Popular Pages & Not-So-Much On Real Estate Websites in 2015<\/h1>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>Almost two years ago we discussed\u00a0page view distribution\u00a0on real estate websites to see where most consumers click<\/a>\u00a0once they reach our Realtor\u00ae\u2019s websites.<\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>. . .<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Still All About Listings & Photos<\/h4>\n
It\u2019s 2015, and we have a more up-to-date set of numbers, although the core messages remain the same \u2013 listings, listing photos & the homepage remains the most consistent performers, while viewership of buyers\/sellers, or neighbourhood guides remain relatively flat.\u00a0However, we were surprised to see the rise of page views allocated towards those informational pages even though the changes were minimal.<\/p>\n<\/div>
![\"\"](\"https:\/\/d2cxg3816va608.cloudfront.net\/realtors\/wp-content\/uploads\/2015\/08\/PopularRealEstatePages.jpg\")
Pageviews are still heavily focused on listings & listing photos, like it or not.<\/p><\/div>\n<\/div>
There are a few factors we believe affects this:<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- Last time in our 2013 post, we didn\u2019t include the page views that landed on the \u201cNot Found\u201d pages as part of listing views. When a listing is no longer on the MLS\u00ae and removed, those pages will then go to our custom \/notfound pages. With these excluded from the number from the listing page portions, the numbers may have been slightly off.<\/li>\n
- The sites we used are some of our higher-performing benchmark sites,\u00a0which means their visitors may be more active, and also those pages may be viewed by more marketers who are targeting new SEO customers (our customers are solicited by shady SEO service providers all the time).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Using This To Your Advantage<\/h4>\nServe to your customers what they want to see. Here are some ways you can leverage the photo-centric, or product-centric short attention span of the general public you face as a Realtor\u00ae:<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- Share listing detail pages, or sets of listings by certain criteria on Facebook or Twitter (i.e. \u201cToday we want to feature all 1 bedroom Condos in Yaletown under $400,000 for first-time home buyers..\u201d).<\/li>\n
- Make sure your homepage has listings as a slideshow, or links to listing pages. This can either make or break your bounce-rates from your homepage.<\/li>\n
- Make sure photo\/video of each home is the first thing on individual listing detail pages.<\/li>\n
- While you are at it, please start using Instagram. It\u2019s a visual, short-commitment medium that can do wonders for brand marketing on social media. We have our own in-house developed, ad-free Instagram widget available. Check out\u00a0Terry Osti\u2019s website footer<\/a>\u00a0for an example.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
*Note on the above statistics<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- These statistics are based on 6 of our more active & established sites, randomly selected out of a candidate of 20 top sites based on high level of traffic.<\/li>\n
- Naturally this does not reflect all of our websites, nor the industry standard. Individual websites may experience different results.<\/li>\n
- These statistics exclude page views to blog pages, as not all sites have it, and blog pages get direct traffic from social media shares, so we felt they do not represent the average visitor behaviour accurately.<\/li>\n
- The dates used for this research was July 14 ~ Aug 13, 2015, from\u00a0Google Analytics<\/a>\u00a0data. Different times of the year may show different proportions.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66,1],"tags":[188,116,25,53,267,302,303,39,198,40],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-promotion","category-uncategorized","tag-analytics","tag-content","tag-google","tag-listings","tag-navigation","tag-pageview","tag-photos","tag-realtors","tag-traffic","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":0,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media\/2714"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/div><\/div><\/div>Almost two years ago we discussed\u00a0page view distribution\u00a0on real estate websites to see where most consumers click<\/a>\u00a0once they reach our Realtor\u00ae\u2019s websites.<\/h5>\n<\/div>
Almost two years ago we discussed\u00a0page view distribution\u00a0on real estate websites to see where most consumers click<\/a>\u00a0once they reach our Realtor\u00ae\u2019s websites.<\/h5>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>. . .<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Still All About Listings & Photos<\/h4>\n
It\u2019s 2015, and we have a more up-to-date set of numbers, although the core messages remain the same \u2013 listings, listing photos & the homepage remains the most consistent performers, while viewership of buyers\/sellers, or neighbourhood guides remain relatively flat.\u00a0However, we were surprised to see the rise of page views allocated towards those informational pages even though the changes were minimal.<\/p>\n<\/div>
Pageviews are still heavily focused on listings & listing photos, like it or not.<\/p><\/div>\n<\/div>
There are a few factors we believe affects this:<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- Last time in our 2013 post, we didn\u2019t include the page views that landed on the \u201cNot Found\u201d pages as part of listing views. When a listing is no longer on the MLS\u00ae and removed, those pages will then go to our custom \/notfound pages. With these excluded from the number from the listing page portions, the numbers may have been slightly off.<\/li>\n
- The sites we used are some of our higher-performing benchmark sites,\u00a0which means their visitors may be more active, and also those pages may be viewed by more marketers who are targeting new SEO customers (our customers are solicited by shady SEO service providers all the time).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Using This To Your Advantage<\/h4>\nServe to your customers what they want to see. Here are some ways you can leverage the photo-centric, or product-centric short attention span of the general public you face as a Realtor\u00ae:<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- Share listing detail pages, or sets of listings by certain criteria on Facebook or Twitter (i.e. \u201cToday we want to feature all 1 bedroom Condos in Yaletown under $400,000 for first-time home buyers..\u201d).<\/li>\n
- Make sure your homepage has listings as a slideshow, or links to listing pages. This can either make or break your bounce-rates from your homepage.<\/li>\n
- Make sure photo\/video of each home is the first thing on individual listing detail pages.<\/li>\n
- While you are at it, please start using Instagram. It\u2019s a visual, short-commitment medium that can do wonders for brand marketing on social media. We have our own in-house developed, ad-free Instagram widget available. Check out\u00a0Terry Osti\u2019s website footer<\/a>\u00a0for an example.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
