software and understanding numbers at a glance

The chosen candidate will be working out of our Gastown studio in Downtown Vancouver. Foreign contractors need not apply as we have a very strict policy of our entire workforce operating out of our Vancouver Headquarters. This is a full-time position, Monday through Friday.

About This New Position

  • Prepare, write and publish written content (including blog articles) related to real estate listings & new presales

  • Utilize photography, infographics, headings & utilities to enhance content visuals

  • Publish the links to content/blog posts (or both) on clients’ social media outlets

  • Perform content-level Search Engine Optimization (meta tags & keywords)

  • Manage our internal social media accounts (Facebook, Instagram, Twitter)

  • Prepare, write, edit and publish email newsletters in conjunction with listings or blog posts

  • Maintain advertisement campaigns and generate reports

Technical Knowledge & Skills

  • Social media platforms knowledge (Facebook, Instagram)

  • High level of written and spoken English skills

  • Understand cloud drives and docs such as Google Drive/Docs/Sheets and Dropbox

  • Basic knowledge of HTML an asset (this is not a coding role, however)

  • Quick with numbers, stats and math

  • Mailchimp and WordPress knowledge is a bonus (but not mandatory)

Experience & Qualifications

  • Team-oriented work experience in any office or retail environment (min 6 months)

  • Legally able to work in Canada

  • Attention to detail with ability to proof-read

  • Task prioritization and deadline-oriented mindset

  • Open to learning new softwares and being resourceful to find answers

What We Offer

  • Full time employment in a dynamic, fast-paced team!

  • $19/hr probation period (first 3 months), to be bumped to $22/hr + profit share bonuses & benefits

  • Performance based bonuses from SEO & Ad Management Campaigns and pay-grade change upon periodic

  • Opportunity to learn & grow in a Vancouver-based start-up with years of operation history.

  • Free coffee, lattes & tea all day long, plus ice cream in the summer, chocolate in the winter!

  • 27″ iMac + 22″ monitor dedicated workstation provided with an amazing keyboard/mouse set and your own headset

How To Apply

  • Please send your applications by email to jeff@brixwork.com (or apply directly on our Indeed posting)!

  • Include your resume & brief cover letter

  • The email subject must contain “Content & Social Media Marketer”

  • Do not phone – if you call us, you will automatically be disqualified.

  • Attach samples of your business writing or other communication you wrote

Popular Pages & Not-So-Much On Real Estate Websites in 20152019-02-12T19:36:09+00:00

Popular Pages & Not-So-Much On Real Estate Websites in 2015

Almost two years ago we discussed page view distribution on real estate websites to see where most consumers click once they reach our Realtor®’s websites.

. . .

Still All About Listings & Photos

It’s 2015, and we have a more up-to-date set of numbers, although the core messages remain the same – listings, listing photos & the homepage remains the most consistent performers, while viewership of buyers/sellers, or neighbourhood guides remain relatively flat. However, we were surprised to see the rise of page views allocated towards those informational pages even though the changes were minimal.

Pageviews are still heavily focused on listings & listing photos, like it or not.

There are a few factors we believe affects this:

  • Last time in our 2013 post, we didn’t include the page views that landed on the “Not Found” pages as part of listing views. When a listing is no longer on the MLS® and removed, those pages will then go to our custom /notfound pages. With these excluded from the number from the listing page portions, the numbers may have been slightly off.
  • The sites we used are some of our higher-performing benchmark sites, which means their visitors may be more active, and also those pages may be viewed by more marketers who are targeting new SEO customers (our customers are solicited by shady SEO service providers all the time).

Using This To Your Advantage

Serve to your customers what they want to see. Here are some ways you can leverage the photo-centric, or product-centric short attention span of the general public you face as a Realtor®:

  1. Share listing detail pages, or sets of listings by certain criteria on Facebook or Twitter (i.e. “Today we want to feature all 1 bedroom Condos in Yaletown under $400,000 for first-time home buyers..”).
  2. Make sure your homepage has listings as a slideshow, or links to listing pages. This can either make or break your bounce-rates from your homepage.
  3. Make sure photo/video of each home is the first thing on individual listing detail pages.
  4. While you are at it, please start using Instagram. It’s a visual, short-commitment medium that can do wonders for brand marketing on social media. We have our own in-house developed, ad-free Instagram widget available. Check out Terry Osti’s website footer for an example.

*Note on the above statistics

  1. These statistics are based on 6 of our more active & established sites, randomly selected out of a candidate of 20 top sites based on high level of traffic.
  2. Naturally this does not reflect all of our websites, nor the industry standard. Individual websites may experience different results.
  3. These statistics exclude page views to blog pages, as not all sites have it, and blog pages get direct traffic from social media shares, so we felt they do not represent the average visitor behaviour accurately.
  4. The dates used for this research was July 14 ~ Aug 13, 2015, from Google Analytics data. Different times of the year may show different proportions.

Improving Your Website Text with Headers & Font Styles2012-05-30T05:41:31+00:00

The Identity of Louis Riel’s Wife???

