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Brixwork Version 4.574 For Better Analytics2021-05-05T18:06:19+00:00

. . .

Track On-Site Behaviour Better with Google Analytics G4

Prior to this upgrade, the G4 tracking tag had to be manually and fully entered into the header Javascript block – this is no longer the case. Our analytics code system has been upgraded to gracefully  handle both Universal Analytics (older version with property IDs starting with UA-) and the new G4 (cutting edge with property IDs starting with G-). Lead form send actions tracking is successful, and we intend to implement more advanced tracking such as MLS® or building/presale map search load & triggers. G4 also tracks on-page scroll behaviour – page views are no longer the only engagement metric that shows how interesting your page is!

Bigger & Better QR Codes

Did you know our websites always offered a quick & easy one-click solution to generating QR codes that sent visitors straight to the listing detail page? We improved it even further by expanding the size of the QR codes from 150px wide to 450px wide, making it easier to print & distribute on larger formats. With the rise of QR codes during (and after) the COVID-19 pandemic, this is a tool that will help real estate agents drive even more traffic to their websites.

Better Support for HoodQ Widgets

We upgraded our core to enable HoodQ installation on each site a breeze. HoodQ widgets offer a quick & easy summary of schools, parks & other critical lifestyle amenities near any listing. We are offering the installation of the free widget with a small one-time installation fee with a full security/speed check-up added as a bonus!

Lead Email Send Module Upgraded

Our lead form emails are much more sophisticated than what meets the eye – it uses an industrial grade email distribution system trusted by many companies such as Uber, AirBNB and more. We upgraded our integration to Sendgrid’s newest standard’s so that future email security changes have almost zero chance of impacting deliverability. Bringing you leads, after all, is our ultimate purpose!

Property Type & photo modules Cleaned up on Select MLS® Feeds

Recreational properties, land-only and commercial/business real estate listings on select CREA DDF based MLS® integrations have been improved. Tillsonburg (ON), Kelowna, Ottawa and Halifax feeds were upgraded! The Kamloops (BC) feed (which also covers Merritt, BC) has been completely re-coded to the new RETS IDX specs (moving on from the archaic FTP based feed) to enable more frequent sync of new listing & photos.

Other Upgrades Over The Past Few Weeks

  • Instagram feed fetch module has increased timeout in case the API responds slower, reducing the odd of errors or faulty hits

  • Rental listing availability module bug fixed (if the date was before the current date, the display would break)

  • Invisible ReCaptcha bug fixed on Yaletown 2.0 contact forms for more consistent human verification

  • Faster mobile/thumb image compression, saving several hundred milliseconds per image (sounds like little, but it adds up when you’re uploading 40 photos).

  • Commercial listing lease rate display modules cleaned up for better $-per-sqft & monthly/annual net rate display

  • Blank city bug fixed on the Tillsonburg (CREA DDF) MLS® feed

  • Agent profile page meta description improved for better Google™ crawling

  • Removal of Google+ (a failed social media network by Google™) from agent modules

  • Removal of many old files no longer needed to reduce bloat on our system

  • Upgrade of many software modules to newer & more secure versions (will spare you the details as there are too many to list)

  • Upgrade MLS® search for REBGV, FVREB & CADREB to better handle Condo/Penthouse/Loft searches

  • Image upload, crop & compression modules made more secure against 3rd party load/hotlinking

  • Den & Flex fields enabled in addition to bed/bath fields (available on new builds only, not available on all MLS® jurisdictions)

Upcoming Upgrades for our Real Estate Platform

  • See how many views (and where they came from) each listing had within your own ADMIN screen via a native Google Analytics integration via API.

  • Faster page load time & lowered server pressure through utilization of better cache systems and newest server modules (will not disclose details due to security reasons)

Create an online presence built to impress. Let us be part of your team.

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    Project Marketing For Presales Showcase2021-05-03T16:59:16+00:00

    Boutique project marketing Showcase 2019 & 2020.

    Give your Presale build the presence it deserves.

    Establishing a strong and memorable brand presence to market your presale builds is critical to effectively reach your target audience. Here at Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves. By working through 3 defined stages of research, design, and attraction, we can tailor a premium campaign for your presale homes, townhomes, and condos.

    We’ve designed successful presale marketing projects all over the province with even more to come!

    Otto Condos West Coquitlam Custom Website

    Otto

    Presale Condos In West Coquitlam, B.C.

    Marketing for Otto presale condos was driven by the modern, up-and-coming, and young demographic of the Tri-Cities area. Highlighting the peaceful, youthful, and convenient living in West Coquitlam, we created a premium plan that includes custom branding, impressive print media, and a digital-focused approach through social media and banner ads for Real Estate including WesternInvestor and REW to reach the target audience of Otto Condos.

