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Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

Social Media Marketing for Real Estate

The Myths & Truths

Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

Let’s clear up some common misconceptions about social media. 

social media user graph by age group

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

social media user graph by age group
Realtors use of social media is a long term game

Myth 2: Social media campaigns can get me leads right away.

Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Canva graphs for Realtors® on social media
Canva graphs for Realtors® on social media

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Later business content scheduling for Instagram (Real Estate)

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

Check out some Instagram Do’s and Don’ts that will help your Instagram content.

Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

Century 21 Agents & Brokerages Website Design Showcase2021-03-15T18:30:45+00:00

CENTURY 21 AGENTS,
WE HAVE GOT YOU COVERED.
LOOK THE BEST YOU CAN
ONLINE WITH BRIXWORK

Century 21 agents, we got you covered. Look the best you can online with Brixwork.

Whether you are a Realtor®, a team of agents, or manage a brokerage, we have Century 21 agents covered – all across Canada! Make a unique impression that suits your niche area – we ensure the design is 100% compliant to Century 21’s brand standards while still maintaining a customized approach to showcase each unique vision.
We’ve worked with Century 21 brokerages & agents across 3 different provinces in Canada and we continue to grow.
Custom Merritt Realtor® Website Homepage

Jared Thomas

Semi Custom Merritt Realtor® Website

Century 21 Realtor®, Jared Thomas, narrows in on his niche area in Merritt, B.C. With a highly customized homepage that highlights his specialty area of Merritt through thoughtful touches on the photography & layout to remain consistent with Century 21’s national vision.

Check Out The Portfolio
Custom Merritt Realtor® Website Homepage
Custom Yellowknife Brokerage Website

Century 21 Yellowknife

Fully Custom Brokerage Website

A large established brokerage such as Century 21 Yellowknife requires a highly specialized website that highlights their amazing team & listings up North. We made sure to thoughtfully design a website that will be visually stunning and unique to attract the Yellowknife sellers and buyers.

Check Out The Portfolio
Custom Yellowknife Brokerage Website
Century 21 Logo

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

Century 21 logo

100% ADHERENCE TO THE NEW CENTURY 21 BRANDING

HIGH DEGREE OF CUSTOMIZATION AVAILABLE

MLS® RECIPROCITY AVAILABLE IN SELECT REGIONS

Edmonton Realtor® Team Custom Communities Page

The Esposito Team

Semi Custom Brokerage Website

The Esposito Team, a well-established Realtor® family team in Edmonton, shines through their custom website pages that adhere to the Century 21 brand while strategically telling their own story. With an emphasis on a customized communities page and branded marketing page, the Esposito Team makes its unique mark on the Edmonton Real Estate market.

Check Out The Portfolio
Century 21 brand logo

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

Contact Us
Merritt Century 21 Realtor® Mobile Friendly Website
Edmonton Century 21 Realtor® Team Mobile Friendly Website
Yellowknife Century 21 Brokerage Mobile Friendly Website

IF YOU ARE A CENTURY 21 AGENT NEEDING A BETTER WEBSITE, SEND US AN EMAIL NOW OR CALL!

Contact Us

3 Benefits of Having Community Guide Pages on your Website2020-10-29T21:47:22+00:00

3 Benefits of Having Community
Guide Pages on your Website

Community pages on your real estate website are a great way to attract new visitors and can help you define your niche on your website. Our analytics show that longer time spent on a website with more pageviews can increase customer engagement and our community detail pages deliver just that. Brixwork offers various custom design options for these pages and we ensure that each page is created for an easy and optimal user experience as they guide you through the best of each community.

1- DEFINE YOUR REGIONAL NICHE IN ONE QUICK GLANCE

You’re not just another Realtor® in Vancouver, or Toronto, or Edmonton, you’re THE Realtor® and you want that to be known! Neighbourhood pages are great at keeping your visitors interested to explore your website even further all while gaining more insight into your areas of expertise.

  • The neighbourhoods you specialize in are outlined in any layout and format you want to easily navigate where to explore more of next.

  • It helps to subtly showcase the depth of knowledge you have of the region by providing brief descriptions, highlights, stats and photos.

