{"id":6993,"date":"2018-03-05T23:30:25","date_gmt":"2018-03-05T23:30:25","guid":{"rendered":"https:\/\/www.brixwork.com\/realtors\/?page_id=6993"},"modified":"2022-10-24T23:07:26","modified_gmt":"2022-10-24T23:07:26","slug":"ssl-faq-for-real-estate-websites","status":"publish","type":"page","link":"https:\/\/www.brixwork.com\/realtors\/ssl-faq-for-real-estate-websites\/","title":{"rendered":"SSL FAQ &#8211; Why Secure Real Estate Websites?"},"content":{"rendered":"<p><div id=\"SSL-FAQ\" class=\"fusion-container-anchor\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-background-position:left top;--awb-border-sizes-top:0px;--awb-border-sizes-bottom:0px;--awb-border-sizes-left:0px;--awb-border-sizes-right:0px;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:20px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 0 ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-three-fifth\" style=\"--awb-padding-top:5px;--awb-padding-bottom:5px;--awb-bg-size:cover;width:60%;width:calc(60% - ( ( 4% + 0 ) * 0.6 ) );margin-right: 0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-1\"><h2 style=\"text-align: center;\">SSL Add-On (Installation &amp; Subscription)<\/h2>\n<h5 style=\"text-align: center;\">for Better Real Estate Website Performance, Security &amp; Peace of Mind<\/h5>\n<\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: left;\">We have been offering optional SSL (secures your website on an https:\/\/ URL) for our real estate website (new in 2018). As of 2019, all new setups included this by default in our base monthly fee, and we no longer build any websites without it to keep up with modern standards. This is now a non-negotiable feature that is absolutely needed for all Realtors\u00ae and brokers.<\/p>\n<p><strong>Update:<\/strong> As of September 2022, Google has announced it is <a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/09\/https-search-console-report\" target=\"_blank\" rel=\"noopener noreferrer\">adding HTTPS Reports to Google Search Console<\/a>. This means there&#8217;s a good likelihood of forthcoming algorithmic changes affecting the visibility and performance of non-SSL enabled pages on Google Search.<\/p>\n<\/div><div class=\"fusion-text fusion-text-3\"><h2 style=\"text-align: center;\">\u00a0Frequently Asked Questions<\/h2>\n<\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:13px;--awb-content-font-size:16px;--awb-icon-alignment:left;--awb-hover-color:#f9f9f9;--awb-border-color:#cccccc;--awb-background-color:#ffffff;--awb-divider-color:#e0dede;--awb-divider-hover-color:#e0dede;--awb-icon-color:#ffffff;--awb-title-color:#898989;--awb-content-color:#0a0a0a;--awb-icon-box-color:#333333;--awb-toggle-hover-accent-color:#020509;--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:500;--awb-title-font-style:normal;--awb-title-font-size:22px;--awb-content-font-family:&quot;Roboto&quot;;--awb-content-font-style:normal;--awb-content-font-weight:300;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-6993-1\"><div class=\"fusion-panel panel-default panel-46b6ee723aedbedce fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_46b6ee723aedbedce\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"46b6ee723aedbedce\" role=\"button\" data-toggle=\"collapse\" data-target=\"#46b6ee723aedbedce\" href=\"#46b6ee723aedbedce\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Why do we need this on Real Estate Websites?<\/span><\/a><\/h4><\/div><div id=\"46b6ee723aedbedce\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_46b6ee723aedbedce\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Starting July 2018, Google&#8217;s Chrome Browser as well as Firefox (more than <a href=\"http:\/\/gs.statcounter.com\/browser-market-share\/all\/canada\" target=\"_blank\" rel=\"noopener noreferrer\">50% of internet users in Canada use one of these two browsers<\/a>) will begin to <a href=\"https:\/\/www.theverge.com\/2018\/2\/8\/16991254\/chrome-not-secure-marked-http-encryption-ssl\" target=\"_blank\" rel=\"noopener noreferrer\">display a big red warning<\/a> on all non-secured websites that have any input forms (such as a property inquiry or contact us form, which are critical lead generation tools on any real estate website).<\/p>\n<p>The traditional view was that unless sensitive information such as credit card information was exchanged, SSLs were not required. It adds a significant layer of labour, set up, licensing costs, code-level changes, and server configuration to install an SSL on a website, so it was often avoided on most small business websites without credit card transactions.