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Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

Social Media Marketing for Real Estate

The Myths & Truths

Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

Let’s clear up some common misconceptions about social media. 

social media user graph by age group

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

social media user graph by age group
Realtors use of social media is a long term game

Myth 2: Social media campaigns can get me leads right away.

Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Canva graphs for Realtors® on social media
Canva graphs for Realtors® on social media

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Later business content scheduling for Instagram (Real Estate)

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

Check out some Instagram Do’s and Don’ts that will help your Instagram content.

Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

Get Your Branded Holiday Instagram/Facebook Posts Ready!2018-12-20T20:34:19+00:00

Are you ready for the Holidays?

We don’t mean gifts — we’re talking about your social media presence.

It’s that wonderful time of the year again, when we celebrate the great year we’ve had, and get ready to ring in another year that’s going to be even better.

Are you ready for the Holidays?

We don’t mean gifts — we’re talking about your social media presence.

It’s that wonderful time of the year again, when we celebrate the great year we’ve had, and get ready to ring in another year that’s going to be even better.

Order your Xmas and New Years Post Bundle now!

Our design team prepared a gorgeous set of posting templates for our real estate agents, for both Christmas and New Year’s Day!

Well Branded, Well Designed, Well Celebrated!

  • Pick from our beautifully curated options.

  • We will apply your branding for a perfect fit.

  • Ready for your Instagram, Facebook & Twitter.. And more!

Order Now

Xmas & New Year’s Option A

Lettering style over brand-watermarked photo background

Happy Holidays & New Year’s Option B

Minimalist with branded fonts

Order your posting set now (Starting at $48/pair)!

Get your own set ordered today! Order deadline is December 20th (2018) if you want the graphics in time for Christmas. Please note that custom branded design & graphic work is exclusively available for active subscribers with a real estate website by Brixwork.
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Increase Realtor® Website Traffic with this Essential Tool2018-10-25T01:19:31+00:00

Don’t Miss out on Opportunities for Better Website Traffic

Youtube is the 2nd most used search engine after Google

  • Google owns youtube, and the meta data (descriptions, links etc.) are taken into consideration.
  • A link back to your URL from a youtube video description is taken into consideration as a backlink, selectively.
  • Embedding a relevant Youtube video to your webpage increase the value of your page.

  • Showing all previous home tour videos on one channel serves as a sold-gallery as well to show your tenure & expertise – the sooner you start building, the better.

  • When sharing listings on Facebook, you can share it two ways – if you share the Video link, the video can be played WITHIN the Facebook feed, which is convenient for users. However this doesn’t drive traffic back to your website. Make sure to include a URL to the listing detail page directly within the description so people can click to see more. If people click on the Youtube video to open in a new browser tab, they can still access the listing detail page via the link in the description.

More Website Traffic by Youtube Channels & Video Descriptions

With minimal effort, many real estate agents can benefit from a tool they already use on a day-to-day basis – Youtube. Youtube is a great home tour, or neighbourhood guide video platform but it can be used for search engine optimization to drive more relevant traffic to your website, and serve as a gallery to showcase your tenure & expertise.

A dedicated Youtube channel can also serve as an impressive gallery of your real estate tour videos!

DJ Denner’s Gallery

3 Mistakes Realtors Often Make With Youtube Videos

Many real estate professionals fail to get the most out of their Youtube home tour videos however, and with very little time & effort these can be remedied.

#1 Mistake – Not having your own Youtube channel!

Many video tour companies will offer to upload the video on Youtube, and provide you with the link. Sounds great, right? Wrong. The home tour videos are only attributing to the content on their channels, not yours. Every Realtor® should create their own Youtube channel where they start uploading their videos (see Sidra’s impressive Youtube channel full of luxury listing videos in and around White Rock).

  • Serves as an impressive gallery of previous home tour videos to showcase experience.

  • Especially beneficial for higher-end real estate agents to show off great home tour videos!

