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Hiring – A Content Curator & Social Media Manager Position2021-10-27T17:57:42+00:00

We are looking for A Content & Social Media Marketer to help our clients, and manage our social presence

Having a beautifully designed website goes a long way. Having great content added to it, as well as supplementing it with social media marketing, helps it go the extra distance that it needs to truly perform well for our real estate agents. Our own social media needs a lot of work to maintain as well.

We have an opening for an entry level content & social marketer position opening up.

Does the following describe you?

  • Eager to explore the digital, social media marketing world and discover your potentials
  • Want to build a foundation of solid marketing & communications in the real estate field
  • Able to understand key messages and iterate in many different ways
  • Articulate, detail-oriented, research-driven, accurate
  • Sharp with numbers & statistics and reading reports
  • Able to schedule & manage multiple clients & internal work on a cycle
  • Can have fun working with clients input and collaborating with colleagues
  • Creative in thinking up different ways to position concepts & taglines
  • Quick at learning new skills on new software and understanding numbers at a glance

The chosen candidate will be working out of our Gastown studio in Downtown Vancouver. Foreign contractors need not apply as we have a very strict policy of our entire workforce operating out of our Vancouver Headquarters. This is a full-time position, Monday through Friday.

About This New Position

  • Prepare, write and publish written content (including blog articles) related to real estate listings & new presales

  • Utilize photography, infographics, headings & utilities to enhance content visuals

  • Publish the links to content/blog posts (or both) on clients’ social media outlets

  • Perform content-level Search Engine Optimization (meta tags & keywords)

  • Manage our internal social media accounts (Facebook, Instagram, Twitter)

  • Prepare, write, edit and publish email newsletters in conjunction with listings or blog posts

  • Maintain advertisement campaigns and generate reports

Technical Knowledge & Skills

  • Social media platforms knowledge (Facebook, Instagram)

  • High level of written and spoken English skills

  • Understand cloud drives and docs such as Google Drive/Docs/Sheets and Dropbox

  • Basic knowledge of HTML an asset (this is not a coding role, however)

  • Quick with numbers, stats and math

  • Mailchimp and WordPress knowledge is a bonus (but not mandatory)

Experience & Qualifications

  • Team-oriented work experience in any office or retail environment (min 6 months)

  • Legally able to work in Canada

  • Attention to detail with ability to proof-read

  • Task prioritization and deadline-oriented mindset

  • Open to learning new softwares and being resourceful to find answers

What We Offer

  • Full time employment in a dynamic, fast-paced team!

  • $19/hr probation period (first 3 months), to be bumped to $22/hr + profit share bonuses & benefits

  • Performance based bonuses from SEO & Ad Management Campaigns and pay-grade change upon periodic

  • Opportunity to learn & grow in a Vancouver-based start-up with years of operation history.

  • Free coffee, lattes & tea all day long, plus ice cream in the summer, chocolate in the winter!

  • 27″ iMac + 22″ monitor dedicated workstation provided with an amazing keyboard/mouse set and your own headset

How To Apply

  • Please send your applications by email to jeff@brixwork.com (or apply directly on our Indeed posting)!

  • Include your resume & brief cover letter

  • The email subject must contain “Content & Social Media Marketer”

  • Do not phone – if you call us, you will automatically be disqualified.

  • Attach samples of your business writing or other communication you wrote

New Search Engine Optimization Strategies for 2016 ~ 20172017-10-05T00:06:54+00:00

Dynamic, changing, morphing and evolving – such is the nature of digital marketing. As a firm entrenched in helping Real Estate Professionals, which is one of the most competitive industries with so many competitors, we are constantly working to improve our service standards and quality. Recently we have re-vamped and re-structured our SEO (Search Engine Optimization) as well as the pricing. Here are some of the key changes in our strategy, followed by what is being kept constant as the past.

New Changes To Our Real Estate SEO Programs

We will explain our newer SEO strategies here in the simplest terms possible. We understand that some technical terms can be confusing, and we are happy to answer more of your questions directly should you have any.

