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Century 21 Agents & Brokerages Website Design Showcase2021-01-19T21:56:47+00:00

CENTURY 21 AGENTS,
GOT YOU COVERED.
LOOK THE BEST YOU CAN
ONLINE WITH BRIXWORK

Century 21 agents, we got you covered. Look the best you can online with Brixwork.

Whether you are a Realtor®, a team of agents, or manage a brokerage, we have Century 21 agents covered – all across Canada! Make a unique impression that suits your niche area – we ensure the design is 100% compliant to Century 21’s brand standards while still maintaining a customized approach to showcase each unique vision.
We’ve worked with Century 21 brokerages & agents across 3 different provinces in Canada and we continue to grow.
Custom Merritt Realtor® Website Homepage

Jared Thomas

Semi Custom Merritt Realtor® Website

Century 21 Realtor®, Jared Thomas, narrows in on his niche area in Merritt, B.C. With a highly customized homepage that highlights his specialty area of Merritt through thoughtful touches on the photography & layout to remain consistent with Century 21’s national vision.

Check Out The Website
Custom Merritt Realtor® Website Homepage
Custom Yellowknife Brokerage Website

Century 21 Yellowknife

Fully Custom Brokerage Website

A large established brokerage such as Century 21 Yellowknife requires a highly specialized website that highlights their amazing team & listings up North. We made sure to thoughtfully design a website that will be visually stunning and unique to attract the Yellowknife sellers and buyers.

Check Out The Portfolio
Custom Yellowknife Brokerage Website
Century 21 Logo

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

Century 21 logo

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

Edmonton Realtor® Team Custom Communities Page

The Esposito Team

Semi Custom Brokerage Website

The Esposito Team, a well-established Realtor® family team in Edmonton, shines through their custom website pages that adhere to the Century 21 brand while strategically telling their own story. With an emphasis on a customized communities page and branded marketing page, the Esposito Team makes its unique mark on the Edmonton Real Estate market.

Check Out The Portfolio
Website To Social Media Brand Consistency For Vancouver Realtor®

The Arm Group

Fully Custom Realtor® Team Website

The Arm Group is a Vancouver real estate group with a fully customized Brixwork website that exemplifies the care and detail that goes into each page. With brand consistency from their website to their social media presence and everywhere in between, The Arm Group is sure to leave a lasting impression on Vancouver home buyers and sellers.

Check Out The Portfolio
Website To Social Media Brand Consistency For Vancouver Realtor®
Century 21 brand logo

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

Contact Us
Merritt Century 21 Realtor® Mobile Friendly Website
Edmonton Century 21 Realtor® Team Mobile Friendly Website
Yellowknife Century 21 Brokerage Mobile Friendly Website
Vancouver Century 21 Realtor® Team Mobile Friendly Website

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

Contact Us

Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

Digital Dominance for More Listings & Buyers

Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

Here are a few key platforms that a real estate agent should have ready to go at any given moment:

DIGITIZED LISTING PRESENTATIONS

A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

This is how these digital listing presentations can help :

  • Far more visually engaging than emails/phone calls alone

  • Capture potential clients attention with a digital presentation

  • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

  • Increases your odds of an in-person listing presentation and a CMA

*The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

Digital Listing Presentations for Realtors®!

Contact us to create a digital listing presentation that you’ll be remembered for!

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    YOUTUBE VIDEO TOURS &
    MATTERPORT 3D

    With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

    YouTube should always be a utilized platform for any real estate agent because:

    Brixwork understands the importance of having attractive media …

    available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

    How to attach a video to a listing!
    How to attach a Matterport or 360 home tour!

    Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

    Instagram & Facebook
    Live Videos

    Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

    Instagram and Facebook help your real estate social media presence by:

    • Increasing your brand’s awareness on various platforms (the more the better!)

    • Maintaining an active status on social media

    • Providing more content on social media for a better ranking

    Since open houses are a lot less active during this time ..

    Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.

    ENGAGE WITH YOUR VIEWERS IN A UNIQUE WAY!