<\/p>\n<p>Apart from avoiding flashing a discomforting warning label to more than half the web-browsing public, having SSL encryption enabled on a real estate website offers other benefits:<\/p>\n<ul>\n<li>Google started giving higher scores &amp; rankings to SSL-secured websites\u00a0(nothing is a substitute for solid hard content volume and disciplined <a href=\"https:\/\/www.brixwork.com\/realtors\/search-engine-optimization\/\">SEO work<\/a>, but all these factors do help).<\/li>\n<li>More consumers are worried about data hijacking, making them less likely to use a contact\/email form on a website without SSL.<\/li>\n<li>A green &#8220;Secure&#8221; badge is much more attractive than a red warning label.<\/li>\n<li>All of this adds up to higher lead generation potential on your websites!<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0be1edc6cbec24627 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0be1edc6cbec24627\"><a aria-expanded=\"false\" aria-controls=\"0be1edc6cbec24627\" role=\"button\" data-toggle=\"collapse\" data-target=\"#0be1edc6cbec24627\" href=\"#0be1edc6cbec24627\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">What\u2019s an SSL (Secure Socket Layer)?<\/span><\/a><\/h4><\/div><div id=\"0be1edc6cbec24627\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0be1edc6cbec24627\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>A <strong>Secure Socket Layer<\/strong> encrypts any data that is submitted by a visitor and sent to the website server. For example, when a website visitor enters their name, email, or credit card information to make a purchase, this data is encrypted so that no middleman can read the information. To learn more technical details, you can refer to <a href=\"https:\/\/blog.hubspot.com\/marketing\/what-is-ssl\" target=\"_blank\" rel=\"noopener noreferrer\">Hubspot\u2019s guide on SSLs<\/a> and websites, and its implications on online performance.<\/p>\n<h5 style=\"text-align: center;\">Do not purchase your own SSL Certificate! Brixwork has a supplier &amp; workflow ready to streamline this. Because of the workflow &amp; automation, as well as the specific server environment we are built on, we are NOT able to install SSL Certificates purchased from 3rd parties on our websites.<\/h5>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-31b3c1fc4d21732b5 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_31b3c1fc4d21732b5\"><a aria-expanded=\"false\" aria-controls=\"31b3c1fc4d21732b5\" role=\"button\" data-toggle=\"collapse\" data-target=\"#31b3c1fc4d21732b5\" href=\"#31b3c1fc4d21732b5\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">How much does this cost?<\/span><\/a><\/h4><\/div><div id=\"31b3c1fc4d21732b5\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_31b3c1fc4d21732b5\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Nothing! As of 2020, this has been included as a default in our base subscription fees: <strong><a href=\"https:\/\/www.brixwork.com\/realtors\/real-estate-website-monthly-pricing\/\">please visit our website pricing page<\/a>.<\/strong><\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-8f47227f8a93f5838 fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_8f47227f8a93f5838\"><a aria-expanded=\"false\" aria-controls=\"8f47227f8a93f5838\" role=\"button\" data-toggle=\"collapse\" data-target=\"#8f47227f8a93f5838\" href=\"#8f47227f8a93f5838\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Where and How do I purchase an SSL?<\/span><\/a><\/h4><\/div><div id=\"8f47227f8a93f5838\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_8f47227f8a93f5838\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p><strong>Do not purchase your own SSL!<\/strong> Our team will handle the purchase &amp; licensing. Unlike domains, SSLs do not have the implications of ownership and privacy, so the Brixwork team can handle the purchasing, renewals and maintenance so you only have one bill to pay.<\/p>\n<ul>\n<li>We handle the installation labour to validate the certificate, connect it to your domain, and upgrade your website and WordPress blog (if you have one) to work with the SSL.<\/li>\n<li>We manage the renewal fees of the SSLs with our wholesale supplier to keep overall costs &amp; operation overhead low.<\/li>\n<li>We offer tech support for cases where the SSL does not work, or embedded items are not properly secured and trigger a browser warning that can turn away customers.<\/li>\n<li>All you have to do is submit an order to add the SSL to your website, and agree to the added monthly subscription cost with.