#1 – Blog Articles Now Mandatory For Content-Rich Websites

“Content is King” is one of those phrases thrown around a lot – and for very good reason, because it is Google’s mandate to deliver relevant & useful content for their search customers. All of our SEO programs now include a specified number of blog articles by default, because on-site content is hands-down the best way to improve the quality score of your website. Blog articles offer a wealth of options to link to other sections of your website (MLS® search results, or individual listings) as well as link out to reliable 3rd party resources to be of more benefit to your customers (such as reputable news articles, service providers or real estate board websites).

#2 – More Focus on Quality Backlinks Rather than Quantity

There was a time when most SEO engineers would pick as many online directories, public forums & blogs to plaster the internet with backlinks to their websites. Some went as far as creating automated posting software that would hit bulletin boards worldwide for tens of thousands of backlinks to be generated within a matter of days. Others went for paid links – which mean absolutely nothing to Google in terms of how valuable & relevant the content on a website is. These practices fall more under the black-hat realm of SEO techniques, which we have never used. Back in the days we leveraged many more sources for more backlinks (but we never used, and never will use, black-hat SEO techniques), but we are putting less emphasis on the number of links, and more emphasis on the quality of backlinks. Certain directories and online blogs are valid and legitimate sources where we can acquire reliable backlinks that have meaning.

#3 – More In-page Content Throughout (not just the blog)

Outside of the blog, we aim to place more unique text content to describe neighbourhoods, buildings, property types/subtypes in order to boost the actual quantity and quality of the text content throughout your website. When walking a precarious line between clean & minimalist designs VS content-rich pages, our design/development team’s expertise really shines to achieve a balance of both. Our photo galleries for listings/buildings can have detailed descriptions and information, as well as many other sub-sections of our sites.

To discuss more details: subscribers of Brixwork are welcome to contact us directly from our website or email us at support@brixwork.com.

[zilla_button url=”https://www.brixwork.com/realtors/contact-us/” size=”big” target=”_self”]Ask About SEO Now[/zilla_button]

 

Things We Have Been Doing That Will Continue Steadily

Some core elements of our real estate websites that naturally improve your position on Google are steady, solid and rarely-changing because they are based on solid fundamentals, and here are some of the core features or continuous improvements.

URL Structures, Meta Titles and Descriptions

Even our MLS® search result pages are very well optimized in its keyword-rich URL structure that well-defines the listing(s). For your own pages, our team (or yourself) have the ability to fully modify the meta titles & descriptions to make it more relevant and easier to read. This has been one of the most core functionalities for all Brixwork websites for years, and will continue to be so.

Load Speed & Mobile Responsiveness

Our core software is constantly tweaked and improved to reduce bottlenecks, decrease page load time, as well as show up better on social share results. Some of the notable improvements made throughout 2016 already include (these upgrades help all of our clients, not just those on the SEO packages)

  • Image load time for MLS® Reciprocity listings
  • Thumbnail & mobile generation
  • Code & architecture load time (framework files are minified further)
  • Off-loading between multiple servers

Server Security & Reputation Management

Entire servers & IP addresses can be blocked or deemed as spam from 3rd parties. Our code is improved constantly to be more secure & stable, and we vigilantly monitor against hackers and intrusion attacks. We also have a strict policy to leverage professional 3rd party email services such as G-Suite (formerly known as Google Apps) to avoid our own servers being infiltrated with spam or losing reputation due to a 3rd party security breach.

Things You Can Do To Improve Your Presence On Google

Apart from what our engineers and content generators can do, there are many other things each Realtor® can do in order to improve their rankings and presence on Google.

  • Ensure that your social media profiles (Instagram, LinkedIn) have links to your website included.
  • Share sections of your website (generate a specific property search in neighbourhoods) and copy-paste to share those results on your website.
  • Find cool listings on your own website (whether your own listings, or MLS® Reciprocity driven) and share on your social media.
  • Customize your own property listing descriptions with headings & longer paragraphs (above and beyond what the MLS® system allows you to)

Frequently Asked Questions

Q: The SEO Package prices have increased a lot! Why is that?

