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Social Media Marketing for Real Estate – The Myths & Truths2021-05-03T16:57:13+00:00

Social Media Marketing for Real Estate

The Myths & Truths

Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor® or a well-established agent, social media should be a part of your tool kit. 

Let’s clear up some common misconceptions about social media. 

social media user graph by age group

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

Myth 1: It’s for the younger generation only

Recent studies show more than half of social media users are eligible home buyers. While Facebook remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors® have reported getting buyers from TikTok videos as they connect with the right people with a common passion.

social media user graph by age group
Realtors use of social media is a long term game

Myth 2: Social media campaigns can get me leads right away.

Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations. Whether you are helping your client find their dream home through or selling their current home, Realtors® will benefit from the long-term investment of creating strong brand awareness through social media platforms.

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Canva graphs for Realtors® on social media
Canva graphs for Realtors® on social media

Myth 3: It is expensive

Truth: It doesn’t have to be

The great thing about social media is you can do it on your own! Free tools like Canva or video generators for Instagram stories allow you to create your own content if you don’t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don’t forget to continue with organic engagement with your audience!

Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale.

Later business content scheduling for Instagram (Real Estate)

Myth 4: It is time consuming.

Truth: It does take time but there are tools to make it efficient.

As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way. 

Check out some Instagram Do’s and Don’ts that will help your Instagram content.

Social media is a powerful tool that should not be overlooked in your marketing toolkit. With a bit of planning, this flexible marketing tool allows you to reach your desired audience regardless of their age or your budget. Without social media marketing, you could be missing out on your next opportunity.

Instagram Dos and Don’ts for Realtors2020-09-18T21:17:08+00:00

Instagram Dos and Don’ts

For Real Estate Professionals

Good design, consistency and originality on Instagram posts can help you shine from
all of the other thousands of Real Estate professionals.
Following these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.

Here is a series of dos and don’ts that will greatly improve your Instagram content’s quality and will ensure you get the best results from your social media efforts:

DON’T just screen-cap things from a phone or desktop and post them

Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.

DO – Design your own post using key info and adjust it to your branding

Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.

DON’T write typical salesman captions

Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.

Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don’t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.

The most important recommendation to caption creating is to be yourself!

DO – write a short concise caption that invokes a question, makes a shocking/memorable statement, or is funny – or all of the above if possible!

Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
What is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.

Samples of proper custom social media stories and posts created by Brixwork.  

Contact Us For A Custom Design

DON’T – post at any random time, or just make up hashtags on the spot.

Posting at any time you want may not bring you the results you are after. If you only post at night or in between your appointments, there is a great chance that most of your followers will miss it.

DO – plan your posts ahead of time.

Plan your posts out in a regular cycle, stick to your brand guidelines and use researched and planned out hashtags. Good results take time so make sure you put in the work to get the results you want.

DON’T repost another post just because it’s cool or funny.

When you re-post on your business account things that you normally would on a private and personal profile, it might deter the audience you’re trying to attract. Make sure you know how to separate the two and maintain a professional and on-brand profile on your business account.

This is not to say that a funny post is completely off-limits, however it is important to keep in mind the image you want to give out to potential leads and customers that may follow your Instagram account.

DO – Use your discretion on what to re-post.

If it doesn’t match your branding and you want to post it, have it redesigned to suit you. Consistency on a feed is critical!

Want to schedule your stories & posts ahead of time? 

Use Later

Are you looking to design your own posts?

Try Canva

Need professional help with social media design? 

Contact Us

Ways To Increase Online Presence & Brand Awareness for Real Estate2020-05-20T16:22:33+00:00

Ways To Increase Online Presence & Brand Awareness for Real Estate During COVID-19

Empty opens, scarce showings – Where did all the clients go?

Here’s what’s happening

  • The Real Estate Board of Greater Vancouver strongly recommends REALTORS® refrain from hosting open houses and minimize showing activities.

  • Home buyers seminars and other real estate related events are being cancelled.

