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Ways To Increase Online Presence & Brand Awareness for Real Estate2020-05-20T16:22:33+00:00

Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

Empty opens, scarce showings – Where did all the clients go?

Here’s what’s happening

  • The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.

  • Home buyers seminars and other real estate related events are being cancelled.

  • The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.

  • The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).

  • More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

What Does This Mean For Real Estate?

This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

Ways to increase your website engagement

#1 – Use photography & video editing tools

Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

Visualizing the effects of deep linking to let more pages become discovered

#2 – Post links back to your listing detail pages on your website

Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

#3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

Matterport Tour

Facebook Business Page Chat Widget on the Momentum website

#4 – Add a Facebook Business Page chat widget

Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

#5 – Post your listings & market updates regularly

Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out @erikabishop.ca’ s new listing updates, as well as @amin.shahbaz.homes’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

View this post on Instagram

A post shared by Erika Bishop | REALTOR® (@erikabishop.ca) on

View this post on Instagram

A post shared by Amin Shahbaz DULE, BA, MBA (@amin.shahbaz.homes) on

The Ocean Park Place Webpage

#6 – Check on your website traffic stats

Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

SEO Tips & Steps 1
SEO Tips & Steps 2

#7 – Consider running display ads & retargeting ads

Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

Businessman getting social media messages on his smartphone

We help you emerge stronger than ever

Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a  Realtor® during this challenging time.

We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

Explore our professional services now!

Better Website Performance
Real Estate Websites Features
Project Marketing Services

How Brixwork 4.5 Brings You More Traffic2019-10-02T00:15:14+00:00

brixwork real estate version 4.5 real estate realtor websites faster placeholder

How Brixwork 4.5 Brings You More Traffic

In August we tested version 4.5 of the Brixwork Real Estate Website platform. It enabled more frequent MLS® syncs in most of the boards we cover (excludes any real estate board data supplied by CREA DDF). This has been launched in September 2019, and we are excited to share the details behind it!

. . .

How Does This Help Our MLS® Reciprocity Subscribers?

New content loaded frequently means your website is more up to date. This results in Google™ increasing the crawl frequency of your website. Ultimately this leads to your website showing up on more search results, at higher rank positions, for street/address/neighbourhood searches!

More Relevant Google Traffic leads to More high-quality Leads!

The Brixwork platform always allowed our Realtors® to live-query any listings by MLS # to quickly feature their own listings within minutes of it going live. The rest of the listings were synced 3~4 times a day. This has been improved to almost every hour during the day & early evening (12+ syncs per day).

Other Upgrades For Even Better Performance

Further optimizations have been made throughout the system for even better performance faster load-times, and better listing photo sync.

  • Photo storage and timestamping improved for all MLS® regions – smarter storage, faster load times, reduced bandwidth!

  • Smarter global cache systems mean listings & photos load even faster than before, especially for repeat customers!

  • Improved the sync mechanism to reduce bandwidth & delays by over 9x for every MLS® region.

  • Increased default photo size for TREB (Toronto Real Estate Board) listings.

  • Optimized file storage mechanisms & sizes to reduce overflow storage (cost savings passed onto you – our monthly fees have increased only once in 3+ years so far).

  • MLS® Sync logging mechanism improved to handle the increased load and allow easier troubleshooting in case there are issues.

  • WordPress core version 5.2.3 has just been released, and websites with Blogs will be automatically upgraded (if not done already).

Always Be Better Than Yesterday

This is one of the mottos we live by, and the ongoing investment of time and resources by our team is our way of living up to our words while delivering better value to all of our loyal (and newly onboarding) clients.

The degree of expansion & improvements could not be possible without the great infrastructure that Amazon Web Services provides us! We are proud to be on the best cloud in the world, enabling us to work faster than ever to deliver better performance to our real estate professionals.

 

Jeff Kee & The Development Team

Create an online presence built to impress. Let us be part of your team.

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    Designed With Purpose – Functional Website Upgrade Showcase For 2018 Q12018-05-10T00:11:01+00:00

    How Do You Stand Out Amidst More Competition and Fewer Sales?

    April 2018 marked the lowest sales activity in the Lower Mainland. With more real estate agents in the foray than ever, this means increased competition for everybody.

    Not all Real Estate Agents are created equal. Built on top of on our premium templates, we offer a variety of custom design options for individualized upgrades that can help you find your own voice.  Helping you get your unique message & successful stories out is a big part of our work. Every custom project starts with a consult & discovery of what makes you special!

    Today we feature some of our favorite custom-design projects from the first quarter of 2018 that we are exceptionally proud of!

    Devon Owen

    • Facts & Figures Based Case Study, Custom Designed & Animated

    • Days on Market and Sold/Asking Price Ratio To Showcase Proven Results

    • Beautifully designed mission statement and word-art design

    View Case Study

    Ali Mahmoudi’s Custom Designed Homepage & Sign-Up Page

    • Beautiful & Bold niche definition intro with extra-thick typography and beautiful photography

    • West Vancouver, North Vancouver and Downtown featured prominently

    • Direct call-to-actions for newsletter sign-up and agent intro

    View Case Study

    Sidra Subzwari – Fully Custom-Tailored Website

    Sidra Subzwari Real estate marketing website design display

    View Case Study

    What Sets You Apart From Other Real Estate Agents?

