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Project Marketing For Presales Showcase2021-03-25T23:04:25+00:00

Boutique project marketing Showcase 2019 & 2020.

Give your Presale build the presence it deserves.

Establishing a strong and memorable brand presence to market your presale builds is critical to effectively reach your target audience. Here at Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves. By working through 3 defined stages of research, design, and attraction, we can tailor a premium campaign for your presale homes, townhomes, and condos.

We’ve designed successful presale marketing projects all over the province with even more to come!

Otto Condos West Coquitlam Custom Website

Otto

Presale Condos In West Coquitlam, B.C.

Marketing for Otto presale condos was driven by the modern, up-and-coming, and young demographic of the Tri-Cities area. Highlighting the peaceful, youthful, and convenient living in West Coquitlam, we created a premium plan that includes custom branding, impressive print media, and a digital-focused approach through social media and banner ads for Real Estate including WesternInvestor and REW to reach the target audience of Otto Condos.

View The Portfolio

Tanglewood

Presale Townhomes In Courtenay, B.C.

We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

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Tanglewood Townhomes Custom Designed Graphics
Tanglewood Townhomes Custom Designed Graphics

Tanglewood

Presale Townhomes In Courtenay, B.C.

We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

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Delta Green Ladner B.C., Flawless Print Media

Delta Green

Presale Condos In Ladner, B.C.

A well-researched and designed marketing plan was custom curated to attract the adult demographic of Ladner Village in Delta, B.C. To engage the active senior demographic, we designed an easy-to-use website that thoughtfully incorporated purposeful colours to resonate with adult buyers. To deliver a complete package, we delivered well-designed print media including, professional floorplans, brochures, and memorable tradeshow material and site signage.

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Eliot At Norquay

Presale Smart Condos In East Vancouver, B.C.

Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

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Eliot East Vancouver Showroom Media
Eliot East Vancouver Showroom Media

Eliot

Presale Smart Condos In East Vancouver, B.C.

Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

View The Portfolio

With a well-developed, creative, and detailed marketing plan, your presale builds will reach the right audience and connect them to their dream home. Contact us today to get started on your one-of-a-kind presale marketing campaign!

Explore Our Presale Services

A successful project marketing plan starts here.

Receive a demo deck of our presale marketing expertise, and get a quote!

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    Presales and Buildings Search Module Upgraded2019-09-19T21:36:31+00:00

    NEW PRESALES AND BUILDINGS SEARCH MODULE

    Anticipating the growth in the condo/townhouse market and pre-sales across major metropolitan regions in Canada, we have been heavily investing in our buildings/condos related modules in the last several years.

    Our newest offering is a tool to allow our real estate agents to showcase anything from Presales to active condo towers in the most effective way possible.

    List And Map Hybrid Search

    Check out a live preview here!

    Nest Presales has one of the best Metro Vancouver Presales & listings available to the public curated on our map/list hybrid search module. Lynn and Colin have done an absolutely amazing job of putting in a wealth of data and information on the buildings section. They also have some of their key Metro Vancouver condo buildings with active MLS® listings flowing through regularly.

    • Location, Location, Location – Google™ Maps enabled search!

    • Search by city/subarea, or drag the map

    • Quickly scan through the list instead of the map

    • The map & list interact with each other on hover/click for easy browsing.

    • Pets and Rental availability flags and filters

    • Type of homes and listing price ranges whenever available

    • Click on row to highlight on map

    • View more for full details & all listings

    • Search engine-friendly URLs for Each Building

    • Optimized for mobile view, scroll and tap

    • Each search generates a unique URL to share on Facebook & Social media

    • Each search also can be a unique page for Google™ to crawl

    Building/Presale Detail Pages To Your Liking

    Once a visitor clicks on the details, they can see a full description of the development, and browse through any assignments or listings available.

    • Photo gallery and Youtube Video Tours

    • Features and amenities available

    • Floorplans available in PDFs

    • Google™ Maps and Streetview embedded

    • Active MLS® listings in the building

    • Exclusive and Assignments can be displayed

    Frequently Asked Questions About Our Presales & Buildings Search Module
    How much is it per month? How much to set up?

    This add on is offered on a monthly subscription basis. However, the page that displays the details of the building is a one-time setup to determine the layout & design according to your site, with a range of options available. Please contact us for more details.