  • The Brixwork servers experienced almost 15% higher traffic in the weeks following the COVID-19 isolation period in Canada & the USA.

  • The overall time spent by the general public online is up by almost 50% by some estimates (could be more!).

  • More people are spending time online (social & web browsing) as the social isolation measures are ramping up – this means a much bigger audience online than ever!

What Does This Mean For Real Estate?

This is a great opportunity for real estate professionals to connect with their audiences online while keeping everybody as safe as possible. Things will eventually go back to normal. What we do during downturns is what distinguishes those who are successful later. Being proactive in your online presence is important for traffic flow, activity, and recognition of your brand and your website for future opportunities.

Ways to increase your website engagement

#1 – Use photography & video editing tools

Did you know that 92% marketers consider video as an important part of their marketing strategy? Keep ahead of your competitors by creating engaging cover videos and other engaging video content on your social media. Try InShot app and make your video just in a few minutes – all for free!

Instead of just screen-capturing something and posting it, try tailored posts to provide updates on the market, policy changes by the government & banks, or discuss specific listings in detail. Use Canva – one of the best apps to design and edit your listing imagery or virtual house tours.

Visualizing the effects of deep linking to let more pages become discovered

#2 – Post links back to your listing detail pages on your website

Posting photos of the listing is great. Reposting from Instagram is great too. But we often observe that many of these posts do NOT contain any links back to the agents’ website pages with the full details. This is a huge mistake that happens too often. See how you can easily share the listing page itself on all channels (Social Media, iMessages, WhatsApp Chats, emails & more).

Pushing out the right quality/quantity of deep links will have an immediate impact on your site’s traffic. Need help with creating the meaningful deep linking content for SEO.? The Brixwork Team is here to help!

#3 – Set the Virtual Tour field on MLS® (Paragon, etc.)

Embed your Matterport, Youtube tours etc. into your listing detail pages, then set the Virtual Tour field on any MLS® system that supports it to the listing detail page on your website. This not only will boost your own domain’s ranking but why give away traffic directly to Youtube or Matterport, when you can direct them to your own website for further brand awareness?

Matterport Tour

Facebook Business Page Chat Widget on the Momentum website

#4 – Add a Facebook Business Page chat widget

Looking for a better way to connect with your potential clients? Let any customer contact you in real-time directly through Facebook (not only emails!). The Facebook chat widget effectively replaces all previous generations of chat widgets that can be embedded on your websites. Best of all it’s a free tool provided by Facebook Business Pages, and all Brixwork websites support it at no extra charge!

Don’t miss out on additional leads. Enabling the Facebook chat widget on your Brixwork website is easy (you need to set up your Facebook Business Page first, of course).

#5 – Post your listings & market updates regularly

Showing your audience a sense of activity as well as passion for your industry is critical for building brand awareness. You want to be “The Realtor®” in the minds of as many people as possible, AND you can build this up easily on Instagram. Check out @erikabishop.ca’ s new listing updates, as well as @amin.shahbaz.homes’s market update posts for how they keep their audience engaged. You can also change your profile URL to a specific listing you want to feature, rather than defaulting to your homepage.

View this post on Instagram

A post shared by Erika Bishop | REALTOR® (@erikabishop.ca) on

View this post on Instagram

A post shared by Amin Shahbaz DULE, BA, MBA (@amin.shahbaz.homes) on

The Ocean Park Place Webpage

#6 – Check on your website traffic stats

Knowing where your traffic comes from, which pages are performing well (and not), and how much activity you are getting on your website pages is the first step to creating a strategy. Once you know which pages need more work to perform better, you can improve your website content on your own by following our Do-It-Yourself SEO Tips & Steps.

Too busy to spend hours a week on SEO? We can help you with our dedicated SEO programs that significantly improve your site performance, and consequently get you more leads.