    View The Portfolio

    Tanglewood

    Presale Townhomes In Courtenay, B.C.

    We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

    View The Portfolio
    Tanglewood Townhomes Custom Designed Graphics
    Tanglewood Townhomes Custom Designed Graphics

    Tanglewood

    Presale Townhomes In Courtenay, B.C.

    We focused on creating a marketing plan that highlights this one-of-a-kind Vancouver Island outdoor lifestyle that connects Courtenay, B.C. homeowners to the community. Beginning with custom illustrated branding followed by a highly custom website designed with unique graphics, detailed floor plans, custom amenities map, and captivating infographics, Tanglewood Townhomes embodies all things outdoors and will capture the attention of prospective homebuyers.

    View The Portfolio
    Delta Green Ladner B.C., Flawless Print Media

    Delta Green

    Presale Condos In Ladner, B.C.

    A well-researched and designed marketing plan was custom curated to attract the adult demographic of Ladner Village in Delta, B.C. To engage the active senior demographic, we designed an easy-to-use website that thoughtfully incorporated purposeful colours to resonate with adult buyers. To deliver a complete package, we delivered well-designed print media including, professional floorplans, brochures, and memorable tradeshow material and site signage.

    View The Portfolio

    Eliot At Norquay

    Presale Smart Condos In East Vancouver, B.C.

    Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

    View The Portfolio
    Eliot East Vancouver Showroom Media
    Eliot East Vancouver Showroom Media

    Eliot

    Presale Smart Condos In East Vancouver, B.C.

    Eliot at Norquay is a modern condo presale project that required the right boutique marketing to reach the urban East Vancouver market. We created an engaging campaign that was thoughtful designed with a custom website showcasing stunning custom visuals, captivating social media graphics and an immersive showroom media. With a seamless flow across web, print, and tangible media Eliot condos made a lasting impression on Vancouver buyers.

    View The Portfolio

    With a well-developed, creative, and detailed marketing plan, your presale builds will reach the right audience and connect them to their dream home. Contact us today to get started on your one-of-a-kind presale marketing campaign!

    Explore Our Presale Services

    A successful project marketing plan starts here.

    Receive a demo deck of our presale marketing expertise, and get a quote!

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      Century 21 Agents & Brokerages Website Design Showcase2021-03-15T18:30:45+00:00

      CENTURY 21 AGENTS,
      WE HAVE GOT YOU COVERED.
      LOOK THE BEST YOU CAN
      ONLINE WITH BRIXWORK

      Century 21 agents, we got you covered. Look the best you can online with Brixwork.

      Whether you are a Realtor®, a team of agents, or manage a brokerage, we have Century 21 agents covered – all across Canada! Make a unique impression that suits your niche area – we ensure the design is 100% compliant to Century 21’s brand standards while still maintaining a customized approach to showcase each unique vision.
      We’ve worked with Century 21 brokerages & agents across 3 different provinces in Canada and we continue to grow.
      Custom Merritt Realtor® Website Homepage

      Jared Thomas

      Semi Custom Merritt Realtor® Website

      Century 21 Realtor®, Jared Thomas, narrows in on his niche area in Merritt, B.C. With a highly customized homepage that highlights his specialty area of Merritt through thoughtful touches on the photography & layout to remain consistent with Century 21’s national vision.

      Check Out The Portfolio
      Custom Merritt Realtor® Website Homepage
      Custom Yellowknife Brokerage Website

      Century 21 Yellowknife

      Fully Custom Brokerage Website

      A large established brokerage such as Century 21 Yellowknife requires a highly specialized website that highlights their amazing team & listings up North. We made sure to thoughtfully design a website that will be visually stunning and unique to attract the Yellowknife sellers and buyers.

      Check Out The Portfolio
      Custom Yellowknife Brokerage Website
      Century 21 Logo

      100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

      HIGH DEGREE OF CUSTOMIZATION AVAILABLE

      MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

      Century 21 logo

      100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

      HIGH DEGREE OF CUSTOMIZATION AVAILABLE

      MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

      Edmonton Realtor® Team Custom Communities Page

      The Esposito Team

      Semi Custom Brokerage Website

      The Esposito Team, a well-established Realtor® family team in Edmonton, shines through their custom website pages that adhere to the Century 21 brand while strategically telling their own story. With an emphasis on a customized communities page and branded marketing page, the Esposito Team makes its unique mark on the Edmonton Real Estate market.

