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Listing Presentations & Buyers Guide Booklets, Supercharged2021-10-06T18:32:22+00:00

Ready for the best
Listing Appointment Ever?

Ready for the best

listing appointment ever?

How many listing presentations and buyers meetings do you close?

Majority of Realtors® use generic introductions & booklets that your leads have seen over and over. They are often provided by brokerages, or Realtor support companies that supply the same design for hundreds of agents, regurgitated & repeated.

You deserve better than that.

Alberta Realtor® Custom Designed Case Studies
don’t look Like
every other agent…
Let Us DesigN Your Next
Listing Presentation
& BUyers Guide.

Our tailored introductory booklets are custom-designed to each and every real estate agent’s needs. If you don’t want to look like every other agent, and fall into the pile of “every other real estate agent”, our design team can help you.

Uniquely Designed Listing Presentations

We’ve successfully designed dozens of listing presentation booklets over the years. They are unique, they keep evolving, and they are custom-designed for each agent.

Once we outfit you with one of these, no other Realtor® in town will hand out the same piece to your leads.

Our clients report higher closing rates from listing presentations, as well as picking up new unexpected clients from open houses when handing out the newly designed presentations.

Every Listing Presentation & Buyers Is Designed Fresh – Never From A Template!

Victoria Real Estate Agent custom Designed Introduction
#1 – Bold & Beautiful Designs

Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

#2 – Tell Your Story, and Yours Alone

You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

Storytelling pages designed for custom listing presentation
Storytelling timeline designed for custom listing presentation
#2 – Tell Your Story, and Yours Alone

You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

Custom designed realtor team introduction (Bilash & Charron Blu Realty)
#3 – Research-Driven For Results

Leave a lasting impression on clients with powerful case-specific numbers that will give you a better shot at conversion. Whether you want to showcase your tenure as a listing agent or distinguish yourself as a luxury listing specialist, or both — we got you covered!

Well designed for results –
It’s Brixwork’s functional design philosophy to get you more sales.
Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
#4 – Well-Branded, Well-Tailored – As Unique As Each Realtor®

Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

Custom Introduction For Real Estate Advisor & Mortgage Specialist
Custom Introduction For Real Estate Advisor & Mortgage Specialist
#4 – Well-Branded, Well-Tailored – As Unique As Each Realtor®

Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

Custom Designed Buyers Stages For Vancouver Realtor
#5 – Build The Trust, Showcase Your Knowledge

Buying your first home can be a challenging process. Show buyers that with your knowledge and expertise, their next real estate transaction can be impressively easy.

MAJOR Canadian banks have less than 15 competitors.
Real estate agents in major cities face more competition than ever – in the thousands.
To get AHEAD, you need to do something different.

Major Canadian banks have less than 15 competitors. Real estate agents in major cities face more competition than ever – in the thousands. To get ahead, you need to do something different.

Suit-up for your next meeting.

Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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    Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

    Social Media Marketing for Real Estate

    The Myths & Truths

    Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

    Let’s clear up some common misconceptions about social media. 

    social media user graph by age group

    Myth 1: It’s for the younger generation only

    Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

    Myth 1: It’s for the younger generation only

    Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

    social media user graph by age group
    Realtors use of social media is a long term game

    Myth 2: Social media campaigns can get me leads right away.

    Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

    Myth 3: It is expensive

    Truth: It doesn’t have to be

    The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

    Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

    Canva graphs for Realtors® on social media
    Canva graphs for Realtors® on social media

    Myth 3: It is expensive

    Truth: It doesn’t have to be

    The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

    Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

    Later business content scheduling for Instagram (Real Estate)

    Myth 4: It is time consuming.

    Truth: It does take time but there are tools to make it efficient.

    As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

    Check out some Instagram Do’s and Don’ts that will help your Instagram content.

    Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

    Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

    Digital Dominance for More Listings & Buyers

    Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

    Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

    Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

    Here are a few key platforms that a real estate agent should have ready to go at any given moment:

    DIGITIZED LISTING PRESENTATIONS

    A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

    This is how these digital listing presentations can help :

    • Far more visually engaging than emails/phone calls alone

    • Capture potential clients attention with a digital presentation

    • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

    • Increases your odds of an in-person listing presentation and a CMA

    *The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

    Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

    The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

    Digital Listing Presentations for Realtors®!