SEO Tips & Steps 1
SEO Tips & Steps 2

#7 – Consider running display ads & retargeting ads

Building brand awareness is easier than ever through social & Google ads. A well-planned ad campaign with the right landing pages is a great way to get quality leads for a great price. They also give you a great opportunity to re-engage with your past website visitors, and pull them back to your website through retargeting. Running display ads and re-targeting ads are especially useful for the presale projects to reach a larger audience as quickly as possible.

Businessman getting social media messages on his smartphone

We help you emerge stronger than ever

Smart businesses prepare for the next great season at all times, not just in good times – but especially in dire times. There’s no doubt we are in a recession, but this too shall pass – we hope that you can be best prepared to perform well when things go back to “normal” by maximizing your efforts during this period. Keep calm and grind away! ⁠We help you to stand out as a  Realtor® during this challenging time.

We hope you are staying safe, healthy & positive during these difficult times. The Brixwork team has fully moved to work from home to keep normal operations running while minimizing health risks to our team and the public, and we are here to help.

Explore our professional services now!

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Offering Edmonton Real Estate Website with EREB IDX Integration!2020-03-31T01:14:55+00:00

We Design Edmonton Real Estate Websites with MLS® IDX (Reciprocity)!

In 2017, we successfully integrated with the MLS® IDX Reciprocity feed from the EREB (Edmonton Real Estate Board). Over the years we’ve had significant demand and inquiries to expand to Alberta. For many years, we did not pull the trigger as our existing demand from the BC Regions (especially our hometeam region in Vancouver & Lower Mainland) kept us more than busy as we expanded our client base and team size at a great pace.

Esposito Team Real Estate Edmonton Listing GalleryEsposito Team Edmonton Real Estate agent mobile view team

Our latest Edmonton Real Estate team Website Launched – Esposito Team

The Esposito Team (Edmonton Realtor®)’s website is a prime showcase for our Edmonton MLS® integration! Not only does this site feature a custom-designed and branded marketing page, but it also has our comprehensive MLS® search tools and pre-set listing pages built in to highlight some of the key regions that this team is active in.

Esposito Team Portfolio
Esposito Team Real Estate Team Responsive Website Design

Our MLS integrations offer several benefits to our Real Estate Agents:

Easy, Accessible MLS® Search for Customers

  • Quickly filter by city, area & property type

  • Further narrow down by bedrooms, bathrooms, size, price

  • Look for Waterfront, Ski-Hill Properties etc.

  • Mobile-Friendly search form with finger-drag sliders

Google & Facebook/Social Ready!

  • City/Subarea dense URLs for better indexing on Google

  • More properties on Google through deep indexing across cities/subareas/pages

  • Higher chance of being shown in search results through better city/area/street keywords in URL and page

  • Looks great when shared on Facebook or other social media through proper Open Graph image/title/description tags

Are you an Edmonton Area Real Estate Agent seeking to improve your online presence?

Our boutique designed templates and customization options, along with our new MLS® integration, can help you reach new heights!

Apart from great websites, we also provide boutique branding & logo design to help you set you apart in this very competitive field.

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Introducing Fairview

Check out our newest and most sophisticated Template yet!

Ready for ultimate performance and looks? Fairview got them for you. Our newest template comes fully equipped to serve Edmonton Real Estate Agents.

Discover Fairview

Suit-up for your next meeting.

Whether it’s a listing presentation you need, or a buyers/investors handbook, Brixwork’s design team has you covered.

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    Steady, Solid, Strategized SEO Results in Significant Traffic Growth2018-10-12T18:03:30+00:00

    34% More Traffic From Google Searches

    Such is the astonishing result of our latest Search Engine Optimization campaign. Well actually, this figure (34%) compares only 2 quarters. When comparing a 1-year span, their organic Google search traffic grew by over 10 times.

    Primarily works updating, managing, and creating content for main company website.

    Primarily works updating, managing, and creating content for main company website.

    How Did We Achieve This?
    What’s the secret behind this?

