Blogging Tips and Inspiration For Real Estate Websites – Part 2<\/h1>\nMake the most of each blog post with better techniques for better results.<\/h5>\n<\/div>The same content, but published with better structure, can have a bigger impact on Google\u2122 ranking and human readability, improving your website\u2019s lead generation capacity.<\/p>\n
Plus, we cover some ChatGPT tips to help you save time without getting penalized by Google.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>Original Content With Good Volume and Structure<\/h2>\n
We emphasized in part 1 of this blog and SEO tips series<\/a> that Google prioritises human-friendly content<\/a>. Lazily copy-pasting from your real estate board\u2019s newsletter or an article by a local news website is considered plagiarized content. You need to write your own content, and write it well.<\/p>\nYes, Size Matters! How Many Words Per Post?<\/h4>\n
A short sentence stuffed with keywords, or a few photos of a listing won’t be useful and engaging to a human, and it won\u2019t get points from Google either. It needs to contain a good amount of information relevant to real estate and your niche areas. Google does not have an official guideline on content length, but here are what reputable SEO sources say:<\/p>\n
\n- Yoast SEO recommends 300<\/a> as the bare minimum to be credited by Google\u2122.<\/li>\n
- Hubspot<\/a> and Ahrefs suggests over 2,000<\/a> words for best impact on SEO.<\/li>\n
- Neil Patel shows posts under 1,000 do perform well<\/a> if it\u2019s written and formatted correctly.<\/li>\n<\/ul>\n
Avoid Keyword Stuffing – Google Penalizes It!<\/h5>\n
Keyword stuffing refers to the practice of forcibly repeating a target search phrase. Shoving \u201cVancouver Real Estate\u201d repeatedly all over your headings and body text will not get you ahead in the ranking game. In fact, Google might even demote your website<\/a> if it detects an attempt to coerce their algorithm into ranking your website higher.<\/p>\nThe Right Blog Post Length For The Perfect Balance<\/h5>\n
Consumers\u2019 attention spans are shorter these days, so don\u2019t make each post too long for the sake of ranking. The blog posts we write as a core part of our SEO services<\/a> range from 350 to 750 words<\/strong> and have shown great results. If your topic demands lots of words, the next tip on headings can help it be digestible.<\/p>\nSegmenting The Content With Headings Of All Levels<\/h4>\n
Organizing the content by headings makes it easier to scan the key points, and keeps paragraphs shorter and easier to read. Keywords in headings have higher relevance to the Google algorithm (as long as you don\u2019t keyword stuff them).<\/p>\n
6 levels of Headings and How To Layer Heading Tags Properly<\/h5>\n
Webpage headings have 6 levels, ranging from H1 to H6 tags. Use various heading levels to show the hierarchy of major concepts (H2\/H3) to minor sections (H4\/H5\/H6). H1 tags are reserved for the post title<\/a>, to be shown once per page and not to be placed in the blog post content.<\/p>\nExample Of A Blog Post With Hierarchical Headings Used Properly<\/h6>\n<\/div><\/div><\/div><\/div><\/div>![\"Screenshot](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2024\/12\/Part-2-2-1.png\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>The heading structure in this North Shore Real Estate Market Update for November 2024<\/a> article is as follows:<\/p>\n\n- North Vancouver Intro (H2)\n
\n- Price Analysis (H4)\n
\n- House\/Detached (H6)<\/li>\n
- Condo\/Apartment (H6)<\/li>\n<\/ol>\n<\/li>\n
- New Listings and Sales (H4)<\/li>\n<\/ol>\n<\/li>\n
- West Vancouver Intro (H2)\n
\n- Price Analysis (H4)\n
\n- House\/Detached (H6)<\/li>\n
- Condo\/Apartment (H6)<\/li>\n<\/ol>\n<\/li>\n
- New Listings and Sales (H4)<\/li>\n<\/ol>\n<\/li>\n
- Demand and Inventory Summary (H2)<\/li>\n<\/ol>\n
Can you spot the heading hierarchies in this very article?<\/h5>\n
We put careful attention into the heading structure of this article, obviously. Can you see how easy it is to skim the key points if you\u2019re not ready to delve into all the paragraphs?<\/p>\n
Media Matters – Embed Photos\/Graphics, and Youtube Videos<\/h4>\n
A picture is worth a thousand words, and a video is worth a thousand photos. Listing or project photos, a Canva generated infographic of the market stats is captivating to both humans and Google bots. Make sure you put a human-friendly description in the alt attribute<\/a>.<\/p>\nYoutube Videos Help Significantly with Ranking and Traffic<\/h5>\n
Google cross-references your webpage content and any embedded Youtube videos, including the video description. Youtube is the second largest search engine in the world after Google (and is owned by Google\u2122). The added traffic potential is massive if you leverage this tool.<\/p>\n
Our Client Website with Dozens of Videos Shows on 1st Page for \u201cLangley Realtor\u201d Search<\/h6>\n<\/div><\/div><\/div><\/div><\/div>![\"Google](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2024\/12\/mobile-3.png\")
<\/a><\/span><\/div><\/div><\/div><\/div><\/div>Tips on the Youtube Video Description and Channel Setup<\/h5>\n