    Contact us to create a digital listing presentation that you’ll be remembered for!

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      YOUTUBE VIDEO TOURS &
      MATTERPORT 3D

      With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

      YouTube should always be a utilized platform for any real estate agent because:

      Brixwork understands the importance of having attractive media …

      available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

      How to attach a video to a listing!
      How to attach a Matterport or 360 home tour!

      Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

      Instagram & Facebook
      Live Videos

      Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

      Instagram and Facebook help your real estate social media presence by:

      • Increasing your brand’s awareness on various platforms (the more the better!)

      • Maintaining an active status on social media

      • Providing more content on social media for a better ranking

      Since open houses are a lot less active during this time ..

      Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.

      ENGAGE WITH YOUR VIEWERS IN A UNIQUE WAY!

      The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

      • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

      • Viewers can watch, comment, like in real-time during live home tours

      • You can use this as an opportunity to showcase your personality and your brand to potential clients

      • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

      • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

      • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

      • Facebook live videos get around 6x more interaction than a non-live video!

      Plan & Prepare To Get The Best Results On Your Live Stream

      Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

      • New listing announcement with a live listing tour (state the date & time of it!)

      • Real estate Q & A sessions

      • Collaborate with others and create a real estate market update segment

      Stay online and be digital-friendly!

      The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

      Tips & tricks for the live stream feature:

      Ways To Increase Online Presence & Brand Awareness for Real Estate2020-05-20T16:22:33+00:00

      Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

      Empty opens, scarce showings – Where did all the clients go?

      Here’s what’s happening

      • The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.

      • Home buyers seminars and other real estate related events are being cancelled.

      • The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.

      • The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).

      • More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

      What Does This Mean For Real Estate?

      This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

      Ways to increase your website engagement

      #1 – Use photography & video editing tools

      Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

      Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

      Visualizing the effects of deep linking to let more pages become discovered

      #2 – Post links back to your listing detail pages on your website

      Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

      Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

      #3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

      Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

      Matterport Tour

      Facebook Business Page Chat Widget on the Momentum website

      #4 – Add a Facebook Business Page chat widget

      Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

      Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

      #5 – Post your listings & market updates regularly

      Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out @erikabishop.ca’ s new listing updates, as well as @amin.shahbaz.homes’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

      View this post on Instagram

      A post shared by Erika Bishop | REALTOR® (@erikabishop.ca) on

      View this post on Instagram

      A post shared by Amin Shahbaz DULE, BA, MBA (@amin.shahbaz.homes) on

      The Ocean Park Place Webpage

      #6 – Check on your website traffic stats

      Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

      Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

      SEO Tips & Steps 1
      SEO Tips & Steps 2

      #7 – Consider running display ads & retargeting ads

      Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

      Businessman getting social media messages on his smartphone

      We help you emerge stronger than ever

      Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a  Realtor® during this challenging time.

      We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

      Explore our professional services now!

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      October 3, 2021

      Listing Presentations & Buyers Guide Booklets, Supercharged

      You deserve better than generic, mass-produced, templatized listing presentations or buyers guidebooks. Stand out amongst thousands of competing Realtors®!

      Written By Jeff Kee | Design & Visuals, Technology & Trends

      August 27, 2021

      Tri-Cities Realtor® Website Showcase

      We work with Realtors® across the Tri-Cities area to establish a memorable online presence. Browse stunning websites designed for Royal LePage & RE/MAX agents.

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      October 12, 2021

      3.5 Billion Users Were Stranded When the Facebook Network Went Down

      Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

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      Brixwork Version 4.574 For Better Analytics

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      Project Marketing For Presales Showcase

      At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

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      September 22, 2020

      Hiring – A Content Curator & Social Media Manager Position

      Do you enjoy writing and communicating? Are you able to learn new software & tools quickly? Do you want to be part of the growing digital media & marketing industry? Are you comfortable with leveraging social media reach? Do you want to work hard, learn fast, and have fun? Check out our latest job opening.

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      Century 21 Agents & Brokerages Website Design Showcase

      Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

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      3 Benefits of Having Community Guide Pages on your Website

      Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

      Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

      November 12, 2020

      Hiring – Production Line Graphic Designer

      Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

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      September 18, 2020

      Instagram Dos and Don’ts for Realtors

      Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

      Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

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