  • Gives you full control of the video meta description (covered in the next section)

#2 Mistake – Not providing a link back to the listing detail page on your website

Did you know you can put a link in your Youtube video descriptions? Putting a link back to the listing detail page on your website is critical for any home tour video. If the video is a general neighbourhood guide or market update, simply link it back to your website only. One way or another, you want to provide a backlink to your website.

This video by Nest Presales contains a link back to their listings page from their East Vancouver condo listing tour video (since the listing is sold, they linked it to show other active listings) – this is a great example of a backlink.
Check Out Video

#3 Mistake – Not using Youtube!!!

Youtube is owned by Google, and is the second most popular search platform in the world after Google. Please upload your videos on Youtube, not Vimeo.

Best Practices When Sharing Listing Tour Videos on Facebook

When real estate agents share listings on Facebook, often we see the Youtube video being shared directly, instead of the listing detail page on the website (which already has the video embedded from Youtube). The advantage of this method is it allows video playback within the Facebook feed itself. However, it’s important to take steps to ensure visitors have a way to see the listing detail page. This not only drives more traffic to your website to encourage more people to be exposed to your branding for a longer period of time, but it also creates more backlinks from social media platforms.

  • After you attach the Youtube video, make sure to copy-paste the listing detail page URL from your own website. This gives the viewers an option to click for more information.

  • If you fixed mistake #2 from above, then even those who click on the video link to open it up on a new browser window/tab can still link back to your website from the video description.

  • This rule applies also to Instagram videos being auto-shared to your Facebook wall – you should edit the description Facebook afterward to include a link to the listing detail page on your website. (notice how Nest Presales links their listing detail page from their Facebook post here)

The ultimate goal is to drive traffic to your website, and generate more backlinks to your domain!

Don’t have time for your own SEO? Do you want to delegate this?

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DIY SEO #1
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Do It Yourself SEO for Every Realtor® – Part 22019-08-30T19:34:58+00:00

DIY SEO for Every Realtor® – Part 2

In our last blog post we covered part 1 of Do-It-Yourself SEO strategies that help you set up the foundations for more Google traffic. We covered the differences between internal factors (on-site) and external factors (inbound links). Phase 2 of DIY SEO on Brixwork real estate websites are more specific to each and every listing you handle.

Missed part one? Start with the foundations so you’re not left behind

DIY SEO Part 1

5 essential steps to optimize your own listings and photos:

  • Write a custom meta title & description for the listing

  • Upload more, better photos than what MLS® allows

  • Name/label all gallery photos properly

  • Enhance the listing heading & description

  • Share listings throughout social media

Custom Meta Title & Meta Descriptions

(Internal Factor)

The meta title and descriptions are programmed to default to the address and critical features of a listing. While this Brixwork feature is handy, there are ways to improve this for your own listings (note that you cannot do this for MLS® reciprocity listings that are not your own – you are not authorized to modify how it displays on your website).

Before

DIY SEO custom meta title and meta description example before

After

DIY SEO custom meta title and meta description example after

Updated specific meta title and description for Peter Coppard. View his site here

Before

DIY SEO custom meta title and meta description example before

After

DIY SEO custom meta title and meta description example after

Updated specific meta title and description for Peter Coppard. View his site here

The meta title is critical for Google ranking – so make sure the best and relevant keywords are in there. This is also visible on Google search results, so make sure it’s easy for humans to read & understand. Instead of the address being the default, the title can be more descriptive about the key features or location of the property based on what you think people may be looking for.

  • Name of the building/complex name

  • Critical features such as rental regulations, outdoor space etc.

  • Proximity to important landmarks such as transit or schools

The meta description is often what helps users determine which links to click. This section has little to no effect on actual Google rankings – so make sure to write for humans, not Google. This 2 line description is what most users scan through before choosing which one of the 10 results to click. Key benefits (move-in ready!) or time-sensitive information (Open House Nov xx) are some great things to leverage. Learn how to update the title and description for listings on your website here.

Photography Titles

(internal factor)

When photos are uploaded, they often default to the filename, and may often take on random titles such as “DSC0021” which are meaningless. Google’s algorithm takes into consideration what keywords are related to Real Estate searches, so describing photos with keywords such as “Bedroom”, “Kitchen”, and “En-Suite” gives your listings massive benefits. Learn how to rename individual photos on your website’s gallery here.

