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Ways To Increase Online Presence & Brand Awareness for Real Estate2020-05-20T16:22:33+00:00

Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

Empty opens, scarce showings – Where did all the clients go?

Here’s what’s happening

  • The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.

  • Home buyers seminars and other real estate related events are being cancelled.

  • The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.

  • The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).

  • More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

What Does This Mean For Real Estate?

This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

Ways to increase your website engagement

#1 – Use photography & video editing tools

Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

Visualizing the effects of deep linking to let more pages become discovered

#2 – Post links back to your listing detail pages on your website

Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

#3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

Matterport Tour

Facebook Business Page Chat Widget on the Momentum website

#4 – Add a Facebook Business Page chat widget

Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

#5 – Post your listings & market updates regularly

Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out @erikabishop.ca’ s new listing updates, as well as @amin.shahbaz.homes’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

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A post shared by Erika Bishop | REALTOR® (@erikabishop.ca) on

View this post on Instagram

A post shared by Amin Shahbaz DULE, BA, MBA (@amin.shahbaz.homes) on

The Ocean Park Place Webpage

#6 – Check on your website traffic stats

Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

SEO Tips & Steps 1
SEO Tips & Steps 2

#7 – Consider running display ads & retargeting ads

Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

Businessman getting social media messages on his smartphone

We help you emerge stronger than ever

Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a  Realtor® during this challenging time.

We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

Explore our professional services now!

Better Website Performance
Real Estate Websites Features
Project Marketing Services

How Brixwork 4.5 Brings You More Traffic With Faster MLS® Sync2021-02-23T22:20:20+00:00

brixwork real estate version 4.5 real estate realtor websites faster placeholder

How Brixwork 4.5 Brings You More Traffic

In August we tested version 4.5 of the Brixwork Real Estate Website platform. It enabled more frequent MLS® syncs in most of the boards we cover (excludes any real estate board data supplied by CREA DDF). This has been launched in September 2019, and we are excited to share the details behind it!

. . .

How Does This Help Our MLS® Reciprocity Subscribers?

New content loaded frequently means your website is more up to date. This results in Google™ increasing the crawl frequency of your website. Ultimately this leads to your website showing up on more search results, at higher rank positions, for street/address/neighbourhood searches!

More Relevant Google Traffic leads to More high-quality Leads!

The Brixwork platform always allowed our Realtors® to live-query any listings by MLS # to quickly feature their own listings within minutes of it going live. The rest of the listings were synced 3~4 times a day. This has been improved to almost every hour during the day & early evening (12+ syncs per day).

Other Upgrades For Even Better Performance

Further optimizations have been made throughout the system for even better performance faster load-times, and better listing photo sync.

  • Photo storage and timestamping improved for all MLS® regions – smarter storage, faster load times, reduced bandwidth!

  • Smarter global cache systems mean listings & photos load even faster than before, especially for repeat customers!

  • Improved the sync mechanism to reduce bandwidth & delays by over 9x for every MLS® region.

  • Increased default photo size for TREB (Toronto Real Estate Board) listings.

  • Optimized file storage mechanisms & sizes to reduce overflow storage (cost savings passed onto you – our monthly fees have increased only once in 3+ years so far).

  • MLS® Sync logging mechanism improved to handle the increased load and allow easier troubleshooting in case there are issues.

  • WordPress core version 5.2.3 has just been released, and websites with Blogs will be automatically upgraded (if not done already).

Always Be Better Than Yesterday

This is one of the mottos we live by, and the ongoing investment of time and resources by our team is our way of living up to our words while delivering better value to all of our loyal (and newly onboarding) clients.

The degree of expansion & improvements could not be possible without the great infrastructure that Amazon Web Services provides us! We are proud to be on the best cloud in the world, enabling us to work faster than ever to deliver better performance to our real estate professionals.

 

Jeff Kee & The Development Team

Create an online presence built to impress. Let us be part of your team.

