{"id":19883,"date":"2022-10-25T21:42:25","date_gmt":"2022-10-25T21:42:25","guid":{"rendered":"https:\/\/www.brixwork.com\/realtors\/?p=19883"},"modified":"2024-10-16T18:22:20","modified_gmt":"2024-10-16T18:22:20","slug":"custom-designed-webpage-modules-for-realtors-with-real-impact","status":"publish","type":"post","link":"https:\/\/www.brixwork.com\/realtors\/custom-designed-webpage-modules-for-realtors-with-real-impact\/","title":{"rendered":"Custom-Designed Webpage Modules For Realtors\u00ae With Real Impact"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1404px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><h1 style=\"text-align: center;\"><b>Custom-Designed Webpage Modules For Realtors\u00ae With Real Impact<\/b><\/h1>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><p>Measuring a website&#8217;s efficacy isn\u2019t just about the traffic &#8211; it\u2019s about how people interact with your website. Achieving front-of-mind awareness of your brand requires more than just a glance. To really convert leads into transactions through your website, the impact of each page matters a lot.<\/p>\n<h4 style=\"text-align: center;\">Engagement Metrics That Matter The Most on Real Estate Websites<\/h4>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:960px;--awb-max-height:540px;--awb-align-self:center;--awb-width:100%;\"><div class=\"video-shortcode\"><div class=\"fluid-width-video-wrapper\" style=\"padding-top:56.25%;\" ><iframe class=\"lazyload\" title=\"YouTube video player 1\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27960%27%20height%3D%27540%27%20viewBox%3D%270%200%20960%20540%27%3E%3Crect%20width%3D%27960%27%20height%3D%27540%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/www.youtube.com\/embed\/THRGRMvOUYo?wmode=transparent&autoplay=0&amp;rel=0\" width=\"960\" height=\"540\" allowfullscreen allow=\"autoplay; fullscreen\"><\/iframe><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><strong>Hint:<\/strong> Subscribe to the <a href=\"https:\/\/www.youtube.com\/@brixwork\">@brixwork Youtube channel<\/a> for tips &amp; tricks for Realtors\u00ae and get your learn on!<\/p>\n<h4 style=\"text-align: center;\">See The Website We Designed In Action!<\/h4>\n<p>Here are some custom designed modules on real estate websites which have proven to positively impact engagement. These modules really make an impact on our clients\u2019 businesses.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1404px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h4 style=\"text-align: center;\">#1 &#8211; Your Services, Visualised For Sellers &amp; Buyers<\/h4>\n<\/div><div class=\"fusion-text fusion-text-5\"><p>These pages look better than a text-only page full of bullets that list your listing strategies (that most will not even read). The hard proof is in the Google Analytics reports showing they do in fact increase engagement significantly.<\/p>\n<h5>For example, The Esposito Team\u2019s 4 Service Pages are more than 2X effective in keeping visitors<\/h5>\n<ul>\n<li aria-level=\"1\">In a 30 day sampling, Analytics shows people who saw at least 1 of the 4 services pages increased engagement by almost <strong>DOUBLE <\/strong>(23.34% closed the website early, compared to the 57.52% that didn&#8217;t see those pages).<\/li>\n<li aria-level=\"1\">Time spent on those pages reach nearly <span style=\"text-decoration: underline;\"><strong>1:30 on each page<\/strong><\/span>, comparable to how long is spent on the property detail page of homes for sale.<\/li>\n<li aria-level=\"1\">Seeing is believing: take a look at how The Esposito Team visualizes their <a href=\"https:\/\/www.espo.ca\/buying\" target=\"_blank\" rel=\"noopener noreferrer\">buying<\/a>, <a href=\"https:\/\/www.espo.ca\/investment\" target=\"_blank\" rel=\"noopener noreferrer\">investment<\/a> and <a href=\"https:\/\/www.espo.ca\/marketing\" target=\"_blank\" rel=\"noopener noreferrer\">marketing service pages<\/a>.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-alert alert general alert-info fusion-alert-center fusion-alert-capitalize awb-alert-native-link-color alert-shadow\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-info-circle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\">With the launch of the new Google Analytics 4, Google has retired the term &#8220;bounce rate&#8221;, and rather focuses on multiple engagement metrics (pageviews, scroll, PDF downloads, video plays etc.), rather than a singular &#8220;bounce&#8221; as a black &amp; white action label.