A: SEO is a relative game, and the amount of time & effort put into generating content on websites has significantly increased across the board among all competitors. Therefore we need to put in more than double the effort for our SEO campaigns to be effective. Think of the average time of Olympic sprinters decreasing each decade – the standards always go up as a whole. Our pricing is competitive and in-line with other competitors in the SEO industry.

Q: How long does it take to rank well for specific keywords? And are there guarantees? 

A: Any properly run SEO campaign actually cannot make solid guarantees, as it is all relative to what the competitors are doing. That being said, traffic increases can be detected as early as 2 months, and up to 1 year may be required to really have impact on the bigger keywords. The bigger the keywords, the more competitive it is.

Q: It says that blog articles are now mandatory as part of our SEO campaigns. What if I do not have a blog? 

A: Since SEO is a longer term commitment, with a 3+ month commitment we will install a basic blog for your website at no additional cost.

3 Stand-Out Instagram Posts for Real Estate Agents2018-12-17T21:32:52+00:00

Instagram is extremely popular as the second most used social media platform after Facebook (it is also owned by Facebook) and its instantaneous mobile reach to your audience is incredibly valuable.

To Help Our Realtors Capitalize On Instagram & Facebook

We’ve all seen the “Happy Holidays” or similar postings throughout Instagram, but many of them are poorly designed, or regurgitated from an meme-creation website, and it lacks the finesse you deserve. This year we are introducing our own line of pre-designed holiday postings to be fully branded to your own specs (limited to Brixwork subscribers only – if you wish to sign up with us, click here).

Branded Holiday Instagram Postings For Real Estate Agents

We have thoughtfully pre-designed some Instagram post images that can be altered to quickly fit into your brand and business. To avoid too many duplicate copies, we are limiting these for use of Brixwork clients only, and no other entities are permitted to use these custom designed elements without written permission from Brixwork.

Order Now

Halloween Posting (Oct 31st)

Halloween Instagram Posting

Castles, Cats & Bats

Simple, yet striking contrasts to pop out from the queue of Instagram posts this Halloween can be yours!

Customization Offered: Placement of your branding. Halloween colours are set & finalized. 1 Draft, 1 Revisions offered. Additional customization to be billed at our regular design rate.
Cost: $58

 

 

 

Thanksgiving Meme (Oct 10th in Canada, Nov 24th in USA)

Instagram Photo For Thanksgiving - Realtors

Word Art!

The ever-so-popular, attention grabbing, witty & crafty word-art meme, custom designed by Brixwork! They are very popular on Social Media. This can be quickly customized to your branding. Note that the order deadline for Canadian Thanksgiving is already over (October), and we are providing this for our US customers.

Customization Offered: The background colour, text colour, and the business name at the bottom. Note that we did not include any room for a logo on this one – your logo emblem will be visible above the image with your username clearly on Instagram however. 1 Draft, 1 Revision offered. Additional customization to be billed at our regular design rate.
Cost: $58

 

Christmas Posting (Dec 25th)

Xmas Instagram Posting Option A for RealtorsXmas Instagram Posting Option B For RealtorsSimple, yet striking contrasts to pop out from the queue of Instagram posts this Halloween can be yours!

Customization Offered: The colours adjusted to your brand, and placement of your branding. While we used black & white to simplify, feel free to get colourful on this one! 1 Draft, 1 Revision offered. Additional customization to be billed at our regular design rate. 
Cost: $88

 

 

New Year & Chinese New Year Postings

Coming Soon from our design team!

To Order Your Own Instagram Postings click on the link below to fill out the form, or email us directly at design@brixwork.com!

Order Now

Why Instagram?