    The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

    • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

    • Viewers can watch, comment, like in real-time during live home tours

    • You can use this as an opportunity to showcase your personality and your brand to potential clients

    • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

    • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

    • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

    • Facebook live videos get around 6x more interaction than a non-live video!

    Plan & Prepare To Get The Best Results On Your Live Stream

    Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

    • New listing announcement with a live listing tour (state the date & time of it!)

    • Real estate Q & A sessions

    • Collaborate with others and create a real estate market update segment

    Stay online and be digital-friendly!

    The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

    Tips & tricks for the live stream feature:

    Listing Presentations & Buyers Guide Booklets Supercharged2020-09-21T19:25:19+00:00

    Ready for the best client
    meeting ever?

    Ready for the best client meeting ever?

    How many listing presentations and buyers meetings do you close?

    Majority of Realtors® use generic introductions & booklets that your leads have seen over and over. They are often provided by brokerages, or Realtor support companies that supply the same design for hundreds of agents, regurgitated & repeated.

    You deserve better than that.

    don’t look Like
    every other agent…
    Our Design Team
    can help you.

    If you don’t want to look Like every other agent… Our Design Team can help you.

    Our tailored introductory booklets are custom-designed to each and every real estate agent’s needs. If you don’t want to look like every other agent, and fall into the pile of “every other real estate agent”, our design team can help you.

    Uniquely Yours – Listing Marketing Booklets

    We’ve successfully designed dozens of listing presentation booklets over the years. They are unique, they keep evolving, and they are custom-designed for each agent.

    Once we outfit you with one of these, no other Realtor® in town will hand out the same piece to your leads.

    Our clients report higher closing rates from listing presentations, as well as picking up new unexpected clients from open houses when handing out the newly designed presentations.

    #2 – Tell Your Story, and Yours Alone

    You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

    #1 – Bold & Beautiful Designs

    Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

    #3 – Research-Driven For Results

    Customized cinematic intros or statistics-driven openings can dramatically improve the look & feel of these pages, even before listings are shown. Whether you want to distinguish yourself as a luxury listing specialist, or a neighbourhood guide, or both — we got you covered.

    #1 – Bold & Beautiful Designs

    Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

    #2 – Tell Your Story, and Yours Alone

    You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

    Tell your story online!

    Don’t underestimate the power of an amazing marketing page! Did you know that your traffic can increase from 3 to 5 times with the right website design?

    Read Full Article

    #3 – Research-Driven For Results

    Customized cinematic intros, or statistics-driven openings can dramatically improve the look & feel of these pages, even before listings are shown. Whether you want to distinguish yourself as a luxury listing specialist, or a neighbourhood guide, or both — we got you covered.

    Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
    Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
    #4 – Well-Branded, Well-Tailored

    Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

    #4 – Well-Branded, Well-Tailored

    Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

    #5 – Build The Trust, Showcase Your Knowledge

    Many people don’t know what a “lift” on a presale unit means. Make them want your knowledge & experience. We can help you make that great first impression for your next sale.

    #5 – Build The Trust, Showcase Your Knowledge

    Many people don’t know what a “lift” on a presale unit means. Make them want your knowledge & experience. We can help you make that great first impression for your next sale.

    MAJOR Canadian banks have less than 15 competitors.
    Real estate agents in major cities face more competition than ever – in the thousands.
    To get AHEAD, you need to do something different.

    Major Canadian banks have less than 15 competitors. Real estate agents in major cities face more competition than ever – in the thousands. To get ahead, you need to do something different.

    Suit-up for your next meeting.

    Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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      Designed With Purpose – Functional Website Upgrade Showcase For 2018 Q12018-05-10T00:11:01+00:00

      How Do You Stand Out Amidst More Competition and Fewer Sales?

      April 2018 marked the lowest sales activity in the Lower Mainland. With more real estate agents in the foray than ever, this means increased competition for everybody.

      Not all Real Estate Agents are created equal. Built on top of on our premium templates, we offer a variety of custom design options for individualized upgrades that can help you find your own voice.  Helping you get your unique message & successful stories out is a big part of our work. Every custom project starts with a consult & discovery of what makes you special!

      Today we feature some of our favorite custom-design projects from the first quarter of 2018 that we are exceptionally proud of!