The video description helps Google\u2122 understand the relation between your webpage content and the embedded video. Your youtube video description should also link back to your website as well as the listing or blog post related to it. Upload videos to your own Youtube channel rather than borrowing it from your videographer\u2019s.<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Saving Time Writing, Level Up Your Blog Posts<\/h2>\nChatGPT Can Help Save Time, If You Use it Properly<\/h4>\n
ChatGPT<\/a> is a great tool to help you write faster, and AI generated content will not negatively impact your ranking<\/a> if the content is deemed useful and well-written. You need to enter the right prompts with clear requests to get useful content from this widely-used AI module.<\/p>\nChatGPT Tips for Generating Blog Content On Real Estate Market Updates<\/h5>\n\n- Give it enough data and context.<\/strong> If you want a market update post for a region, enter the current months\u2019 sales figures\/prices, with the last month\u2019s and the same month of the previous year.<\/li>\n
- Be clear on the results you want.<\/strong> Clarify which numbers are important, and what comparisons (sales ratios, sale prices) are most meaningful. Clarify what tone to interpret the results in.<\/li>\n
- Request to break down the article<\/strong> into multiple parts, with headings and subheadings to show clear hierarchy by city and by property types\/data. Ask for bullet points where suitable.<\/li>\n
- Submit a summary<\/strong> in your own words. Even if it\u2019s a rough format or point form, make sure it\u2019s from a human perspective. Example: \u201cLower interest rates are prob why houses (higher prices) sold more even tho economy is meh\u201d Then, ask ChatGPT to reformat it<\/strong> to a more elegant closing statement while referencing to the stats above. Ask for a source to link to as citation.<\/li>\n
- Never publish what ChatGPT gives without reviewing!<\/strong> LLM (Large Language Modules) can provide inaccurate content, especially with novel numbers\/stats entered by humans. Sweep the content, correct errors, clean up the sentences. Replace complex words with simpler ones to make it feel more human.<\/li>\n
- Add your own personal goodbye statement such as:
\n\u201cUntil next month! Stay warm, Vancouver – Your Friendly Realtor\u00ae Ken Stef\u201d<\/li>\n<\/ul>\nAnother benefit of using chat GPT to draft your blog content is that you can expect proper grammar and punctuation. If you use Google Docs it also comes with a comprehensive punctuation checker built-in so that your human cleanups are also checked for errors.<\/p>\n
Other Blog Formatting Tips For Better Ranking and Readability<\/span><\/h4>\nInternal and External Links With Descriptive Anchor Text<\/h5>\n
Linking to relevant pages within your website (internal) and from 3rd party websites (external) are critical to better ranking on Google\u2122. Links are what makes the world wide web go around.<\/span><\/p>\nHere\u2019s why and how links matter for Google crawling and ranking:<\/h6>\n\n- Links are a crucial way for Google to discover new webpages. Pages with more links in and out of it are generally considered more important<\/strong> by the algorithm (unless you are keyword stuffing).<\/li>\n
- Linking to relevant content helps Google assess your page’s relevance in the context of the target pages and surrounding content. For example, A West Vancouver Real Estate Market Update<\/span> linking to current listings for sale West Vancouver<\/strong> is deemed helpful by the algorithm.<\/li>\n
- Citing reputable 3rd party websites as the source of information written in your blog post shows Google that you care about the accuracy and credibility of your content. If you suggest that lower interest rates are increasing sales, you should link to a news article<\/strong> that backs that claim.<\/li>\n
- When linking to external pages, set it to \u201cOpen in a new tab\/window\u201d<\/strong>. For internal links, use your judgement; is it ok for people to leave this blog post entirely for the destination, or should the original post remain on the user\u2019s screen?<\/li>\n<\/ol>\n
What Is A Link Anchor Text, And How To Write Them Well<\/h6>\n
The text on the link (clickable portion) is called the anchor text. Instead of linking with click here<\/a> as the anchor text, try and describe the destination\u2019s content<\/a>. This brings to the Google algorithm more focus to the keywords. It also shows humans what to expect if they click it.<\/p>\n<\/div><\/div><\/div>
The same content, but published with better structure, can have a bigger impact on Google\u2122 ranking and human readability, improving your website\u2019s lead generation capacity.<\/p>\n
Plus, we cover some ChatGPT tips to help you save time without getting penalized by Google.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
Original Content With Good Volume and Structure<\/h2>\n