    It’s not much of a secret actually. The SEO world continues to evolve, with many debates over the decade. However, one thing that all reputable SEO engineers can agree upon is that it all starts with a solidly built site, with plenty of original content that keeps growing, and proper linking to make the content easy to find. There are no easy pills, shortcuts, or quick-fixes for long-lasting ranking on Google, unless you risk getting blacklisted for using black-hat techniques.

    Our dedicated SEO campaigns for real estate websites helped NestPresales.com’s traffic increase by over 34%, quarter-after-quarter – and that’s ONLY counting organic Google search traffic.

    How Long Did It Take To Get Such Results?

    In April 2017, the website averaged less than 9 organic search visits per day. By August 2017, the number grew to over 40 per day, with light SEO work.

    First 4 months – The Foundation That Took 9 visits/day to 43 visits/day!

    In the initial launch stages, the Brixwork team worked closely with the Nest Presales team to populate the website with plenty of building/presale data, including building features, photography and more. As we provided active back-linking and meta title/description cleanups, we wanted to first measure the results for a benchmark before we began the intensive SEO campaign.

    In April 2017, the website averaged less than 9 organic search visits per day. By August 2017, the number grew to over 40 per day, with light SEO work.

    The Next Step! – Dedicated SEO Activities Kicked in later in 2017

    The website required a much heavier volume of content curation, meta title/description optimization, backlink acquisition and more. Soon, our dedicated SEO program was initiated.

    By mid 2018, we brought an average of 90+ visitors a day from Google to NestPresales.com, an astonishing 10X growth from April 2017.

    nest presales park george condo listing blog post boosts their seo

    Park George Condos

    Are you looking for more buyers leads online?

    Over 90% of home searches begin online, and there are more realtors than ever in the Vancouver/Toronto/Victoria areas, as the real estate market has heated up over the last decade, drawing in more competition. Our boutique websites, with our dedicated SEO services, can help you score more leads in this zero-sum-game.

    Check out Nest Presale’s Park George blog post for a sample of effective SEO in action

    Park George Condos

    Are you aiming to list & sell more homes?

    Homeowners who are curious to see the property value will often start by searching for MLS® listings around their neighbourhood. Don’t miss out on this valuable Google traffic of motivated homeowners seeking to sell their precious assets.

    The most valuable Google searches are long-trail queries.

    Our SEO Services

    MLS® Search By Street Name Now Available!2018-09-11T22:53:49+00:00

    MLS® Search By Street Name Now Available!

    A long-awaited feature for a more robust & functional MLS® listing search

    Many of you may have noticed this upgrade already on your websites if you are on the Main Street or our newest Fairview templates! Searching by street name is now available.

    What’s even better – our Google-preferred URL structure is extended to this functionality to ensure maximum performance on search engines. The street name text is embedded into the URL, increasing your domain’s relevance to key streets. This is a very powerful feature to leverage when performing your own SEO, and gives our SEO team a very new powerful weapon.

    MLS Listing's search by looking up street name for real estate agent website design

    A long-awaited feature for a more robust & functional MLS® listing search

    Many of you may have noticed this upgrade already on your websites if you are on the Main Street or our newest Fairview templates! Searching by street name is now available.

    What’s even better – our Google-preferred URL structure is extended to this functionality to ensure maximum performance on search engines. The street name text is embedded into the URL, increasing your domain’s relevance to key streets. This is a very powerful feature to leverage when performing your own SEO, and gives our SEO team a very new powerful weapon.

    Key Features Of The New Street Name Based MLS® Search

    Nest Vancouver listing page refine search using street name

    • Finding the street is easy with our autocomplete dropdown mechanism!

    • Street name built into the URL for Google to read easily

    • Street name in URL makes it easier for viewers to identify when links are shared by email, text message or any other digital method!

    • Street name built into the meta title & description for better crawling by Google.

    • Page title displays street name that was searched, with city name, for both human viewers and Google to identify results.

    • Optimized sharing on Social Media ensures the street name, city & property type are clearly visible.

    • When clicked upon, it will always show the latest listings that match the criteria – no matter how old the link is.