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    Offering Edmonton Real Estate Website with EREB IDX Integration!2020-03-31T01:14:55+00:00

    We Design Edmonton Real Estate Websites with MLS® IDX (Reciprocity)!

    In 2017, we successfully integrated with the MLS® IDX Reciprocity feed from the EREB (Edmonton Real Estate Board). Over the years we’ve had significant demand and inquiries to expand to Alberta. For many years, we did not pull the trigger as our existing demand from the BC Regions (especially our hometeam region in Vancouver & Lower Mainland) kept us more than busy as we expanded our client base and team size at a great pace.

    Esposito Team Real Estate Edmonton Listing GalleryEsposito Team Edmonton Real Estate agent mobile view team

    Our latest Edmonton Real Estate team Website Launched – Esposito Team

    The Esposito Team (Edmonton Realtor®)’s website is a prime showcase for our Edmonton MLS® integration! Not only does this site feature a custom-designed and branded marketing page, but it also has our comprehensive MLS® search tools and pre-set listing pages built in to highlight some of the key regions that this team is active in.

    Esposito Team Portfolio
    Esposito Team Real Estate Team Responsive Website Design

    Our MLS integrations offer several benefits to our Real Estate Agents:

    Easy, Accessible MLS® Search for Customers

    • Quickly filter by city, area & property type

    • Further narrow down by bedrooms, bathrooms, size, price

    • Look for Waterfront, Ski-Hill Properties etc.

    • Mobile-Friendly search form with finger-drag sliders

    Google & Facebook/Social Ready!

    • City/Subarea dense URLs for better indexing on Google

    • More properties on Google through deep indexing across cities/subareas/pages

    • Higher chance of being shown in search results through better city/area/street keywords in URL and page

    • Looks great when shared on Facebook or other social media through proper Open Graph image/title/description tags

    Are you an Edmonton Area Real Estate Agent seeking to improve your online presence?

    Our boutique designed templates and customization options, along with our new MLS® integration, can help you reach new heights!

    Apart from great websites, we also provide boutique branding & logo design to help you set you apart in this very competitive field.

    Our Portfolio
    Website Templates
    Branding
    Sign Up

    Introducing Fairview

    Check out our newest and most sophisticated Template yet!

    Ready for ultimate performance and looks? Fairview got them for you. Our newest template comes fully equipped to serve Edmonton Real Estate Agents.

    Discover Fairview

    Suit-up for your next meeting.

    Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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      Listing Presentations & Buyers Guide Booklets Supercharged2020-09-21T19:25:19+00:00

      Ready for the best client
      meeting ever?

      Ready for the best client meeting ever?

      How many listing presentations and buyers meetings do you close?

      Majority of Realtors® use generic introductions & booklets that your leads have seen over and over. They are often provided by brokerages, or Realtor support companies that supply the same design for hundreds of agents, regurgitated & repeated.

      You deserve better than that.

      don’t look Like
      every other agent…
      Our Design Team
      can help you.

      If you don’t want to look Like every other agent… Our Design Team can help you.

      Our tailored introductory booklets are custom-designed to each and every real estate agent’s needs. If you don’t want to look like every other agent, and fall into the pile of “every other real estate agent”, our design team can help you.

      Uniquely Yours – Listing Marketing Booklets

      We’ve successfully designed dozens of listing presentation booklets over the years. They are unique, they keep evolving, and they are custom-designed for each agent.

      Once we outfit you with one of these, no other Realtor® in town will hand out the same piece to your leads.

      Our clients report higher closing rates from listing presentations, as well as picking up new unexpected clients from open houses when handing out the newly designed presentations.

      #2 – Tell Your Story, and Yours Alone

      You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

      #1 – Bold & Beautiful Designs

      Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

      #3 – Research-Driven For Results

      Customized cinematic intros or statistics-driven openings can dramatically improve the look & feel of these pages, even before listings are shown. Whether you want to distinguish yourself as a luxury listing specialist, or a neighbourhood guide, or both — we got you covered.

