{"id":2111,"date":"2014-08-19T22:52:41","date_gmt":"2014-08-19T22:52:41","guid":{"rendered":"http:\/\/www.brixwork.com\/?p=2111"},"modified":"2024-04-17T19:37:51","modified_gmt":"2024-04-17T19:37:51","slug":"5-realtor-branding-myths-and-how-to-avoid-mistakes","status":"publish","type":"post","link":"https:\/\/www.brixwork.com\/realtors\/5-realtor-branding-myths-and-how-to-avoid-mistakes\/","title":{"rendered":"5 Realtor\u00ae Branding Myths, And How To Avoid Mistakes"},"content":{"rendered":"

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5 Realtor\u00ae Branding Myths, And How To Avoid Mistakes<\/h1>\n<\/div><\/div><\/div>
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The term Branding can be an ambiguous word for many business people. When many so-called graphic designers cannot even get a full grasp of it, it is hard to define what exactly is entailed in this branding process. Our Realtor\u00ae Branding Services<\/a> comprehensively address all the objectives you have when it comes to branding your real estate business.<\/p>\n<\/div><\/div><\/div>

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Lack of understanding of what a true branding job is can lead to\u00a0a series\u00a0of mistakes that can be costly down the road, both time wise and financially.<\/em><\/h5>\n<\/div><\/div><\/div>
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Myth #1<\/h3>\n

I will brand later when my business grows.<\/h4>\n

Many real estate agents take the position that investing money into a branding scheme is something they should do later when there is more budget, and will hold off on it. This is one of the most common and costly mistakes you can make.<\/p>\n<\/div>

Why it’s a poor choice for your business<\/h6>\n

Whatever business cards, envelopes or feature sheets you get from your brokerage or print off on your own from your computer will not have any originality to it, rendering it mundane and forgotten among the pile of other junk. At this phase of your business when you are new & fresh, you don’t want to emphasize the lack of experience. Self-made cheap stationery, or generic brokerage provided items (unless you are with a heavily branded firm like Sotheby’s) will scream “I’m green and fresh\u00a0with no budget nor experience!”<\/em><\/strong>\u00a0Is that the brand message you want to send?<\/p>\n<\/div>

How it will cost you more $$$ in the long run<\/h6>\n

Eventually as your business grows, you will invest into a branding system\u00a0(hopefully). When that is done, whatever business cards you have printed, whatever letterheads printed etc. have all gone to waste. You will also have\u00a0wasted valuable months of your business phase during which your gorgeous, noticeable brand could have been exposed to more customers in your community, and online. The lost printing costs as well as the opportunity cost will far outweigh the cost of our branding packages, which start at a mere $400.<\/p>\n<\/div><\/div><\/div>