Before

Uploaded photos with original titles

After

Updated titles with descriptive keywords

Brixwork’s recent upgrade to store and load all the photos on the Amazon Web Servies cloud is another factor that will help your ranking. The photos load several times faster on Amazon CloudFront, and Google gives better rankings to faster-loading websites. This was one of the most major upgrades that we’ve performed, spanning across an 8 month period, to re-distribute all real estate photography onto the cloud, and will benefit all of our customers.

Update Listing Heading & Descriptions

Most of our website’s headings above the description defaults to describe the location and property type. This can be overridden easily to be more specific to the property at hand. Your own listings can have an enhanced description with multiple paragraphs and heading separations. This is a great feature for search engines to pick up more critical keywords with a higher degree of importance, but it also serves to help your visitors scan through the key features of your listings faster.

Before

After

Updating a listing’s title and description to something more specific could help improve your website’s SEO.
To learn how to modify this, visit our support page here.

Post Listings or MLS® Search Results to Facebook, Instagram, Twitter, and LinkedIn Regularly

Peter Coppard Real estate facebook account post example

Sharing the listing URL from your website to your Facebook business page and personal wall is a great way to drive more traffic while acquiring more backlinks. Also make sure to post the same link to your Instagram, Twitter, and LinkedIn, and the effects will be even greater.

This is not only limited to specific listings – any MLS® search on the Brixwork website generates a keyword-dense URL that is uniquely for that specific search and can be shared with the public easily.

Consistently, and frequently sharing links to pages within your website is one of the best ways to improve your search engine ranking over the long term.

After following these steps, as well as the initial steps listed out in Part One, your chances of greatly improving your website’s SEO will increase over time. Putting the effort into improving your SEO will make it more likely for potential buyers to look at listings and pages on your site, and begin generating the kind of traffic you want to see.  This process may be extensive but it is vital in helping you attain higher search engine rankings.  Thankfully you’re not alone! Our team at Brixwork would love to help you with every step of the way.  To learn more about our SEO Packages, click here.

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3 Reasons to Upgrade Your Property Detail Page2019-06-20T23:07:33+00:00

38%

With almost 40% of site landings occurring on listing detail pages, the homepage is no longer the only home base

3 REASONS TO UPGRADE YOUR PROPERTY DETAIL PAGE

Our Google™ Analytics data shows that more than a third of visitors land on listing or building detail pages of real estate websites. This means that your property detail page can mean a lot more for your branding! Your homepage is no longer the only first impression of your website – your listing section should be as beautiful as your homepage.

#1 – It’s Often Your First Impression!

As mentioned above, if almost 40% of your visitors are seeing the listing/property/building detail page first, this is your storefront in the digital world. Making sure this page looks even better, with your branding fully present, can make a big difference in brand awareness and repeat visits.

“New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors.”

– From The KissMetrics Blog (8 Important Stats From 18,000 Websites)

#2 – More Features & Better Google Performance

More 3D tours, PDF floorplans and other custom features available offer your visitors much more to enjoy, while giving Google much more valuable data to index on your website. This is a far superior investment to creating single-property websites on a case-by-case basis. Boost your image & ranking at the same time!

#3 – Make Your Clients Even Happier

Every homeowner loves being featured in the spotlight. Our listing detail page upgrades allow you to showcase your own listings with far better design & photos than the 3rd party listings fed from the MLS® Reciprocity systems. When these pages are shared on Facebook and found on Google, they will look fantastic – making your homeowners even more excited!

Westlynn, North Vancouver listing by Ali Mahmoudi

Recommended Upgrades for Listing/Building Detail Pages

Cinematic Intro

  • Gorgeous first impression with the full-width photo of the property that fills up the screen from the top!

