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3 Benefits of Having Community Guide Pages on your Website2020-10-29T21:47:22+00:00

3 Benefits of Having Community
Guide Pages on your Website

Community pages on your real estate website are a great way to attract new visitors and can help you define your niche on your website. Our analytics show that longer time spent on a website with more pageviews can increase customer engagement and our community detail pages deliver just that. Brixwork offers various custom design options for these pages and we ensure that each page is created for an easy and optimal user experience as they guide you through the best of each community.

1- DEFINE YOUR REGIONAL NICHE IN ONE QUICK GLANCE

You’re not just another Realtor® in Vancouver, or Toronto, or Edmonton, you’re THE Realtor® and you want that to be known! Neighbourhood pages are great at keeping your visitors interested to explore your website even further all while gaining more insight into your areas of expertise.

  • The neighbourhoods you specialize in are outlined in any layout and format you want to easily navigate where to explore more of next.

  • It helps to subtly showcase the depth of knowledge you have of the region by providing brief descriptions, highlights, stats and photos.

  • Neighbourhood pages are a useful tool for clients to learn more about different neighbourhoods and especially helpful for out-of-towners.

The Ameen Group specializes in Greater Toronto Area real estate and we created beautiful neighbourhood pages for them.
The Ameen Group has neighbourhood guide pages for Toronto, Oakville, Mississauga and more.

2- BETTER FOR LONG-TERM GOOGLE™ RANKING

These neighbourhood pages are keyword gold mines for Google™!
If you are trying to rank in certain neighbourhoods, you face a lot of competition to get those top spots on Google’s search pages. Custom content pages related to city/neighbourhood names are great for long-term Google™ Ranking.

  • Each neighbourhood page has space for you to write and describe the key highlights of the neighbourhood, list local amenities, etc.

  • You can highlight the average price of homes, townhomes and condos

  • All MLS® listings are frequently updated on your neighbourhood pages.

This leads to more frequent crawling of MLS® listings as more listings are brought up to the forefront. When you couple these custom content filled pages with an SEO campaign, results are proven to be explosive, just take a look at the Esposito Team’s results.
How Brixwork SEO Campaigns Work

Let’s add neighbourhood pages to your Brixwork website!

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    3- BETTER ON-SITE ENGAGEMENT & LEAD GENERATION

    Custom curated content makes all of the difference in keeping visitors on your website for longer as it tends to be of interest to potential clients. The more appealing content you have on your site, the more time people spend on it. This allows more brand exposure and awareness of your name and your site. Interesting content also entices visitors to view more pages which increases clicks and ultimately gives you a much higher chance of converting that visitor to a potential lead.

    Take a look at Sigrid Wilcox, Tri-Cities Real Estate Expert neighbourhood pages:

    WHAT NEIGHBOURHOOD PAGES CAN INCLUDE

    BASIC
    FEATURES

    • Main neighbourhood intro image

    • Neighbourhood description and highlights

    • Google™ Maps embedded with location

    • Newest MLS® listings in that community

    PREMIUM FEATURES

    • Walk Score®, HoodQ, parks & schools nearby

    • Shopping, restaurants & other amenities

    • Photo galleries & Video Intro

    • MLS® stats for houses, condos, townhomes, etc. 

    Having a neighbourhood page on your website makes it a one-stop-shop with all the details, highlights, photos and most importantly all of the MLS® listings in that area. These community pages are great landing pages for potential clients, whether it’s someone Googling a community, having it linked to your Instagram bio, or linking it to each suitable listing.

    Get a quote for nieghbourhood pages on your Brixwork website now!

    3 Reasons to Upgrade Your Property Detail Page2019-06-20T23:07:33+00:00

    38%

    With almost 40% of site landings occurring on listing detail pages, the homepage is no longer the only home base

    3 REASONS TO UPGRADE YOUR PROPERTY DETAIL PAGE

    Our Google™ Analytics data shows that more than a third of visitors land on listing or building detail pages of real estate websites. This means that your property detail page can mean a lot more for your branding! Your homepage is no longer the only first impression of your website – your listing section should be as beautiful as your homepage.

    #1 – It’s Often Your First Impression!

    As mentioned above, if almost 40% of your visitors are seeing the listing/property/building detail page first, this is your storefront in the digital world. Making sure this page looks even better, with your branding fully present, can make a big difference in brand awareness and repeat visits.

    “New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors.”

    – From The KissMetrics Blog (8 Important Stats From 18,000 Websites)

    #2 – More Features & Better Google Performance

    More 3D tours, PDF floorplans and other custom features available offer your visitors much more to enjoy, while giving Google much more valuable data to index on your website. This is a far superior investment to creating single-property websites on a case-by-case basis. Boost your image & ranking at the same time!

    #3 – Make Your Clients Even Happier

    Every homeowner loves being featured in the spotlight. Our listing detail page upgrades allow you to showcase your own listings with far better design & photos than the 3rd party listings fed from the MLS® Reciprocity systems. When these pages are shared on Facebook and found on Google, they will look fantastic – making your homeowners even more excited!

    Westlynn, North Vancouver listing by Ali Mahmoudi

    Recommended Upgrades for Listing/Building Detail Pages

    Cinematic Intro

    • Gorgeous first impression with the full-width photo of the property that fills up the screen from the top!

    • Great placement of your brand on top of the lead photo, along with the key navigation features

    • Easy browsing for visitors by presenting the most critical data first

    Even More Media (3D Tours, PDF Floorplans, Videos)

    • More flexibility to add custom home tours from your own sources

    • 360 Home Tours, Matterport and many other tours embeddable

    • Home tour videos via Youtube & Vimeo supported

    • Floorplan and brochures in PDF format can be attached as well

    • Search engines crawl content within PDFs as well, giving you more exposure on Google™

    • Further enhanced for easy mobile photo browsing

    Check Out Our Portfolio

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    Your Brand & Presence Expanded Further

    • More custom designed elements to bolster your own brand

    • Custom-coloured Google™ Maps® to match your colours

    • Agent(s) photo and information repeated for further brand recognition

    • Brokerage websites can have 1, 2 or 3 co-listing agents featured with photos

    Our Listing Detail Pages Are Great Out Of The Box

    All of our stock listing detail pages already come with the following great features:

    • Mobile-responsive design, built-in

    • Standard Google™ Maps® and Streetview®

    • Search-engine optimized URL and Title/Keywords with city/area focus

    • Rental-specific data such as Pets Allowed/Disallowed, Furnished/Unfurnished (for property managers)

    • Social-Share friendly tag structure to maximize your exposure

    Do the drapes match the carpet?

    Did you know you can also upgrade your listing page, so it’s consistent with the great custom visuals on your listing detail pages?
    Why Upgrade Your Listings Gallery Page?
    Custom Website Design
    Branding & Logo Design
    Portfolios & Case Studies

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    October 29, 2020

    3 Benefits of Having Community Guide Pages on your Website

    Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

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