The best real estate website modules serve your visitors and search engines\u2014not your ego. Every element on your website should prioritize the experience of your future clients: easy readability and usability, clear information delivery, higher visitor engagement, and SEO + GEO (General Engine Optimization to show on AI queries).<\/p>\n
We continue to build better and better real estate websites with these core principles in mind. Our clean, minimalist designs make it effortless for potential clients to scan and absorb information while maintaining visual appeal. We follow a “less is more” philosophy for navigation, buttons, and forms\u2014reducing friction at every touchpoint. We were the first platform to make mobile-responsive design a standard feature, not an expensive upgrade, adapting quickly to the mobile-first behaviour of consumers.<\/p>\n
While other real estate website builders adopt features that seem cool, clever, and modern (and may work well in other industries), we’ve taken a more practical approach based on research and feedback. Here are three popular website features that successful agents are abandoning\u2014and what they’re using instead.<\/p>\n
Slideshows were the craze when they first came out at the turn of the 21st century, and cool they were! But are they always practical?<\/p>\n
People want to see all available listings and compare them at a glance, not swipe through them one by one. When visitors land on your MLS\u00ae search results, they’re in comparison mode. Imagine a restaurant menu that has one menu item per page<\/span>, and how frustrating it would be to compare dishes. That\u2019s what listings in a carousel does – frustrate the viewers.<\/p>\n “I recall when the Cineplex website put their movies in a carousel, and boy was it ever cumbersome to swipe back-and-forth to compare showtimes. They soon went back to a grid view of all the films, and it was so much easier.”<\/p>\n\n