      Devon Owen

      • Facts & Figures Based Case Study, Custom Designed & Animated

      • Days on Market and Sold/Asking Price Ratio To Showcase Proven Results

      • Beautifully designed mission statement and word-art design

      View Case Study

      Ali Mahmoudi’s Custom Designed Homepage & Sign-Up Page

      • Beautiful & Bold niche definition intro with extra-thick typography and beautiful photography

      • West Vancouver, North Vancouver and Downtown featured prominently

      • Direct call-to-actions for newsletter sign-up and agent intro

      View Case Study

      Sidra Subzwari – Fully Custom-Tailored Website

      Sidra Subzwari Real estate marketing website design display

      View Case Study

      What Sets You Apart From Other Real Estate Agents?

      Whether it’s your solid performance, a specialized niche in specific presales, or being a neighbourhood/community expert, there’s always something that sets you apart in this competitive market.

      How will you swim through increased competition?

      There are more real estate agents entering the market, as well as many well-established agents with a solid foundation. A custom-designed solution from Brixwork can help you make a unique statement while still utilizing the great SaaS platform that we offer with full MLS® integration with many real estate boards across Canada.

      Contact Us

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        Do It Yourself SEO for Every Realtor® – Part 12019-08-30T19:32:23+00:00

        DIY SEO for Every Realtor® – Part 1 – The Preparation

        90%

        Over 90% of home searches start online.

        Web searches and online presence is a critical way for Realtors to earn more business. Recent studies show that 90% of people use online resources when hunting for a new home. Websites produced by Brixwork come with a host of handy SEO tools available for self-serve use by each client in order to improve the odds of our clients picking up new clients from Google searches.

        SEO breaks down largely to internal factors, and external factors

        Internal, AKA On-Site Factors

        • Effective page titles for every page & property

        • Enticing descriptions for every page & property

        • Richer, enhanced text data

        • Well described images with proper descriptors & titles

        External Factors, AKA 3rd Party Links

        • Linked up to Facebook, Instagram, and other social media

        • Backlinks from all of your social media accounts

        • Other reputable backlinks from 3rd party domains

        • Social and Search Traffic Popularity

        #1 – Know Your Current Status & Traffic

        The first step is to know your current numbers. Google Analytics will break down your current traffic (volume, sources, device type, geographic location etc.). To set up your Google Analytics account and install the tracking code into your page please click here. This is a critical step that every website needs! There is a limit to the number of websites we can attach to each email address, so each client needs to set this up on their own, then grant the Brixwork support team access to the email prescribed above.

        Tracking Setup Checklist

        • Google Analytics Setup

        • Share the data with sonikastudios@gmail.com

        • Brixwork support will continue to integrate Search Console setup along with Analytics to enable deeper-level keyword tracking (to learn more about our SEO services click here)

        #2 – Social Media Setup is a Must!

        Social media is a great way to generate immediate traffic, and get some backlinks – in other words, an important cornerstone for search engine optimization. Also, social media popularity metrics does play into determining the ranking of websites to a degree.

        Social Media Setup Checklist

        1. Accounts Must Be Set Up!
        • Set up accounts on Facebook, Youtube, Instagram, and Twitter

        • Google Business page setup is critical (learn how here)

        • Important to create a Youtube Channel with consistent and original content

        2. Linked Up Well & Looking The Way It Should
        • Enter the Facebook, Instagram, Youtube, and Twitter URLs are linked in the settings tab of the Brixwork website backend

        • Ensure all social media profiles, such as LinkedIn, Facebook, and Instagram have a link back to your website URL

        • Social media cover photos, profile icons, and colours are all set to brand guideline and compliant

        #3 – Website Major Title & Description Checklist

        On major pages on your website, such as the homepage, listings top page, and biography & contact page, it’s important to customize the meta titles & descriptions. This meta title is critical for the page to rank well for specific keywords. The meta description is what will show up on search result pages and generate a higher overall ranking (but has little to no value for actual search ranking). Click here to learn how to set up meta title and description for your pages.