  • Great placement of your brand on top of the lead photo, along with the key navigation features

  • Easy browsing for visitors by presenting the most critical data first

Even More Media (3D Tours, PDF Floorplans, Videos)

  • More flexibility to add custom home tours from your own sources

  • 360 Home Tours, Matterport and many other tours embeddable

  • Home tour videos via Youtube & Vimeo supported

  • Floorplan and brochures in PDF format can be attached as well

  • Search engines crawl content within PDFs as well, giving you more exposure on Google™

  • Further enhanced for easy mobile photo browsing

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Your Brand & Presence Expanded Further

  • More custom designed elements to bolster your own brand

  • Custom-coloured Google™ Maps® to match your colours

  • Agent(s) photo and information repeated for further brand recognition

  • Brokerage websites can have 1, 2 or 3 co-listing agents featured with photos

Our Listing Detail Pages Are Great Out Of The Box

All of our stock listing detail pages already come with the following great features:

  • Mobile-responsive design, built-in

  • Standard Google™ Maps® and Streetview®

  • Search-engine optimized URL and Title/Keywords with city/area focus

  • Rental-specific data such as Pets Allowed/Disallowed, Furnished/Unfurnished (for property managers)

  • Social-Share friendly tag structure to maximize your exposure

Do the drapes match the carpet?

Did you know you can also upgrade your listing page, so it’s consistent with the great custom visuals on your listing detail pages?
Why Upgrade Your Listings Gallery Page?
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New Search Engine Optimization Strategies for 2016 ~ 20172017-10-05T00:06:54+00:00

Dynamic, changing, morphing and evolving – such is the nature of digital marketing. As a firm entrenched in helping Real Estate Professionals, which is one of the most competitive industries with so many competitors, we are constantly working to improve our service standards and quality. Recently we have re-vamped and re-structured our SEO (Search Engine Optimization) as well as the pricing. Here are some of the key changes in our strategy, followed by what is being kept constant as the past.

New Changes To Our Real Estate SEO Programs

We will explain our newer SEO strategies here in the simplest terms possible. We understand that some technical terms can be confusing, and we are happy to answer more of your questions directly should you have any.

#1 – Blog Articles Now Mandatory For Content-Rich Websites

“Content is King” is one of those phrases thrown around a lot – and for very good reason, because it is Google’s mandate to deliver relevant & useful content for their search customers. All of our SEO programs now include a specified number of blog articles by default, because on-site content is hands-down the best way to improve the quality score of your website. Blog articles offer a wealth of options to link to other sections of your website (MLS® search results, or individual listings) as well as link out to reliable 3rd party resources to be of more benefit to your customers (such as reputable news articles, service providers or real estate board websites).

#2 – More Focus on Quality Backlinks Rather than Quantity

There was a time when most SEO engineers would pick as many online directories, public forums & blogs to plaster the internet with backlinks to their websites. Some went as far as creating automated posting software that would hit bulletin boards worldwide for tens of thousands of backlinks to be generated within a matter of days. Others went for paid links – which mean absolutely nothing to Google in terms of how valuable & relevant the content on a website is. These practices fall more under the black-hat realm of SEO techniques, which we have never used. Back in the days we leveraged many more sources for more backlinks (but we never used, and never will use, black-hat SEO techniques), but we are putting less emphasis on the number of links, and more emphasis on the quality of backlinks. Certain directories and online blogs are valid and legitimate sources where we can acquire reliable backlinks that have meaning.

#3 – More In-page Content Throughout (not just the blog)

Outside of the blog, we aim to place more unique text content to describe neighbourhoods, buildings, property types/subtypes in order to boost the actual quantity and quality of the text content throughout your website. When walking a precarious line between clean & minimalist designs VS content-rich pages, our design/development team’s expertise really shines to achieve a balance of both. Our photo galleries for listings/buildings can have detailed descriptions and information, as well as many other sub-sections of our sites.

To discuss more details: subscribers of Brixwork are welcome to contact us directly from our website or email us at support@brixwork.com.

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Things We Have Been Doing That Will Continue Steadily

Some core elements of our real estate websites that naturally improve your position on Google are steady, solid and rarely-changing because they are based on solid fundamentals, and here are some of the core features or continuous improvements.