  • Neighbourhood pages are a useful tool for clients to learn more about different neighbourhoods and especially helpful for out-of-towners.

The Ameen Group specializes in Greater Toronto Area real estate and we created beautiful neighbourhood pages for them.
The Ameen Group has neighbourhood guide pages for Toronto, Oakville, Mississauga and more.

2- BETTER FOR LONG-TERM GOOGLE™ RANKING

These neighbourhood pages are keyword gold mines for Google™!
If you are trying to rank in certain neighbourhoods, you face a lot of competition to get those top spots on Google’s search pages. Custom content pages related to city/neighbourhood names are great for long-term Google™ Ranking.

  • Each neighbourhood page has space for you to write and describe the key highlights of the neighbourhood, list local amenities, etc.

  • You can highlight the average price of homes, townhomes and condos

  • All MLS® listings are frequently updated on your neighbourhood pages.

This leads to more frequent crawling of MLS® listings as more listings are brought up to the forefront. When you couple these custom content filled pages with an SEO campaign, results are proven to be explosive, just take a look at the Esposito Team’s results.
How Brixwork SEO Campaigns Work

Let’s add neighbourhood pages to your Brixwork website!

Contact us to get an upgrade quote now.

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    3- BETTER ON-SITE ENGAGEMENT & LEAD GENERATION

    Custom curated content makes all of the difference in keeping visitors on your website for longer as it tends to be of interest to potential clients. The more appealing content you have on your site, the more time people spend on it. This allows more brand exposure and awareness of your name and your site. Interesting content also entices visitors to view more pages which increases clicks and ultimately gives you a much higher chance of converting that visitor to a potential lead.

    Take a look at Sigrid Wilcox, Tri-Cities Real Estate Expert neighbourhood pages:

    WHAT NEIGHBOURHOOD PAGES CAN INCLUDE

    BASIC
    FEATURES

    • Main neighbourhood intro image

    • Neighbourhood description and highlights

    • Google™ Maps embedded with location

    • Newest MLS® listings in that community

    PREMIUM FEATURES

    • Walk Score®, HoodQ, parks & schools nearby

    • Shopping, restaurants & other amenities

    • Photo galleries & Video Intro

    • MLS® stats for houses, condos, townhomes, etc. 

    Having a neighbourhood page on your website makes it a one-stop-shop with all the details, highlights, photos and most importantly all of the MLS® listings in that area. These community pages are great landing pages for potential clients, whether it’s someone Googling a community, having it linked to your Instagram bio, or linking it to each suitable listing.

    Get a quote for nieghbourhood pages on your Brixwork website now!

    Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

    Instagram Dos and Don’ts

    For Real Estate Professionals

    Good design, consistency and originality on Instagram posts can help you shine from
    all of the other thousands of Real Estate professionals.
    Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

    Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

    DON’T just screen-cap things from a phone or desktop and post them

    Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

    DO – Design your own post using key info and adjust it to your branding

    Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

    DON’T write typical salesman captions

    Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

    Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

    The most important recommendation to caption creating is to be yourself!

    DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

    Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
    What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

    Samples of proper custom social media stories and posts created by Brixwork.  

    Contact Us For A Custom Design

    DON’T – post at any random time, or just make up hashtags on the spot.

    Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

    DO – plan your posts ahead of time.

    Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

    DON’T repost another post just because it’s cool or funny.

    When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

    This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

    DO – Use your discretion on what to re-post.

    If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

    Want to schedule your stories & posts ahead of time? 

    Use Later

    Are you looking to design your own posts?

    Try Canva

    Need professional help with social media design? 

    Contact Us

    Offering Edmonton Real Estate Website with EREB IDX Integration!2020-03-31T01:14:55+00:00

    We Design Edmonton Real Estate Websites with MLS® IDX (Reciprocity)!

    In 2017, we successfully integrated with the MLS® IDX Reciprocity feed from the EREB (Edmonton Real Estate Board). Over the years we’ve had significant demand and inquiries to expand to Alberta. For many years, we did not pull the trigger as our existing demand from the BC Regions (especially our hometeam region in Vancouver & Lower Mainland) kept us more than busy as we expanded our client base and team size at a great pace.