        Setup for all major top level and second level pages:

        Congratulations! At this point, you have finished initial stages of setting up your website’s SEO. With just a few more steps you will be well on your way to higher search engine rankings. If you need the Brixwork team to do this you can learn about our SEO Packages here. To continue learning how you can maintain your SEO ranking, visit Part Two of our Do-It-Yourself SEO article here.

        Contact Us for a Consult Now!

        Ready for part two? Move on to the second half of this two part post to learn how you can further improve your SEO

        DIY SEO Part 2

        3 Reasons to Upgrade Your Property Detail Page2019-06-20T23:07:33+00:00

        38%

        With almost 40% of site landings occurring on listing detail pages, the homepage is no longer the only home base

        3 REASONS TO UPGRADE YOUR PROPERTY DETAIL PAGE

        Our Google™ Analytics data shows that more than a third of visitors land on listing or building detail pages of real estate websites. This means that your property detail page can mean a lot more for your branding! Your homepage is no longer the only first impression of your website – your listing section should be as beautiful as your homepage.

        #1 – It’s Often Your First Impression!

        As mentioned above, if almost 40% of your visitors are seeing the listing/property/building detail page first, this is your storefront in the digital world. Making sure this page looks even better, with your branding fully present, can make a big difference in brand awareness and repeat visits.

        “New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors.”

        – From The KissMetrics Blog (8 Important Stats From 18,000 Websites)

        #2 – More Features & Better Google Performance

        More 3D tours, PDF floorplans and other custom features available offer your visitors much more to enjoy, while giving Google much more valuable data to index on your website. This is a far superior investment to creating single-property websites on a case-by-case basis. Boost your image & ranking at the same time!

        #3 – Make Your Clients Even Happier

        Every homeowner loves being featured in the spotlight. Our listing detail page upgrades allow you to showcase your own listings with far better design & photos than the 3rd party listings fed from the MLS® Reciprocity systems. When these pages are shared on Facebook and found on Google, they will look fantastic – making your homeowners even more excited!

        Westlynn, North Vancouver listing by Ali Mahmoudi

        Recommended Upgrades for Listing/Building Detail Pages

        Cinematic Intro

        • Gorgeous first impression with the full-width photo of the property that fills up the screen from the top!

        • Great placement of your brand on top of the lead photo, along with the key navigation features

        • Easy browsing for visitors by presenting the most critical data first

        Even More Media (3D Tours, PDF Floorplans, Videos)

        • More flexibility to add custom home tours from your own sources

        • 360 Home Tours, Matterport and many other tours embeddable

        • Home tour videos via Youtube & Vimeo supported

        • Floorplan and brochures in PDF format can be attached as well

        • Search engines crawl content within PDFs as well, giving you more exposure on Google™

        • Further enhanced for easy mobile photo browsing

        Check Out Our Portfolio

        Contact us for a consult today

        Sign Up
        Contact Us

        Your Brand & Presence Expanded Further

        • More custom designed elements to bolster your own brand

        • Custom-coloured Google™ Maps® to match your colours

        • Agent(s) photo and information repeated for further brand recognition

        • Brokerage websites can have 1, 2 or 3 co-listing agents featured with photos

        Our Listing Detail Pages Are Great Out Of The Box

        All of our stock listing detail pages already come with the following great features:

        • Mobile-responsive design, built-in

        • Standard Google™ Maps® and Streetview®

        • Search-engine optimized URL and Title/Keywords with city/area focus

        • Rental-specific data such as Pets Allowed/Disallowed, Furnished/Unfurnished (for property managers)

        • Social-Share friendly tag structure to maximize your exposure

        Do the drapes match the carpet?

        Did you know you can also upgrade your listing page, so it’s consistent with the great custom visuals on your listing detail pages?
        Why Upgrade Your Listings Gallery Page?
        Custom Website Design
        Branding & Logo Design
        Portfolios & Case Studies

        Christmas Gift List Tips To Stay Within Budget & Get Everything In Time2014-11-24T17:33:40+00:00

        Start your Xmas gift list on Google Spreadsheets!