Instagram is one of our most recommended methodologies for our real estate agents for better social media brand awareness because:

  • The sporadic nature of access (no bloat – purely images/videos). More people quickly check their Instagram feeds between tasks, while in line, during lunch, etc.
  • The visual nature of it (more focus on photos rather than its descriptions) means it’s better for branding propagation.
  • Easier to be discovered – the Explore feature on Instagram is more often used by people to find fresh new media, giving you more exposure even to those you are not connected to (yet). This is the stark difference between Instagram and Facebook, as Facebook posts are available to those who have you as a Friend already (unless you run a paid/sponsored ad).
  • Easy to share to Your Website & Facebook – Our in-house developed Instagram widget automatically posts all of your Instagram photos directly on your website. You can view a demo on Nick Neacsu (West Vancouver Realtor®). As you post your pictures on Instagram, you can immediately share it to Facebook & Twitter as well. Time saved is time earned.
  • The user base is still on the climb, meaning the potentials are even greater. Since the introduction of Instagram stories, many users are expected to ditch Snapchat and use Instagram even more!

Social Media Is About Consistency

Constantly being noticed is what Instagram, Facebook and other similar online outlets do for you, and social media marketing is a long-term game of brand recognition rather than immediate advertisement.

Misconception:

“Through this post I should get a lead. If not, it’s ineffective.”

The Truth:

“Let people know who I am, what I do, and how much I love doing it, and be remembered as the go-to person for real estate.”

Google’s New Algorithm (Hummingbird) and Brixwork’s Response2013-09-30T18:54:53+00:00

All is smooth, and all is well.

When new algorithm updates roll out from Google, the implications are generally serious. While many websites benefit from the new algorithm, others see a severe drop in traffic. The algorithm, according to Forbes, has been active for over a month already. Some other sources have cited it was deployed more than several months ago, although Google’s announcement came only recently.

Over the weekend after our move to our new office (which we will cover soon enough) we have examined our Google Analytics records of our clients’ websites, and there have been no significant loss of traffic whatsoever – business as usual!

Google Hummingbird and Resulting Traffic

Google Hummingbird release had no negative impact on traffic to our clients’ websites whatsoever.

How did we manage to keep traffic up & steady?

We always emphasize great content structure, great navigation and clear/concise data presentation when it comes to our websites. Not only do our websites look great as a consequence, but well designed websites also tend to have better performance on Google as well. We do not utilize any black-hat methods of search engine optimization (stuff that, if Google finds you’ve done, will get your site demoted or even banned from Google). Delivering quality content through good code structure with a combination of posting on social media outlets and 3rd party websites with good reputation is our main game, and that will not change. Quality original content always wins out in the long run, according to Google.

So What’s Next for Brixwork’s real estate website clients?

Because we have been doing it the right way, no loss has been incurred as a result of this algorithm upgrade. We keep pushing forward. But, we believe in making things better all the time, so here’s what we have in our roadmap for all of our SEO packages:

Heavier Focus on Longer, Natural Queries – More “Human” Queries

Because the new upgrade algorithm has a heavy emphasis on long phrased natural queries, we will be focusing our SEO efforts in that direction to ensure that our clients’ real estate websites can be picked up. In fact, we have been focusing on long-trail queries already for quite a while now if you noticed. Previous upgrades to Google’s algorithms did start focusing shift on more natural phrased queries. For example, back in the days, people had to query like a computer (“Condos Yaletown Listing”). Nowadays, people are more used to testing Google with more complex searches (“West Vancouver Waterfront Homes For Sale”, or “Condos listed around the Waterfront Skytrain Station”).

Increases In Social Media Presence & Leveraging 3rd Party Websites

With an increasing shift from Google’s part to monitor human browsing behaviour, social shares on Facebook, Twitter and Google+ (especially) have an impact on your search engine performance. The visitor patterns on your website also have a feedback effect. And as always, other websites’ links that point back towards your webpage always helps. We are focused on finding quality websites that we can leverage for legitimate back-links. We never buy links, or link-spam your website address on sketchy blogs created by some guy sitting in his mom’s basement. We do things the white-hat way. Effort has its price, and it also has positive results on your marketing efforts, and that’s what we’re all about.

