![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/10\/Frame-3-scaled.jpg\" "\\"Frame")
<\/span><\/div>\u201cI just use my Facebook page as my site.\u201d is how nightmares begin.<\/strong><\/h4>\nIf an on-the-fence lead decides \u201cI\u2019m going to reach out to that agent,\u201d they need to be able to look you up easily even if your Facebook page goes down. Social Media brands come and go (MySpace, Vine & Periscope – do you even remember them?), but your own website remains your ultimate online storefront.<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/03\/Mobile-phone.jpg\" "\\"Mobile")
<\/span><\/div><\/div><\/div><\/div>#1 – Your Own Website Is The Most Important Online Presence Tool!<\/span><\/h5>\nEvery business needs their own website, independent of any SM. Here are some things that your website can deliver if designed properly, that a fleeting social media network cannot: <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Things that Facebook & Instagram Are Great For<\/h4>\n<\/div>- <\/i><\/span>Steady & constant content for brand awareness (under the Social Network\u2019s branding, albeit)<\/div><\/li>
- <\/i><\/span>Great at sharing open houses, new listings & other activity.<\/div><\/li>
- <\/i><\/span>Direct and indirect traffic to your website (the end-goal)<\/div><\/li>
- <\/i><\/span>\n
Increase your reach through engagements (likes, shares, comments) to meet people you never would have!<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div>Things that are better, or only possible on, Your Website<\/h4>\n<\/div>- <\/i><\/span>\n
Truly distinguishing your strengths & successes (a <\/span>custom sales & marketing page with case studies<\/span><\/a> can achieve this)<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Quickly define your niche and display the listings with automation (a <\/span>community guide with MLS\u00ae listings feed<\/span><\/a> can do the job)<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Showcase your brand perfectly through <\/span>perfectly customized designs<\/span><\/a>!<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>#2 – Your website is your own benefit – nobody else\u2019s interests!<\/span><\/h5>\nAny social media network is <\/span>designed to keep users on their platforms longer<\/span><\/a> for their own revenues. While it is a great platform for businesses to promote their brands on, always remember that <\/span>Facebook is looking out for Facebook\u2019s interest first, not yours<\/span>.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/a><\/span>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2020\/11\/six.jpg\" "\\"six\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>You own your domain. With the right website platform & web designer(s), you can get a website that is 100% built for your interests and tailored to your business model – no more conflict of interest!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2019\/08\/home-intro-mailchimp-2devices.png\" "\\"home-intro-mailchimp-2devices\\"")
<\/span><\/div><\/div><\/div><\/div>#3 – Never Put Your Eggs in One Basket – Don\u2019t Forget Other Networks!<\/span><\/h5>\nInfluencers who fail to diversify their exposure<\/span><\/a> between different social media channels run into more hard times & regrets. Take these lessons to know that every business needs to take care of their digital well-being all around to be more successful.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/10\/Wellness-Wheel.png\" "\\"Wellness")
<\/span><\/div>Just like holistic wellness, it\u2019s important to look at all aspects of your online presence.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
#4 – How Do You Contact Leads & Clients if networks crash? Get #s and emails!<\/span><\/h5>\nIf that new lead isn\u2019t in your CRM, you risk losing a deal. It\u2019s easy to DM somebody over Instagram, <\/span>until it goes down<\/span>. Whenever possible, after the initial contact is made, get an email address & a phone number if possible. Having alternative contact methods and an organized lead tracking system can prevent losing deals. <\/span><\/p>\n<\/div><\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/10\/Frame-1-1.jpg\" "\\"Frame")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2021\/10\/Frame-2.jpg\" "\\"Frame")
<\/span><\/div><\/div><\/div><\/div>#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\nPostings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\nPostings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
