yvr

Home/Tag: yvr
3.5 Billion Users Were Stranded When the Facebook Network Went Down2021-10-19T23:37:32+00:00

“I just use my Facebook page as my site.” is how nightmares begin.

If an on-the-fence lead decides “I’m going to reach out to that agent,” they need to be able to look you up easily even if your Facebook page goes down. Social Media brands come and go (MySpace, Vine & Periscope – do you even remember them?), but your own website remains your ultimate online storefront.

#1 – Your Own Website Is The Most Important Online Presence Tool!

Every business needs their own website, independent of any SM. Here are some things that your website can deliver if designed properly, that a fleeting social media network cannot:

Things that Facebook & Instagram Are Great For

  • Steady & constant content for brand awareness (under the Social Network’s branding, albeit)
  • Great at sharing open houses, new listings & other activity.
  • Direct and indirect traffic to your website (the end-goal)
  • Increase your reach through engagements (likes, shares, comments) to meet people you never would have!

Things that are better, or only possible on, Your Website

#2 – Your website is your own benefit – nobody else’s interests!

Any social media network is designed to keep users on their platforms longer for their own revenues. While it is a great platform for businesses to promote their brands on, always remember that Facebook is looking out for Facebook’s interest first, not yours

You own your domain. With the right website platform & web designer(s), you can get a website that is 100% built for your interests and tailored to your business model – no more conflict of interest!

#3 – Never Put Your Eggs in One Basket – Don’t Forget Other Networks!

Influencers who fail to diversify their exposure between different social media channels run into more hard times & regrets. Take these lessons to know that every business needs to take care of their digital well-being all around to be more successful.

Just like holistic wellness, it’s important to look at all aspects of your online presence.

#4 – How Do You Contact Leads & Clients if networks crash? Get #s and emails!

If that new lead isn’t in your CRM, you risk losing a deal. It’s easy to DM somebody over Instagram, until it goes down. Whenever possible, after the initial contact is made, get an email address & a phone number if possible. Having alternative contact methods and an organized lead tracking system can prevent losing deals.

#5 – Treat All Social Networks As a Gateway To Your Own Website

Postings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. This is the best long-term strategy to getting more business online. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.

#5 – Treat All Social Networks As a Gateway To Your Own Website

Postings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. This is the best long-term strategy to getting more business online. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.

Diversifying the social presence is a good idea.

Many agents have found success using Tiktok, while Twitter can still serve as a great backlink tool. Just like a balanced stock portfolio, or a holistic approach to well-being, diversification to bring more traffic to your website (the end goal) is the best long-term approach – never rely on just one or two networks.

How We Build High-Performing Real Estate Websites Just For You!

Measurable Performance & Human Psychology As A Foundation

Brixwork’s websites are geared towards better lead generation & conversion. Studies show that short forms without gated content are more effective, and our easy contact forms deliver exactly that. We analyzed what styles of pages keep visitors longer, clicking more, and increase the odds of filling out the email form – and we build our sites accordingly.

Brand-Consistency & Beauty are first & foremost, because looks matter!

One of the most important thing for any real estate website is the brand consistency. The better your website & print media/signage match, the more memorable your brand becomes – also known as “Brand Awareness”. Our custom websites can be perfectly tailored to look exactly the way it should, and we offer boutique agency-grade branding services for Realtors/brokerages/presales!

Real-Estate Specific Framework from Ground Up To Save You Time

You deserve better than a cookie-cutter system like WordPress. The Brixwork system was built just for Real estate from day 1, and managing listings & photos, presales/buildings and agent profiles is easy. It gives you the right amount of control where you need it, while the visuals & structures are perfectly finessed by our design/coding team for you.

Create an online presence built to impress. Let us be part of your team.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

    Brixwork Version 4.574 For Better Analytics2021-05-05T18:06:19+00:00

    . . .

    Track On-Site Behaviour Better with Google Analytics G4

    Prior to this upgrade, the G4 tracking tag had to be manually and fully entered into the header Javascript block – this is no longer the case. Our analytics code system has been upgraded to gracefully  handle both Universal Analytics (older version with property IDs starting with UA-) and the new G4 (cutting edge with property IDs starting with G-). Lead form send actions tracking is successful, and we intend to implement more advanced tracking such as MLS® or building/presale map search load & triggers. G4 also tracks on-page scroll behaviour – page views are no longer the only engagement metric that shows how interesting your page is!