    Whether it’s your solid performance, a specialized niche in specific presales, or being a neighbourhood/community expert, there’s always something that sets you apart in this competitive market.

    How will you swim through increased competition?

    There are more real estate agents entering the market, as well as many well-established agents with a solid foundation. A custom-designed solution from Brixwork can help you make a unique statement while still utilizing the great SaaS platform that we offer with full MLS® integration with many real estate boards across Canada.

    Contact Us

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      Angell Hasman & Associates Websites Showcase2018-05-10T00:36:13+00:00

      Succesful online, successful in business
      Angell Hasman & Associates Websites

      Elegance and Ingenuity. Those are the vital elements on Angell Hasman & Associates websites brand. Their unique online footprint directly supports their success.

      Angell Hasman has been operating for over two decades, and in that period they have established themselves as one of the leading elite brokerages in Vancouver. With an incomparable volume of luxury sales in West and North Vancouver, they are at the top of the industry.

      Clean Design and Powerful Search Tools

      Angell Hasman needed a website that would showcase not only an excellent layout but also a structure that was powerful enough to manage a whole team. This had to be accomplished while keeping high loading speeds, along with comfortable and clean navigation for visitors.

      View Case Study

      angell hasman website design display

      angell hasman mobile website design display

      A website keeping all these goals in mind

      • Custom designed case studies

      • Agents roster & attached listings

      • MLS® Reciprocity and Featured Listings

      • Luxury Events Photo Gallery

      • Full compatibility on mobile devices

      Individual Brokerage Websites

      We continued to keep those values in mind when we developed some of the most beautiful websites for individual Realtors from Angell Hasman. Today we are showcasing a broad range of templated websites to fully customized masterpieces.

      Sidra Subzwari

      View Case Study

      Nick Neacsu

      View Case Study

      Neacsu Denner

      View Case Study

      D.J. Denner

      View Case Study

      Alfie Yang

      View Case Study

      Joe Isberg

      View Case Study
      View All Case Studies

      A united team makes a powerful online presence

      Contact Us

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        3.7.4 Allows Featured City/Areas, Buildings and More2012-06-05T15:02:25+00:00

        It seems we’re updating at a breakneck speed, but that’s what it takes to stay on top I guess. Version 3.7.4 was rolled out overnight to offer you features to help you better focus your niche area in the city as a Realtor®. This is especially important for customers subscribed to the MLS® Reciprocity integration feature, because our system will have to pull in all the areas listed under the system.

        Featured Areas & Sub-Areas

        Featured Real Estate Areas Help Niche For Realtors

        You can set certain cities & areas as "Featured"

        (more…)

        January 19, 2021

        Century 21 Agents & Brokerages Website Design Showcase

        Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

        Written By Jessica Hussey | Design & Visuals, Featured Clients

        October 29, 2020

        3 Benefits of Having Community Guide Pages on your Website

        Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

        November 12, 2020

        Hiring – Production Line Graphic Designer

        Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

        Written By Jeff Kee | Company Updates

        September 18, 2020

        Instagram Dos and Don’ts for Realtors

        Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

        July 15, 2020

        Digital Dominance for Real Estate Agents in a COVID World

        Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

        April 14, 2020

        Ways To Increase Online Presence & Brand Awareness for Real Estate

        There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

        Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

        July 15, 2019

        Offering Edmonton Real Estate Website with EREB IDX Integration!

        Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

        Written By Jeff Kee | Features & Development

        June 6, 2019

        Boutique Project Marketing for Townhomes and Condos

        Brixwork has been providing project marketing services for new builds for years. As demand for more new boutique townhome/condo projects increases, so does the need for higher-level project marketing. No matter how big or small, your project deserves a proper brand presence that'll set you apart from the rest.

        Written By Jeff Kee | Design & Visuals, Featured Clients, Features & Development

        May 7, 2019

        Notable Realtor® Teams and Brokerages Custom Website Showcase

        High performance teams and boutique brokerages need the best online image possible. Brixwork combines functional features and exceptional visuals to create custom website designs built to stand out!

        Written By Jeff Kee | Design & Visuals, Featured Clients

        April 11, 2019

        Comparing Brixwork and WordPress

        There are more real estate website platforms than ever before in the marketplace. Choosing the right platform for your business is critical to meet your business goals and be efficient with your time. Let’s compare how WordPress vs Brixwork works for Realtors® and their websites.

        Written By Jeff Kee | Features & Development, Technology & Trends

        February 20, 2019

        Realtor® Website Pages Designed for 3–5x Better Performance

        Is your website getting the numbers you want? Our bold designs are proven to give your website results by improving 3 key on-site metrics. Don’t settle for a cookie-cutter design like every Realtor®.

        Written By Jeff Kee | Design & Visuals, Features & Development

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