 

The Numbers That Really Matter On Your Website Traffic2021-09-08T18:35:38+00:00

Are you getting a lot of visitors to your website? Great, but having a high volume of visitors alone may not be helping you as much as you think. There’s another key factor of your website traffic, and that is engagement.

When it comes to analyzing the quality and effectivity of your website, it is the visitor engagement that makes a difference for your business. But what is the difference between visits and engagement? Think about when you are browsing the world wide web. There are a lot of pages that you end up on but don’t read, right?

That’s exactly why a high volume of visitors can be misleading. There is too much of a focus on the sheer number of visitors through ads, campaigns and other marketing strategies and too little focus on engaging those visitors.

The reason that engagement is so important is that it shows you how interested your potential clients are in you and your business. In real estate, for example, it can show you which listings people are the most and least interested in, as well as many other statistics. Measuring these statistics–or metrics–is critical to determining the quality and amount of real leads that you receive.

Here is a list of 5 metrics to really pay attention to:

1. Page views per visit

  • A good number of page views per visit is five. If you have reached that statistic, then you can confidently say that your website is functioning quite well. It shows that your website is easy to navigate and people are interested enough to click on links.

Pages / Visit 1

Pages / Visit 2

2. Bounce Rates

  • Means people left the site as soon as they opened up page, without any engagement
  • Should be under half.

Bounce Rate 1

Bounce Rate 2

3. Visit Duration

  • Amount of time spent consecutively throughout pages in website.
  • Similar implications as the pageview metrics.

4. New vs Returning

  • Shows the loyalty of people coming back to see your stuff.

5. Visitor flow

  • Shows the exact flow of which pages they entered through, and which pages they clicked on.. and when they finally left.
  • Good visual indicator to emulate customers’ experience on your website

Visitor Flow 1

Visitor Flow 2

Other Experts

If you are interested in learning more about these metrics and other ways to improve your online presence, here are two articles that we feel do a great job of explaining the benefits of images and simplicity:

Images and video get more likes on Facebook and more shares on Twitter. -by Kristin Piombino

About Minimalist Web Design. – by Mrs. Neff

Best Time To Post on Facebook or Twitter (and email)2012-09-14T16:27:04+00:00

Timing on Social Media is important to generate the most click-throughs and impressions. Bit.ly (a URL shortener system used by Facebook/Twitter posts to link the final destination) released this statistic on click-through rates based on the time of the day and the day of the week. There is also a cool infographic (courtesy of Raka Creative) that visually displays the best times to hit Facebook & Twitter.

When to Post On Facebook

Links posted on Facebook on a weekday between 1 to 4 in the afternoon have the most effectiveness in generating traffic, peaking at around 3pm on Wednesday.

When to Post on Twitter

Twitter’s patterns are very similar to that of Facebook – 1 to 3pm during the weekdays gets the most click-throughs, while Friday afternoons dramatically decreasing in its efficiency.

When to Email

Although the attached infographic does not cover emails, we found reliable information on Mashable.com on the best time to send out email newsletters. Don’t forget the impact of the recent surge of mobile browsing habits – many people look at their emails and click on links from their smartphones. Is your website mobile-traffic ready?

You Want Baby Boomers – Find Them on Facebook2012-05-07T17:38:19+00:00

“the portion of baby boomers active on social networking sites could be close to half”

Many Realtors® question the viability of an active social media marketing campaign, let alone having a presence on social media networks such as Facebook, LinkedIn or Twitter. Many modern day marketers (and yes, all Realtors® are marketers, in essence) still do not see the value of being present on social media, and there are many excuses. “I don’t see how that’s going to get me a sale.” or “I don’t want to spend time on it.” are among the most common reasons why they refuse to invest time into social media marketing. And then there’s the age rhetoric: “Buyers who are able to afford are on the older side, and they are not on Facebook. I don’t need college kids as customers. I need baby boomers, people who are active in the labour force as buyers.”

