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Increase Realtor® Website Traffic with this Essential Tool2018-10-25T01:19:31+00:00

Don’t Miss out on Opportunities for Better Website Traffic

Youtube is the 2nd most used search engine after Google

  • Google owns youtube, and the meta data (descriptions, links etc.) are taken into consideration.
  • A link back to your URL from a youtube video description is taken into consideration as a backlink, selectively.
  • Embedding a relevant Youtube video to your webpage increase the value of your page.

  • Showing all previous home tour videos on one channel serves as a sold-gallery as well to show your tenure & expertise – the sooner you start building, the better.

  • When sharing listings on Facebook, you can share it two ways – if you share the Video link, the video can be played WITHIN the Facebook feed, which is convenient for users. However this doesn’t drive traffic back to your website. Make sure to include a URL to the listing detail page directly within the description so people can click to see more. If people click on the Youtube video to open in a new browser tab, they can still access the listing detail page via the link in the description.

More Website Traffic by Youtube Channels & Video Descriptions

With minimal effort, many real estate agents can benefit from a tool they already use on a day-to-day basis – Youtube. Youtube is a great home tour, or neighbourhood guide video platform but it can be used for search engine optimization to drive more relevant traffic to your website, and serve as a gallery to showcase your tenure & expertise.

A dedicated Youtube channel can also serve as an impressive gallery of your real estate tour videos!

DJ Denner’s Gallery

3 Mistakes Realtors Often Make With Youtube Videos

Many real estate professionals fail to get the most out of their Youtube home tour videos however, and with very little time & effort these can be remedied.

#1 Mistake – Not having your own Youtube channel!

Many video tour companies will offer to upload the video on Youtube, and provide you with the link. Sounds great, right? Wrong. The home tour videos are only attributing to the content on their channels, not yours. Every Realtor® should create their own Youtube channel where they start uploading their videos (see Sidra’s impressive Youtube channel full of luxury listing videos in and around White Rock).

  • Serves as an impressive gallery of previous home tour videos to showcase experience.

  • Especially beneficial for higher-end real estate agents to show off great home tour videos!

  • Gives you full control of the video meta description (covered in the next section)

#2 Mistake – Not providing a link back to the listing detail page on your website

Did you know you can put a link in your Youtube video descriptions? Putting a link back to the listing detail page on your website is critical for any home tour video. If the video is a general neighbourhood guide or market update, simply link it back to your website only. One way or another, you want to provide a backlink to your website.

This video by Nest Presales contains a link back to their listings page from their East Vancouver condo listing tour video (since the listing is sold, they linked it to show other active listings) – this is a great example of a backlink.
Check Out Video

#3 Mistake – Not using Youtube!!!

Youtube is owned by Google, and is the second most popular search platform in the world after Google. Please upload your videos on Youtube, not Vimeo.

Best Practices When Sharing Listing Tour Videos on Facebook

When real estate agents share listings on Facebook, often we see the Youtube video being shared directly, instead of the listing detail page on the website (which already has the video embedded from Youtube). The advantage of this method is it allows video playback within the Facebook feed itself. However, it’s important to take steps to ensure visitors have a way to see the listing detail page. This not only drives more traffic to your website to encourage more people to be exposed to your branding for a longer period of time, but it also creates more backlinks from social media platforms.

  • After you attach the Youtube video, make sure to copy-paste the listing detail page URL from your own website. This gives the viewers an option to click for more information.

  • If you fixed mistake #2 from above, then even those who click on the video link to open it up on a new browser window/tab can still link back to your website from the video description.

  • This rule applies also to Instagram videos being auto-shared to your Facebook wall – you should edit the description Facebook afterward to include a link to the listing detail page on your website. (notice how Nest Presales links their listing detail page from their Facebook post here)

The ultimate goal is to drive traffic to your website, and generate more backlinks to your domain!

Don’t have time for your own SEO? Do you want to delegate this?

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Do It Yourself SEO for Every Realtor® – Part 22019-08-30T19:34:58+00:00

DIY SEO for Every Realtor® – Part 2

In our last blog post we covered part 1 of Do-It-Yourself SEO strategies that help you set up the foundations for more Google traffic. We covered the differences between internal factors (on-site) and external factors (inbound links). Phase 2 of DIY SEO on Brixwork real estate websites are more specific to each and every listing you handle.

