{"id":1882,"date":"2017-03-20T16:43:46","date_gmt":"2017-03-20T16:43:46","guid":{"rendered":"http:\/\/www.brixwork.com\/realtors\/blog\/?p=674"},"modified":"2017-11-03T00:24:22","modified_gmt":"2017-11-03T00:24:22","slug":"beautiful-real-estate-web-design-for-more-leads","status":"publish","type":"post","link":"https:\/\/www.brixwork.com\/realtors\/beautiful-real-estate-web-design-for-more-leads\/","title":{"rendered":"Beautiful Design is Functional Design"},"content":{"rendered":"

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Not just a pretty face<\/h3>\n

What\u2019s on the outside counts, and first impressions matter. But also think of the phrase, \u201cnot just a pretty face\u201d, and that\u2019s what we\u2019re all about. Websites and printed material that are designed beautifully are also more functional.<\/p>\n

Whether it is creating a great first impression or helping the customer to use the product seamlessly, a clear, simple design enhances every aspect of a product\u2019s quality. In this article, we will discuss how beautiful simplicity appeals to a customer\u2019s three main desires \u2013\u00a0functionality, ease of use, and a visually appealing design<\/strong>\u00a0\u2013\u00a0and why those apply to real estate marketing.<\/p>\n

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Simplicity is Key<\/h3>\n

Unless you\u2019re designing a cockpit for a Boeing 747, targeted only towards very highly trained professional pilots, the design of a product must be clear & simple, allowing untrained customers to easily get a grasp of it. Take the iPad, or the iPhone as an example \u2013 a brilliantly simple design that captivated dozens of millions of users around the world \u2013 as a well-designed consumer product.<\/p>\n

With a minimal number of buttons and on-screen instructions, it creates a clear set of choices to the user. This avoids confusion and complex directions for the customer. It\u2019s no wonder the product was a massive success!<\/p>\n<\/div>

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How we apply these principles to our websites:<\/h4>\n<\/div>
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We believe in easy & minimalist navigation options.<\/h6>\n

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We\u2019ve all been to those websites that have\u00a0a seemingly endless number of things to click on, then gotten lost and confused\u00a0and, probably, didn\u2019t even find what we were looking for.\u00a0When people are faced with poor navigation options, the majority of them will impatiently leave your website, or hit the \u201cback\u201d button to go back to the Google results. Google also detects these Bounce Rates\u00a0which can potentially hurt your search engine rankings<\/strong>!<\/p>\n

Pairing a simple navigation system with great photos peaks interest and desire. People love looking at and clicking on beautiful things. With a fantastic set of photos for your listings, people will stay longer on your site.<\/p>\n<\/div>

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By offering potential and current clients a fewer number of \u00a0navigation options via clear grouping, visitors can easily find the answers they want and know that communicating with you will be the same.\u00a0That\u2019s how we design our real estate websites.\u00a0<\/strong><\/p>\n<\/div>

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    Keeps potential customers on your website longer<\/h5>\n<\/div><\/li>
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    Engages your brand further<\/h5>\n<\/div><\/li>
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    Generates more leads<\/h5>\n<\/div><\/li><\/ul>
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    How these tactics lead to a better visitor experience and better results for you:<\/h4>\n<\/div>
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    The longer a customer stays on your website, the longer they are exposed to your brand & name, thus putting you in the front-of-mind awareness zone.<\/p>\n

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    More Time X Brand = \u00a0More Brand Exposure<\/h6>\n

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    Another important aspect of the length of time spent on your website is Google\u2019s analytics of visitor behaviour. As a potential client spends time on your website, Google monitors the time spend and evaluates how valuable your website is to users.<\/p>\n

    The more value that Google places on your website, the higher your search engine ranking can go. This of course leads to higher volume of visitors, converting into higher number of leads.<\/p>\n

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    95%<\/div><\/div><\/div><\/div>
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