{"id":18931,"date":"2022-06-10T19:18:47","date_gmt":"2022-06-10T19:18:47","guid":{"rendered":"https:\/\/www.brixwork.com\/realtors\/?p=18931"},"modified":"2025-08-19T20:23:27","modified_gmt":"2025-08-19T20:23:27","slug":"dos-and-donts-for-real-estate-website-design","status":"publish","type":"post","link":"https:\/\/www.brixwork.com\/realtors\/dos-and-donts-for-real-estate-website-design\/","title":{"rendered":"Do&#8217;s and Don&#8217;ts for Real Estate Websites"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:0;--awb-border-sizes-bottom:0;--awb-border-sizes-left:0;--awb-border-sizes-right:0;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-color:#444444;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1404px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-content-alignment:center;--awb-text-color:#ffffff;\"><h1 style=\"color: white;\">Do&#8217;s and Don&#8217;ts for Real Estate Websites<\/h1>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-sizes-top:0;--awb-border-sizes-bottom:0;--awb-border-sizes-left:0;--awb-border-sizes-right:0;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1404px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:20px;--awb-padding-right:0px;--awb-padding-bottom:20px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\" style=\"--awb-content-alignment:center;--awb-text-color:#000000;\"><h2>Seemingly Cool Website Modules That Are Really Just Annoying<\/h2>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center portfolio_image_grid\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-video fusion-vimeo\" style=\"--awb-max-width:600px;--awb-max-height:360px;--awb-align-self:center;--awb-width:100%;\" data-autoplay=\"1\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:60%;\" ><iframe class=\"lazyload\" title=\"Vimeo video player 1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27600%27%20height%3D%27360%27%20viewBox%3D%270%200%20600%20360%27%3E%3Crect%20width%3D%27600%27%20height%3D%27360%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/player.vimeo.com\/video\/719210822?autoplay=0&autopause=0\" width=\"600\" height=\"360\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h3>Annoying<\/h3>\n<h4>Hover Drop Down Menu<\/h4>\n<p>This was a default choice for a while &#8211; keep the main menu short, while showing the users the depth of options available! But the truth is <a href=\"https:\/\/www.liquidlight.co.uk\/blog\/navigation-drop-downs-should-they-be-hover-or-click\/#:~:text=The%20natural%20instinct%20is%20to,the%20users%20train%20of%20thought.\" target=\"_blank\" rel=\"noopener noreferrer\">most users are annoyed when dropdowns or pop-ups obstruct<\/a> their browsing without intention.<\/p>\n<p>A mindless flicker of a mouse <a href=\"https:\/\/uxmovement.com\/navigation\/why-hover-menus-do-users-more-harm-than-good\/\" target=\"_blank\" rel=\"noopener noreferrer\">covering up a photo irritates <\/a>rather than impresses. Also, hover menus force a user to have to move the mouse so precisely through the hover funnel if one wishes to not activate the next hover menu by accident.<\/p>\n<h6><span style=\"font-weight: 300;\">Impedes on Mobile Devices<\/span><\/h6>\n<p>Furthermore, tablets &amp; smartphones don\u2019t have a mouse-over option, so the tap (equivalent of a click) is the only option. Designing so that it reacts on tap on touch-friendly devices, while reacting on hover on others also adds a lot of costs, while degrading user experience. Let\u2019s not even get started on what the behaviour should be on touch-enabled laptops that have both hover &amp; tap as an option. In short, it\u2019s a logistical nightmare<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;width:100%;\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-right:0px;--awb-padding-bottom:3%;--awb-padding-left:0px;--awb-background-color:#f6f6f6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"--awb-padding-right:10%;--awb-padding-left:10%;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-4\"><h4 style=\"text-align: left;\">What to use instead:<\/h4>\n<p>Keep it simple &#8211; simple is good. Dropdowns should only appear on click or a tap, with intention and an obvious interaction that follows.<\/p>\n<h5 style=\"text-align: left;\">Experts Agree That Hover Menus Are A Bad Idea:<\/h5>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/ux.stackexchange.com\/questions\/94838\/should-nav-items-be-hover-or-click-to-activate-dropdown\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/ux.stackexchange.com\/questions\/94838\/should-nav-items-be-hover-or-click-to-activate-dropdown<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/mrwweb.com\/hover-drop-downs-problems-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/mrwweb.com\/hover-drop-downs-problems-solutions\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/uxmovement.com\/navigation\/why-hover-menus-do-users-more-harm-than-good\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/uxmovement.com\/navigation\/why-hover-menus-do-users-more-harm-than-good\/<\/span><\/a><\/li>\n<\/ul>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns fusion-no-small-visibility fusion-no-medium-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-text fusion-text-5\"><h3>Annoying<\/h3>\n<h4>Listings in a Carousel<\/h4>\n<p>Carousels are great if you truly need to only display one thing at a time to bring focus to that item alone. Photo galleries and testimonials are a great example of such usage. However, when you want the users to see the array of different options, or you want to show how many listings you have, this can backfire.<\/p>\n<p><strong>Sliders are fine to use on photo galleries!<\/strong><\/p>\n<h6><span style=\"font-weight: 300;\">On Content to be Browsed\/Read, Carousels are an Annoyance<\/span><\/h6>\n<p>When you are on a specific item number on a carousel, all others are invisible. Customers most likely want to scan through all the listings available in a region, or browse through all your sold listings. Hiding the rest while showing one at a time is completely counter-productive while forcing the user to do more work (more clicks\/swipes that are not necessary).