<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-29d46d13902d6a5ce fusion-toggle-has-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_29d46d13902d6a5ce\"><a aria-expanded=\"false\" aria-controls=\"29d46d13902d6a5ce\" role=\"button\" data-toggle=\"collapse\" data-target=\"#29d46d13902d6a5ce\" href=\"#29d46d13902d6a5ce\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Some SSLs are at $300+\/yr, and others at only $12\/yr. What\u2019s up with that?<\/span><\/a><\/h4><\/div><div id=\"29d46d13902d6a5ce\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_29d46d13902d6a5ce\"><div class=\"panel-body toggle-content fusion-clearfix\">Not all SSL\u00a0are created equal, and lower level or non-compliant SSLs can be blocked. The recent fallout of <a href=\"https:\/\/forums.aws.amazon.com\/ann.jspa?annID=5338\">Symantec\u2019s SSL products and its implication on Amazon\u2019s CloudFront validation<\/a> is a prime example of how quickly things can get derailed. To avoid the potential of having to re-install SSLs on hundreds of websites, we only work with a highly respected industry leader for SSL certificates, and it\u2019s not the cheapest in the market.<\/p>\n<p>Also, these SSL price tags you see online presume that you are a web developer capable of installing it, or you will be paying your developer to install it, adding to the costs. Our costs include the installation and maintenance\/administration\/renewal.<\/p>\n<p>The highest price SSLs are for much higher level validation for e-commerce websites with sensitive data (such as credit card, shipping addresses etc.) and carry large sums of insurance and warranties, which would be an overkill for real estate websites without financial transactions. You don\u2019t need to bring a tank to a gunfight!<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_5 1_5 fusion-one-fifth fusion-column-last my-button-margin\" style=\"--awb-bg-size:cover;width:20%;width:calc(20% - ( ( 4% + 0 ) * 0.2 ) );\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h2>Upgrade to an SSL certified website today for better Google rankings &amp; more lead form activity!<\/h2>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last\" style=\"--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-5\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f4479-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"4479\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/realtors\/wp-json\/wp\/v2\/pages\/6993#wpcf7-f4479-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"4479\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f4479-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<p><label>NAME<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span> <\/label>\n<\/p>\n<p><label>EMAIL<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your Email\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span> <\/label>\n<\/p>\n<p><label> NUMBER<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-number\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone Number\" value=\"\" type=\"tel\" name=\"your-number\" \/><\/span> <\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p>\n<p style=\"font-size: 12px; padding-top: 15px;\">This site is protected by reCAPTCHA and the Google <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" style=\"text-decoration: underline;\">Privacy Policy<\/a> and <a href=\"https:\/\/policies.google.com\/terms\" target=\"_blank\" style=\"text-decoration: underline;\">Terms of Service<\/a> apply.\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"105\"\/><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n\/* ]]> *\/\n<\/script>\n<\/p><div class=\"fusion-alert alert custom alert-custom fusion-alert-center wpcf7-response-output fusion-alert-capitalize awb-alert-native-link-color alert-dismissable awb-alert-close-boxed\" style=\"--awb-border-top-left-radius:0px;--awb-border-top-right-radius:0px;--awb-border-bottom-left-radius:0px;--awb-border-bottom-right-radius:0px;\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"fusion-alert-content\"><\/span><\/div><button type=\"button\" class=\"close toggle-alert\" data-dismiss=\"alert\" aria-label=\"Close\">&times;<\/button><\/div>\n<\/form>\n<\/div>\n\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-6993","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/pages\/6993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=6993"}],"version-history":[{"count":3,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/pages\/6993\/revisions"}],"predecessor-version":[{"id":20195,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/pages\/6993\/revisions\/20195"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=6993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}