We emphasized in part 1 of this blog and SEO tips series<\/a> that Google prioritises human-friendly content<\/a>. Lazily copy-pasting from your real estate board\u2019s newsletter or an article by a local news website is considered plagiarized content. You need to write your own content, and write it well.<\/p>\n A short sentence stuffed with keywords, or a few photos of a listing won’t be useful and engaging to a human, and it won\u2019t get points from Google either. It needs to contain a good amount of information relevant to real estate and your niche areas. Google does not have an official guideline on content length, but here are what reputable SEO sources say:<\/p>\n Keyword stuffing refers to the practice of forcibly repeating a target search phrase. Shoving \u201cVancouver Real Estate\u201d repeatedly all over your headings and body text will not get you ahead in the ranking game. In fact, Google might even demote your website<\/a> if it detects an attempt to coerce their algorithm into ranking your website higher.<\/p>\n Consumers\u2019 attention spans are shorter these days, so don\u2019t make each post too long for the sake of ranking. The blog posts we write as a core part of our SEO services<\/a> range from 350 to 750 words<\/strong> and have shown great results. If your topic demands lots of words, the next tip on headings can help it be digestible.<\/p>\n Organizing the content by headings makes it easier to scan the key points, and keeps paragraphs shorter and easier to read. Keywords in headings have higher relevance to the Google algorithm (as long as you don\u2019t keyword stuff them).<\/p>\n Webpage headings have 6 levels, ranging from H1 to H6 tags. Use various heading levels to show the hierarchy of major concepts (H2\/H3) to minor sections (H4\/H5\/H6). H1 tags are reserved for the post title<\/a>, to be shown once per page and not to be placed in the blog post content.<\/p>\n The heading structure in this North Shore Real Estate Market Update for November 2024<\/a> article is as follows:<\/p>\n We put careful attention into the heading structure of this article, obviously. Can you see how easy it is to skim the key points if you\u2019re not ready to delve into all the paragraphs?<\/p>\n A picture is worth a thousand words, and a video is worth a thousand photos. Listing or project photos, a Canva generated infographic of the market stats is captivating to both humans and Google bots. Make sure you put a human-friendly description in the alt attribute<\/a>.<\/p>\n Google cross-references your webpage content and any embedded Youtube videos, including the video description. Youtube is the second largest search engine in the world after Google (and is owned by Google\u2122). The added traffic potential is massive if you leverage this tool.<\/p>\n The video description helps Google\u2122 understand the relation between your webpage content and the embedded video. Your youtube video description should also link back to your website as well as the listing or blog post related to it. Upload videos to your own Youtube channel rather than borrowing it from your videographer\u2019s.<\/a><\/p>\n<\/div><\/div><\/div> ChatGPT<\/a> is a great tool to help you write faster, and AI generated content will not negatively impact your ranking<\/a> if the content is deemed useful and well-written. You need to enter the right prompts with clear requests to get useful content from this widely-used AI module.<\/p>\n Another benefit of using chat GPT to draft your blog content is that you can expect proper grammar and punctuation. If you use Google Docs it also comes with a comprehensive punctuation checker built-in so that your human cleanups are also checked for errors.<\/p>\n Linking to relevant pages within your website (internal) and from 3rd party websites (external) are critical to better ranking on Google\u2122. Links are what makes the world wide web go around.<\/span><\/p>\n The text on the link (clickable portion) is called the anchor text. Instead of linking with click here<\/a> as the anchor text, try and describe the destination\u2019s content<\/a>. This brings to the Google algorithm more focus to the keywords. It also shows humans what to expect if they click it.<\/p>\n<\/div><\/div><\/div>Yes, Size Matters! How Many Words Per Post?<\/h4>\n
\n
Avoid Keyword Stuffing – Google Penalizes It!<\/h5>\n
The Right Blog Post Length For The Perfect Balance<\/h5>\n
Segmenting The Content With Headings Of All Levels<\/h4>\n
6 levels of Headings and How To Layer Heading Tags Properly<\/h5>\n
Example Of A Blog Post With Hierarchical Headings Used Properly<\/h6>\n<\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div>\n
\n
\n
\n
\n
Can you spot the heading hierarchies in this very article?<\/h5>\n
Media Matters – Embed Photos\/Graphics, and Youtube Videos<\/h4>\n
Youtube Videos Help Significantly with Ranking and Traffic<\/h5>\n
Our Client Website with Dozens of Videos Shows on 1st Page for \u201cLangley Realtor\u201d Search<\/h6>\n<\/div><\/div><\/div>
<\/a><\/span><\/div><\/div><\/div>Tips on the Youtube Video Description and Channel Setup<\/h5>\n
Saving Time Writing, Level Up Your Blog Posts<\/h2>\n
ChatGPT Can Help Save Time, If You Use it Properly<\/h4>\n
ChatGPT Tips for Generating Blog Content On Real Estate Market Updates<\/h5>\n
\n
\n\u201cUntil next month! Stay warm, Vancouver – Your Friendly Realtor\u00ae Ken Stef\u201d<\/li>\n<\/ul>\nOther Blog Formatting Tips For Better Ranking and Readability<\/span><\/h4>\n
Internal and External Links With Descriptive Anchor Text<\/h5>\n
Here\u2019s why and how links matter for Google crawling and ranking:<\/h6>\n
\n
What Is A Link Anchor Text, And How To Write Them Well<\/h6>\n
![\"Screenshot](\"https:\/\/www.brixwork.com\/realtors\/wp-content\/uploads\/2024\/12\/Part-2-2.png\")
<\/a><\/span><\/div><\/div><\/div>