“I just use my Facebook page as my site.” is how nightmares begin.
If an on-the-fence lead decides “I’m going to reach out to that agent,” they need to be able to look you up easily even if your Facebook page goes down. Social Media brands come and go (MySpace, Vine & Periscope – do you even remember them?), but your own website remains your ultimate online storefront.
Things that Facebook & Instagram Are Great For
- Steady & constant content for brand awareness (under the Social Network’s branding, albeit)
- Great at sharing open houses, new listings & other activity.
- Direct and indirect traffic to your website (the end-goal)
Increase your reach through engagements (likes, shares, comments) to meet people you never would have!
Things that are better, or only possible on, Your Website
Truly distinguishing your strengths & successes (a custom sales & marketing page with case studies can achieve this)
Quickly define your niche and display the listings with automation (a community guide with MLS® listings feed can do the job)
Showcase your brand perfectly through perfectly customized designs!
#2 – Your website is your own benefit – nobody else’s interests!
Any social media network is designed to keep users on their platforms longer for their own revenues. While it is a great platform for businesses to promote their brands on, always remember that Facebook is looking out for Facebook’s interest first, not yours.
You own your domain. With the right website platform & web designer(s), you can get a website that is 100% built for your interests and tailored to your business model – no more conflict of interest!
#3 – Never Put Your Eggs in One Basket – Don’t Forget Other Networks!
Influencers who fail to diversify their exposure between different social media channels run into more hard times & regrets. Take these lessons to know that every business needs to take care of their digital well-being all around to be more successful.
Just like holistic wellness, it’s important to look at all aspects of your online presence.
#4 – How Do You Contact Leads & Clients if networks crash? Get #s and emails!
If that new lead isn’t in your CRM, you risk losing a deal. It’s easy to DM somebody over Instagram, until it goes down. Whenever possible, after the initial contact is made, get an email address & a phone number if possible. Having alternative contact methods and an organized lead tracking system can prevent losing deals.
#5 – Treat All Social Networks As a Gateway To Your Own Website
Postings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. This is the best long-term strategy to getting more business online. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.
#5 – Treat All Social Networks As a Gateway To Your Own Website
Postings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. This is the best long-term strategy to getting more business online. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.
Diversifying the social presence is a good idea.
Many agents have found success using Tiktok, while Twitter can still serve as a great backlink tool. Just like a balanced stock portfolio, or a holistic approach to well-being, diversification to bring more traffic to your website (the end goal) is the best long-term approach – never rely on just one or two networks.
How We Build High-Performing Real Estate Websites Just For You!
Measurable Performance & Human Psychology As A Foundation
Brixwork’s websites are geared towards better lead generation & conversion. Studies show that short forms without gated content are more effective, and our easy contact forms deliver exactly that. We analyzed what styles of pages keep visitors longer, clicking more, and increase the odds of filling out the email form – and we build our sites accordingly.
Brand-Consistency & Beauty are first & foremost, because looks matter!
One of the most important thing for any real estate website is the brand consistency. The better your website & print media/signage match, the more memorable your brand becomes – also known as “Brand Awareness”. Our custom websites can be perfectly tailored to look exactly the way it should, and we offer boutique agency-grade branding services for Realtors/brokerages/presales!
Real-Estate Specific Framework from Ground Up To Save You Time
You deserve better than a cookie-cutter system like WordPress. The Brixwork system was built just for Real estate from day 1, and managing listings & photos, presales/buildings and agent profiles is easy. It gives you the right amount of control where you need it, while the visuals & structures are perfectly finessed by our design/coding team for you.