    Esposito Team Real Estate Edmonton Listing GalleryEsposito Team Edmonton Real Estate agent mobile view team

    Our latest Edmonton Real Estate team Website Launched – Esposito Team

    The Esposito Team (Edmonton Realtor®)’s website is a prime showcase for our Edmonton MLS® integration! Not only does this site feature a custom-designed and branded marketing page, but it also has our comprehensive MLS® search tools and pre-set listing pages built in to highlight some of the key regions that this team is active in.

    Esposito Team Portfolio
    Esposito Team Real Estate Team Responsive Website Design

    Our MLS integrations offer several benefits to our Real Estate Agents:

    Easy, Accessible MLS® Search for Customers

    • Quickly filter by city, area & property type

    • Further narrow down by bedrooms, bathrooms, size, price

    • Look for Waterfront, Ski-Hill Properties etc.

    • Mobile-Friendly search form with finger-drag sliders

    Google & Facebook/Social Ready!

    • City/Subarea dense URLs for better indexing on Google

    • More properties on Google through deep indexing across cities/subareas/pages

    • Higher chance of being shown in search results through better city/area/street keywords in URL and page

    • Looks great when shared on Facebook or other social media through proper Open Graph image/title/description tags

    Are you an Edmonton Area Real Estate Agent seeking to improve your online presence?

    Our boutique designed templates and customization options, along with our new MLS® integration, can help you reach new heights!

    Apart from great websites, we also provide boutique branding & logo design to help you set you apart in this very competitive field.

    Our Portfolio
    Website Templates
    Branding
    Sign Up

    Introducing Fairview

    Check out our newest and most sophisticated Template yet!

    Ready for ultimate performance and looks? Fairview got them for you. Our newest template comes fully equipped to serve Edmonton Real Estate Agents.

    Discover Fairview

    Suit-up for your next meeting.

    Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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      Realtor® Website Pages Designed for 3–5x Better Performance2020-09-21T19:01:07+00:00

      Realtor® Website Pages
      Designed for 3–5x
      Better Performance

      Devon Owen Performance Statistics

      Realtor® Website Pages Designed for 3–5x Better Performance

      Building brand awareness is a critical mission here at Brixwork. Major cities like Vancouver & Toronto have tens of thousands of Realtors® competing with a high failure rate, and creating a front-of-mind awareness that stands out is a challenging yet necessary task for any serious Realtor®.

      3 Metrics To Measuring Your Website’s Efficacy

      These 3 website performance metrics directly correlate to improving your brand-awareness!

      The amount of time spent on your website and number of pages viewed by each visitor are two of the most critical metrics to measure how well a website is performing. A lower bounce rate matters too! These on-site metrics are just as important as the total traffic brought in. High traffic ending up in low engagement means very little benefits, like a fish net that has a hole in it letting go of majority of the catch.

      If you don’t have access to these numbers, please follow our instructions on installing Google Analytics on your website or engage us for our SEO services for periodic reports).

      By the time hundreds of other agents get the same cookie-cutter site, you’re back to square one with the rest of them.

      Most other real estate website providers have an MLS® IDX integration engine with promises of “lead generation” mechanisms which are often nothing more than templatized websites with obnoxiously placed email forms all over the place. By the time hundreds of other agents get the same cookie-cutter site, you’re back to square one with the rest of them. Our custom designed websites deliver far better engagement & results for the high-performing clientele we work with, while even our basic templates offer full brand-matching for a unique look!

      Designed For Better Performance Through Research

      Our design & creative directives are set based on existing statistics, and we measure the effectiveness of new concepts for a more scientific approach and a result-oriented methodology. These bold new designs have returned great results by marked improvements on the 3 key on-site metrics. Few years ago we analyzed the pageview distribution on real estate websites, showing that buyers/sellers pages got very little views while majority of activity focused on listings & photos only. We have changed this statistic!

      The following concepts often resulted in 3x to 5x longer duration on the webpage, much higher pageviews, while the bounce/exit rates decreased by almost 10 times on these pages compared to the conventional pages. Visitors who went through these custom-designed pages filled out the contact forms much more frequently (and that doesn’t even include the number of phone calls resulted, which we cannot measure).

