DIY SEO for Every Realtor\u00ae –\u00a0<\/span>Part 3<\/h1>\n<\/div><\/div><\/div><\/div>The last two Do-It-Yourself SEO articles covered great initial website & other profile setup stages, and checklists for each new listing you are promoting. Let\u2019s dig deeper into routine checkups & more to keep building your ranking on Google\u2122!<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Missed part one?\u00a0Start with the foundations so you\u2019re not left behind<\/h5>\n<\/div><\/div><\/div>DIY SEO PART 1<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>#1 – Keep Outbound Links Up to Date On Your Website<\/h4>\n(Internal Factor)<\/h3>\n<\/div>Outbound links matter. If you have an active Vancouver Community\/Resources page like Ken Stef<\/a> does, you have plenty of outbound links that allow your clients to find useful vendors such as notaries, mortgage brokers, contractors & more. It\u2019s a good idea to review these every once in a while.<\/p>\nSometimes, those links can no longer work due to many reasons:<\/p>\n
\n- The specific page you linked to (not the homepage) may have moved to another URL.<\/li>\n
- The business has rebranded, and did not forward their old URL.<\/li>\n
- The business is no longer active (closed, sold, retired).<\/li>\n
- The domain was registered for ransom after the owner let it expire, and the owner opted to move onto another domain instead of buying it back.<\/li>\n<\/ul>\n
Whatever the reasons are, broken links or links that forward to malicious\/unrelated content can harm your own website\u2019s ranking<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>To Avoid Being Penalized by Google for Broken\/Irrelevant Links<\/h5>\n
Here\u2019s how you can keep your links relevant:<\/p>\n
\n- Update your resources page of your website<\/a><\/li>\n
- Review outbound links from your website<\/a><\/li>\n
- Ensure all of your listing videos are on your own YouTube channel<\/a>, so that embedded videos stay forever!<\/li>\n<\/ol>\n<\/div>
![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/KenStef.jpg\" "\\"KenStef\\"")
<\/span><\/div><\/div><\/div><\/div><\/div>Why 3rd Party Vendor Links Matter for Real Estate<\/h5>\n
It may be tempting to just disable the page and do less work. But if Google traffic is something you want to grow, think again. Google\u2019s Rankbrain is a machine-learning algorithm that bridges concepts for contextual results<\/a>. It\u2019s a good bet that words like \u201cplumber\u201d, \u201cnotary\u201d, \u201cfurniture store\u201d are all considered relevant to \u201creal estate\u201d, \u201chouses\u201d, \u201ctownhomes\u201d and so on. Most of the vendors will be in your city, likely boosting your website\u2019s relevance in your niche area from Google\u2019s perspective.<\/p>\n<\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/BilashCharon.jpg\" "\\"Bilash&Charon\\"")
<\/span><\/div><\/div>![](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/BilashCharon1-e1665524142204.jpg\" "\\"Bilash&Charon1\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>#2 – Use Your Blog To Publish Your New Listings, Presale\/Buildings, Market Statistics<\/h4>\n(Internal Factor)<\/h3>\n<\/div><\/div><\/div><\/div>Blogging regularly is one of the best tools to dramatically increase Google ranking & traffic. Google has long placed emphasis on quality content, and their latest algorithm update has heavy focus on \u201chelpful content\u201d<\/a>.<\/p>\n<\/div>
The last two Do-It-Yourself SEO articles covered great initial website & other profile setup stages, and checklists for each new listing you are promoting. Let\u2019s dig deeper into routine checkups & more to keep building your ranking on Google\u2122!<\/p>\n<\/div>
Missed part one?\u00a0Start with the foundations so you\u2019re not left behind<\/h5>\n<\/div><\/div><\/div>DIY SEO PART 1<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>#1 – Keep Outbound Links Up to Date On Your Website<\/h4>\n(Internal Factor)<\/h3>\n<\/div>Outbound links matter. If you have an active Vancouver Community\/Resources page like Ken Stef<\/a> does, you have plenty of outbound links that allow your clients to find useful vendors such as notaries, mortgage brokers, contractors & more. It\u2019s a good idea to review these every once in a while.<\/p>\nSometimes, those links can no longer work due to many reasons:<\/p>\n
\n- The specific page you linked to (not the homepage) may have moved to another URL.<\/li>\n
- The business has rebranded, and did not forward their old URL.<\/li>\n
- The business is no longer active (closed, sold, retired).<\/li>\n
- The domain was registered for ransom after the owner let it expire, and the owner opted to move onto another domain instead of buying it back.<\/li>\n<\/ul>\n
Whatever the reasons are, broken links or links that forward to malicious\/unrelated content can harm your own website\u2019s ranking<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>To Avoid Being Penalized by Google for Broken\/Irrelevant Links<\/h5>\n
Here\u2019s how you can keep your links relevant:<\/p>\n
\n- Update your resources page of your website<\/a><\/li>\n
- Review outbound links from your website<\/a><\/li>\n
- Ensure all of your listing videos are on your own YouTube channel<\/a>, so that embedded videos stay forever!<\/li>\n<\/ol>\n<\/div><\/span><\/div><\/div><\/div><\/div><\/div>
Why 3rd Party Vendor Links Matter for Real Estate<\/h5>\n