<\/span><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-margin-top:20px;--awb-margin-bottom:20px;--awb-max-width:800px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"840\" height=\"600\" alt=\"Infographic displaying how long visitors stay on the services pages for The Esposito Team.\" title=\"esposito_team_bounce_rate\" src=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/esposito_team_bounce_rate.jpg\" data-orig-src=\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2022\/10\/esposito_team_bounce_rate.jpg\" class=\"lazyload img-responsive wp-image-20481\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27840%27%20height%3D%27600%27%20viewBox%3D%270%200%20840%20600%27%3E%3Crect%20width%3D%27840%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/esposito_team_bounce_rate-200x143.jpg 200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/esposito_team_bounce_rate-400x286.jpg 400w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/esposito_team_bounce_rate-600x429.jpg 600w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/esposito_team_bounce_rate-800x571.jpg 800w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/esposito_team_bounce_rate.jpg 840w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-6\"><h5>Other Custom Designed Services Pages Designed Recently<\/h5>\n<ul>\n<li><a href=\"https:\/\/www.mannybal.com\/marketing\" target=\"_blank\" rel=\"noopener\">Custom Designed Marketing Page on Manny&#8217;s Website<\/a><\/li>\n<li><a href=\"https:\/\/azureproperties.group\/services\" target=\"_blank\" rel=\"noopener noreferrer\">Azure&#8217;s Development Stages and Services Page<\/a><\/li>\n<li><a href=\"https:\/\/www.northshorerealestateteam.com\/marketing\/\" target=\"_blank\" rel=\"noopener\">North Shore Real Estate Team&#8217;s Listing Marketing Steps<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1404px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><h4 style=\"text-align: center;\">#2 &#8211; Community\/Neighbourhood Guide Pages<\/h4>\n<\/div><div class=\"fusion-text fusion-text-8\"><p>You can showcase the local areas where you work more effectively while establishing yourself as a knowledgeable authority with our custom designed neighbourhood info modules. But did you know that these pages have a massive impact on visitor engagement as well as Google traffic? Not only do these pages help potential homebuyers learn more about the neighbourhood they could be moving into, but they can also help potential homebuyers find your website.<\/p>\n<h5>More than Double The Time Spent On Victoria Luxury Group\u2019s Website<\/h5>\n<ul>\n<li aria-level=\"1\">Reports show that those who opened 1 or more Victoria community pages on <a href=\"https:\/\/www.victorialuxurygroup.com\/neighbourhoods\" target=\"_blank\" rel=\"noopener noreferrer\">Logan Wilson\u2019s website<\/a> browsed 4.81 pages per visit compared to 2.03 of the rest. They spent an average of 3:16 on the entire website, compared to the 1:29 of their counterparts.<\/li>\n<\/ul>\n<p>Our SEO Campaigns also showed higher traffic increases were achieved on websites with custom city\/subarea exploration modules than those without. You can learn more about <a href=\"https:\/\/www.brixwork.com\/realtors\/3-benefits-of-having-community-guide-pages-on-your-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">our custom neighbourhood module here<\/a>.<\/p>\n<\/div><div class=\"fusion-image-element fusion-no-small-visibility\" style=\"text-align:center;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.victorialuxurygroup.com\/neighbourhoods\" target=\"_blank\" aria-label=\"VLG Average Time\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"1024\" height=\"724\" alt=\"An infographic contrasting the difference in time on the website.