It seems daunting, we know. But as Stephen Covey said, \u201cAlways begin with the end in mind,\u201d and regular blogging has huge benefits for those in real estate.<\/p>\n
First, let\u2019s explore how blogging helps, and content ideas to write about.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
It\u2019s for both Google\u2122 bots and human visitors. Well-written blog articles help your website rank higher for real estate related searches, thus helping you connect to new buyers\/sellers. <\/strong><\/p>\n If you already understand why regular blogging with unique content is helpful for Google ranking, you can skip to the Best Practices for Blogging section<\/a> below.<\/em><\/p>\n Google crawls all the websites in the world constantly and updates their search results<\/a>. Majority of Realtors\u00ae have MLS\u00ae IDX, meaning they are serving duplicate content as REW.ca, Realtor.ca, Zillow, Redfin and so on. Google won\u2019t consider those<\/strong> to be special. Unique content<\/strong> such as \u201cReal Estate Sales Stats in False Creek Flats<\/a>\u201d will be catalogued by Google\u2122 as original, and it will scan the linked MLS\u00ae result pages such as \u201cFalse Creek Flats Condos for sale<\/a>\u201d with higher priority.<\/p>\nImpact on Google Ranking – How Blogging Gets More Traffic<\/h4>\n
What Googlebots Like To See On Real Estate Websites:<\/h6>\n
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Impact on Lead Gen – How Blogging Builds Credibility<\/h4>\n