Missed part one? Start with the foundations so you’re not left behind

DIY SEO Part 1

5 essential steps to optimize your own listings and photos:

  • Write a custom meta title & description for the listing

  • Upload more, better photos than what MLS® allows

  • Name/label all gallery photos properly

  • Enhance the listing heading & description

  • Share listings throughout social media

Custom Meta Title & Meta Descriptions

(Internal Factor)

The meta title and descriptions are programmed to default to the address and critical features of a listing. While this Brixwork feature is handy, there are ways to improve this for your own listings (note that you cannot do this for MLS® reciprocity listings that are not your own – you are not authorized to modify how it displays on your website).

Before

DIY SEO custom meta title and meta description example before

After

DIY SEO custom meta title and meta description example after

Updated specific meta title and description for Peter Coppard. View his site here

Before

DIY SEO custom meta title and meta description example before

After

DIY SEO custom meta title and meta description example after

Updated specific meta title and description for Peter Coppard. View his site here

The meta title is critical for Google ranking – so make sure the best and relevant keywords are in there. This is also visible on Google search results, so make sure it’s easy for humans to read & understand. Instead of the address being the default, the title can be more descriptive about the key features or location of the property based on what you think people may be looking for.

  • Name of the building/complex name

  • Critical features such as rental regulations, outdoor space etc.

  • Proximity to important landmarks such as transit or schools

The meta description is often what helps users determine which links to click. This section has little to no effect on actual Google rankings – so make sure to write for humans, not Google. This 2 line description is what most users scan through before choosing which one of the 10 results to click. Key benefits (move-in ready!) or time-sensitive information (Open House Nov xx) are some great things to leverage. Learn how to update the title and description for listings on your website here.

Photography Titles

(internal factor)

When photos are uploaded, they often default to the filename, and may often take on random titles such as “DSC0021” which are meaningless. Google’s algorithm takes into consideration what keywords are related to Real Estate searches, so describing photos with keywords such as “Bedroom”, “Kitchen”, and “En-Suite” gives your listings massive benefits. Learn how to rename individual photos on your website’s gallery here.

Before

Uploaded photos with original titles

After

Updated titles with descriptive keywords

Brixwork’s recent upgrade to store and load all the photos on the Amazon Web Servies cloud is another factor that will help your ranking. The photos load several times faster on Amazon CloudFront, and Google gives better rankings to faster-loading websites. This was one of the most major upgrades that we’ve performed, spanning across an 8 month period, to re-distribute all real estate photography onto the cloud, and will benefit all of our customers.

Update Listing Heading & Descriptions

Most of our website’s headings above the description defaults to describe the location and property type. This can be overridden easily to be more specific to the property at hand. Your own listings can have an enhanced description with multiple paragraphs and heading separations. This is a great feature for search engines to pick up more critical keywords with a higher degree of importance, but it also serves to help your visitors scan through the key features of your listings faster.

Before

After

Updating a listing’s title and description to something more specific could help improve your website’s SEO.
To learn how to modify this, visit our support page here.

Post Listings or MLS® Search Results to Facebook, Instagram, Twitter, and LinkedIn Regularly

Peter Coppard Real estate facebook account post example

Sharing the listing URL from your website to your Facebook business page and personal wall is a great way to drive more traffic while acquiring more backlinks. Also make sure to post the same link to your Instagram, Twitter, and LinkedIn, and the effects will be even greater.

This is not only limited to specific listings – any MLS® search on the Brixwork website generates a keyword-dense URL that is uniquely for that specific search and can be shared with the public easily.

Consistently, and frequently sharing links to pages within your website is one of the best ways to improve your search engine ranking over the long term.

After following these steps, as well as the initial steps listed out in Part One, your chances of greatly improving your website’s SEO will increase over time. Putting the effort into improving your SEO will make it more likely for potential buyers to look at listings and pages on your site, and begin generating the kind of traffic you want to see.  This process may be extensive but it is vital in helping you attain higher search engine rankings.  Thankfully you’re not alone! Our team at Brixwork would love to help you with every step of the way.  To learn more about our SEO Packages, click here.

