Instagram Dos and Don’ts<\/h1>\nFor Real Estate Professionals<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div>![\"\"](\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2020\/08\/shutterstock_785161852-scaled.jpg\")
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<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Good design, consistency and originality on Instagram posts can help you shine from
\nall of the other thousands of Real Estate professionals.
\nFollowing these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.<\/p>\n
Here is a series of dos and don’ts that will greatly improve your Instagram content\u2019s quality and will ensure you get the best results from your social media efforts:<\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>DON’T just screen-cap things from a phone or desktop and post them<\/h4>\n
Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.<\/p>\n<\/div>
<\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/08\/Screenshot-Icon.png\" "\\"Screenshot-Icon\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/08\/Data-Icon.png\" "\\"Data-Icon\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>DO – Design your own post using key info and adjust it to your branding<\/h4>\n
Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>DON’T write typical salesman captions<\/h4>\n
Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.<\/p>\n
Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don\u2019t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.<\/p>\n
The most important recommendation to caption creating is to be yourself!<\/p>\n<\/div>
<\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/08\/LongText-Icon.png\" "\\"LongText-Icon\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/08\/Concise-Icon.png\" "\\"Concise-Icon\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>DO – write a short concise caption that invokes a question, makes a shocking\/memorable statement, or is funny – or all of the above if possible!<\/h4>\n
Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
\nWhat is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>![\"\"](\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2020\/09\/01-ORIGIN.jpg\")
<\/p>\n<\/div>
<\/div><\/div><\/div>![\"\"](\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2020\/09\/02-Listing.jpg\")
<\/p>\n<\/div>
<\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/09\/OTTO-IG-01-scaled.jpg\" "\\"OTTO-IG-01\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/09\/OTTO-IG-03-scaled.jpg\" "\\"OTTO-IG-03\\"")
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<\/p>\n<\/div>
Good design, consistency and originality on Instagram posts can help you shine from
\nall of the other thousands of Real Estate professionals.
\nFollowing these key concepts will help you create an impressive feed that will attract possible leads and to keep building a relationship with your followers.<\/p>\n
Here is a series of dos and don’ts that will greatly improve your Instagram content\u2019s quality and will ensure you get the best results from your social media efforts:<\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>DON’T just screen-cap things from a phone or desktop and post them<\/h4>\n
Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>DO – Design your own post using key info and adjust it to your branding<\/h4>\n
Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>DON’T write typical salesman captions<\/h4>\n
Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.<\/p>\n
Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don\u2019t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.<\/p>\n
The most important recommendation to caption creating is to be yourself!<\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>DO – write a short concise caption that invokes a question, makes a shocking\/memorable statement, or is funny – or all of the above if possible!<\/h4>\n
Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
\nWhat is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/p>\n<\/div>
<\/div><\/div><\/div><\/p>\n<\/div>
<\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div>
DON’T just screen-cap things from a phone or desktop and post them<\/h4>\n
Have you ever looked at a great infographic while scrolling through the news on your phone and wanted to share it with your Instagram following? Screen-capping and then posting greatly compresses the image quality and the image will probably look out of place since there’s no consistency with your branding and your feeds look.<\/p>\n<\/div>
<\/span><\/div><\/div><\/span><\/div><\/div>DO – Design your own post using key info and adjust it to your branding<\/h4>\n
Generating a creative graphic or image with real numbers and percentages is a great asset to consider. You can generate this by yourself or get some help from a graphic designer. A professional will know how to make it stand out while making it look good and educating your viewers. Not only will a custom graphic with your branding guidelines and colours look highly professional and attractive but it will help grow brand awareness of your name and build a reputation.<\/p>\n<\/div>
DON’T write typical salesman captions<\/h4>\n
Your posts on Instagram can have up to 2,200 characters and up to 30 hashtags.<\/p>\n
Depending on the type of presence you want to build on your Instagram, your caption may be as short or as long as you desire. What you don\u2019t want to do is to push a caption making it awkward or too forced. Doing so will push your followers away from wanting to engage with you or your brand. Nobody likes obvious sales or advertisement posts.<\/p>\n
The most important recommendation to caption creating is to be yourself!<\/p>\n<\/div>
<\/span><\/div><\/div><\/span><\/div><\/div>DO – write a short concise caption that invokes a question, makes a shocking\/memorable statement, or is funny – or all of the above if possible!<\/h4>\n
Anything that initiates engagement with your followers is what you should be aiming for when writing captions for your Instagrams.
\nWhat is engagement? A comment. Although likes are good, those are often given without much thought, therefore they don’t have as much weight.<\/p>\n<\/div>
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<\/span><\/div><\/div><\/span><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/08\/BadTime-Icon.png\" "\\"BadTime-Icon\\""){kind=icon}
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