      #1 – Bold & Beautiful Designs

      Get away from the boring paragraphs & checklists! We help you secure new customers, not bore your leads. Minimalist designs with great photography placement is sure to impress.

      #2 – Tell Your Story, and Yours Alone

      You’ve done some incredible work. Your methods as a Realtor® is better. We help to put that story on pages in an impactful way. You’re not every other agent – make sure you show it.

      Tell your story online!

      Don’t underestimate the power of an amazing marketing page! Did you know that your traffic can increase from 3 to 5 times with the right website design?

      Read Full Article

      #3 – Research-Driven For Results

      Customized cinematic intros, or statistics-driven openings can dramatically improve the look & feel of these pages, even before listings are shown. Whether you want to distinguish yourself as a luxury listing specialist, or a neighbourhood guide, or both — we got you covered.

      Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
      Well designed for results – It’s Brixwork’s functional design philosophy to get you more sales.
      #4 – Well-Branded, Well-Tailored

      Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

      #4 – Well-Branded, Well-Tailored

      Each piece is designed from scratch, custom fitted to your brand like a bespoke suit. Your presentation material should look as good, if not better, than your outfit!

      #5 – Build The Trust, Showcase Your Knowledge

      Many people don’t know what a “lift” on a presale unit means. Make them want your knowledge & experience. We can help you make that great first impression for your next sale.

      #5 – Build The Trust, Showcase Your Knowledge

      Many people don’t know what a “lift” on a presale unit means. Make them want your knowledge & experience. We can help you make that great first impression for your next sale.

      MAJOR Canadian banks have less than 15 competitors.
      Real estate agents in major cities face more competition than ever – in the thousands.
      To get AHEAD, you need to do something different.

      Major Canadian banks have less than 15 competitors. Real estate agents in major cities face more competition than ever – in the thousands. To get ahead, you need to do something different.

      Suit-up for your next meeting.

      Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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        We Are Now 100% Running on the Amazon Cloud!2021-02-24T00:17:02+00:00

        Vancouver Real Estate Websites on the Amazon Cloud for faster service and speed

        We Are Now 100% Running on the Amazon Cloud!

        Hello Amazon! In the last while we have been incrementally working to migrate our website infrastructure and digital assets towards the Amazon Cloud (known as Amazon Web Services). We are ecstatic to announce that on September 10th 2018, we successfully completed the final stages to fully migrate everything to Amazon Web Services.

        Real estate website speed comparison between old server and new amazon cloud

        Faster Site Load, Better Reliability For Our Customers

        Our real estate websites are now running on a far more superior network that benefits our customers with faster load-times and more reliability, while giving our development team more productivity and power.

        Our response/latency tests show solid results. Logan Wilson’s Victoria Luxury Group website responded 44% faster, and Nest Presale’s Vancouver Presales/Assignments website responded 22% faster on the new Amazon Cloud!

        These figures show the time spent to start downloading the website & attached assets, which has a significant impact in page load time. Total load times vary depending on number and size of photos.

        Our Website Features

        Up to 45% Faster Response Time!

        The graphs show the average response time reduction for each file/resource download, which accumulates to page download speeds.

        Every webpage requires dozens of assets to load – style files, javascript files, logo image files, buttons, listing photos… the list goes on. 

        Reducing the response time between requests responses from your computer to our servers mean exponential improvement in total page load time, resulting in a much smoother & pleasant browsing experience.

        Did we mention faster-loading pages are preferred by Google as well?

        Our Website Features

        Real estate website speed comparison between old server and new amazon cloud

        Exponential Growth Potential on AWS!

        Amazon Web Services (AWS) is very well-known to constantly stay ahead of the curve, offering newer & better cloud services for better IT management.  On AWS, expanding our server capacity is a breeze compared to conventional servers, preparing us for enterprise-grade IT management and scalability!