    How much customization is available?

    The map/list hybrid search module is a centralized module maintained and updated by the Brixwork team, so no customization is available as each software update would render the customizations useless. Because of the complexities involved in such a system, we cannot offer customization on this system.

    How is this better from the existing building gallery?

    This system allows our Realtors® to constantly add a large inventory of presales from all across the city, not restricted to a singular neighbourhood. Also, because the map & list talk to each other, it’s an intuitive tool that helps understand which building/presale is where.

    What’s an alternative method from this when it comes to marketing/farming buildings?

    Our existing building galleries module can be seen here on Momentum Inc.’s Buildings Gallery. This is useful when targeting a set number of buildings in a geographically limited region.

    Where does the presale data come from?

    There is no central data for all presales, such as the MLS IDX provided by Paragon, for example (in the REBGV region). All the photos, descriptions, amenities, unit types, PDF floorplans must be entered by each website owner. Brixwork can assist in such data population at an additional hourly rate if you prefer.

    Which buildings/presales can be loaded to my list?

    Because each client has to load & populate the data, it’s up to each agent/team to decide that. Brixwork only provides the tools and framework needed to allow our customers to continuously add more to the stock.

    How about MLS® listings integration? How will that work?

    Any listings that match up with the address ranges (our system accounts for multiple buildings in one development) will be automatically displayed under the same building. That means that any presale building that morphs into an active building with MLS® listings loaded will automatically get such listings populated and displayed. With update 4.5 – where we updated our listing sync X3- any new presale listing will be swiftly reflected in the presale page.

    Want this building search module on your website?

    If you answer yes to any of the questions below, shoot us an email to set up a consult!

    • I work with a lot of pre-sale buyers, or listings in condo buildings that are completed.
    • I’ve always wanted to show off how much knowledge and information I have about the buildings/presales I specialize in.
    • I want to curate a better online gallery of the products I have expertise of, in order to gain more online leads, or show to existing clients.

    Happy Selling!

    Inquire About the Building Map/List Module

    Learn more about our Buildings, Developments and Presales Farming  and Targeting Tools

    Presales & Buildings Page

    Version 3.9 Released With Updated Infrastructure2013-05-24T23:53:57+00:00

    In the past few weeks we’ve been working hard on releasing our new version of BRIXWORK Real Estate Websites. This update was heavily focused on improving the back-end system. We had some very useful feedback from our clients, and we’ve monitored the parts of the back-end that had the most questions & inquiries around it. This allowed us to identify the parts that our clients found to be most confusing, and presented us with the opportunity to improve our product for the better.

    Listings & MLS® Integration

    This is the most important core of our website system, and ours is very powerful on Google (and a focal point when we develop our software). We have made improvements that will especially benefit our clients who utilize the MLS® Reciprocity. This makes up more than 90% of our clients!

    MLS® to OWN Listing Conversion Module Cleaned Up

    The ability to convert an MLS® sourced listing to your own is an old feature. However we made improvements to the user interface, with more information-filled dialogue that lets you know what is happening. Sometimes MLS® listings take a day or two to be loaded into the public database (then funnelled to the BRIXWORK master database) and the new system clarifies this better.

    Removal Of The Facebook LIKE & Tweet buttons from the back-end

    We had experimented with adding the Facebook LIKE & Twitter Tweet buttons on the back-end, under the HOMES section, to make it easy for you to share your listing. However these modules caused more glitches, slow-downs of the system. We decided it wasn’t worth keeping. Instead we added a quick link module that will let you open the property detail page (the public page for customers) very quickly, and you can use that screen to share your listing on social media. The social media share buttons on the front-end are still intact of course – they are very useful tools for marketing.

    Integration With More MLS® Systems Across North America

    We’ve had growing popularity not only in our home city Vancouver, but across North America. We have now added the following MLS® integrations:

    • Hamilton & Burlington, Ontario
    • Fort McMurray, Alberta
    • Columbia, Missouri

    You can see the full list of the MLS® Reciprocity integrations we offer for real estate websites here.