<\/p>\n<\/div><div class=\"fusion-sep-clear\"><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"margin-left: auto;margin-right: auto;width:100%;\"><\/div><div class=\"fusion-sep-clear\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last portfolio_image_grid\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;width:50%;width:calc(50% - ( ( 4% ) * 0.5 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-column-content-centered\"><div class=\"fusion-column-content\"><div class=\"fusion-image-element in-legacy-container\" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1536\" alt=\"Real estate website listing carousel\" title=\"2022-05 Do&#8217;s Don&#8217;ts Realtor Website Graphics_02_Carousel\" src=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-scaled.jpg\" data-orig-src=\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-scaled.jpg\" class=\"lazyload img-responsive wp-image-19106\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271536%27%20viewBox%3D%270%200%202560%201536%27%3E%3Crect%20width%3D%272560%27%20height%3D%271536%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-200x120.jpg 200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-400x240.jpg 400w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-600x360.jpg 600w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-800x480.jpg 800w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-1200x720.jpg 1200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/05\/2022-05-Dos-Donts-Realtor-Website-Graphics_02_Carousel-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 900px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-right:0px;--awb-padding-bottom:3%;--awb-padding-left:0px;--awb-background-color:#f6f6f6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"--awb-padding-right:10%;--awb-padding-left:10%;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-6\"><h4><span style=\"font-weight: 600;\">What to use instead:<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Display all of your listings in a simple tiled gallery format so it\u2019s quick &amp; easy to scan through many at a glance. That\u2019s what your customers want.<\/span><\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container small-screen-padding hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-flex-end fusion-flex-content-wrap\" style=\"width:calc( 100% + 0px ) !important;max-width:calc( 100% + 0px ) !important;margin-left: calc(-0px \/ 2 );margin-right: calc(-0px \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center portfolio_image_grid\" style=\"--awb-padding-top:0px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"2560\" height=\"1446\" alt=\"long lead form on real estate website\" title=\"long lead form on real estate website\" src=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420.jpg\" data-orig-src=\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420.jpg\" class=\"lazyload img-responsive wp-image-19124\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271446%27%20viewBox%3D%270%200%202560%201446%27%3E%3Crect%20width%3D%272560%27%20height%3D%271446%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420-200x113.jpg 200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420-400x226.jpg 400w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420-600x339.jpg 600w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420-800x452.jpg 800w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420-1200x678.jpg 1200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/06\/2022-05_03_Long-Lead-Forms-scaled-e1654199491420.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10%;--awb-padding-right:10%;--awb-padding-bottom:10%;--awb-padding-left:10%;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:0px;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:0px;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><h3>Annoying<\/h3>\n<h4>Long Lead Forms and Forced Logins<\/h4>\n<p>There was a time when automation\/workflow gurus thought it would be a great idea to gather more information about a lead on a website form to get more info with less effort. Furthermore, offering more info in exchange for signing up would increase the number of leads. Boy, did these ever backfire!!!<\/p>\n<h6><span style=\"font-weight: 300;\">Long Forms Get Little To No Action<\/span><\/h6>\n<p>Too many fields <a href=\"https:\/\/blog.hubspot.com\/marketing\/form-design\" target=\"_blank\" rel=\"noopener noreferrer\">reduce the number of people filling it out<\/a>, cutting down on your leads. A long detailed form that asks about the buyer\u2019s budget, timeframe, whether they have pets or not\u2026 is the perfect way to turn leads off. \u201cI\u2019ll fill this out later\u201d becomes NEVER.<\/p>\n<h6><span style=\"font-weight: 300;\">Forced Logins (AKA Gated Content) Turn People Off<\/span><\/h6>\n<p>People already have too many accounts and logins to remember. Very few websites can pull this off &#8211; only if clients think that the information offered is ONLY available there. Real estate listing information is widely regarded as public information &#8211; they can get it on Realtor.ca, or on their iPhone app so easily. This is another great way to block a potential lead from giving you their information.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:3%;--awb-padding-right:0px;--awb-padding-bottom:3%;--awb-padding-left:0px;--awb-background-color:#f6f6f6;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-first\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_2_3 2_3 fusion-two-third\" style=\"--awb-padding-right:10%;--awb-padding-left:10%;--awb-bg-size:cover;width:66.666666666667%;width:calc(66.666666666667% - ( ( 4% + 4% ) * 0.66666666666667 ) );margin-right: 4%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-text fusion-text-8\"><h4 class=\"fusion-responsive-typography-calculated\" data-fontsize=\"30\" data-lineheight=\"40.5px\">What to use instead:<\/h4>\n<p>The lead form should be as simple as the Facebook sign-up form \u2013 only email &amp; name, like we do on our websites here at Brixwork \u2013 to get more leads. Gathering more information about them through follow-up is what you are born &amp; bred to do as a Realtor\u00ae!