\" src=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-e1667497478389.png\" data-orig-src=\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-e1667497478389-1024x724.png\" class=\"lazyload img-responsive wp-image-20298\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271156%27%20height%3D%27817%27%20viewBox%3D%270%200%201156%20817%27%3E%3Crect%20width%3D%271156%27%20height%3D%27817%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-e1667497478389-200x141.png 200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-e1667497478389-400x283.png 400w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-e1667497478389-600x424.png 600w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-e1667497478389-800x565.png 800w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-e1667497478389.png 1156w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-image-element fusion-no-medium-visibility fusion-no-large-visibility\" style=\"text-align:center;--awb-margin-top:25px;--awb-margin-bottom:25px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.victorialuxurygroup.com\/neighbourhoods\" target=\"_blank\" aria-label=\"VLG Average Time Mobile\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"606\" height=\"899\" alt=\"An infographic contrasting the difference in time on the website.\" src=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-Mobile.png\" data-orig-src=\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-Mobile.png\" class=\"lazyload img-responsive wp-image-20297\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27606%27%20height%3D%27899%27%20viewBox%3D%270%200%20606%20899%27%3E%3Crect%20width%3D%27606%27%20height%3D%27899%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-Mobile-200x297.png 200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-Mobile-400x593.png 400w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-Mobile-600x890.png 600w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/VLG-Average-Time-Mobile.png 606w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 606px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-9\"><h6>Examples of Well-Crafted Community &amp; Neighbourhood Pages<\/h6>\n<p><a href=\"https:\/\/www.victoriahomesgroup.com\/victoria-communities\" target=\"_blank\" rel=\"noopener noreferrer\">Victoria New Homes Group<\/a><\/p>\n<p><a href=\"https:\/\/www.kenstef.com\/neighbourhoods\" target=\"_blank\" rel=\"noopener noreferrer\">Ken Stef &amp; Co. Real Estate<\/a><\/p>\n<p><a href=\"https:\/\/www.filerwelch.com\/communities\" target=\"_blank\" rel=\"noopener noreferrer\">Filer &amp; Welch Real Estate Group<\/a><\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-margin-top:50px;--awb-margin-bottom:50px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1404px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:3.2%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-10\"><h4 style=\"text-align: center;\">#3 &#8211; Individual Listing Detail Pages Upgrades<\/h4>\n<\/div><div class=\"fusion-text fusion-text-11\"><p>Visitors don\u2019t just enter your real estate website via the homepage.<\/p>\n<p>In fact, many visitors first access your website via your listing detail pages. This can either be through a property listing shared via social media, or by directly searching for a specific address on Google. As such, you need to make sure your listing detail pages make a good impression just like your homepage.<\/p>\n<p>To illustrate this, we looked at some of our clients\u2019 websites. In 6 of the most active websites, 6,282 out of 14,480 sessions were initiated on the listing detail pages. This averages out to 43.4%, which is a huge segment of visitor sessions and they all bypassed the homepage. As a result, there\u2019s information on the homepage these visitors may have never seen &#8211; so these listing detail pages better be good enough to stand on their own.<\/p>\n<h5>Here&#8217;s a breakdown of entries via listing detail pages for 6 of our clients:<\/h5>\n<ul>\n<li aria-level=\"1\">Devon Owen: 283 of 748 sessions, 38%<\/li>\n<li aria-level=\"1\">Victoria Luxury Group: 1330 of 3059 sessions, 43.4%<\/li>\n<li aria-level=\"1\">The Esposito Team: 2,118 of 6817 sessions, 31.1%<\/li>\n<li aria-level=\"1\">Ali Khan: 2022 of 2612 sessions, 77%<\/li>\n<li aria-level=\"1\">Anthony Trinetti: 529 of 1244 sessions, 42.5%<\/li>\n<li aria-level=\"1\">Mel Montgomery: 197 of 580 sessions, 34%<\/li>\n<\/ul>\n<\/div><div class=\"fusion-image-element \" style=\"text-align:center;--awb-margin-top:25px;--awb-margin-bottom:50px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/www.brixwork.com\/realtors\/3-reasons-to-upgrade-your-listing-property-building-detail-page\/\" target=\"_blank\" aria-label=\"2022-10 Website Custom Modules &#8211; Infographics (1)\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"579\" height=\"600\" alt=\"An infographic displaying the statistics of average time on page for different Realtor websites.