How Brixwork 4.5 Brings You More Traffic
In August we tested version 4.5 of the Brixwork Real Estate Website platform. It enabled more frequent MLS® syncs in most of the boards we cover (excludes any real estate board data supplied by CREA DDF). This has been launched in September 2019, and we are excited to share the details behind it!
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How Does This Help Our MLS® Reciprocity Subscribers?
New content loaded frequently means your website is more up to date. This results in Google™ increasing the crawl frequency of your website. Ultimately this leads to your website showing up on more search results, at higher rank positions, for street/address/neighbourhood searches!
More Relevant Google Traffic leads to More high-quality Leads!
The Brixwork platform always allowed our Realtors® to live-query any listings by MLS # to quickly feature their own listings within minutes of it going live. The rest of the listings were synced 3~4 times a day. This has been improved to almost every hour during the day & early evening (12+ syncs per day).
Other Upgrades For Even Better Performance
Further optimizations have been made throughout the system for even better performance faster load-times, and better listing photo sync.
Photo storage and timestamping improved for all MLS® regions – smarter storage, faster load times, reduced bandwidth!
Smarter global cache systems mean listings & photos load even faster than before, especially for repeat customers!
Improved the sync mechanism to reduce bandwidth & delays by over 9x for every MLS® region.
Increased default photo size for TREB (Toronto Real Estate Board) listings.
Optimized file storage mechanisms & sizes to reduce overflow storage (cost savings passed onto you – our monthly fees have increased only once in 3+ years so far).
MLS® Sync logging mechanism improved to handle the increased load and allow easier troubleshooting in case there are issues.
WordPress core version 5.2.3 has just been released, and websites with Blogs will be automatically upgraded (if not done already).
Always Be Better Than Yesterday
This is one of the mottos we live by, and the ongoing investment of time and resources by our team is our way of living up to our words while delivering better value to all of our loyal (and newly onboarding) clients.
The degree of expansion & improvements could not be possible without the great infrastructure that Amazon Web Services provides us! We are proud to be on the best cloud in the world, enabling us to work faster than ever to deliver better performance to our real estate professionals.
–Jeff Kee & The Development Team
