{"id":2612,"date":"2015-04-01T19:38:08","date_gmt":"2015-04-01T19:38:08","guid":{"rendered":"http:\/\/www.brixwork.com\/realtors\/?p=2612"},"modified":"2015-04-01T19:38:08","modified_gmt":"2015-04-01T19:38:08","slug":"re-branding-of-brixwork-real-estate-marketing-inc","status":"publish","type":"post","link":"https:\/\/www.brixwork.com\/realtors\/re-branding-of-brixwork-real-estate-marketing-inc\/","title":{"rendered":"Cast Your Votes For The Re-Branding of Brixwork Real Estate Marketing Inc."},"content":{"rendered":"

Every company has to evolve, and what better way to keep fresh than to keep rebranding over and over, every 2 years<\/a>? That’s why Brixwork is going through a re-branding, and here are some candidates we wanted to share with you.<\/p>\n

Candidate #1<\/h3>\n
\"Nothing

Nothing says new technology and innovation like insanely decorated metallic textures!<\/p><\/div>\n

We are an innovative, high-tech organization constantly moving forward<\/a> with our focus on mobile experience<\/a> as well as researching better ways to get noticed by Google<\/a>. What better way to portray that than a Terminator 3 style branding & logo scheme, with heavy textures all around? Top that with gradients and bevels to create a truly 3D looking effect that are almost impossible to print reliably<\/a> and we have a potential winner. Oh, and did we mention using the exact same font for the tagline as well as the logo to double-shove our brand down your throat<\/strong>?<\/p>\n

Candidate #2<\/h3>\n
\"Nothing

Nothing says “welcome”\u00a0better than a poorly drawn flower.<\/p><\/div>\n

A logo has to be friendly, like a slobbering 9 week old puppy<\/strong>. That’s why we tried a combination of the Comic Sans font, along with a hand-drawn style font called “5thGrader” to give it that childish warmth. And nothing says “I’m important” like TRIPLE exclamation marks at the end!!!<\/strong> As a decorative measure we put the tagline on a curved path too. Flat is just boring!\u00a0Oh, and did you notice the flower? People love flowers!<\/strong>\u00a0Give them flowers and exclamation points<\/a>!!!<\/p>\n

Candidate #3<\/h3>\n
\"Because

Because everybody else has been using it, we wanted to jump on board.<\/p><\/div>\n

Trajan Pro<\/span><\/strong> is a great font. It was used by just about every other real estate agent in West Vancouver in the last 10\u00a0years or so<\/strong>, after it was heavily abused by too many\u00a0Hollywood movie titles & posters<\/a>\u00a0in the 2000’s. If everybody else is using it, it must be good, so we are SOLD!\u00a0After all, who cares about standing out – it’s about fitting in like the rest. Monkey-see, Monkey-do should be how marketing works. Forget originality! We improved it further by\u00a0putting some gradients on to make it even less versatile to use on any other media than digital<\/strong>, then topped it with a generic fancy scrolling curvy thingy to make it look even more kitschy.<\/p>\n

Cast Your Votes for a\u00a0Chance to WIN!<\/h3>\n

You have three wonderful candidates to choose from to become our next logo, and we appreciate your feedback. Please comment below, and share this page with your friends on Facebook, to help us get the popular opinion.<\/p>\n

Among those who cast your ballots by commenting on this post, or on Facebook, your prize is a unicorn – the same one that Kim Jong-Un found in the mountains\u00a0of North Korea<\/a>.<\/p>\n

\"Prize!

Prize – a Unicorn from North Korea! – Photograph by Alamy<\/p><\/div>\n

 <\/p>\n

Written on April 1st<\/span> by Jeff Kee<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

We’ve had our current logo for 2 long years, so we are re-branding again. Cast your votes among these candidates. <\/p>\n","protected":false},"author":2,"featured_media":2617,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[99,1],"tags":[224,37,280,281,282],"class_list":["post-2612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-visuals","category-uncategorized","tag-branding","tag-design","tag-logo","tag-printing","tag-trajan-pro"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2612","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=2612"}],"version-history":[{"count":0,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2612\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media\/2617"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=2612"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/categories?post=2612"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/tags?post=2612"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}