URL Structures, Meta Titles and Descriptions

Even our MLS® search result pages are very well optimized in its keyword-rich URL structure that well-defines the listing(s). For your own pages, our team (or yourself) have the ability to fully modify the meta titles & descriptions to make it more relevant and easier to read. This has been one of the most core functionalities for all Brixwork websites for years, and will continue to be so.

Load Speed & Mobile Responsiveness

Our core software is constantly tweaked and improved to reduce bottlenecks, decrease page load time, as well as show up better on social share results. Some of the notable improvements made throughout 2016 already include (these upgrades help all of our clients, not just those on the SEO packages)

  • Image load time for MLS® Reciprocity listings
  • Thumbnail & mobile generation
  • Code & architecture load time (framework files are minified further)
  • Off-loading between multiple servers

Server Security & Reputation Management

Entire servers & IP addresses can be blocked or deemed as spam from 3rd parties. Our code is improved constantly to be more secure & stable, and we vigilantly monitor against hackers and intrusion attacks. We also have a strict policy to leverage professional 3rd party email services such as G-Suite (formerly known as Google Apps) to avoid our own servers being infiltrated with spam or losing reputation due to a 3rd party security breach.

Things You Can Do To Improve Your Presence On Google

Apart from what our engineers and content generators can do, there are many other things each Realtor® can do in order to improve their rankings and presence on Google.

  • Ensure that your social media profiles (Instagram, LinkedIn) have links to your website included.
  • Share sections of your website (generate a specific property search in neighbourhoods) and copy-paste to share those results on your website.
  • Find cool listings on your own website (whether your own listings, or MLS® Reciprocity driven) and share on your social media.
  • Customize your own property listing descriptions with headings & longer paragraphs (above and beyond what the MLS® system allows you to)

Frequently Asked Questions

Q: The SEO Package prices have increased a lot! Why is that?

A: SEO is a relative game, and the amount of time & effort put into generating content on websites has significantly increased across the board among all competitors. Therefore we need to put in more than double the effort for our SEO campaigns to be effective. Think of the average time of Olympic sprinters decreasing each decade – the standards always go up as a whole. Our pricing is competitive and in-line with other competitors in the SEO industry.

Q: How long does it take to rank well for specific keywords? And are there guarantees? 

A: Any properly run SEO campaign actually cannot make solid guarantees, as it is all relative to what the competitors are doing. That being said, traffic increases can be detected as early as 2 months, and up to 1 year may be required to really have impact on the bigger keywords. The bigger the keywords, the more competitive it is.

Q: It says that blog articles are now mandatory as part of our SEO campaigns. What if I do not have a blog? 

A: Since SEO is a longer term commitment, with a 3+ month commitment we will install a basic blog for your website at no additional cost.

3 Stand-Out Instagram Posts for Real Estate Agents2018-12-17T21:32:52+00:00

Instagram is extremely popular as the second most used social media platform after Facebook (it is also owned by Facebook) and its instantaneous mobile reach to your audience is incredibly valuable.

To Help Our Realtors Capitalize On Instagram & Facebook

We’ve all seen the “Happy Holidays” or similar postings throughout Instagram, but many of them are poorly designed, or regurgitated from an meme-creation website, and it lacks the finesse you deserve. This year we are introducing our own line of pre-designed holiday postings to be fully branded to your own specs (limited to Brixwork subscribers only – if you wish to sign up with us, click here).

Branded Holiday Instagram Postings For Real Estate Agents

We have thoughtfully pre-designed some Instagram post images that can be altered to quickly fit into your brand and business. To avoid too many duplicate copies, we are limiting these for use of Brixwork clients only, and no other entities are permitted to use these custom designed elements without written permission from Brixwork.

Order Now

Halloween Posting (Oct 31st)

Halloween Instagram Posting

Castles, Cats & Bats

Simple, yet striking contrasts to pop out from the queue of Instagram posts this Halloween can be yours!