        Remembering everybody on Santa’s list while keeping in budget can be a stressful thing during every Christmas season. Fortunately there are technologies you can use to make this process much simpler. Using Google Spreadsheets, you can make a list you can access from your computer, smartphone, tablets etc. (anywhere with internet!) and keep track of your holiday preparation.

        You will need a Google Account first (either a corporate email/other email registered to use with Google, or a @gmail account – most of you will have one or the other already!).

        [zilla_button url=”http://drive.google.com/” size=”big” target=”_blank”] Open Google Drive for Spreadsheets [/zilla_button]

         

         

        Screen Shot 2014-11-24 at 12.52.35 PM

        Keep Within Responsible Budget

        Another advantage of preparing it before going shopping is you can have an idea of how much you are going to spend and check if it is in your budget.

        Once you are in the spreadsheet, click in a range, type =SUM(, select the amount you want to sum and press enter. You can repeat the same process to check the average by typing =AVERAGE(. See it bellow:

        Screen Shot 2014-11-24 at 12.54.05 PM

        Screen Shot 2014-11-24 at 12.54.53 PM

        You can keep it as an online version to make any change and print it as soon as you’ll be ready to start shopping! Talk about #efficiency! For more #efficiency tips follow @jeffkee on Twitter!

        Follow us for #30daysxmas on Facebook, Twitter, Tumblr, Pinterest and Instagram!

        Paper Thickness & Weight: First Impressions2017-07-04T22:02:44+00:00

        Like we said in our article Beautiful Design is Functional Design: What’s on the outside counts, and first impressions matter[…]Websites and printed material that are designed beautifully are also more functional.

        We stand by that statement. First impressions are everything, especially when it comes to print media. When you hand someone a business card or mail out fliers for a new listing, it is the style and quality of that product that is influencing people – for better or for worse.

        As on of our five senses, texture has a great impact on our perception of the world. Think of the satisfaction of that fizzy coca cola. Or imagine the feeling of cashmere against your skin. It makes all the difference and the type of paper you use for your marketing material is no exception.

        The many factors of choosing the right paper stock:

        In order to make a quality decision about what first impression you want your marketing paper to give, you must first understand the many factors that effect what kind of paper will put your best foot forward.

        1. Your market & the image you want- are you are selling homes to a middle class buyer? offering rentals? or grand, luxurious mansions?

        2. Purpose of this print project – is this a wide scale mailout for an open house? a new, upscale business card that you can write notes on? or a professional, clean folder with your own personal style?

        3. Quantity of printing- do you want 50 feature sheets for your open house? or 500 for a mailout?

        4. Budget – money, money, money… it always plays a part and the amount you want to spend can greatly affect the type of stock paper you will want to use.

        Thickness: Pros and Cons

        Bigger = Better is often the mantra, but it isn’t always true. Here are some examples:

        Pros:

        1. Thicker paper feels luxurious & serious, like you spent a million bucks on it.

        2. You’re more likely to be taken seriously with a thicker card than thinner counterparts because it FEELS like you’re serious. It feels like you are getting down to business.

        3. It is able to handle specialty applications such as foil stamping better without distortion. This can add some really professional, and – lets face it – pretty cool effects to your print media.

        4. It wins more draw prizes. Thicker paper is more likely to catch the fingers when they draw for that free lunch!

        Cons:

        1. Thicker paper stock prices go up by a big margin! i.e. Our 16pt cards with laminate can be as cheap as $120 (1,000), while a 29pt card can quickly exceed $500. That a big budget difference…

        2. Less cards will fit in your business card holder. You’ll need to keep on top of refilling that stock you cary around with you.

        3. When paper is too thick, it’s hard to fold over without breaking the edges… which means that any colour you have like black will look cracked and peeling on the fold. So folders, folded booklets or pamphlets should be limited to a certain thickness (16pt max, 14 is safer).

        So now that you’ve learned about the pros and cons, when is it ok to use thick paper?

        When to go thick:

        1. Business cards

        2. Single-sheet cards that are not folded

        When to keep it 16pt or under:

        1. Folders or folded feature sheets to avoid cracking.

        2. Lower quantity print-jobs. Thicker paper is more expensive in small quantities than in bulk.

        Printing has such a wide variety of options & specifications that it can be overwhelming. If you are interested in printing with us, please inquire with our design team to discuss your needs.