      #1 – The Dinani Team’s Art of Selling Real Estate

      Our newest launch for the Dinani Group Real Estate Advisors showcases a fully custom-curated page that showcases the premium real estate services by Adil and his team.

      Dinani Team Marketing
      • Story-telling style of page, similar to Apple’s iPhone/iPad product pages

      • Personal touches through images of Adil & team in action

      • Case-studies of successful sales & great results for homeowners

      • Beautiful animations on each custom section with custom-designed infographics

      • Bounce rate decreased by over 80% compared to older concepts!

      #1 – The Dinani Team’s Art of Selling Real Estate

      Our newest launch for the Dinani Group Real Estate Advisors showcases a fully custom-curated page that showcases the premium real estate services by Adil and his team.

      • Case-studies of successful sales & great results for homeowners

      • Beautiful animations on each custom section with custom-designed infographics

      • Bounce rate decreased by over 80% compared to older concepts!

      Dinani Team Marketing

      #2 – Devon Owen & Lisa Sun’s Case Studies (3x Pageviews!)

      Nothing says “I am a capable Realtor®” better than successful case studies with solid numbers. There are plenty of research papers proving that vivid & real numbers make a deeper and longer-lasting impression, and our design team uses this to the advantage of our clients.

      Devon Owen Marketing
      Lisa Sun Performance

      #2 – Devon Owen & Lisa Sun’s Case Studies (3x Pageviews!)

      Nothing says “I am a capable Realtor®” better than successful case studies with solid numbers. There are plenty of research papers proving that vivid & real numbers make a deeper and longer-lasting impression, and our design team uses this to the advantage of our clients.

      Devon Owen Marketing
      Lisa Sun Performance
      • Showcase the performances – less days on market, more $$$ in their pocket!

      • Custom-designed infographics make it easy to scan through & understand

      • Animated intro, as well as a static mobile-only version impresses all visitors

      • Accounts for 11+% of total pageviews, 3X more than previous generation pages)

      • Truly show off how and why they are better than other Realtors® in their regions

      Visitors with higher page views are much more likely to leave their contact info.

      #3 – Visualized Services for Capulet Properties & Logan Wilson

      Text-heavy, bullet-list only pages that list services are a thing of the past – image & photography driven pages keep visitors longer. Our Google Analytics numbers also show that visitors with higher pageviews are much more likely to leave their contact info on the lead forms.

      Capulet Properties Marketing
      Victoria Luxury Group Services

      #3 – Visualized Services for Capulet Properties & Logan Wilson

      Text-heavy, bullet-list only pages that list services are a thing of the past – image & photography driven pages keep visitors longer. Our Google Analytics numbers also show that visitors with higher pageviews are much more likely to leave their contact info on the lead forms.

      Capulet Properties Marketing
      Victoria Luxury Group Services
      • Custom-curated methodology graphics & photography are unique to each Realtor®

      • Create a personal connection with your own action shots!

      • Generate more excitement through image-rich marketing material & media

      • Far superior on-page performance metrics compared to text-only pages from 2009

      Upgrade your listing gallery
      Upgrade Your Listing Detail Page
      Supercharged Presentation Material
      Start with Great Branding

      Other Upgrades For Better Engagement

      There are many other custom designed elements for both web & print that can help you build up your brand & business. Learn more about our boutique design services for real estate!
      Upgrade your listing gallery
      Upgrade Your Listing Detail Page
      Supercharged Presentation Material
      Start with Great Branding

      Are you ready to create more engagement on your website? Have numbers to show off? Drop us a line, let’s chat!

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        What Is The Future Of The Real Estate Market?2019-05-14T23:28:35+00:00

        What’s in store for Realtors® in 2019?

        From CEO Jeff Kee

        Is this your last year in real estate? I think not.

        I’ve been helping real estate agents since 2005, and my first Realtor® website launches started in 2007. In 2008 we saw a great recession, which saw home prices & transactions fall significantly well into 2009 until the market recovered. A wise old proverb says what goes up must come down, and the real estate market is no different.