Customization Offered: Placement of your branding. Halloween colours are set & finalized. 1 Draft, 1 Revisions offered. Additional customization to be billed at our regular design rate.
Cost: $58

 

 

 

Thanksgiving Meme (Oct 10th in Canada, Nov 24th in USA)

Instagram Photo For Thanksgiving - Realtors

Word Art!

The ever-so-popular, attention grabbing, witty & crafty word-art meme, custom designed by Brixwork! They are very popular on Social Media. This can be quickly customized to your branding. Note that the order deadline for Canadian Thanksgiving is already over (October), and we are providing this for our US customers.

Customization Offered: The background colour, text colour, and the business name at the bottom. Note that we did not include any room for a logo on this one – your logo emblem will be visible above the image with your username clearly on Instagram however. 1 Draft, 1 Revision offered. Additional customization to be billed at our regular design rate.
Cost: $58

 

Christmas Posting (Dec 25th)

Xmas Instagram Posting Option A for RealtorsXmas Instagram Posting Option B For RealtorsSimple, yet striking contrasts to pop out from the queue of Instagram posts this Halloween can be yours!

Customization Offered: The colours adjusted to your brand, and placement of your branding. While we used black & white to simplify, feel free to get colourful on this one! 1 Draft, 1 Revision offered. Additional customization to be billed at our regular design rate. 
Cost: $88

 

 

New Year & Chinese New Year Postings

Coming Soon from our design team!

To Order Your Own Instagram Postings click on the link below to fill out the form, or email us directly at design@brixwork.com!

Order Now

Why Instagram?

Instagram is one of our most recommended methodologies for our real estate agents for better social media brand awareness because:

  • The sporadic nature of access (no bloat – purely images/videos). More people quickly check their Instagram feeds between tasks, while in line, during lunch, etc.
  • The visual nature of it (more focus on photos rather than its descriptions) means it’s better for branding propagation.
  • Easier to be discovered – the Explore feature on Instagram is more often used by people to find fresh new media, giving you more exposure even to those you are not connected to (yet). This is the stark difference between Instagram and Facebook, as Facebook posts are available to those who have you as a Friend already (unless you run a paid/sponsored ad).
  • Easy to share to Your Website & Facebook – Our in-house developed Instagram widget automatically posts all of your Instagram photos directly on your website. You can view a demo on Nick Neacsu (West Vancouver Realtor®). As you post your pictures on Instagram, you can immediately share it to Facebook & Twitter as well. Time saved is time earned.
  • The user base is still on the climb, meaning the potentials are even greater. Since the introduction of Instagram stories, many users are expected to ditch Snapchat and use Instagram even more!

Social Media Is About Consistency

Constantly being noticed is what Instagram, Facebook and other similar online outlets do for you, and social media marketing is a long-term game of brand recognition rather than immediate advertisement.

Misconception:

“Through this post I should get a lead. If not, it’s ineffective.”

The Truth:

“Let people know who I am, what I do, and how much I love doing it, and be remembered as the go-to person for real estate.”

Google’s New Algorithm (Hummingbird) and Brixwork’s Response2013-09-30T18:54:53+00:00

All is smooth, and all is well.

When new algorithm updates roll out from Google, the implications are generally serious. While many websites benefit from the new algorithm, others see a severe drop in traffic. The algorithm, according to Forbes, has been active for over a month already. Some other sources have cited it was deployed more than several months ago, although Google’s announcement came only recently.

Over the weekend after our move to our new office (which we will cover soon enough) we have examined our Google Analytics records of our clients’ websites, and there have been no significant loss of traffic whatsoever – business as usual!

Google Hummingbird and Resulting Traffic

Google Hummingbird release had no negative impact on traffic to our clients’ websites whatsoever.

How did we manage to keep traffic up & steady?

We always emphasize great content structure, great navigation and clear/concise data presentation when it comes to our websites. Not only do our websites look great as a consequence, but well designed websites also tend to have better performance on Google as well. We do not utilize any black-hat methods of search engine optimization (stuff that, if Google finds you’ve done, will get your site demoted or even banned from Google). Delivering quality content through good code structure with a combination of posting on social media outlets and 3rd party websites with good reputation is our main game, and that will not change. Quality original content always wins out in the long run, according to Google.