    • Google will also keep picking up new MLS® listings showing up on this page that match the criteria, for as long as the link is visible somewhere on the web!

    • Faster database performance on our new AWS EC2 servers, combined with our faster caching system on our new code platform, enables these rich & advanced features.

    Nest Vancouver listings on pacific street refine search results on real estate website

    • Optimized sharing on Social Media ensures the street name, city & property type are clearly visible.

    • When clicked upon, it will always show the latest listings that match the criteria – no matter how old the link is.

    • Google will also keep picking up new MLS® listings showing up on this page that match the criteria, for as long as the link is visible somewhere on the web!

    • Faster database performance on our new AWS EC2 servers, combined with our faster caching system on our new code platform, enables these rich & advanced features.

    How do I get this upgrade?

    This is upgrade is an automatic upgrade that applies to all MLS® search forms on the Main Street and Fairview templates. This upgrade is not supported on legacy templates (Yaletown or Gastown), unfortunately.

    Not enough time for your own SEO work?

    Our SEO campaigns have brought in measurable & significant results! Our team can make great use of this new feature, along with other existing functionalities that the Brixwork platform has to offer. Please check out our SEO services for real estate websites to learn more about how we can bring more leads for you.

    Our SEO Services

    SSL Now Available on Brixwork Real Estate Websites!2018-08-14T00:43:43+00:00

    SSLs Now Available on Brixwork Real Estate Websites!

    The search engine world has evolved, as well as browser standards for website security. Offering SSLs on our websites is one major step we are taking to offer better performance for our clients’ websites.

    What is an SSL, and why is it needed on Realtor® websites?

    UPDATE (2018-06-05) – Starting sometime in July 2018, the newer versions of Chrome & Firefox will start displaying an unsettling “Not Secure” warning on all websites without an SSL Certificate installed & activated. These two browsers make up for more than 50% of browser usage in Canada, with similar statistics shown across the USA.

    These type of warnings can be unsettling and potentially turn off a visitor from browsing through your real estate website, or use the contact form to submit their email/phone number/name.

    SSLs encrypt and secure any data exchanged by your visitors submitted to your website. In case of Brixwork websites, this pertains mainly to the contact/inquiry forms, which are a major lead generating tool for our customers (and a high-performing one too, especially on listing detail pages).

    SSLs were traditionally not essential for websites without an e-commerce element, but recent changes by Google to give a slightly higher ranking/score for SSL-protected websites meaning this can potentially help your website rank higher – meaning there are other benefits to an SSL Installation than just avoiding scary warnings.

    These new changes in the internet landscape made SSLs highly beneficial, and worth the labour & costs involved – even on real estate websites without any credit card transactions.

    Do not purchase your own SSL!

    Brixwork has a supplier & workflow ready to streamline this. Because of the workflow & automations, we are NOT able to install SSLs purchased from 3rd parties on our websites.

    Learn More About The Details & Costs

    Website Pricing Page
    SSL FAQ Page

    We currently have SSLs priced at $10/mth per domain. For more information on costs & pricing, please visit our website pricing page. Or to learn more about our SSL installation & subscription and the details, please visit our SSL FAQ page.

    To proceed with ordering the SSL, please submit a ticket to support@brixwork.com, or use our contact form below to initiate the order (existing clients only).

    Get a safe SSL-enabled website that works for you

    Contact Us

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      Launching New Content Curation & Editing Services2018-09-14T23:14:04+00:00

      Launching New Content Curation & Editing Services

      Time is precious, and we understand that Realtors® are short on time

      We are excited to unveil a new service category to further help our clients save time, get the most out of their websites, and stand out from the competition. Over the years we recognized that content write-up such as writing biographies and other unique website content can be very daunting and time-consuming tasks for real estate agents. We took it to the next level.

      Faster content curation has many benefits and the delays can be costly

      When a website launch was delayed due to lack of content, it often resulted in a chain of negative consequences. The longer the site is live, the more history it builds on the indexes of Google and other search engines. When a site launch is delayed, there’s a massive opportunity cost loss.