<\/span><\/div>#1 – Your Own Website Is The Most Important Online Presence Tool!<\/span><\/h5>\nEvery business needs their own website, independent of any SM. Here are some things that your website can deliver if designed properly, that a fleeting social media network cannot: <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>Things that Facebook & Instagram Are Great For<\/h4>\n<\/div>- <\/i><\/span>Steady & constant content for brand awareness (under the Social Network\u2019s branding, albeit)<\/div><\/li>
- <\/i><\/span>Great at sharing open houses, new listings & other activity.<\/div><\/li>
- <\/i><\/span>Direct and indirect traffic to your website (the end-goal)<\/div><\/li>
- <\/i><\/span>\n
Increase your reach through engagements (likes, shares, comments) to meet people you never would have!<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div>Things that are better, or only possible on, Your Website<\/h4>\n<\/div>- <\/i><\/span>\n
Truly distinguishing your strengths & successes (a <\/span>custom sales & marketing page with case studies<\/span><\/a> can achieve this)<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Quickly define your niche and display the listings with automation (a <\/span>community guide with MLS\u00ae listings feed<\/span><\/a> can do the job)<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Showcase your brand perfectly through <\/span>perfectly customized designs<\/span><\/a>!<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>#2 – Your website is your own benefit – nobody else\u2019s interests!<\/span><\/h5>\nAny social media network is <\/span>designed to keep users on their platforms longer<\/span><\/a> for their own revenues. While it is a great platform for businesses to promote their brands on, always remember that <\/span>Facebook is looking out for Facebook\u2019s interest first, not yours<\/span>.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>You own your domain. With the right website platform & web designer(s), you can get a website that is 100% built for your interests and tailored to your business model – no more conflict of interest!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/span><\/div><\/div><\/div><\/div>#3 – Never Put Your Eggs in One Basket – Don\u2019t Forget Other Networks!<\/span><\/h5>\nInfluencers who fail to diversify their exposure<\/span><\/a> between different social media channels run into more hard times & regrets. Take these lessons to know that every business needs to take care of their digital well-being all around to be more successful.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div>Just like holistic wellness, it\u2019s important to look at all aspects of your online presence.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
#4 – How Do You Contact Leads & Clients if networks crash? Get #s and emails!<\/span><\/h5>\nIf that new lead isn\u2019t in your CRM, you risk losing a deal. It\u2019s easy to DM somebody over Instagram, <\/span>until it goes down<\/span>. Whenever possible, after the initial contact is made, get an email address & a phone number if possible. Having alternative contact methods and an organized lead tracking system can prevent losing deals. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\nPostings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\nPostings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
Things that Facebook & Instagram Are Great For<\/h4>\n<\/div>- <\/i><\/span>Steady & constant content for brand awareness (under the Social Network\u2019s branding, albeit)<\/div><\/li>
- <\/i><\/span>Great at sharing open houses, new listings & other activity.<\/div><\/li>
- <\/i><\/span>Direct and indirect traffic to your website (the end-goal)<\/div><\/li>
- <\/i><\/span>\n
Increase your reach through engagements (likes, shares, comments) to meet people you never would have!<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div>Things that are better, or only possible on, Your Website<\/h4>\n<\/div>- <\/i><\/span>\n
Truly distinguishing your strengths & successes (a <\/span>custom sales & marketing page with case studies<\/span><\/a> can achieve this)<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Quickly define your niche and display the listings with automation (a <\/span>community guide with MLS\u00ae listings feed<\/span><\/a> can do the job)<\/span><\/p>\n<\/div><\/li>- <\/i><\/span>\n