    Bigger & Better QR Codes

    Did you know our websites always offered a quick & easy one-click solution to generating QR codes that sent visitors straight to the listing detail page? We improved it even further by expanding the size of the QR codes from 150px wide to 450px wide, making it easier to print & distribute on larger formats. With the rise of QR codes during (and after) the COVID-19 pandemic, this is a tool that will help real estate agents drive even more traffic to their websites.

    Better Support for HoodQ Widgets

    We upgraded our core to enable HoodQ installation on each site a breeze. HoodQ widgets offer a quick & easy summary of schools, parks & other critical lifestyle amenities near any listing. We are offering the installation of the free widget with a small one-time installation fee with a full security/speed check-up added as a bonus!

    Lead Email Send Module Upgraded

    Our lead form emails are much more sophisticated than what meets the eye – it uses an industrial grade email distribution system trusted by many companies such as Uber, AirBNB and more. We upgraded our integration to Sendgrid’s newest standard’s so that future email security changes have almost zero chance of impacting deliverability. Bringing you leads, after all, is our ultimate purpose!

    Property Type & photo modules Cleaned up on Select MLS® Feeds

    Recreational properties, land-only and commercial/business real estate listings on select CREA DDF based MLS® integrations have been improved. Tillsonburg (ON), Kelowna, Ottawa and Halifax feeds were upgraded! The Kamloops (BC) feed (which also covers Merritt, BC) has been completely re-coded to the new RETS IDX specs (moving on from the archaic FTP based feed) to enable more frequent sync of new listing & photos.

    Other Upgrades Over The Past Few Weeks

    • Instagram feed fetch module has increased timeout in case the API responds slower, reducing the odd of errors or faulty hits

    • Rental listing availability module bug fixed (if the date was before the current date, the display would break)

    • Invisible ReCaptcha bug fixed on Yaletown 2.0 contact forms for more consistent human verification

    • Faster mobile/thumb image compression, saving several hundred milliseconds per image (sounds like little, but it adds up when you’re uploading 40 photos).

    • Commercial listing lease rate display modules cleaned up for better $-per-sqft & monthly/annual net rate display

    • Blank city bug fixed on the Tillsonburg (CREA DDF) MLS® feed

    • Agent profile page meta description improved for better Google™ crawling

    • Removal of Google+ (a failed social media network by Google™) from agent modules

    • Removal of many old files no longer needed to reduce bloat on our system

    • Upgrade of many software modules to newer & more secure versions (will spare you the details as there are too many to list)

    • Upgrade MLS® search for REBGV, FVREB & CADREB to better handle Condo/Penthouse/Loft searches

    • Image upload, crop & compression modules made more secure against 3rd party load/hotlinking

    • Den & Flex fields enabled in addition to bed/bath fields (available on new builds only, not available on all MLS® jurisdictions)

    Upcoming Upgrades for our Real Estate Platform

    • See how many views (and where they came from) each listing had within your own ADMIN screen via a native Google Analytics integration via API.

    • Faster page load time & lowered server pressure through utilization of better cache systems and newest server modules (will not disclose details due to security reasons)

    Create an online presence built to impress. Let us be part of your team.

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

      How Brixwork 4.5 Brings You More Traffic With Faster MLS® Sync2021-02-23T22:20:20+00:00

      brixwork real estate version 4.5 real estate realtor websites faster placeholder

      How Brixwork 4.5 Brings You More Traffic

      In August we tested version 4.5 of the Brixwork Real Estate Website platform. It enabled more frequent MLS® syncs in most of the boards we cover (excludes any real estate board data supplied by CREA DDF). This has been launched in September 2019, and we are excited to share the details behind it!

      . . .

      How Does This Help Our MLS® Reciprocity Subscribers?

      New content loaded frequently means your website is more up to date. This results in Google™ increasing the crawl frequency of your website. Ultimately this leads to your website showing up on more search results, at higher rank positions, for street/address/neighbourhood searches!

      More Relevant Google Traffic leads to More high-quality Leads!

      The Brixwork platform always allowed our Realtors® to live-query any listings by MLS # to quickly feature their own listings within minutes of it going live. The rest of the listings were synced 3~4 times a day. This has been improved to almost every hour during the day & early evening (12+ syncs per day).