        Throughout the second half of 2018 the number of homes sold in Metro Vancouver saw double-digit drops, many of the months recording about 40% lower sales compared to the same period in 2018. It is, without a doubt, a slow period for real estate professionals.

        I’ve seen this before; this was coming again without a doubt — and here we are:
        • Homeowners (sellers) have been used to double-digit increases in home prices, and were (and some still are) expecting to sell at a certain price point.

        • Buyers, due to increase in mortgage restrictions and other factors, are taking a breather and standing on the sideline, watching.

        • Many Realtors® report that open houses show very low activity, often completely void of visitors even in the most popular parts of the city.

        • The result: less transactions, more inventory than ever, lower sales-to-listing ratio; a market stagnation, a stalemate, or a buyers’ market… however you want to call it.

        • After a historically slow summer, November 2018 still saw 42.5% lower transactions than November 2017!

        • During this stagnant period, many less-established real estate agents give up & drop out of the market.

        • As any market goes, it will recover, and start rising again, as it did in 2009 and on, until now.

        This is an opportunity for many real estate agents! But this also means new real estate agents will flood the market again as things recover, increasing competition.

        Greater Vancouver Real Estate Prices from 2005 to 2019

        What To do During A Slow Real Estate Market As a Realtor®

        It’s not the end of the world, nor the end of the real estate market. Homes will be sold, commissions will be made again. It’s a question of when, and by whom. One of the biggest mistakes that businesses make during recessions (this applies to all businesses, not just real estate) is to skim down on marketing budget first. Many businesses made this mistake during the 2008 recession and hurt their stagnant sales even more.

        In the 2008 downturn, the REBGV saw over ⅓ of Realtors give up their licenses and walk away.
        Will you be part of the ⅔ that remain, or drop off?

        When there’s less pie, you need to work harder for a slice!

        Slowing down your marketing, or reducing the quality of your material, is the worst thing you can do during a recession. In fact many business leaders call for increased marketing expenses during slower times. There are still competing agents in the field, with even less action. You have to work harder to get a piece of the smaller pie. Remember that being a Realtor® is a zero-sum game. The deals others close, are the deals you lost out on. Are you going to compete, or sit back and lose? Your call!

        This is a turning point and an opportunity. In the 2008 downturn, the REBGV saw over ⅓ of Realtors® give up their licenses and walk away. Will you be part of the ⅔ that remain, or drop off? This slow period can be an opportunity for veteran agents to secure their presence, and for new & motivated agents to rise up to the call. We can help you avoid being on the bottom ⅓.

        Sharpen Your Swords During Your Rest Period; Don’t snooze!

        The time you are NOT spending on back-to-back showings, or dealing with multiple offers into 11PM is the time you should re-invest into bettering your marketing. We offer the most unique & high-performing listing marketing material to help you rock your next listing presentation or buyers meeting.

        What do you bring to your Listing Presentations?

        Listing Booklets

        By preparing now, you can be better-established for when the next wave of new Realtors® flood the scene and try to take a piece of your action away.

        Invest & work ON your business,
        not just IN your business.

        More Leads, More Qualified Leads, More Sales from Your Website

        Our custom websites take a scientific approach for results. Because first impressions are made on the listing detail pages almost 40% of the time, we offer an industry-leading design solutions. Upgrading your listing gallery can help you entice even more buyers & sellers, and potentially attract even more Google traffic from qualified leads.

        “We win half the battle when we make up our minds to take the world as we find it, including the thorns.”

        Orison Swett Marden

        More Attention To Detail & Finesse During A Slow Period

        Our design team can work with you closely to brainstorm and create the best marketing platform ever. With your valuable input, and our genius creativity, we can hit a home-run together. You are a cut above other Realtors® – our real estate branding services can set you up on the right base!

        Your feedback matters, and your voice needs to be reflected.

        Your feedback matters, and your voice needs to be reflected.

        Ready to Upgrade Your Marketing for 2019?

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          Popular Pages & Not-So-Much On Real Estate Websites in 20152019-02-12T19:36:09+00:00

          Popular Pages & Not-So-Much On Real Estate Websites in 2015

          Almost two years ago we discussed page view distribution on real estate websites to see where most consumers click once they reach our Realtor®’s websites.