One of my memories from high-school include wondering why textbooks were formatted as they were. It was long – with paragraphs after paragraphs with a section break every page or two. To find something important, I had to scan through the tiny text for a while… and finally I’d find the tribe from which Louis Riel’s wife was from. It was boring, time-consuming to scan through, and it made me fall asleep. If textbooks were formatted in more interesting and attention grabbing ways, perhaps we would have all paid more attention.

It’s not as interesting to them as you’d think!

When one writes out his or her own biography, article or any other content, they are self-absorbed and narrow-perspectived- however the others visiting your site don’t necessarily share that enthusiasm about you (yet). Drowning the visitors with the typical “I care about you, I can negotiate, I put clients first, I have experience, I have a family and a dog” in 4 paragraphs is biography suicide. In fact the above short sentence would be more effective compared to having it take up half the page in longer sentences.

The question that the modern day marketer has to ask is, “How do I format my page so it’s not boring? How do I get across to my potential client without losing them among lines of scribble?” There are ways to make sure your website text is more interesting than my History 12 textbook from 10 years ago.

How to Make Your Content Text More Engaging, Less Boring, and More Effective/Efficient

1. Use Headings In Your Content Text

Website text is broken down largely into headings & paragraph text. Headings range from heading 1 to heading 6. Headings are like the pack leaders – for each paragraph or two, you should always put a heading above it that emphasizes the key points. Assume that 95% of visitors will scan through the headings and not even bother with your paragraphs (at least at first, they won’t).

What this technique can do for you:
  • Summarizes each paragraph, often with a colourful & larger font.
  • Creates visual division between long blocks of text, and draws the eyes quickly.
  • Gets the key points across to readers before they get bored by the long paragraphs.
  • Even if somebody had no intention of reading more, an enticing heading will get them to take a second look.
  • Keywords in headings have a larger impact on how Google sees your site. This has search engine optimization implications!

2. Bold, underline or italicize some of the text

If there are certain keywords within a paragraph that you’d like to put some extra jazz into (“Award winning”, “Vancouver local resident for 25 years” etc. are good examples), feel free to make those blocks of text bold, italic, underlined (or a combination of them). Just be careful to not over-do it – if you have too many of these, your content is going to look like it’s been ravaged by a pack of rats. Pick just a few very important ones you want to really get across to your new leads on your webpage.

What this technique can do for you:
  • Like the heading, draws the eyes by the emphasis.
  • For readers who are quickly scanning, they will pick up the keywords.
  • Google also likes to put more weight on words that are bolded or underlined. Accented words have a lot more relevance than the other several hundred words.

3. Don’t make your paragraphs too long. Use techniques #1 & #2 to help you achieve this.

Be concise. Short paragraphs are more popular, not only to high-school kids reading a textbook. If one sentence will do, don’t make two – instead, get more juice across by bolding some of the text that really matters. Don’t try to make two large points in one paragraph when it can be split into two.

What this technique can do for you:
  • Keeps your page clean & tidy, without being too long.
  • Not overwhelm the other elements of your page.
  • Give the due attention to headings & bold text for faster communication to the readers

An Example on Rhiannon Foster’s Website

Here is a before & after shot comparing the homepage intro text. After the text was modified to include some key headers, and some of the text bolded, the main points are delivered to viewers much quicker – Core Business Values, Professionalism, Authenticity & Education.

Before & After The Text Styling

 

August 27, 2021

Tri-Cities Realtor® Website Showcase

We work with Realtors® across the Tri-Cities area to establish a memorable online presence. Browse stunning websites designed for Royal LePage & RE/MAX agents.

Written By Jessica Hussey | Design & Visuals, Featured Clients

October 12, 2021

3.5 Billion Users Were Stranded When the Facebook Network Went Down

Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

Written By Jeff Kee | Company Updates, Features & Development

October 3, 2021

Listing Presentations & Buyers Guide Booklets, Supercharged

You deserve better than generic, mass-produced, templatized listing presentations or buyers guidebooks. Stand out amongst thousands of competing Realtors®!

Written By Jeff Kee | Design & Visuals, Technology & Trends

March 25, 2021

Project Marketing For Presales Showcase

At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

January 19, 2021

Century 21 Agents & Brokerages Website Design Showcase

Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

Written By Jessica Hussey | Design & Visuals, Featured Clients

April 30, 2021

Brixwork Version 4.574 For Better Analytics

Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

Written By Jessica Hussey | Company Updates, Features & Development

October 25, 2020

Hiring – A Content Curator & Social Media Manager Position

Do you enjoy writing and communicating? Are you able to learn new software & tools quickly? Do you want to be part of the growing digital media & marketing industry? Are you comfortable with leveraging social media reach? Do you want to work hard, learn fast, and have fun? Check out our latest job opening.

Written By Jeff Kee | Company Updates

October 29, 2020

3 Benefits of Having Community Guide Pages on your Website

Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

November 12, 2020

Hiring – Production Line Graphic Designer

Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

Written By Jeff Kee | Company Updates

September 18, 2020

Instagram Dos and Don’ts for Realtors

Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

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