      Other Upgrades For Even Better Performance

      Further optimizations have been made throughout the system for even better performance faster load-times, and better listing photo sync.

      • Photo storage and timestamping improved for all MLS® regions – smarter storage, faster load times, reduced bandwidth!

      • Smarter global cache systems mean listings & photos load even faster than before, especially for repeat customers!

      • Improved the sync mechanism to reduce bandwidth & delays by over 9x for every MLS® region.

      • Increased default photo size for TREB (Toronto Real Estate Board) listings.

      • Optimized file storage mechanisms & sizes to reduce overflow storage (cost savings passed onto you – our monthly fees have increased only once in 3+ years so far).

      • MLS® Sync logging mechanism improved to handle the increased load and allow easier troubleshooting in case there are issues.

      • WordPress core version 5.2.3 has just been released, and websites with Blogs will be automatically upgraded (if not done already).

      Always Be Better Than Yesterday

      This is one of the mottos we live by, and the ongoing investment of time and resources by our team is our way of living up to our words while delivering better value to all of our loyal (and newly onboarding) clients.

      The degree of expansion & improvements could not be possible without the great infrastructure that Amazon Web Services provides us! We are proud to be on the best cloud in the world, enabling us to work faster than ever to deliver better performance to our real estate professionals.

       

      Jeff Kee & The Development Team

      Create an online presence built to impress. Let us be part of your team.

        This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

        August 27, 2021

        Tri-Cities Realtor® Website Showcase

        We work with Realtors® across the Tri-Cities area to establish a memorable online presence. Browse stunning websites designed for Royal LePage & RE/MAX agents.

        Written By Jessica Hussey | Design & Visuals, Featured Clients

        October 12, 2021

        3.5 Billion Users Were Stranded When the Facebook Network Went Down

        Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

        Written By Jeff Kee | Company Updates, Features & Development

        October 3, 2021

        Listing Presentations & Buyers Guide Booklets, Supercharged

        You deserve better than generic, mass-produced, templatized listing presentations or buyers guidebooks. Stand out amongst thousands of competing Realtors®!

        Written By Jeff Kee | Design & Visuals, Technology & Trends

        March 25, 2021

        Project Marketing For Presales Showcase

        At Brixwork, we work with developers of all project scales to develop a detailed marketing plan top to bottom to give your project the presence it deserves.

        Written By Jessica Hussey | Design & Visuals, Featured Clients, Marketing & Promotion, Social Media & Marketing

        December 27, 2021

        We Are Hiring – Entry Level Front-End Coder / Tech Support!

        If you like creating beautiful things online, and would like to work in a dynamic team, and learn new skills in this industry, this job is for you.

        Written By Jeff Kee | Company Updates

        January 19, 2021

        Century 21 Agents & Brokerages Website Design Showcase

        Brand compliance doesn't mean you cannot stand out from the crowd. Take a look at these gems for Century 21 brokerages & agents across Canada!

        Written By Jessica Hussey | Design & Visuals, Featured Clients

        April 30, 2021

        Brixwork Version 4.574 For Better Analytics

        Our clients deserve the best, which is why we are consistently upgrading and improving our software. Better analytics, faster image load speed, and much more!

        Written By Jessica Hussey | Company Updates, Features & Development

        October 25, 2020

        Hiring – A Content Curator & Social Media Manager Position

        Do you enjoy writing and communicating? Are you able to learn new software & tools quickly? Do you want to be part of the growing digital media & marketing industry? Are you comfortable with leveraging social media reach? Do you want to work hard, learn fast, and have fun? Check out our latest job opening.

        Written By Jeff Kee | Company Updates

        October 29, 2020

        3 Benefits of Having Community Guide Pages on your Website

        Custom content pages are a gold-mine for Google™ and even better you can curate the pages to your audience and entice readers to stay longer. Take a peek at what the 3 key benefits of community pages are.

        Written By Martyna Noworyta | Design & Visuals, Marketing & Promotion

        November 12, 2020

        Hiring – Production Line Graphic Designer

        Join our team to create beautiful visuals in one of the most active niches in Canada - marketing real estate. We are a boutique firm with in-house design only.

        Written By Jeff Kee | Company Updates

        1 2 11
        Go to Top