Showcase your brand perfectly through <\/span>perfectly customized designs<\/span><\/a>!<\/span><\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><\/div>#2 – Your website is your own benefit – nobody else\u2019s interests!<\/span><\/h5>\nAny social media network is <\/span>designed to keep users on their platforms longer<\/span><\/a> for their own revenues. While it is a great platform for businesses to promote their brands on, always remember that <\/span>Facebook is looking out for Facebook\u2019s interest first, not yours<\/span>.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>You own your domain. With the right website platform & web designer(s), you can get a website that is 100% built for your interests and tailored to your business model – no more conflict of interest!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/a><\/span><\/span><\/div><\/div><\/div><\/div>#3 – Never Put Your Eggs in One Basket – Don\u2019t Forget Other Networks!<\/span><\/h5>\nInfluencers who fail to diversify their exposure<\/span><\/a> between different social media channels run into more hard times & regrets. Take these lessons to know that every business needs to take care of their digital well-being all around to be more successful.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div>Just like holistic wellness, it\u2019s important to look at all aspects of your online presence.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
#4 – How Do You Contact Leads & Clients if networks crash? Get #s and emails!<\/span><\/h5>\nIf that new lead isn\u2019t in your CRM, you risk losing a deal. It\u2019s easy to DM somebody over Instagram, <\/span>until it goes down<\/span>. Whenever possible, after the initial contact is made, get an email address & a phone number if possible. Having alternative contact methods and an organized lead tracking system can prevent losing deals. <\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div>#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\nPostings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\nPostings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
Increase your reach through engagements (likes, shares, comments) to meet people you never would have!<\/span><\/p>\n<\/div><\/li><\/ul> Truly distinguishing your strengths & successes (a <\/span>custom sales & marketing page with case studies<\/span><\/a> can achieve this)<\/span><\/p>\n<\/div><\/li> Quickly define your niche and display the listings with automation (a <\/span>community guide with MLS\u00ae listings feed<\/span><\/a> can do the job)<\/span><\/p>\n<\/div><\/li> Showcase your brand perfectly through <\/span>perfectly customized designs<\/span><\/a>!<\/span><\/p>\n<\/div><\/li><\/ul> Any social media network is <\/span>designed to keep users on their platforms longer<\/span><\/a> for their own revenues. While it is a great platform for businesses to promote their brands on, always remember that <\/span>Facebook is looking out for Facebook\u2019s interest first, not yours<\/span>.\u00a0<\/span><\/p>\n<\/div> You own your domain. With the right website platform & web designer(s), you can get a website that is 100% built for your interests and tailored to your business model – no more conflict of interest!<\/span><\/p>\n<\/div> Influencers who fail to diversify their exposure<\/span><\/a> between different social media channels run into more hard times & regrets. Take these lessons to know that every business needs to take care of their digital well-being all around to be more successful.<\/span><\/p>\n<\/div> Just like holistic wellness, it\u2019s important to look at all aspects of your online presence.<\/p>\n<\/div><\/div><\/div><\/div><\/div> If that new lead isn\u2019t in your CRM, you risk losing a deal. It\u2019s easy to DM somebody over Instagram, <\/span>until it goes down<\/span>. Whenever possible, after the initial contact is made, get an email address & a phone number if possible. Having alternative contact methods and an organized lead tracking system can prevent losing deals. <\/span><\/p>\n<\/div> Postings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div> Postings & descriptions with links back to your website all serve to bring more traffic and increase your ranking on Google in the long run. <\/span>This is the best long-term strategy to getting more business online<\/span><\/a>. Social media traffic requires to to forever commit the work, while Google rankings have much longer permanence.<\/span><\/p>\n<\/div>Things that are better, or only possible on, Your Website<\/h4>\n<\/div>
#2 – Your website is your own benefit – nobody else\u2019s interests!<\/span><\/h5>\n
<\/span><\/div><\/span><\/div>#3 – Never Put Your Eggs in One Basket – Don\u2019t Forget Other Networks!<\/span><\/h5>\n
<\/span><\/div>#4 – How Do You Contact Leads & Clients if networks crash? Get #s and emails!<\/span><\/h5>\n
<\/span><\/div><\/span><\/div>#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\n
#5 – Treat All Social Networks As a Gateway To Your Own Website<\/span><\/h5>\n
<\/span><\/div>