Start your Xmas gift list on Google Spreadsheets!
Remembering everybody on Santa’s list while keeping in budget can be a stressful thing during every Christmas season. Fortunately there are technologies you can use to make this process much simpler. Using Google Spreadsheets, you can make a list you can access from your computer, smartphone, tablets etc. (anywhere with internet!) and keep track of your holiday preparation.
You will need a Google Account first (either a corporate email/other email registered to use with Google, or a @gmail account – most of you will have one or the other already!).
[zilla_button url=”http://drive.google.com/” size=”big” target=”_blank”] Open Google Drive for Spreadsheets [/zilla_button]
Keep Within Responsible Budget
Another advantage of preparing it before going shopping is you can have an idea of how much you are going to spend and check if it is in your budget.
Once you are in the spreadsheet, click in a range, type =SUM(, select the amount you want to sum and press enter. You can repeat the same process to check the average by typing =AVERAGE(. See it bellow:
You can keep it as an online version to make any change and print it as soon as you’ll be ready to start shopping! Talk about #efficiency! For more #efficiency tips follow @jeffkee on Twitter!
Like we said in our article Beautiful Design is Functional Design: What’s on the outside counts, and first impressions matter[…]Websites and printed material that are designed beautifully are also more functional.
We stand by that statement. First impressions are everything, especially when it comes to print media. When you hand someone a business card or mail out fliers for a new listing, it is the style and quality of that product that is influencing people – for better or for worse.
As on of our five senses, texture has a great impact on our perception of the world. Think of the satisfaction of that fizzy coca cola. Or imagine the feeling of cashmere against your skin. It makes all the difference and the type of paper you use for your marketing material is no exception.
The many factors of choosing the right paper stock:
In order to make a quality decision about what first impression you want your marketing paper to give, you must first understand the many factors that effect what kind of paper will put your best foot forward.
Your market & the image you want- are you are selling homes to a middle class buyer? offering rentals? or grand, luxurious mansions?
Purpose of this print project – is this a wide scale mailout for an open house? a new, upscale business card that you can write notes on? or a professional, clean folder with your own personal style?
Quantity of printing- do you want 50 feature sheets for your open house? or 500 for a mailout?
Budget – money, money, money… it always plays a part and the amount you want to spend can greatly affect the type of stock paper you will want to use.
Thickness: Pros and Cons
Bigger = Better is often the mantra, but it isn’t always true. Here are some examples:
Thicker paper feels luxurious & serious, like you spent a million bucks on it.
You’re more likely to be taken seriously with a thicker card than thinner counterparts because it FEELS like you’re serious. It feels like you are getting down to business.
It is able to handle specialty applications such as foil stamping better without distortion. This can add some really professional, and – lets face it – pretty cool effects to your print media.
It wins more draw prizes. Thicker paper is more likely to catch the fingers when they draw for that free lunch!
Thicker paper stock prices go up by a big margin! i.e. Our 16pt cards with laminate can be as cheap as $120 (1,000), while a 29pt card can quickly exceed $500. That a big budget difference…
Less cards will fit in your business card holder. You’ll need to keep on top of refilling that stock you cary around with you.
When paper is too thick, it’s hard to fold over without breaking the edges… which means that any colour you have like black will look cracked and peeling on the fold. So folders, folded booklets or pamphlets should be limited to a certain thickness (16pt max, 14 is safer).
So now that you’ve learned about the pros and cons, when is it ok to use thick paper?
When to go thick:
Single-sheet cards that are not folded
When to keep it 16pt or under:
Folders or folded feature sheets to avoid cracking.
Lower quantity print-jobs. Thicker paper is more expensive in small quantities than in bulk.
Printing has such a wide variety of options & specifications that it can be overwhelming. If you are interested in printing with us, please inquire with our design team to discuss your needs.
We specialize in branding & print media design for real estate agents and will know exactly what will help your print media give the first impression you want.
Are you getting a lot of visitors to your website? Great, but having a high volume of visitors alone may not be helping you as much as you think. There’s another key factor of your website traffic, and that is engagement.
When it comes to analyzing the quality and effectivity of your website, it is the visitor engagement that makes a difference for your business. But what is the difference between visits and engagement? Think about when you are browsing the world wide web. There are a lot of pages that you end up on but don’t read, right?
That’s exactly why a high volume of visitors can be misleading. There is too much of a focus on the sheer number of visitors through ads, campaigns and other marketing strategies and too little focus on engaging those visitors.
The reason that engagement is so important is that it shows you how interested your potential clients are in you and your business. In real estate, for example, it can show you which listings people are the most and least interested in, as well as many other statistics. Measuring these statistics–or metrics–is critical to determining the quality and amount of real leads that you receive.
Here is a list of 5 metrics to really pay attention to:
1. Page views per visit
- A good number of page views per visit is five. If you have reached that statistic, then you can confidently say that your website is functioning quite well. It shows that your website is easy to navigate and people are interested enough to click on links.
2. Bounce Rates
- Means people left the site as soon as they opened up page, without any engagement
- Should be under half.
3. Visit Duration
- Amount of time spent consecutively throughout pages in website.
- Similar implications as the pageview metrics.
4. New vs Returning
- Shows the loyalty of people coming back to see your stuff.
5. Visitor flow
- Shows the exact flow of which pages they entered through, and which pages they clicked on.. and when they finally left.
- Good visual indicator to emulate customers’ experience on your website
If you are interested in learning more about these metrics and other ways to improve your online presence, here are two articles that we feel do a great job of explaining the benefits of images and simplicity:
Images and video get more likes on Facebook and more shares on Twitter. -by Kristin Piombino
About Minimalist Web Design. – by Mrs. Neff
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