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3 Reasons to Upgrade Your Property Detail Page2019-06-20T23:07:33+00:00

38%

With almost 40% of site landings occurring on listing detail pages, the homepage is no longer the only home base

3 REASONS TO UPGRADE YOUR PROPERTY DETAIL PAGE

Our Google™ Analytics data shows that more than a third of visitors land on listing or building detail pages of real estate websites. This means that your property detail page can mean a lot more for your branding! Your homepage is no longer the only first impression of your website – your listing section should be as beautiful as your homepage.

#1 – It’s Often Your First Impression!

As mentioned above, if almost 40% of your visitors are seeing the listing/property/building detail page first, this is your storefront in the digital world. Making sure this page looks even better, with your branding fully present, can make a big difference in brand awareness and repeat visits.

“New visitors spend an average of 2 minutes 31 seconds on site compared with 5 minutes 31 seconds for returning visitors.”

– From The KissMetrics Blog (8 Important Stats From 18,000 Websites)

#2 – More Features & Better Google Performance

More 3D tours, PDF floorplans and other custom features available offer your visitors much more to enjoy, while giving Google much more valuable data to index on your website. This is a far superior investment to creating single-property websites on a case-by-case basis. Boost your image & ranking at the same time!

#3 – Make Your Clients Even Happier

Every homeowner loves being featured in the spotlight. Our listing detail page upgrades allow you to showcase your own listings with far better design & photos than the 3rd party listings fed from the MLS® Reciprocity systems. When these pages are shared on Facebook and found on Google, they will look fantastic – making your homeowners even more excited!

Westlynn, North Vancouver listing by Ali Mahmoudi

Recommended Upgrades for Listing/Building Detail Pages

Cinematic Intro

  • Gorgeous first impression with the full-width photo of the property that fills up the screen from the top!

  • Great placement of your brand on top of the lead photo, along with the key navigation features

  • Easy browsing for visitors by presenting the most critical data first

Even More Media (3D Tours, PDF Floorplans, Videos)

  • More flexibility to add custom home tours from your own sources

  • 360 Home Tours, Matterport and many other tours embeddable

  • Home tour videos via Youtube & Vimeo supported

  • Floorplan and brochures in PDF format can be attached as well

  • Search engines crawl content within PDFs as well, giving you more exposure on Google™

  • Further enhanced for easy mobile photo browsing

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Your Brand & Presence Expanded Further

  • More custom designed elements to bolster your own brand

  • Custom-coloured Google™ Maps® to match your colours

  • Agent(s) photo and information repeated for further brand recognition

  • Brokerage websites can have 1, 2 or 3 co-listing agents featured with photos

Our Listing Detail Pages Are Great Out Of The Box

All of our stock listing detail pages already come with the following great features:

  • Mobile-responsive design, built-in

  • Standard Google™ Maps® and Streetview®

  • Search-engine optimized URL and Title/Keywords with city/area focus

  • Rental-specific data such as Pets Allowed/Disallowed, Furnished/Unfurnished (for property managers)

  • Social-Share friendly tag structure to maximize your exposure

Do the drapes match the carpet?

Did you know you can also upgrade your listing page, so it’s consistent with the great custom visuals on your listing detail pages?
Why Upgrade Your Listings Gallery Page?
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Infographic: Canadian Internet, Mobile & Social Usage Stats2012-11-22T00:10:42+00:00

Canadians are far ahead of the curve when it comes to being online savvy, according to this beautiful infographic put together by 6S Marketing, a leading large-scale online marketing firm based in Vancouver BC, lead by the famous Chris Breikss.

These statistics once again prove the importance of a well-organized online marketing platform, whether your business is big or small in its scale. Since our release of 2011 mobile browser & social media usage statistics, it appears that the number has gone up even more! A beautiful & functional website, search engine presence, social media utilization etc. can all help you achieve your marketing goals, if you are consistent & diligent with it.

Please click here to read the original full post by 6S Marketing on Canadian Connectedness. The 6S Marketing blog contains some very interesting information.