      Brixwork marketing content curatation and editing graphic

      Uniquely written with quality, and search-engine aware content

      Our content write-up team was trained in-house. Specifically for the real estate world! We get your lingo, your business objectives, and we have your success in mind when it comes to curation.

      • Uniquely written content to help you stand out from the competition – avoid being a cliche!

      • Human-inspected then vetted through Grammarly to minimize any typos or grammatical errors

      • Organized/edited for better keywords/headings placement, and make scanning of the content easier.

      • Research, gather and recommend photography & PDFs where applicable for a richer experience and better Google indexing

      Supercharging your presales, buildings, and development marketing

      A well-groomed presale/building page with unique content, floorplan PDFs, and photography can rank very well. In fact, many of our clients’ websites rank within top 5 for dozens of notable presales/buildings across the Lower Mainland.

      • Clients provide us with a list of presales/buildings to target, and any existing content already in possession to save time and cost

      • Our team conducts research online to gather more information, floorplan PDFs, photography and other critical details

      Targeting Neighbourhoods & Niche Geographic Segments

      Custom designed websites with a rich neighbourhood information section can really help this boost of great content. Researching and procuring a large amount of content for many neighbourhoods/subareas can be very time-consuming – we can help.

      • Clients provide us with a list of neighbourhoods & niche zones and any existing content you have

      • Our team conducts research online to harvest more information and link-back sources and relevant data.

      Biographies, Marketing Methods, and Other Verbiage

      • Clients provide us with information on their target demographic & property types as well as any other unique selling points.

      • Our team organizes the notes into headings & sentences that are concise and has great flow.

      • Upon client’s approval, we publish & adjust on the website for a finessed look & feel.

      Read Kevin Lam’s Full Biography
      Brixwork marketing Kevin Lam about page custom curated content

      What are the costs involved in this service?

      Our specialized content curation & writing services are offered at $75/hr, a lower rate than our design & coding labour. All write-up is done in-house by staff trained internally and in daily contact with our entire team. We can bill by the hour, or provide a fixed quote if you have a firm parameter drawn out.

      What’s the difference between the existing admin service rate of $40/hr? Why is this service significantly more expensive?

      Our content curation & writing service involves research and active content procurement by our specially trained team, making it a much more involved and intelligent process than just loading in provided data as-is.

      Typical consumed hours costs:

      • Write up of an agent bio & brief mission statement: 1~1.5 hours

      • Presale/Building/Development information research & writing: 1~3 hours per building (older buildings are harder to find information on such as floorplans and features)

      • Neighbourhood write-ups: 0.5 to 1 hour per neighbourhood (depending on how much information and details are needed)

      • Marketing/Buying page headings & content write-up: 0.5 hours per small block

      Admin Service ($40/hr)
      Content Curation & Writing ($75/hr)
      Client must supply all write-up. We don’t read or review your content. Our team proactively does the research for content based on the list of buildings/ neighborhoods or point form notes.

      We copy-paste what is provided, as-is. This is merely to save you a small amount of time & effort.

      Our team reviews and rearranges the sentences, while performing spelling and grammar checks for better content.
      We then rearrange and reformat the content into headings & separated paragraphs, place relevant links, and perform a basic keyword optimization for better ranking on Google.
      We creatively write sentences and headings to avoid redundancy and to avoid being caught by Google’s plagiarism filters which can potentially harm your website ranking.

      Photography, PDF, and other media are entirely up to the client to provide, and we upload as-is.

      We look for and download then upload photography, PDFs etc. as we see fit – no heavy lifting from you.

      Inquire About Content Curation & Writing Services

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        Don’t miss out on the chance to have a great marketing team behind you. If you need help with your Brixwork website content, please contact us! Please note, this is a service exclusively provided to Brixwork website subscribers, as we are not a freelance content writing agency.