        Some of the world’s largest corporations rely on AWS for their web & cloud computing needs, including Netflix, AirBNB, General Electric, Phillips, Toshiba, Yelp, Zillow and more. We are very excited to be prepared for growth & innovation with the Amazon Cloud as our foundation!

        amazon web services exponential growth potentials with web and cloud computing needs on aws

        Serving More Real Estate Professionals Across The Continent

        Brixwork has expanded its offerings to Victoria BC (VREB), Vancouver Island BC (VIREB), Kelowna BC (OMREB), Edmonton AB (EREB) and Ottawa ON (OREB). We have launched , and will launch, several brokerage websites with more performance demand than ever. The migration to AWS positions us well to quickly respond to the increasing demand from all over North America without being shackled by hardware limitations & delays. Check out our real estate website design servicesas well as the MLS® Reciprocity Integrations we offer.

        Our Design Services
        Our MLS® Services

        Designed With Purpose – Functional Website Upgrade Showcase For 2018 Q12018-05-10T00:11:01+00:00

        How Do You Stand Out Amidst More Competition and Fewer Sales?

        April 2018 marked the lowest sales activity in the Lower Mainland. With more real estate agents in the foray than ever, this means increased competition for everybody.

        Not all Real Estate Agents are created equal. Built on top of on our premium templates, we offer a variety of custom design options for individualized upgrades that can help you find your own voice.  Helping you get your unique message & successful stories out is a big part of our work. Every custom project starts with a consult & discovery of what makes you special!

        Today we feature some of our favorite custom-design projects from the first quarter of 2018 that we are exceptionally proud of!

        Devon Owen

        • Facts & Figures Based Case Study, Custom Designed & Animated

        • Days on Market and Sold/Asking Price Ratio To Showcase Proven Results

        • Beautifully designed mission statement and word-art design

        View Case Study

        Ali Mahmoudi’s Custom Designed Homepage & Sign-Up Page

        • Beautiful & Bold niche definition intro with extra-thick typography and beautiful photography

        • West Vancouver, North Vancouver and Downtown featured prominently

        • Direct call-to-actions for newsletter sign-up and agent intro

        View Case Study

        Sidra Subzwari – Fully Custom-Tailored Website

        Sidra Subzwari Real estate marketing website design display

        View Case Study

        What Sets You Apart From Other Real Estate Agents?

        Whether it’s your solid performance, a specialized niche in specific presales, or being a neighbourhood/community expert, there’s always something that sets you apart in this competitive market.

        How will you swim through increased competition?

        There are more real estate agents entering the market, as well as many well-established agents with a solid foundation. A custom-designed solution from Brixwork can help you make a unique statement while still utilizing the great SaaS platform that we offer with full MLS® integration with many real estate boards across Canada.

        Contact Us

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          Brixwork Version 4.4 Launching With Speed & Function updates2018-04-19T05:54:27+00:00

          Faster Page Content Load Mechanism!

          Major speed & load mechanism upgrades, auto-add to Mailchimp lists, and some user interface upgrades to make your website function better & easier to use!

          More Speed Upgrades (Up to 3X)

          Over the years our page content system was upgraded significantly to offer more functionalities – custom fields, attached main images & PDFs, excerpts, custom meta titles/descriptions and more! These processes tend to tack on top of each other as we build, and it was time for a major overhaul.

          Without affecting front-end functionality, we managed to re-arrange the system so that the data retrieval takes a fraction of the time & effort it used to. This means your websites load faster (our testing showed as little as 1/3 of the time to load) while reducing the load on the server to decrease lags during peak traffic times. A big shout-out to the Neacsu Denner Team (Luxury West Vancouver Real Estate Specialists) for working with us to provide feedback on these speed improvements!