So What’s Next for Brixwork’s real estate website clients?

Because we have been doing it the right way, no loss has been incurred as a result of this algorithm upgrade. We keep pushing forward. But, we believe in making things better all the time, so here’s what we have in our roadmap for all of our SEO packages:

Heavier Focus on Longer, Natural Queries – More “Human” Queries

Because the new upgrade algorithm has a heavy emphasis on long phrased natural queries, we will be focusing our SEO efforts in that direction to ensure that our clients’ real estate websites can be picked up. In fact, we have been focusing on long-trail queries already for quite a while now if you noticed. Previous upgrades to Google’s algorithms did start focusing shift on more natural phrased queries. For example, back in the days, people had to query like a computer (“Condos Yaletown Listing”). Nowadays, people are more used to testing Google with more complex searches (“West Vancouver Waterfront Homes For Sale”, or “Condos listed around the Waterfront Skytrain Station”).

Increases In Social Media Presence & Leveraging 3rd Party Websites

With an increasing shift from Google’s part to monitor human browsing behaviour, social shares on Facebook, Twitter and Google+ (especially) have an impact on your search engine performance. The visitor patterns on your website also have a feedback effect. And as always, other websites’ links that point back towards your webpage always helps. We are focused on finding quality websites that we can leverage for legitimate back-links. We never buy links, or link-spam your website address on sketchy blogs created by some guy sitting in his mom’s basement. We do things the white-hat way. Effort has its price, and it also has positive results on your marketing efforts, and that’s what we’re all about.

 

The Numbers That Really Matter On Your Website Traffic2013-08-14T17:43:36+00:00

Are you getting a lot of visitors to your website? Great, but having a high volume of visitors alone may not be helping you as much as you think. There’s another key factor of your website traffic, and that is engagement.

When it comes to analyzing the quality and effectivity of your website, it is the visitor engagement that makes a difference for your business. But what is the difference between visits and engagement? Think about when you are browsing the world wide web. There are a lot of pages that you end up on but don’t read, right?

That’s exactly why a high volume of visitors can be misleading. There is too much of a focus on the sheer number of visitors through ads, campaigns and other marketing strategies and too little focus on engaging those visitors.

The reason that engagement is so important is that it shows you how interested your potential clients are in you and your business. In real estate, for example, it can show you which listings people are the most and least interested in, as well as many other statistics. Measuring these statistics–or metrics–is critical to determining the quality and amount of real leads that you receive.

Here is a list of 5 metrics to really pay attention to:

1. Page views per visit

  • A good number of page views per visit is five. If you have reached that statistic, then you can confidently say that your website is functioning quite well. It shows that your website is easy to navigate and people are interested enough to click on links.

Pages / Visit 1

Pages / Visit 2

2. Bounce Rates

  • Means people left the site as soon as they opened up page, without any engagement
  • Should be under half.

Bounce Rate 1

Bounce Rate 2

3. Visit Duration

  • Amount of time spent consecutively throughout pages in website.
  • Similar implications as the pageview metrics.

4. New vs Returning

  • Shows the loyalty of people coming back to see your stuff.

5. Visitor flow

  • Shows the exact flow of which pages they entered through, and which pages they clicked on.. and when they finally left.
  • Good visual indicator to emulate customers’ experience on your website

Visitor Flow 1

Visitor Flow 2

Other Experts

If you are interested in learning more about these metrics and other ways to improve your online presence, here are two articles that we feel do a great job of explaining the benefits of images and simplicity:

Images and video get more likes on Facebook and more shares on Twitter. -by Kristin Piombino

About Minimalist Web Design. – by Mrs. Neff

April 30, 2021

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Written By Jeff Kee | Company Updates

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Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

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Digital Dominance for Real Estate Agents in a COVID World

Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

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Ways To Increase Online Presence & Brand Awareness for Real Estate

There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

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