        Do It Yourself SEO for Every Realtor® – Part 22019-08-30T19:34:58+00:00

        DIY SEO for Every Realtor® – Part 2

        In our last blog post we covered part 1 of Do-It-Yourself SEO strategies that help you set up the foundations for more Google traffic. We covered the differences between internal factors (on-site) and external factors (inbound links). Phase 2 of DIY SEO on Brixwork real estate websites are more specific to each and every listing you handle.

        Missed part one? Start with the foundations so you’re not left behind

        DIY SEO Part 1

        5 essential steps to optimize your own listings and photos:

        • Write a custom meta title & description for the listing

        • Upload more, better photos than what MLS® allows

        • Name/label all gallery photos properly

        • Enhance the listing heading & description

        • Share listings throughout social media

        Custom Meta Title & Meta Descriptions

        (Internal Factor)

        The meta title and descriptions are programmed to default to the address and critical features of a listing. While this Brixwork feature is handy, there are ways to improve this for your own listings (note that you cannot do this for MLS® reciprocity listings that are not your own – you are not authorized to modify how it displays on your website).

        Before

        DIY SEO custom meta title and meta description example before

        After

        DIY SEO custom meta title and meta description example after

        Updated specific meta title and description for Peter Coppard. View his site here

        Before

        DIY SEO custom meta title and meta description example before

        After

        DIY SEO custom meta title and meta description example after

        Updated specific meta title and description for Peter Coppard. View his site here

        The meta title is critical for Google ranking – so make sure the best and relevant keywords are in there. This is also visible on Google search results, so make sure it’s easy for humans to read & understand. Instead of the address being the default, the title can be more descriptive about the key features or location of the property based on what you think people may be looking for.

        • Name of the building/complex name

        • Critical features such as rental regulations, outdoor space etc.

        • Proximity to important landmarks such as transit or schools

        The meta description is often what helps users determine which links to click. This section has little to no effect on actual Google rankings – so make sure to write for humans, not Google. This 2 line description is what most users scan through before choosing which one of the 10 results to click. Key benefits (move-in ready!) or time-sensitive information (Open House Nov xx) are some great things to leverage. Learn how to update the title and description for listings on your website here.

        Photography Titles

        (internal factor)

        When photos are uploaded, they often default to the filename, and may often take on random titles such as “DSC0021” which are meaningless. Google’s algorithm takes into consideration what keywords are related to Real Estate searches, so describing photos with keywords such as “Bedroom”, “Kitchen”, and “En-Suite” gives your listings massive benefits. Learn how to rename individual photos on your website’s gallery here.

        Before

        Uploaded photos with original titles

        After

        Updated titles with descriptive keywords

        Brixwork’s recent upgrade to store and load all the photos on the Amazon Web Servies cloud is another factor that will help your ranking. The photos load several times faster on Amazon CloudFront, and Google gives better rankings to faster-loading websites. This was one of the most major upgrades that we’ve performed, spanning across an 8 month period, to re-distribute all real estate photography onto the cloud, and will benefit all of our customers.

        Update Listing Heading & Descriptions

        Most of our website’s headings above the description defaults to describe the location and property type. This can be overridden easily to be more specific to the property at hand. Your own listings can have an enhanced description with multiple paragraphs and heading separations. This is a great feature for search engines to pick up more critical keywords with a higher degree of importance, but it also serves to help your visitors scan through the key features of your listings faster.

        Before

        After

        Updating a listing’s title and description to something more specific could help improve your website’s SEO.
        To learn how to modify this, visit our support page here.

        Post Listings or MLS® Search Results to Facebook, Instagram, Twitter, and LinkedIn Regularly

        Peter Coppard Real estate facebook account post example

        Sharing the listing URL from your website to your Facebook business page and personal wall is a great way to drive more traffic while acquiring more backlinks. Also make sure to post the same link to your Instagram, Twitter, and LinkedIn, and the effects will be even greater.

        This is not only limited to specific listings – any MLS® search on the Brixwork website generates a keyword-dense URL that is uniquely for that specific search and can be shared with the public easily.

