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Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

Social Media Marketing for Real Estate

The Myths & Truths

Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

Let’s clear up some common misconceptions about social media. 

social media user graph by age group

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

social media user graph by age group
Realtors use of social media is a long term game

Myth 2: Social media campaigns can get me leads right away.

Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Canva graphs for Realtors® on social media
Canva graphs for Realtors® on social media

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Later business content scheduling for Instagram (Real Estate)

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

Check out some Instagram Do’s and Don’ts that will help your Instagram content.

Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

Digital Dominance for Real Estate Agents in a COVID World2021-01-04T22:31:23+00:00

Digital Dominance for More Listings & Buyers

Intelligent online tools to get more listing presentations, send out more CMAs, and get more buyers!

Now is a better time than ever to get creative, stand out, and use the digital world to your advantage!

Website traffic is up 15 to 20%, and social media engagement has increased by over 60% than normal usage rates since the COVID crisis began. More than ever before, people have become more hesitant to meet up right away. Being active on social media and being prepared with stunning online listing presentations could make all the difference in securing a lead instead of playing phone tag with them for days.

Here are a few key platforms that a real estate agent should have ready to go at any given moment:

DIGITIZED LISTING PRESENTATIONS

A great online introduction can dramatically increase your odds of an in-person meeting with a seller or buyer. Now especially, it’s crucial to have a beautiful online presentation (like a Keynote by Steve Jobs) readily available to entice potential clients. Whatever great presentation booklets you have can be converted to a digital slideshow that can be sent by email or shown during a zoom call!

This is how these digital listing presentations can help :

  • Far more visually engaging than emails/phone calls alone

  • Capture potential clients attention with a digital presentation

  • Keynote/Powerpoint-like performance, but created on Google slides for optimal compatibility on all platforms

  • Increases your odds of an in-person listing presentation and a CMA

*The inner slides are not shown as they are uniquely designed for each client, and is proprietary material that we will not show to competitors.

Digital presentations are amazing additional ways to stand out, showcase your past successes and help get one step closer to securing a client.

The beautiful print booklets we create at Brixwork can be condensed and transposed to a Google Slideshow that can be easily shared to anyone to view online. And whenever they’re ready for an in-person meeting, they can take a look at the sharp print version, along with a CMA.

Digital Listing Presentations for Realtors®!

Contact us to create a digital listing presentation that you’ll be remembered for!

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    YOUTUBE VIDEO TOURS &
    MATTERPORT 3D

    With YouTube being the second most used search engine, after Google – YouTube still maintains its status of being one of the best platforms to use to your advantage to gain better traffic to your site.

    YouTube should always be a utilized platform for any real estate agent because:

    Brixwork understands the importance of having attractive media …

    available for your listings, and that’s why our websites support YouTube or Vimeo embedding for every listing!

    How to attach a video to a listing!
    How to attach a Matterport or 360 home tour!

    Another pivotal platform that changes the real estate game in virtual tours is Matterport. Matterport is an easy to use camera system that allows you to create immersive home tours and Brixwork happily offers Matterport enablement to your page, at no extra charge!

    Instagram & Facebook
    Live Videos

    Running virtual open houses and tours on live streams is an amazing way to dramatically increase your brand exposure, on top of promoting the listing itself of course.

    Instagram and Facebook help your real estate social media presence by:

    • Increasing your brand’s awareness on various platforms (the more the better!)

    • Maintaining an active status on social media

    • Providing more content on social media for a better ranking

    Since open houses are a lot less active during this time ..

    Having an active online presence will give your brand exponential exposure to potential clients. Using Instagram and Facebook to run virtual tours, share videos & photos that showcase your listings and your brand can greatly increase the chances of landing a private showing sooner or later.

    ENGAGE WITH YOUR VIEWERS IN A UNIQUE WAY!

    The Live video feature tends to be an under utilized feature – but definitely an additional step that should be included in your social media routine – here’s why:

    • Live videos are amazing for interactivity with viewers and you can add others to your Live video (opportunity to collaborate)

    • Viewers can watch, comment, like in real-time during live home tours

    • You can use this as an opportunity to showcase your personality and your brand to potential clients

    • Boosts your discoverability – your followers get notified every time you start a Live video! It’s like a free advertisement!