32% of baby boomers are now on social networking websites

According to a recent study by Pew Internet(a division of the Pew Research Centre), this is a terrible excuse. 50% of all adults in the USA use social networking websites regularly! As for the baby boomers, their usage rate of social networking sites was up to 32% from 20% the previous year – that’s a 60% increase over one year. And these are 2011 statistics – if the trend continues into 2012, which is more than likely, the portion of baby boomers active on social networking sites could be close to half!

So how do Realtors® capitalize on this market?

We’re not suggesting that you can find fresh buyers all from Facebook, and that you spend a tonne of money on buying advertisements on Facebook. In fact, this is not even how a proper social media marketing scheme works.

The 3 Rs for Realtors®, as we like to call it, is to be Remembered – and get Referrals, and get Repeat transactions. Social media helps you to be remembered by your clients, or your friends & family so that when somebody asks them “do you know a good Realtor®?”, the answer will be your name.

Here’a  list of very simple things you can do on your social media network to be remembered by everyone as “The Realtor® I know”:

  • Post interesting & meaningful articles. Do not copy-paste news bulletins from your local real estate board. Write your own blog article in your own words if you can, and then link it to your website page containing the article.
  • Keep in touch with people. When you see somebody getting married, offer a congratulatory comment. If you have their address, send them a nice postcard. Facebook will allow you to keep on top of these life-changing events. Did a client post pictures of a new grandchild? Did the client’s son just graduate from college? Send them a note and let them know you remember them. Back in the 80s you had to make phone calls to find out about these things. Nowadays, you can get updates on Facebook. Easy enough?
  • Offer advice and become the expert in their lives. People will often post questions on Facebook, of all topics. “Do you know a good plumber?” or “Thinking of moving to the suburbs… thoughts?”  Be the expert to answer even the simplest questions when you have a chance.

These are things that will help you be remembered. The baby boomers are now getting on the social networking sites – be there with them!

Youtube Video Integration Available2010-03-21T04:14:03+00:00

We have recently upgraded Brixwork for Realtors to version 3.2, announcing our new Youtube video import capabilities. Each listing can now have a Youtube video linked with it. To do this, you need a Youtube account, so that you can upload your videos to Youtube. If you work with a video producer who handles the video publishing, please haves them upload it to Youtube under your account name, or better yet, have them send you the .flv file directly via email or FTP so you can upload it to youtube yourself.

(more…)

August 27, 2021

Tri-Cities Realtor® Website Showcase

We work with Realtors® across the Tri-Cities area to establish a memorable online presence. Browse stunning websites designed for Royal LePage & RE/MAX agents.

Written By Jessica Hussey | Design & Visuals, Featured Clients

October 12, 2021

3.5 Billion Users Were Stranded When the Facebook Network Went Down

Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

Written By Jeff Kee | Company Updates, Features & Development

October 3, 2021

Listing Presentations & Buyers Guide Booklets, Supercharged

You deserve better than generic, mass-produced, templatized listing presentations or buyers guidebooks. Stand out amongst thousands of competing Realtors®!

Written By Jeff Kee | Design & Visuals, Technology & Trends

March 25, 2021

Project Marketing For Presales Showcase

At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

January 19, 2021

Century 21 Agents & Brokerages Website Design Showcase

Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

Written By Jessica Hussey | Design & Visuals, Featured Clients

April 30, 2021

Brixwork Version 4.574 For Better Analytics

Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

Written By Jessica Hussey | Company Updates, Features & Development

October 25, 2020

Hiring – A Content Curator & Social Media Manager Position

Do you enjoy writing and communicating? Are you able to learn new software & tools quickly? Do you want to be part of the growing digital media & marketing industry? Are you comfortable with leveraging social media reach? Do you want to work hard, learn fast, and have fun? Check out our latest job opening.

Written By Jeff Kee | Company Updates

October 29, 2020

3 Benefits of Having Community Guide Pages on your Website

Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

November 12, 2020

Hiring – Production Line Graphic Designer

Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

Written By Jeff Kee | Company Updates

September 18, 2020

Instagram Dos and Don’ts for Realtors

Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

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