      Check Out The Portfolio
      Century 21 brand logo

      IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

      Contact Us
      Merritt Century 21 Realtor® Mobile Friendly Website
      Edmonton Century 21 Realtor® Team Mobile Friendly Website
      Yellowknife Century 21 Brokerage Mobile Friendly Website

      IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

      Contact Us

      Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

      Instagram Dos and Don’ts

      For Real Estate Professionals

      Good design, consistency and originality on Instagram posts can help you shine from
      all of the other thousands of Real Estate professionals.
      Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

      Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

      DON’T just screen-cap things from a phone or desktop and post them

      Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

      DO – Design your own post using key info and adjust it to your branding

      Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

      DON’T write typical salesman captions

      Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

      Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

      The most important recommendation to caption creating is to be yourself!

      DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

      Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
      What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

      Samples of proper custom social media stories and posts created by Brixwork.  

      Contact Us For A Custom Design

      DON’T – post at any random time, or just make up hashtags on the spot.

      Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

      DO – plan your posts ahead of time.

      Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

      DON’T repost another post just because it’s cool or funny.

      When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

      This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

      DO – Use your discretion on what to re-post.

      If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

      Want to schedule your stories & posts ahead of time? 

      Use Later

      Are you looking to design your own posts?

      Try Canva

      Need professional help with social media design? 

      Contact Us

      How Brixwork 4.5 Brings You More Traffic With Faster MLS® Sync2021-02-23T22:20:20+00:00

      brixwork real estate version 4.5 real estate realtor websites faster placeholder

      How Brixwork 4.5 Brings You More Traffic

      In August we tested version 4.5 of the Brixwork Real Estate Website platform. It enabled more frequent MLS® syncs in most of the boards we cover (excludes any real estate board data supplied by CREA DDF). This has been launched in September 2019, and we are excited to share the details behind it!

      . . .

      How Does This Help Our MLS® Reciprocity Subscribers?

      New content loaded frequently means your website is more up to date. This results in Google™ increasing the crawl frequency of your website. Ultimately this leads to your website showing up on more search results, at higher rank positions, for street/address/neighbourhood searches!

      More Relevant Google Traffic leads to More high-quality Leads!

      The Brixwork platform always allowed our Realtors® to live-query any listings by MLS # to quickly feature their own listings within minutes of it going live. The rest of the listings were synced 3~4 times a day. This has been improved to almost every hour during the day & early evening (12+ syncs per day).

      Other Upgrades For Even Better Performance

      Further optimizations have been made throughout the system for even better performance faster load-times, and better listing photo sync.

      • Photo storage and timestamping improved for all MLS® regions – smarter storage, faster load times, reduced bandwidth!

      • Smarter global cache systems mean listings & photos load even faster than before, especially for repeat customers!

      • Improved the sync mechanism to reduce bandwidth & delays by over 9x for every MLS® region.

      • Increased default photo size for TREB (Toronto Real Estate Board) listings.

      • Optimized file storage mechanisms & sizes to reduce overflow storage (cost savings passed onto you – our monthly fees have increased only once in 3+ years so far).

      • MLS® Sync logging mechanism improved to handle the increased load and allow easier troubleshooting in case there are issues.

      • WordPress core version 5.2.3 has just been released, and websites with Blogs will be automatically upgraded (if not done already).

      Always Be Better Than Yesterday

      This is one of the mottos we live by, and the ongoing investment of time and resources by our team is our way of living up to our words while delivering better value to all of our loyal (and newly onboarding) clients.

      The degree of expansion & improvements could not be possible without the great infrastructure that Amazon Web Services provides us! We are proud to be on the best cloud in the world, enabling us to work faster than ever to deliver better performance to our real estate professionals.

       

      Jeff Kee & The Development Team

      Create an online presence built to impress. Let us be part of your team.

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        August 27, 2021

        Tri-Cities Realtor® Website Showcase

        We work with Realtors® across the Tri-Cities area to establish a memorable online presence. Browse stunning websites designed for Royal LePage & RE/MAX agents.

        Written By Jessica Hussey | Design & Visuals, Featured Clients

        April 30, 2021

        Brixwork Version 4.574 For Better Analytics

        Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

        Written By Jessica Hussey | Company Updates, Features & Development

        March 25, 2021

        Project Marketing For Presales Showcase

        At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

        Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

        January 19, 2021

        Century 21 Agents & Brokerages Website Design Showcase

        Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

        Written By Jessica Hussey | Design & Visuals, Featured Clients

        October 29, 2020

        3 Benefits of Having Community Guide Pages on your Website

        Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

        November 12, 2020

        Hiring – Production Line Graphic Designer

        Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

        Written By Jeff Kee | Company Updates

        September 18, 2020

        Instagram Dos and Don’ts for Realtors

        Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

        July 15, 2020

        Digital Dominance for Real Estate Agents in a COVID World

        Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

        April 14, 2020

        Ways To Increase Online Presence & Brand Awareness for Real Estate

        There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

        Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

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