    Other Modules Improved

    Text Editor & Other Code Structure Updated to Latest Version

    The user interface modules that we leverage are constantly updated, so we like to keep on top of that as well. The modules updated include:

    • TinyMCE (Text content editor for pages & listings)
    • jQuery & jQueryUI (user interface modules such as the tabs, buttons, drag & drop modules etc.)
    • Image Cropper module

    Website Email Generation System Improved

    The email forms throughout our clients’ websites have been improved further. We now use a dedicated outbound email service provider at a nominal cost. This system allows for great deliverability of emails in a quick timeframe. But even more interesting is that this system allows us to track the open/click/geographic statistics of the emails generated, which can be turned into valuable marketing data later.

    What’s Planned For Future Updates

    Some items we are planning to improve upon include more support for rental modules, as well as generating link snippets for Craigslist postings. Also the pages module will receive some upgrades to make it easier to navigate between top pages and sub-pages. As always, we’re working hard to improve our infrastructure!

    Version 3.8.7 Released with User Interface Refinements2017-10-10T23:26:20+00:00

    This is our first software upgrade across the BRIXWORK system in Q2 of 2013, and here’s what’s been improved. This upgrade focused mostly on the user interface in the back-end of your BRIXWORK Real Estate Website platform.

    Accidentally Leaving Page During Editing

    Some clients experienced issues when editing a property or a page, they would accidentally go back a step, or leave the page in some other way. This posed the problem of losing unsaved edits. We improved our system by implementing scripts that prevent the user from accidentally leaving the page. Unless the system is prompted to switch you to another page, or you click the SUBMIT button at the bottom, you’ll be given a prompt that asks you if you’re sure you want to leave the current page.

    If you hit the backspace button, or another link by mistake, this pops up to ensure you intended the action.

    If you hit the backspace button, or another link by mistake, this pops up to ensure you intended the action.

    This functionality is currently available on the Homes edit page, as well as Pages edit page. We will be rolling this out for the Buildings/Resources sections in the weeks to come.

    Identical City/Subarea Display Fixed

    As we are expanding our MLS® Reciprocity integration to other cities across Canada & USA (new updated list coming soon), we noticed that some smaller areas have the same City/Subarea name. When this happens, we had some awkward displays on the website where it would say “Burlington, Burlington” for example. To mitigate this, we updated our codebase so that if the names are an identical match, it truncates it into just “Burlington”.

    MLS® Listing to Own Listing Conversion Photo Glitch

    When converting an MLS® reciprocity database listing to your “OWN” listing, some clients in different jurisdictions other than Vancouver had issues where the photos won’t come in. We’ve fixed that issue, and positively tested the photos flowing into the local website when this conversion happens.

    Multiple Office Locations Supported

    Some brokerages have multiple Office IDs assigned from the board. Many clients started asking for an “Office Listings” page that displays listings within the brokerage only. To address clients who wish to display listings from all branches of a brokerage, we’ve updated our listing retrieval module to allow multiple Office IDs. If you wish to expand your “Office Listings” parameters to include other branches within your brokerage, please submit a support ticket with the office codes and we’ll handle it.

    Lead Forms On Websites Updated

    The email forms on your websites (on your listing display pages as well as contact & other pages) have been universally updated. Since we switched our email routing to a much more secure channel to avoid your leads ending up in spam, the delay has increased by a few seconds. To mitigate this, we have included a pop up that shows a progress bar indicating that the work is in progress. While this is a very minor change in the user interface, it has a great impact on keeping the users engaged to your website.

    Rental Modules

    You will notice a new “Rental” tab when editing a home. While this feature is enabled on the back-end on a beta mode, it takes extra installation labour to make it happen on the front-end. We will be offering setup of Rental sections on our clients’ websites upon request, and with a nominal set-up fee. This feature is still in beta mode. You are welcome to enter things and fiddle around with it, but it won’t show the rental only features on your website.

     

    Real Estate Website Version 3.8.2 Release2012-10-09T05:55:10+00:00

    Major Improvements on the Admin User Interface

    We are very excited today to announce the launch of another exciting version upgrade that has a lot of positive enhancements to your user interface. Version 3.8.2 includes an innovative new solution for ordering your photos & listings. In our previous versions, this was a task that took a little bit longer. Each click of the blue arrow meant the item moved up and down 1 spot, while the double arrow moved the item to the very top or very bottom.

    Drag & Drop To Re-Order Your Real Estate Listings & Photo Gallery Items

    We are introducing a drag & drop functionality on the photo gallery section as well as the listings section. Instead of using the blue arrows, you can now simply use your mouse to grab the handle and drag items up and down. As you drag, the other items will shuffle around to give you an intuitive view of where you are placing the item in question.

