Why we took so long to launch the PPC Ads
Do it right, or don’t do it at all – that mentality is at the heart of Brixwork. We resisted expanding out to offer PPC ads for a very long time, as there were many well-experienced and well-equipped ad agencies out there. We thought it was best to let them do what they do best.
It turned out many budget providers were doing a poor job
Typos in the ad verbiage, simply sending traffic to a page not optimized for short-attention spanned ad clicks, zero follow-up efforts – we observed our clients suffer through ridiculously executed ad campaigns that were flushing money down the toilet.
Many clients wanted a one-stop-shop option and pay more
Sending emails to multiple vendors in order to update a campaign is a lot of work, and many clients expressed they’d be happy to pay more for the convenience of having one team manage everything from A to Z.
Our expertise has several advantages for ad campaigns
Already being a boutique website provider meant we have much better capacity to properly design and deploy the ad-specific landing pages, follow-up emails and thank you pages, and AMPHTML animated banner ads for Google.
It turns out we can deliver much better!