<\/p>\n<h6>Great Tools To Get More Information About The Lead:<\/h6>\n<p>If you want to gather more intel on your leads, such as their geographic location, timeframe to buy\/sell, budget, and more, we recommend the following tools (after you got the lead):<\/p>\n<ol>\n<li aria-level=\"1\"><a href=\"https:\/\/www.google.ca\/forms\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Forms \u2013 easy to create, free to distribute<\/a>.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/try.typeform.com\/home\/?gclsrc=aw.ds&amp;&amp;tf_campaign=generic_9730468528_v2&amp;tf_source=google&amp;tf_medium=paid&amp;tf_content=99905171899_530647082626&amp;tf_term=typeform&amp;tf_dv=c&amp;tf_matchtype=e&amp;tf_adposition=&amp;gclid=CjwKCAjwv-GUBhAzEiwASUMm4jStHdyESvUImOo46nS_i6DyZQhaawQVbgIkyjqlcqltlDzThaq_JBoCHokQAvD_BwE&amp;gclsrc=aw.ds\" target=\"_blank\" rel=\"noopener noreferrer\">Typeform \u2013 Beautiful forms with high functionality ($)<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.jotform.com\/ways-to-use-jotform?utm_source=adwords&amp;acc=main&amp;utm_campaign=1509305203&amp;utm_medium=cpc&amp;adgroup=81828085192&amp;matchtype=e&amp;device=c&amp;utm_term=typeform&amp;utm_content=558157878191&amp;extension_id=&amp;network=g&amp;target_id=kwd-51086418681&amp;loc_interest=&amp;loc_physical=9001551&amp;placement=&amp;target=&amp;gclid=CjwKCAjwv-GUBhAzEiwASUMm4rjuCE7LP2DY8IuqFoF7OykyyTFCZHC9RgsklCIGFToG8cFbe3xXNBoCuKsQAvD_BwE\" target=\"_blank\" rel=\"noopener noreferrer\">Jotforms<\/a><\/li>\n<\/ol>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_6 1_6 fusion-one-sixth fusion-column-last\" style=\"--awb-bg-size:cover;width:16.666666666667%;width:calc(16.666666666667% - ( ( 4% + 4% ) * 0.16666666666667 ) );\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-column-wrapper-legacy\"><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container dark_box nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-background-color:#444444;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1404px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_3 2_3 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:40px;--awb-padding-right:0px;--awb-padding-bottom:40px;--awb-padding-left:0px;--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-text fusion-text-9\" style=\"--awb-content-alignment:center;\"><h2 style=\"text-align: center;\">Great Websites are Designed in the Eye of the End User<\/h2>\n<\/div><div class=\"fusion-text fusion-text-10\"><p><span style=\"font-weight: 400;\">Amidst all of this, never forget that <\/span><a href=\"https:\/\/www.jeffkee.com\/looks-matter-like-it-or-not\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">good designs convert better, and vanity works<\/span><\/a><span style=\"font-weight: 400;\">! The Brixwork design team takes a scientific approach with human psychology in mind when we design our websites and print media. Agency-grade boutique design &amp; marketing means more than just fancy photos with bold captions &#8211; it means true professionalism in design.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.brixwork.com\/realtors\/4-reasons-to-upgrade-your-real-estate-listing-gallery-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customizing your listing gallery to perfection<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.brixwork.com\/realtors\/3-reasons-to-upgrade-your-listing-property-building-detail-page\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Leave a lasting impression with custom listing detail pages<\/span><\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.brixwork.com\/realtors\/realtor-website-pages-designed-for-3-5x-better-performance\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Strategic design on realtor website pages for 3-5x better performance<\/span><\/a><\/span><\/li>\n<\/ol>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_1_6 1_6 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:16.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:11.52%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:11.52%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to outfit your real estate website with all of the new and cool modules available? Think twice, some of these can hinder your performance and deter viewers<\/p>\n","protected":false},"author":2,"featured_media":19106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99,79],"tags":[459,460,154,82,482,134,413,144,165,487,67,493,230,741,539,206],"class_list":["post-18931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-visuals","category-technology-trends","tag-bc","tag-british-columbia","tag-canada","tag-mls","tag-mls-integration","tag-real-estate","tag-real-estate-website","tag-realtor","tag-reciprocity","tag-sechelt","tag-vancouver","tag-victoria","tag-web-design","tag-website-builder","tag-website-upgrades","tag-websites"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/18931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=18931"}],"version-history":[{"count":174,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/18931\/revisions"}],"predecessor-version":[{"id":25451,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/18931\/revisions\/25451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media\/19106"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=18931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/categories?post=18931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/tags?post=18931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}