\" src=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/2022-10-Website-Custom-Modules-Infographics-1-e1667500017400.png\" data-orig-src=\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2022\/10\/2022-10-Website-Custom-Modules-Infographics-1-e1667500017400.png\" class=\"lazyload img-responsive wp-image-20304\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27579%27%20height%3D%27600%27%20viewBox%3D%270%200%20579%20600%27%3E%3Crect%20width%3D%27579%27%20height%3D%27600%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/2022-10-Website-Custom-Modules-Infographics-1-e1667500017400-200x207.png 200w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/2022-10-Website-Custom-Modules-Infographics-1-e1667500017400-400x415.png 400w, https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2022\/10\/2022-10-Website-Custom-Modules-Infographics-1-e1667500017400.png 579w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 800px\" \/><\/a><\/span><\/div><div class=\"fusion-text fusion-text-12\"><p>Another important website metric is average time on page which tells you the average length of time a visitor spends on a given webpage. This can give you a sense of how your content is engaging visitors who come to the webpage. For a listing detail page this could be from reading the property\u2019s details, watching a video tour, looking at the photos and weighing pros and cons.<\/p>\n<h5>Below is the average time on page specifically for listing detail pages:<\/h5>\n<ul>\n<li>The Esposito Team (2:44)<\/li>\n<li aria-level=\"1\">Victoria Luxury Group (2:31)<\/li>\n<li aria-level=\"1\">Anthony Trinetti (2:11)<\/li>\n<li aria-level=\"1\">Ali Khan (2:10)<\/li>\n<li>Devon Owen (1:57)<\/li>\n<li>Mel Montgomery (1:28)<\/li>\n<\/ul>\n<p>For context, these average times are good. Real good. According to Klipfolio, which makes business intelligence software, <a href=\"https:\/\/www.klipfolio.com\/metrics\/marketing\/average-time-on-page\" target=\"_blank\" rel=\"noopener noreferrer\">a good average time on page for most industries<\/a> is 52 seconds. Other sources use a range of 50-60 seconds as a good average time on page. Since real estate transactions are themselves big deals, it makes perfect sense for visitors to linger on listing detail pages for so long. This also reinforces how important it is to have eye-catching, professional listing pages because your visitors can be looking at this webpage longer than others on your website.<\/p>\n<p>Take a look at how we help Realtors\u00ae take their listing detail pages to the next level.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-medium button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-top:20px;\" target=\"_blank\" rel=\"noopener noreferrer\" href=\"https:\/\/www.brixwork.com\/realtors\/3-reasons-to-upgrade-your-listing-property-building-detail-page\/\"><i class=\"fa-angle-right fas button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text\">3 Reasons To Upgrade Your Listing Detail Page<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They&#8217;re not just for looks &#8211; these custom modules have proven to improve on-site engagement on our Realtor\u00ae websites. Longer time on site and higher pageviews mean more brand awareness!<\/p>\n","protected":false},"author":2,"featured_media":20322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[46],"tags":[188,639,560,638,399,567,577,637,398,237,578,454,302,134,144,636,27,230,40],"class_list":["post-19883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-analytics","tag-brand-awareness","tag-community-pages","tag-conversion","tag-customized-design","tag-google-ranking","tag-kpi","tag-leads","tag-listing-pages","tag-metrics","tag-modules","tag-neighbourhoods","tag-pageview","tag-real-estate","tag-realtor","tag-scroll","tag-seo","tag-web-design","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/19883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=19883"}],"version-history":[{"count":62,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/19883\/revisions"}],"predecessor-version":[{"id":24443,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/19883\/revisions\/24443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media\/20322"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=19883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/categories?post=19883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/tags?post=19883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}