        We specialize in branding & print media design for real estate agents and will know exactly what will help your print media give the first impression you want.

        The Numbers That Really Matter On Your Website Traffic2013-08-14T17:43:36+00:00

        Are you getting a lot of visitors to your website? Great, but having a high volume of visitors alone may not be helping you as much as you think. There’s another key factor of your website traffic, and that is engagement.

        When it comes to analyzing the quality and effectivity of your website, it is the visitor engagement that makes a difference for your business. But what is the difference between visits and engagement? Think about when you are browsing the world wide web. There are a lot of pages that you end up on but don’t read, right?

        That’s exactly why a high volume of visitors can be misleading. There is too much of a focus on the sheer number of visitors through ads, campaigns and other marketing strategies and too little focus on engaging those visitors.

        The reason that engagement is so important is that it shows you how interested your potential clients are in you and your business. In real estate, for example, it can show you which listings people are the most and least interested in, as well as many other statistics. Measuring these statistics–or metrics–is critical to determining the quality and amount of real leads that you receive.

        Here is a list of 5 metrics to really pay attention to:

        1. Page views per visit

        • A good number of page views per visit is five. If you have reached that statistic, then you can confidently say that your website is functioning quite well. It shows that your website is easy to navigate and people are interested enough to click on links.

        Pages / Visit 1

        Pages / Visit 2

        2. Bounce Rates

        • Means people left the site as soon as they opened up page, without any engagement
        • Should be under half.

        Bounce Rate 1

        Bounce Rate 2

        3. Visit Duration

        • Amount of time spent consecutively throughout pages in website.
        • Similar implications as the pageview metrics.

        4. New vs Returning

        • Shows the loyalty of people coming back to see your stuff.

        5. Visitor flow

        • Shows the exact flow of which pages they entered through, and which pages they clicked on.. and when they finally left.
        • Good visual indicator to emulate customers’ experience on your website

        Visitor Flow 1

        Visitor Flow 2

        Other Experts

        If you are interested in learning more about these metrics and other ways to improve your online presence, here are two articles that we feel do a great job of explaining the benefits of images and simplicity:

        Images and video get more likes on Facebook and more shares on Twitter. -by Kristin Piombino

        About Minimalist Web Design. – by Mrs. Neff

        January 19, 2021

        Century 21 Agents & Brokerages Website Design Showcase

        Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

        Written By Jessica Hussey | Design & Visuals, Featured Clients

        October 29, 2020

        3 Benefits of Having Community Guide Pages on your Website

        Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

        November 12, 2020

        Hiring – Production Line Graphic Designer

        Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

        Written By Jeff Kee | Company Updates

        September 18, 2020

        Instagram Dos and Don’ts for Realtors

        Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

        July 15, 2020

        Digital Dominance for Real Estate Agents in a COVID World

        Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

        April 14, 2020

        Ways To Increase Online Presence & Brand Awareness for Real Estate

        There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

        Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

        July 15, 2019

        Offering Edmonton Real Estate Website with EREB IDX Integration!

        Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

        Written By Jeff Kee | Features & Development

        June 6, 2019

        Boutique Project Marketing for Townhomes and Condos

        Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

        Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

        May 7, 2019

        Notable Realtor® Teams and Brokerages Custom Website Showcase

        High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

        Written By Jeff Kee | Design & Visuals, Featured Clients

        April 11, 2019

        Comparing Brixwork and WordPress

        There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical to meet your business goals and be efficient with your time. Let’s compare how WordPress vs Brixwork works for Realtors® and their websites.

        Written By Jeff Kee | Features & Development, Technology & Trends

        February 20, 2019

        Realtor® Website Pages Designed for 3–5x Better Performance

        Is your website getting the numbers you want? Our bold designs are proven to give your website results by improving 3 key on-site metrics. Don’t settle for a cookie-cutter design like every Realtor®.

        Written By Jeff Kee | Design & Visuals, Features & Development

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