Social Media Marketing for Real Estate <\/b><\/h1>\nThe Myths & Truths<\/b><\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor\u00ae or a well-established agent, social media should be a part of your tool kit.\u00a0<\/span><\/h5>\n<\/div>Let\u2019s clear up some common misconceptions about social media.\u00a0<\/span><\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>![\"social](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/02\/Facebook-Usage-5-1.jpg\" "\\"Facebook-Usage")
<\/span><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>![\"Realtors](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/02\/shutterstock_752832307-scaled.jpg\" "\\"Marathon,Runners,Race,In,City,Streets,,Blurred,Motion\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>Myth 2: Social media campaigns can get me leads right away.<\/h4>\n<\/div>Truth: Possible, but most often not – it’s a long term game.\u00a0<\/a><\/h4>\n<\/div>Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations.\u00a0<\/span>Whether you are helping your client find their dream home through or selling their current home, Realtors\u00ae will benefit from the long-term investment of creating strong brand awareness through social media platforms. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div>![\"Canva](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/02\/prolificonlinephone.png\" "\\"prolificonlinephone\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>![\"Later](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/02\/prolificonline-1.png\" "\\"prolificonline\\"")
<\/span><\/div><\/div><\/div><\/div>Myth 4: It is time consuming.<\/h4>\n<\/div>Truth: It does take time but there are tools to make it efficient.<\/h4>\n<\/div>As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later (with linkin.bio) <\/a>that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way.\u00a0<\/span><\/p>\n
Over 3.8 billion people globally use social media platforms to connect, communicate, entertain, and educate. However, there are still many misconceptions about the role and impact of social media in business, which often results in individuals shying away from using this impactful tool. It is important to debunk these myths so users can have a better understanding of the positive impact social media plays in a business’s success. Whether you are a new Realtor\u00ae or a well-established agent, social media should be a part of your tool kit.\u00a0<\/span><\/h5>\n<\/div>Let\u2019s clear up some common misconceptions about social media.\u00a0<\/span><\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>Myth 2: Social media campaigns can get me leads right away.<\/h4>\n<\/div>Truth: Possible, but most often not – it’s a long term game.\u00a0<\/a><\/h4>\n<\/div>Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations.\u00a0<\/span>Whether you are helping your client find their dream home through or selling their current home, Realtors\u00ae will benefit from the long-term investment of creating strong brand awareness through social media platforms. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 4: It is time consuming.<\/h4>\n<\/div>Truth: It does take time but there are tools to make it efficient.<\/h4>\n<\/div>As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later (with linkin.bio) <\/a>that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way.\u00a0<\/span><\/p>\n
Let\u2019s clear up some common misconceptions about social media.\u00a0<\/span><\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>Myth 2: Social media campaigns can get me leads right away.<\/h4>\n<\/div>Truth: Possible, but most often not – it’s a long term game.\u00a0<\/a><\/h4>\n<\/div>Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations.\u00a0<\/span>Whether you are helping your client find their dream home through or selling their current home, Realtors\u00ae will benefit from the long-term investment of creating strong brand awareness through social media platforms. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 4: It is time consuming.<\/h4>\n<\/div>Truth: It does take time but there are tools to make it efficient.<\/h4>\n<\/div>As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later (with linkin.bio) <\/a>that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way.\u00a0<\/span><\/p>\n
<\/span><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>Myth 2: Social media campaigns can get me leads right away.<\/h4>\n<\/div>Truth: Possible, but most often not – it’s a long term game.\u00a0<\/a><\/h4>\n<\/div>Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations.\u00a0<\/span>Whether you are helping your client find their dream home through or selling their current home, Realtors\u00ae will benefit from the long-term investment of creating strong brand awareness through social media platforms. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 4: It is time consuming.<\/h4>\n<\/div>Truth: It does take time but there are tools to make it efficient.<\/h4>\n<\/div>As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later (with linkin.bio) <\/a>that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way.\u00a0<\/span><\/p>\n
Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 1: It’s for the younger generation only<\/h4>\n<\/div>Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>Myth 2: Social media campaigns can get me leads right away.<\/h4>\n<\/div>Truth: Possible, but most often not – it’s a long term game.\u00a0<\/a><\/h4>\n<\/div>Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations.\u00a0<\/span>Whether you are helping your client find their dream home through or selling their current home, Realtors\u00ae will benefit from the long-term investment of creating strong brand awareness through social media platforms. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 3: It is expensive<\/h4>\n<\/div>Truth: It doesn’t have to be<\/h4>\n<\/div>The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\nSocial media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>Myth 4: It is time consuming.<\/h4>\n<\/div>Truth: It does take time but there are tools to make it efficient.<\/h4>\n<\/div>As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later (with linkin.bio) <\/a>that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way.\u00a0<\/span><\/p>\n
Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div> Recent studies show more than half of social media users are eligible home buyers. <\/span>While Facebook<\/a> remains the most used platform, especially among the older generation, Instagram, YouTube, and Pinterest are some other critical platforms to use within your marketing strategy. Recently, lifestyle oriented Realtors\u00ae have reported getting buyers from TikTok videos as they connect with the right people with a common passion.<\/span><\/p>\n<\/div> Social media is a long-term investment and just like most things, consistency is key. Through consistent brand showcasing on social platforms, brand awareness can be created, which results in long-term benefits. Some long term benefits include: brand recognition, credibility, loyalty and associations.\u00a0<\/span>Whether you are helping your client find their dream home through or selling their current home, Realtors\u00ae will benefit from the long-term investment of creating strong brand awareness through social media platforms. <\/span><\/p>\n<\/div> The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\n Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div> The great thing about social media is you can do it on your own! Free tools like Canva<\/a> or video generators for Instagram stories<\/a> <\/span>allow you to create your own content if you don\u2019t want to pay for the assets to be designed. Of course, it requires time and effort dedicated to content creation, audience engagement and tracking your progress, therefore, it requires a time commitment. Paid ads on Social Media is also a fraction compared to newspapers or magazine ads. However, don\u2019t forget to continue with organic engagement with your audience<\/a>!<\/span><\/p>\n Social media returns dividends if executed the right way. In the end, the cost of social media campaigns, whether that be time or money, is less expensive than losing a sale. <\/b><\/p>\n<\/div> As previously mentioned, it takes consistency in order to be successful. However, there are many tools that can help you remain consistent while ensuring you are still being efficient. There are content scheduling tools such as Later (with linkin.bio) <\/a>that allow you to plan content days, weeks or months in advance. Additionally, these tools are able to generate helpful analytics that let you grow and track your posts. Engaging with your audience is something you can do between appointments, as you wait for your coffee order, or in lieu of TV time – it takes little time but it goes a long way.\u00a0<\/span><\/p>\nMyth 1: It’s for the younger generation only<\/h4>\n<\/div>
Truth: 19.2% of Canadian Social media users are between the ages of 35-44 while 37.2% are over the ages of 45 years old.<\/a><\/h4>\n<\/div>
<\/span><\/div><\/span><\/div><\/div><\/div>Myth 2: Social media campaigns can get me leads right away.<\/h4>\n<\/div>
Truth: Possible, but most often not – it’s a long term game.\u00a0<\/a><\/h4>\n<\/div>
Myth 3: It is expensive<\/h4>\n<\/div>
Truth: It doesn’t have to be<\/h4>\n<\/div>
<\/span><\/div><\/span><\/div>Myth 3: It is expensive<\/h4>\n<\/div>
Truth: It doesn’t have to be<\/h4>\n<\/div>
<\/span><\/div>Myth 4: It is time consuming.<\/h4>\n<\/div>
Truth: It does take time but there are tools to make it efficient.<\/h4>\n<\/div>