    • You can save your Instagram Live as a story for 24 hours for those who didn’t watch or want to rewatch (two in one)

    • Facebook Live videos can be downloaded and then uploaded to your YouTube or Vimeo account, or personal blog if desired

    • Facebook live videos get around 6x more interaction than a non-live video!

    Plan & Prepare To Get The Best Results On Your Live Stream

    Before you go straight to making the most of the Live video feature, it’s important to build some excitement around your Live video! Here are a few ideas for your live stream:

    • New listing announcement with a live listing tour (state the date & time of it!)

    • Real estate Q & A sessions

    • Collaborate with others and create a real estate market update segment

    Stay online and be digital-friendly!

    The ultimate goal in adjusting to a mainly digital world and creating content for newer social media platforms is to get you more visibility to help build your brand! Don’t miss out on these opportunities – reach new audiences by increasing your engagement and connecting to potential clients!

    Tips & tricks for the live stream feature:

    Listing Presentations & Buyers Guide Booklets Supercharged2020-09-21T19:25:19+00:00

    Ready for the best client
    meeting ever?

    Ready for the best client meeting ever?

    How many listing presentations and buyers meetings do you close?

    Majority of Realtors® use generic introductions & booklets that your leads have seen over and over. They are often provided by brokerages, or Realtor support companies that supply the same design for hundreds of agents, regurgitated & repeated.

    You deserve better than that.

    don’t look Like
    every other agent…
    Our Design Team
    can help you.

    If you don’t want to look Like every other agent… Our Design Team can help you.

    Our tailored introductory booklets are custom-designed to each and every real estate agent’s needs. If you don’t want to look like every other agent, and fall into the pile of “every other real estate agent”, our design team can help you.

    Uniquely Yours – Listing Marketing Booklets

    We’ve successfully designed dozens of listing presentation booklets over the years. They are unique, they keep evolving, and they are custom-designed for each agent.

    Once we outfit you with one of these, no other Realtor® in town will hand out the same piece to your leads.

    Our clients report higher closing rates from listing presentations, as well as picking up new unexpected clients from open houses when handing out the newly designed presentations.

    #2 – Tell Your Story, and Yours Alone

    You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

    #1 – Bold & Beautiful Designs

    Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

    #3 – Research-Driven For Results

    Customized cinematic intros or statistics-driven openings can dramatically improve the look & feel of these pages, even before listings are shown. Whether you want to distinguish yourself as a luxury listing specialist, or a neighbourhood guide, or both — we got you covered.

    #1 – Bold & Beautiful Designs

    Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

    #2 – Tell Your Story, and Yours Alone

    You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

    Tell your story online!

    Don’t underestimate the power of an amazing marketing page! Did you know that your traffic can increase from 3 to 5 times with the right website design?

    Read Full Article

    #3 – Research-Driven For Results

    Customized cinematic intros, or statistics-driven openings can dramatically improve the look & feel of these pages, even before listings are shown. Whether you want to distinguish yourself as a luxury listing specialist, or a neighbourhood guide, or both — we got you covered.

    Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
    Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
    #4 – Well-Branded, Well-Tailored

    Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

    #4 – Well-Branded, Well-Tailored

    Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

    #5 – Build The Trust, Showcase Your Knowledge

    Many people don’t know what a “lift” on a presale unit means. Make them want your knowledge & experience. We can help you make that great first impression for your next sale.

    #5 – Build The Trust, Showcase Your Knowledge

    Many people don’t know what a “lift” on a presale unit means. Make them want your knowledge & experience. We can help you make that great first impression for your next sale.

    MAJOR Canadian banks have less than 15 competitors.
    Real estate agents in major cities face more competition than ever – in the thousands.
    To get AHEAD, you need to do something different.

    Major Canadian banks have less than 15 competitors. Real estate agents in major cities face more competition than ever – in the thousands. To get ahead, you need to do something different.

    Suit-up for your next meeting.

    Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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