It may be tempting to just disable the page and do less work. But if Google traffic is something you want to grow, think again. Google\u2019s Rankbrain is a machine-learning algorithm that bridges concepts for contextual results<\/a>. It\u2019s a good bet that words like \u201cplumber\u201d, \u201cnotary\u201d, \u201cfurniture store\u201d are all considered relevant to \u201creal estate\u201d, \u201chouses\u201d, \u201ctownhomes\u201d and so on. Most of the vendors will be in your city, likely boosting your website\u2019s relevance in your niche area from Google\u2019s perspective.<\/p>\n<\/div><\/span><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>#2 – Use Your Blog To Publish Your New Listings, Presale\/Buildings, Market Statistics<\/h4>\n(Internal Factor)<\/h3>\n<\/div><\/div><\/div><\/div>Blogging regularly is one of the best tools to dramatically increase Google ranking & traffic. Google has long placed emphasis on quality content, and their latest algorithm update has heavy focus on \u201chelpful content\u201d<\/a>.<\/p>\n<\/div>
#1 – Keep Outbound Links Up to Date On Your Website<\/h4>\n(Internal Factor)<\/h3>\n<\/div>Outbound links matter. If you have an active Vancouver Community\/Resources page like Ken Stef<\/a> does, you have plenty of outbound links that allow your clients to find useful vendors such as notaries, mortgage brokers, contractors & more. It\u2019s a good idea to review these every once in a while.<\/p>\nSometimes, those links can no longer work due to many reasons:<\/p>\n
\n- The specific page you linked to (not the homepage) may have moved to another URL.<\/li>\n
- The business has rebranded, and did not forward their old URL.<\/li>\n
- The business is no longer active (closed, sold, retired).<\/li>\n
- The domain was registered for ransom after the owner let it expire, and the owner opted to move onto another domain instead of buying it back.<\/li>\n<\/ul>\n
Whatever the reasons are, broken links or links that forward to malicious\/unrelated content can harm your own website\u2019s ranking<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>To Avoid Being Penalized by Google for Broken\/Irrelevant Links<\/h5>\n
Here\u2019s how you can keep your links relevant:<\/p>\n
\n- Update your resources page of your website<\/a><\/li>\n
- Review outbound links from your website<\/a><\/li>\n
- Ensure all of your listing videos are on your own YouTube channel<\/a>, so that embedded videos stay forever!<\/li>\n<\/ol>\n<\/div><\/span><\/div><\/div><\/div><\/div><\/div>
Why 3rd Party Vendor Links Matter for Real Estate<\/h5>\n
It may be tempting to just disable the page and do less work. But if Google traffic is something you want to grow, think again. Google\u2019s Rankbrain is a machine-learning algorithm that bridges concepts for contextual results<\/a>. It\u2019s a good bet that words like \u201cplumber\u201d, \u201cnotary\u201d, \u201cfurniture store\u201d are all considered relevant to \u201creal estate\u201d, \u201chouses\u201d, \u201ctownhomes\u201d and so on. Most of the vendors will be in your city, likely boosting your website\u2019s relevance in your niche area from Google\u2019s perspective.<\/p>\n<\/div><\/span><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>#2 – Use Your Blog To Publish Your New Listings, Presale\/Buildings, Market Statistics<\/h4>\n(Internal Factor)<\/h3>\n<\/div><\/div><\/div><\/div>Blogging regularly is one of the best tools to dramatically increase Google ranking & traffic. Google has long placed emphasis on quality content, and their latest algorithm update has heavy focus on \u201chelpful content\u201d<\/a>.<\/p>\n<\/div>
Outbound links matter. If you have an active Vancouver Community\/Resources page like Ken Stef<\/a> does, you have plenty of outbound links that allow your clients to find useful vendors such as notaries, mortgage brokers, contractors & more. It\u2019s a good idea to review these every once in a while.<\/p>\n Sometimes, those links can no longer work due to many reasons:<\/p>\n Whatever the reasons are, broken links or links that forward to malicious\/unrelated content can harm your own website\u2019s ranking<\/a>.<\/p>\n<\/div> Here\u2019s how you can keep your links relevant:<\/p>\n It may be tempting to just disable the page and do less work. But if Google traffic is something you want to grow, think again. Google\u2019s Rankbrain is a machine-learning algorithm that bridges concepts for contextual results<\/a>. It\u2019s a good bet that words like \u201cplumber\u201d, \u201cnotary\u201d, \u201cfurniture store\u201d are all considered relevant to \u201creal estate\u201d, \u201chouses\u201d, \u201ctownhomes\u201d and so on. Most of the vendors will be in your city, likely boosting your website\u2019s relevance in your niche area from Google\u2019s perspective.<\/p>\n<\/div> Blogging regularly is one of the best tools to dramatically increase Google ranking & traffic. Google has long placed emphasis on quality content, and their latest algorithm update has heavy focus on \u201chelpful content\u201d<\/a>.<\/p>\n<\/div>\n
To Avoid Being Penalized by Google for Broken\/Irrelevant Links<\/h5>\n
\n
<\/span><\/div><\/div>Why 3rd Party Vendor Links Matter for Real Estate<\/h5>\n
<\/span><\/div><\/div><\/span><\/div><\/div>#2 – Use Your Blog To Publish Your New Listings, Presale\/Buildings, Market Statistics<\/h4>\n
(Internal Factor)<\/h3>\n<\/div>