Our Efforts to Meet These Trends

Apart from always creating the best designed real estate websites, we also lead the industry with the most advanced features and functionalities to allow our clients to take full advantage of this massive change in our society and consumer behaviour. Our Responsive Mobile Grid system allows your website to be optimized for any handheld device, including iPhones, Blackberries, Samsung/LG/Nokia/Motorola Androids, iPads etc. Our continuous innovation in social media marketing, including the recent addition of Pinterest pin buttons to our real estate listing pages, will help propel our clients to get more web traffic and gain more exposure in a competitive real estate market.

A Big Thanks to 6S For Creating This Infographic!

This is a fantastic infographic with great educational benefits to anybody who is involved in, or interested in, online marketing and mobile technology. The team at BRIXWORK would like to send a big fat thank-you to 6S Marketing for putting together this wonderful artwork.

Launching Our New Website2012-03-23T17:33:44+00:00

After weeks of planning, designing and coding, our new website has just launched. Our product had out-grown our sales website over the past year or so, as we have been actively making upgrades to serve our customers better.

Upgrades To Our Realtor® Websites Over The Past Few Months

Try opening this page on an iPhone!

This website is optimized to re-size, re-shuffle based on the size of your viewport. Whether you are visiting from an iPhone, an iPad, Blackberry, Android, or a computer, the content will re-organize itself for the best viewing experience!

Responsive grid design is the best way to accomodate different mobile browsers in today’s diverse marketplace. It is the most cost effective and quickest way to deploy high-quality mobile-optimized websites that work instantly, delivering the same content and same branding. Do not miss out on the mobile browsing market – it is growing, and you cannot ignore it anymore. We have gone the flash-free route years ago already, and our video tours have been served by Youtube in the past year or so, for complete HTML5 compliance.

What’s Next?

More upgrades of course. We will be offering more features on our MLS® search forms to better serve the public (and consequently, the Realtors® who have a website with us), enhancing the Google Map search, upgrading the back-end to make maintenance of your website easier, and much more. We are also working on a Craigslist ad generator so you can quickly and easily share your listings on Craigslist with full photos, links and all the details you need. Stay tuned!

Youtube Video Integration Available2010-03-21T04:14:03+00:00

We have recently upgraded Brixwork for Realtors to version 3.2, announcing our new Youtube video import capabilities. Each listing can now have a Youtube video linked with it. To do this, you need a Youtube account, so that you can upload your videos to Youtube. If you work with a video producer who handles the video publishing, please haves them upload it to Youtube under your account name, or better yet, have them send you the .flv file directly via email or FTP so you can upload it to youtube yourself.

(more…)

August 27, 2021

Tri-Cities Realtor® Website Showcase

We work with Realtors® across the Tri-Cities area to establish a memorable online presence. Browse stunning websites designed for Royal LePage & RE/MAX agents.

Written By Jessica Hussey | Design & Visuals, Featured Clients

April 30, 2021

Brixwork Version 4.574 For Better Analytics

Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

Written By Jessica Hussey | Company Updates, Features & Development

March 25, 2021

Project Marketing For Presales Showcase

At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

January 19, 2021

Century 21 Agents & Brokerages Website Design Showcase

Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

Written By Jessica Hussey | Design & Visuals, Featured Clients

October 29, 2020

3 Benefits of Having Community Guide Pages on your Website

Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

November 12, 2020

Hiring – Production Line Graphic Designer

Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

Written By Jeff Kee | Company Updates

September 18, 2020

Instagram Dos and Don’ts for Realtors

Good design, consistency and originality on Instagram posts will help you create an impressive feed that will outshine all of the other thousands of Real Estate professionals. Check out the do's and don'ts for Instagram!

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

July 15, 2020

Digital Dominance for Real Estate Agents in a COVID World

Modern business requires modern tools. Here are a list of critical cloud software & apps that every real estate professional can use to increase efficiency & close more deals.

Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion, Search Engine Optimization, Social Media & Marketing, Technology & Trends

April 14, 2020

Ways To Increase Online Presence & Brand Awareness for Real Estate

There is increased online presence & brand awareness for real estate during COVID-19 crisis. Check out great ways to increase your website engagement here!

Written By Martyna Noworyta | Design & Visuals, Search Engine Optimization, Social Media & Marketing

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