          Mailchimp Integration

          Mailchimp is our recommended email marketing system for newsletters & listing updates. The Brixwork core has been upgraded so that you can enter your Mailchimp account API key to allow automatic addition of emails from any contact form trigger. Thank you to Colin & Lynn at Nest Presales (Vancouver, Burnaby, New Westminster and Coquitlam Presale Specialists) for inspiring and providing feedback for this upgrade!

          To utilize this feature, your contact forms must indicate that ongoing promotional/marketing emails will be sent to the recipient. Some of our newer websites have been built with this feature in mind. For older websites built before 2018-04, you may need to invest into some minor re-design or re-arrangement of the pages before enabling this feature.

          Ensuring you remain within the CASL legislation’s boundaries is 100% your responsibility as the business owner, and Brixwork does not assume responsibility to any penalties/damages caused by enabling this feature before you consult the CASL regulations or your lawyer/managing broker/real estate council.

          User Interface Upgrades

          While some of these upgrades were already rolled out ahead of time, the listings & buildings screens have been updated on the back-end. . Our real estate websites aim to help you get the update done faster & easier, and we continue to research ways to help our Realtors® save time.

          • Slimmer rows for each home/building- this made scanning through a long list easier, as well as quicker drag & drop to re-order items
          • Fixed a glitch in the photo gallery upload module where the photos didn’t always upload in the order in which it displays on your computer when you drag & drop multiple photos.

          A big thank you to Kylie Waters of the Rockel Group (Vancouver Westside and Eastside Luxury Marketing Specialists) for catching the photo bug and helping us test the successful fix!

          MICRO UPDATE – Further Tweaks for 4.404

          As our overall network traffic (measured by bandwidth) increased over 20% in March & April compared to the previous 4+ months. This traffic increase was attributed to:

          • Increase in the real estate market in general
          • Some of our top traffic sites had even bigger improvement in visitors
          • Some of our SEO campaigned realtor websites have seen as much as 300%+
          • Our team is building & deploying lots of new websites!

          We noticed some other lags and some bursts of slow times when Google (and other) bots would crawl through our websites in mass. In the micro version update 4.404 released on April 18th, we introduced more measures to speed up thumbnail feeding on photo galleries, which was taking a significant amount of resources, and saw double-digit drops in server utility load.

          What this means in simpler terms – we found more engineering finesse to help our sites load faster with less burden on the servers, so that traffic spikes & popularity spikes do not affect our network as much. Our testing shows that the impact of such spikes was barely noticeable after this upgrade.

          Future Upgrade Roadmap

          Better buildings & listings filtering

          In the coming development sessions, we aim to make our listings & buildings pages on the back-end more user friendly by enabling filtering the items by name/street and/or status to make it faster & easier for you to find what you’re looking for. Many of our clients are high-volume, high-performing real estate agents – we are accommodating our back-end structure to ensure we keep up with the top-performers!

          Listings Browse History Tracking

          For any leads who enter their email addresses into your contact forms, you will be able to see which properties and which MLS® search filters the visitor used before entering their information. This will allow you to more effectively help these new clients out based on their desires & requirements.

          Angell Hasman & Associates Websites Showcase2018-05-10T00:36:13+00:00

          Succesful online, successful in business
          Angell Hasman & Associates Websites

          Elegance and Ingenuity. Those are the vital elements on Angell Hasman & Associates websites brand. Their unique online footprint directly supports their success.

          Angell Hasman has been operating for over two decades, and in that period they have established themselves as one of the leading elite brokerages in Vancouver. With an incomparable volume of luxury sales in West and North Vancouver, they are at the top of the industry.

          Clean Design and Powerful Search Tools

          Angell Hasman needed a website that would showcase not only an excellent layout but also a structure that was powerful enough to manage a whole team. This had to be accomplished while keeping high loading speeds, along with comfortable and clean navigation for visitors.