    Immediately Updates In The Database

    Upon completing the movement of an item, it automatically updates the database right away to reflect those changes – there is no need to click another “SUBMIT” button in this drag & drop interface.

    Faster Photo Title Updates

    The photo title also updates quicker in this new release without a delay. The same goes for the Homes section where you can update the published/sold/featured status of the listings from the list view with the drop-downs. These speed changes may appear minor but it adds up in the long run to save you time when managing your real estate listings.

    Pagination On Homes Section

    The homes user interface is now much faster and nimble, thanks to the pagination module. While this was not an issue for many customers, some of our customers had way too many listings (good for them) which slowed down the screen when dozens, or sometimes hundreds of rows popped up into view. You also have the option to determine how many listings to show per page (10, 20, 50).

    Upcoming Improvements To Look Forward To

    Upgrades never stop in our industry – constant improvement is necessary for us to stay competitive, and in return, make our real estate agents competitive in the field as well. Here’s some new features that are coming along!

    Better Leads Tracking Module

    We are in the process of standardizing the lead capture forms across our real estate websites in order to enable better tracking through Google Analytics. The new lead capture schematic will allow our websites to trigger a notice to Google Analytics when a visitor uses any of the contact forms on your site (unless you are integrated using Wufoo Forms through our Marketing Suite).

    This will allow our real estate agents, as well as us, to better analyze the source and patterns of the best quality traffic & leads. The ability to accurately track the sources of your business allows you to get a much better handle on your ROI, as well as seek improvement opportunities.

    We are committed towards the design of the best real estate websites, and these upgrades are part of our plan to enhance the overall performance of your marketing campaign.

    Better Listing Search Results for Search Engine Optimization

    Our MLS® search form has received many compliments. We are enhancing the page title & meta descriptions that are auto-generated for pre-set listing searches as well as custom-created searches. Titles and meta descriptions, along with the content & URL structure, makes a big impact on your search engine performance.

    Our Last 3.8 Upgrade

    If you missed our last software update, here’s our recent article on the release of Brixwork version 3.8.

    MLS Reciprocity On Its Way2011-08-18T18:09:13+00:00

    Update (late 2011): The Reciprocity system is complete, and BRIXWORK {real estate} offers some of the best MLS Reciprocity based listing search & display mechanisms in the industry.

    Google Maps based MLS® Search
    Simple MLS® Search Form, and custom targeted listing pages

    Brixwork is taking one giant leap forward to serve our customers better. We have been developing an MLS search function that uses a true RETS style data integration with the MLS server. This means that our customers are able to feed all listing data from anything that is publicly offered for sale on the MLS system throughout the REBGV,FVREB,CADREB.

    We will offer a state-of-the-art map-based UI for filtering out products, as well as a more generic interface that allows you to to click between cities & subareas to look through what you need.

    This will add a great amount of value to our Brixwork for Realtors customers, and their respective clients who are out to buy their next new home.

    We are forecasting to have this done by September. We will keep you posted. Also note that a nominal monthly charge will apply for customers who wish to use this system, as the board fees & software development fees are substantial to provide such a service.

    January 19, 2021

    Century 21 Agents & Brokerages Website Design Showcase

    Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

    Written By Jessica Hussey | Design & Visuals, Featured Clients

    October 29, 2020

    3 Benefits of Having Community Guide Pages on your Website

    Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

    Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

    November 12, 2020

    Hiring – Production Line Graphic Designer

    Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

    Written By Jeff Kee | Company Updates

    September 18, 2020

    Instagram Dos and Don’ts for Realtors

    Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

    Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

    July 15, 2020

    Digital Dominance for Real Estate Agents in a COVID World

    Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

    Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

    April 14, 2020

    Ways To Increase Online Presence & Brand Awareness for Real Estate

    There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

    Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

    July 15, 2019

    Offering Edmonton Real Estate Website with EREB IDX Integration!

    Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

    Written By Jeff Kee | Features & Development

    June 6, 2019

    Boutique Project Marketing for Townhomes and Condos

    Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

    Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

    May 7, 2019

    Notable Realtor® Teams and Brokerages Custom Website Showcase

    High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

    Written By Jeff Kee | Design & Visuals, Featured Clients

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