          . . .

          Still All About Listings & Photos

          It’s 2015, and we have a more up-to-date set of numbers, although the core messages remain the same – listings, listing photos & the homepage remains the most consistent performers, while viewership of buyers/sellers, or neighbourhood guides remain relatively flat. However, we were surprised to see the rise of page views allocated towards those informational pages even though the changes were minimal.

          Pageviews are still heavily focused on listings & listing photos, like it or not.

          There are a few factors we believe affects this:

          • Last time in our 2013 post, we didn’t include the page views that landed on the “Not Found” pages as part of listing views. When a listing is no longer on the MLS® and removed, those pages will then go to our custom /notfound pages. With these excluded from the number from the listing page portions, the numbers may have been slightly off.
          • The sites we used are some of our higher-performing benchmark sites, which means their visitors may be more active, and also those pages may be viewed by more marketers who are targeting new SEO customers (our customers are solicited by shady SEO service providers all the time).

          Using This To Your Advantage

          Serve to your customers what they want to see. Here are some ways you can leverage the photo-centric, or product-centric short attention span of the general public you face as a Realtor®:

          1. Share listing detail pages, or sets of listings by certain criteria on Facebook or Twitter (i.e. “Today we want to feature all 1 bedroom Condos in Yaletown under $400,000 for first-time home buyers..”).
          2. Make sure your homepage has listings as a slideshow, or links to listing pages. This can either make or break your bounce-rates from your homepage.
          3. Make sure photo/video of each home is the first thing on individual listing detail pages.
          4. While you are at it, please start using Instagram. It’s a visual, short-commitment medium that can do wonders for brand marketing on social media. We have our own in-house developed, ad-free Instagram widget available. Check out Terry Osti’s website footer for an example.

          *Note on the above statistics

          1. These statistics are based on 6 of our more active & established sites, randomly selected out of a candidate of 20 top sites based on high level of traffic.
          2. Naturally this does not reflect all of our websites, nor the industry standard. Individual websites may experience different results.
          3. These statistics exclude page views to blog pages, as not all sites have it, and blog pages get direct traffic from social media shares, so we felt they do not represent the average visitor behaviour accurately.
          4. The dates used for this research was July 14 ~ Aug 13, 2015, from Google Analytics data. Different times of the year may show different proportions.

          Version 4.04 Released With New Features & Bug Fixes2015-02-20T23:39:12+00:00

          This morning Brixwork Real Estate Marketing Inc. version 4.04 was released with numerous new bug fixes and some new features.

          4.04 Release Notes (February 20th, 2015)

          • When featuring MLS® listings, the screen would freeze after processing. This has been resolved.
          • Menu labels on the new navigation system glitch fixed (only applicable to sites set up after February 2015)
          • Maps within the Homes & Buildings sections no longer affected by mouse scroll or screen swipe.
          • You can choose whether the street direction come before or after the street name. In Vancouver, “W 4th Avenue” is common, whereas in Calgary “3rd Street SW” is more common. This default can be set on a site-wide basis, and can be set on each individual property so it can be overridden on a case-by-case as well.
          • Instagram feed has been updated as per slight security changes on the Instagram servers which was blocking our API calls.

           

          Future Development Plans Coming Up

          The Brixwork system is a forever evolving platform. We don’t charge a subscription fee just out of formality – the funds our clients pay goes towards betterment of the system as a whole for the benefit of all our clients against their competition outside.

          • Dashboard to include more insights, potentially directly integrating Google Analytics into the page.
          • Duplicate building module detection mechanism.
          • MLS Search forms updated with slide-out or in mechanisms.
          • More (yes, even more) upgrades pertaining to URL controls for SEO purposes.
          • LinkedIN share buttons made universal.
          Paper Thickness & Weight: First Impressions2017-07-04T22:02:44+00:00

          Like we said in our article Beautiful Design is Functional Design: What’s on the outside counts, and first impressions matter[…]Websites and printed material that are designed beautifully are also more functional.

          We stand by that statement. First impressions are everything, especially when it comes to print media. When you hand someone a business card or mail out fliers for a new listing, it is the style and quality of that product that is influencing people – for better or for worse.