          View Case Study

          angell hasman website design display

          angell hasman mobile website design display

          A website keeping all these goals in mind

          • Custom designed case studies

          • Agents roster & attached listings

          • MLS® Reciprocity and Featured Listings

          • Luxury Events Photo Gallery

          • Full compatibility on mobile devices

          Individual Brokerage Websites

          We continued to keep those values in mind when we developed some of the most beautiful websites for individual Realtors from Angell Hasman. Today we are showcasing a broad range of templated websites to fully customized masterpieces.

          Sidra Subzwari

          View Case Study

          Nick Neacsu

          View Case Study

          Neacsu Denner

          View Case Study

          D.J. Denner

          View Case Study

          Alfie Yang

          View Case Study

          Joe Isberg

          View Case Study
          View All Case Studies

          A united team makes a powerful online presence

          Contact Us

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            Notable Real Estate Websites Launched in 20172017-10-10T03:29:15+00:00

            Bigger & Better Initial Impressions

            The new websites we want to showcase today have some key improvements compared to many of our previous years’ projects. One of the bigger focus was on having a Cinematic Intro on many website sections such as the homepage & team pages, or the listing detail pages which is an entry point for visitors almost 40% of the time.

            Full width images with menu items overlaid on top, as well as video background intros became more popular. Optimization for mobile devices for a better first look was also a major focus – not only for visual purposes, but also for load-time purposes. There have been many engineering improvements under-the-hood that contribute towards a much faster loading time, which is loved by both clients and Google™.

            How Customization Can Help Realtors®

            Truth is that every real estate agent in town has equal access to the current MLS® listings, all sales history of any property, as well as the same statistics provided by each respective real estate board. Even our template websites get the hand-crafted attention to match the colours & text, as well as the overall feel, to your brand specifically. Our customized websites help to distinguish our agents even further from the crowd. Impressions do matter, and therefore custom designed real estate websites with hand-crafted labour behind them makes all the difference.

            Not only is it better looking – but having a brand-specific message, with a unique set of content helps your website stand apart from the crowd on search engines as well. Content is king when it comes to SEO.

            Ken Stef (Custom Designed Website)

            ken stef real estate branding and website design
            ken stef real estate branding and website design

            Cinematic Intro Homepage with Video

            Ken Stef (Vancouver Westside Realtor® specializing in luxury residences)’s custom illustrated branding was brought to life beautifully in this custom designed website.

            View Case Study

            Kevin Lam (Custom Designed Website)

            Vancouver Realtor® Kevin Lam Custom Website Design
            Mobile Responsive Real Estate Website Design for Kevin Lam

            Custom Listing Icons with Cinematic Intro

            Another beautiful usage of the Cinematic Intro, but with a gorgeous Vancouver photography gallery is showcased on Kevin Lam’s website. His listing gallery icons were also customized to be a seamless tile of 3-per-row with a neat hover effect for better information delivery of real estate listings.

            View Case Study

            Nest Presales (Presale/Building Search Enabled)

            Vancouver and Burnaby Presales Map Search Website Design
            Vancouver and Burnaby Presales Map Search Website Design

            Presales and Buildings Google™ Maps Search

            Nest Presales has a more specific niche which our team helped them capitalize upon. Not only is there presale search module easy to use, but coupled with the amount of rich information on the presale buildings, their website has performed outstandingly well on the Google Traffic front.

            View Case Study
            Other Case Studies
            Inquire About Your Website

            3 Reasons to Upgrade Your Property Detail Page2019-06-20T23:07:33+00:00

            38%

            With almost 40% of site landings occurring on listing detail pages, the homepage is no longer the only home base

            3 REASONS TO UPGRADE YOUR PROPERTY DETAIL PAGE

            Our Google™ Analytics data shows that more than a third of visitors land on listing or building detail pages of real estate websites. This means that your property detail page can mean a lot more for your branding! Your homepage is no longer the only first impression of your website – your listing section should be as beautiful as your homepage.