        Consistently, and frequently sharing links to pages within your website is one of the best ways to improve your search engine ranking over the long term.

        After following these steps, as well as the initial steps listed out in Part One, your chances of greatly improving your website’s SEO will increase over time. Putting the effort into improving your SEO will make it more likely for potential buyers to look at listings and pages on your site, and begin generating the kind of traffic you want to see.  This process may be extensive but it is vital in helping you attain higher search engine rankings.  Thankfully you’re not alone! Our team at Brixwork would love to help you with every step of the way.  To learn more about our SEO Packages, click here.

        Our SEO Services
        Contact Us for a Consult Now!

        Do It Yourself SEO for Every Realtor® – Part 12019-08-30T19:32:23+00:00

        DIY SEO for Every Realtor® – Part 1 – The Preparation

        90%

        Over 90% of home searches start online.

        Web searches and online presence is a critical way for Realtors to earn more business. Recent studies show that 90% of people use online resources when hunting for a new home. Websites produced by Brixwork come with a host of handy SEO tools available for self-serve use by each client in order to improve the odds of our clients picking up new clients from Google searches.

        SEO breaks down largely to internal factors, and external factors

        Internal, AKA On-Site Factors

        • Effective page titles for every page & property

        • Enticing descriptions for every page & property

        • Richer, enhanced text data

        • Well described images with proper descriptors & titles

        External Factors, AKA 3rd Party Links

        • Linked up to Facebook, Instagram, and other social media

        • Backlinks from all of your social media accounts

        • Other reputable backlinks from 3rd party domains

        • Social and Search Traffic Popularity

        #1 – Know Your Current Status & Traffic

        The first step is to know your current numbers. Google Analytics will break down your current traffic (volume, sources, device type, geographic location etc.). To set up your Google Analytics account and install the tracking code into your page please click here. This is a critical step that every website needs! There is a limit to the number of websites we can attach to each email address, so each client needs to set this up on their own, then grant the Brixwork support team access to the email prescribed above.

        Tracking Setup Checklist

        • Google Analytics Setup

        • Share the data with sonikastudios@gmail.com

        • Brixwork support will continue to integrate Search Console setup along with Analytics to enable deeper-level keyword tracking (to learn more about our SEO services click here)

        #2 – Social Media Setup is a Must!

        Social media is a great way to generate immediate traffic, and get some backlinks – in other words, an important cornerstone for search engine optimization. Also, social media popularity metrics does play into determining the ranking of websites to a degree.

        Social Media Setup Checklist

        1. Accounts Must Be Set Up!
        • Set up accounts on Facebook, Youtube, Instagram, and Twitter

        • Google Business page setup is critical (learn how here)

        • Important to create a Youtube Channel with consistent and original content

        2. Linked Up Well & Looking The Way It Should
        • Enter the Facebook, Instagram, Youtube, and Twitter URLs are linked in the settings tab of the Brixwork website backend

        • Ensure all social media profiles, such as LinkedIn, Facebook, and Instagram have a link back to your website URL

        • Social media cover photos, profile icons, and colours are all set to brand guideline and compliant

        #3 – Website Major Title & Description Checklist

        On major pages on your website, such as the homepage, listings top page, and biography & contact page, it’s important to customize the meta titles & descriptions. This meta title is critical for the page to rank well for specific keywords. The meta description is what will show up on search result pages and generate a higher overall ranking (but has little to no value for actual search ranking). Click here to learn how to set up meta title and description for your pages.

        Setup for all major top level and second level pages:

        Congratulations! At this point, you have finished initial stages of setting up your website’s SEO. With just a few more steps you will be well on your way to higher search engine rankings. If you need the Brixwork team to do this you can learn about our SEO Packages here. To continue learning how you can maintain your SEO ranking, visit Part Two of our Do-It-Yourself SEO article here.

        Contact Us for a Consult Now!

        Ready for part two? Move on to the second half of this two part post to learn how you can further improve your SEO

        DIY SEO Part 2

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        Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

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