          As on of our five senses, texture has a great impact on our perception of the world. Think of the satisfaction of that fizzy coca cola. Or imagine the feeling of cashmere against your skin. It makes all the difference and the type of paper you use for your marketing material is no exception.

          The many factors of choosing the right paper stock:

          In order to make a quality decision about what first impression you want your marketing paper to give, you must first understand the many factors that effect what kind of paper will put your best foot forward.

          1. Your market & the image you want- are you are selling homes to a middle class buyer? offering rentals? or grand, luxurious mansions?

          2. Purpose of this print project – is this a wide scale mailout for an open house? a new, upscale business card that you can write notes on? or a professional, clean folder with your own personal style?

          3. Quantity of printing- do you want 50 feature sheets for your open house? or 500 for a mailout?

          4. Budget – money, money, money… it always plays a part and the amount you want to spend can greatly affect the type of stock paper you will want to use.

          Thickness: Pros and Cons

          Bigger = Better is often the mantra, but it isn’t always true. Here are some examples:

          Pros:

          1. Thicker paper feels luxurious & serious, like you spent a million bucks on it.

          2. You’re more likely to be taken seriously with a thicker card than thinner counterparts because it FEELS like you’re serious. It feels like you are getting down to business.

          3. It is able to handle specialty applications such as foil stamping better without distortion. This can add some really professional, and – lets face it – pretty cool effects to your print media.

          4. It wins more draw prizes. Thicker paper is more likely to catch the fingers when they draw for that free lunch!

          Cons:

          1. Thicker paper stock prices go up by a big margin! i.e. Our 16pt cards with laminate can be as cheap as $120 (1,000), while a 29pt card can quickly exceed $500. That a big budget difference…

          2. Less cards will fit in your business card holder. You’ll need to keep on top of refilling that stock you cary around with you.

          3. When paper is too thick, it’s hard to fold over without breaking the edges… which means that any colour you have like black will look cracked and peeling on the fold. So folders, folded booklets or pamphlets should be limited to a certain thickness (16pt max, 14 is safer).

          So now that you’ve learned about the pros and cons, when is it ok to use thick paper?

          When to go thick:

          1. Business cards

          2. Single-sheet cards that are not folded

          When to keep it 16pt or under:

          1. Folders or folded feature sheets to avoid cracking.

          2. Lower quantity print-jobs. Thicker paper is more expensive in small quantities than in bulk.

          Printing has such a wide variety of options & specifications that it can be overwhelming. If you are interested in printing with us, please inquire with our design team to discuss your needs.

          We specialize in branding & print media design for real estate agents and will know exactly what will help your print media give the first impression you want.

          April 30, 2021

          Brixwork Version 4.574 For Better Analytics

          Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

          Written By Jessica Hussey | Company Updates, Features & Development

          April 30, 2021

          British Columbia Realtor® Website Showcase

          We work with Realtors® all over B.C to look their best online. Check out how we ensue each unique Realtor® is given the presence they deserve.

          Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

          March 25, 2021

          Project Marketing For Presales Showcase

          At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

          Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

          January 19, 2021

          Century 21 Agents & Brokerages Website Design Showcase

          Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

          Written By Jessica Hussey | Design & Visuals, Featured Clients

          October 29, 2020

          3 Benefits of Having Community Guide Pages on your Website

          Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

          November 12, 2020

          Hiring – Production Line Graphic Designer

          Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

          Written By Jeff Kee | Company Updates

          September 18, 2020

          Instagram Dos and Don’ts for Realtors

          Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

          July 15, 2020

          Digital Dominance for Real Estate Agents in a COVID World

          Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

          Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

          April 14, 2020

          Ways To Increase Online Presence & Brand Awareness for Real Estate

          There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

          Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

          July 15, 2019

          Offering Edmonton Real Estate Website with EREB IDX Integration!

          Hello Edmonton! Brixwork has completed the integration of the EREB MLS® IDX (Reciprocity) system. We are bringing our beautiful website templates with great search engine & social media performance to Edmonton real estate agents! Take a look through our website design options!

          Written By Jeff Kee | Features & Development

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