            #1 – It’s Often Your First Impression!

            As mentioned above, if almost 40% of your visitors are seeing the listing/property/building detail page first, this is your storefront in the digital world. Making sure this page looks even better, with your branding fully present, can make a big difference in brand awareness and repeat visits.

            “New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors.”

            – From The KissMetrics Blog (8 Important Stats From 18,000 Websites)

            #2 – More Features & Better Google Performance

            More 3D tours, PDF floorplans and other custom features available offer your visitors much more to enjoy, while giving Google much more valuable data to index on your website. This is a far superior investment to creating single-property websites on a case-by-case basis. Boost your image & ranking at the same time!

            #3 – Make Your Clients Even Happier

            Every homeowner loves being featured in the spotlight. Our listing detail page upgrades allow you to showcase your own listings with far better design & photos than the 3rd party listings fed from the MLS® Reciprocity systems. When these pages are shared on Facebook and found on Google, they will look fantastic – making your homeowners even more excited!

            Westlynn, North Vancouver listing by Ali Mahmoudi

            Recommended Upgrades for Listing/Building Detail Pages

            Cinematic Intro

            • Gorgeous first impression with the full-width photo of the property that fills up the screen from the top!

            • Great placement of your brand on top of the lead photo, along with the key navigation features

            • Easy browsing for visitors by presenting the most critical data first

            Even More Media (3D Tours, PDF Floorplans, Videos)

            • More flexibility to add custom home tours from your own sources

            • 360 Home Tours, Matterport and many other tours embeddable

            • Home tour videos via Youtube & Vimeo supported

            • Floorplan and brochures in PDF format can be attached as well

            • Search engines crawl content within PDFs as well, giving you more exposure on Google™

            • Further enhanced for easy mobile photo browsing

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            Your Brand & Presence Expanded Further

            • More custom designed elements to bolster your own brand

            • Custom-coloured Google™ Maps® to match your colours

            • Agent(s) photo and information repeated for further brand recognition

            • Brokerage websites can have 1, 2 or 3 co-listing agents featured with photos

            Our Listing Detail Pages Are Great Out Of The Box

            All of our stock listing detail pages already come with the following great features:

            • Mobile-responsive design, built-in

            • Standard Google™ Maps® and Streetview®

            • Search-engine optimized URL and Title/Keywords with city/area focus

            • Rental-specific data such as Pets Allowed/Disallowed, Furnished/Unfurnished (for property managers)

            • Social-Share friendly tag structure to maximize your exposure

            Do the drapes match the carpet?

            Did you know you can also upgrade your listing page, so it’s consistent with the great custom visuals on your listing detail pages?
            Why Upgrade Your Listings Gallery Page?
            Custom Website Design
            Branding & Logo Design
            Portfolios & Case Studies

            January 19, 2021

            Century 21 Agents & Brokerages Website Design Showcase

            Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

            Written By Jessica Hussey | Design & Visuals, Featured Clients

            October 29, 2020

            3 Benefits of Having Community Guide Pages on your Website

            Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

            Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

            November 12, 2020

            Hiring – Production Line Graphic Designer

            Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

            Written By Jeff Kee | Company Updates

            September 18, 2020

            Instagram Dos and Don’ts for Realtors

            Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

            Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

            July 15, 2020

            Digital Dominance for Real Estate Agents in a COVID World

            Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

            Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

            April 14, 2020

            Ways To Increase Online Presence & Brand Awareness for Real Estate

            There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

            Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

            July 15, 2019

            Offering Edmonton Real Estate Website with EREB IDX Integration!

            Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

            Written By Jeff Kee | Features & Development

            June 6, 2019

            Boutique Project Marketing for Townhomes and Condos

            Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

            Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

            May 7, 2019

            Notable Realtor® Teams and Brokerages Custom Website Showcase

            High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

            Written By Jeff Kee | Design & Visuals, Featured Clients

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