*Note on the above statistics<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- These statistics are based on 6 of our more active & established sites, randomly selected out of a candidate of 20 top sites based on high level of traffic.<\/li>\n
- Naturally this does not reflect all of our websites, nor the industry standard. Individual websites may experience different results.<\/li>\n
- These statistics exclude page views to blog pages, as not all sites have it, and blog pages get direct traffic from social media shares, so we felt they do not represent the average visitor behaviour accurately.<\/li>\n
- The dates used for this research was July 14 ~ Aug 13, 2015, from\u00a0Google Analytics<\/a>\u00a0data. Different times of the year may show different proportions.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66,1],"tags":[188,116,25,53,267,302,303,39,198,40],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-promotion","category-uncategorized","tag-analytics","tag-content","tag-google","tag-listings","tag-navigation","tag-pageview","tag-photos","tag-realtors","tag-traffic","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":0,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media\/2714"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/div><\/div><\/div><\/div><\/div>
. . .<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div>There are a few factors we believe affects this:<\/h3>\n<\/div>
Still All About Listings & Photos<\/h4>\n
It\u2019s 2015, and we have a more up-to-date set of numbers, although the core messages remain the same \u2013 listings, listing photos & the homepage remains the most consistent performers, while viewership of buyers\/sellers, or neighbourhood guides remain relatively flat.\u00a0However, we were surprised to see the rise of page views allocated towards those informational pages even though the changes were minimal.<\/p>\n<\/div>
Pageviews are still heavily focused on listings & listing photos, like it or not.<\/p><\/div>\n<\/div>
There are a few factors we believe affects this:<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- Last time in our 2013 post, we didn\u2019t include the page views that landed on the \u201cNot Found\u201d pages as part of listing views. When a listing is no longer on the MLS\u00ae and removed, those pages will then go to our custom \/notfound pages. With these excluded from the number from the listing page portions, the numbers may have been slightly off.<\/li>\n
- The sites we used are some of our higher-performing benchmark sites,\u00a0which means their visitors may be more active, and also those pages may be viewed by more marketers who are targeting new SEO customers (our customers are solicited by shady SEO service providers all the time).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Using This To Your Advantage<\/h4>\nServe to your customers what they want to see. Here are some ways you can leverage the photo-centric, or product-centric short attention span of the general public you face as a Realtor\u00ae:<\/h3>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- Share listing detail pages, or sets of listings by certain criteria on Facebook or Twitter (i.e. \u201cToday we want to feature all 1 bedroom Condos in Yaletown under $400,000 for first-time home buyers..\u201d).<\/li>\n
- Make sure your homepage has listings as a slideshow, or links to listing pages. This can either make or break your bounce-rates from your homepage.<\/li>\n
- Make sure photo\/video of each home is the first thing on individual listing detail pages.<\/li>\n
- While you are at it, please start using Instagram. It\u2019s a visual, short-commitment medium that can do wonders for brand marketing on social media. We have our own in-house developed, ad-free Instagram widget available. Check out\u00a0Terry Osti\u2019s website footer<\/a>\u00a0for an example.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
*Note on the above statistics<\/h4>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n- These statistics are based on 6 of our more active & established sites, randomly selected out of a candidate of 20 top sites based on high level of traffic.<\/li>\n
- Naturally this does not reflect all of our websites, nor the industry standard. Individual websites may experience different results.<\/li>\n
- These statistics exclude page views to blog pages, as not all sites have it, and blog pages get direct traffic from social media shares, so we felt they do not represent the average visitor behaviour accurately.<\/li>\n
- The dates used for this research was July 14 ~ Aug 13, 2015, from\u00a0Google Analytics<\/a>\u00a0data. Different times of the year may show different proportions.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66,1],"tags":[188,116,25,53,267,302,303,39,198,40],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-promotion","category-uncategorized","tag-analytics","tag-content","tag-google","tag-listings","tag-navigation","tag-pageview","tag-photos","tag-realtors","tag-traffic","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":0,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media\/2714"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/div><\/div><\/div>
<\/div><\/div><\/div>
- \n
- Last time in our 2013 post, we didn\u2019t include the page views that landed on the \u201cNot Found\u201d pages as part of listing views. When a listing is no longer on the MLS\u00ae and removed, those pages will then go to our custom \/notfound pages. With these excluded from the number from the listing page portions, the numbers may have been slightly off.<\/li>\n
- The sites we used are some of our higher-performing benchmark sites,\u00a0which means their visitors may be more active, and also those pages may be viewed by more marketers who are targeting new SEO customers (our customers are solicited by shady SEO service providers all the time).<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
Using This To Your Advantage<\/h4>\n
Serve to your customers what they want to see. Here are some ways you can leverage the photo-centric, or product-centric short attention span of the general public you face as a Realtor\u00ae:<\/h3>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>- \n
- Share listing detail pages, or sets of listings by certain criteria on Facebook or Twitter (i.e. \u201cToday we want to feature all 1 bedroom Condos in Yaletown under $400,000 for first-time home buyers..\u201d).<\/li>\n
- Make sure your homepage has listings as a slideshow, or links to listing pages. This can either make or break your bounce-rates from your homepage.<\/li>\n
- Make sure photo\/video of each home is the first thing on individual listing detail pages.<\/li>\n
- While you are at it, please start using Instagram. It\u2019s a visual, short-commitment medium that can do wonders for brand marketing on social media. We have our own in-house developed, ad-free Instagram widget available. Check out\u00a0Terry Osti\u2019s website footer<\/a>\u00a0for an example.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
*Note on the above statistics<\/h4>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>- \n
- These statistics are based on 6 of our more active & established sites, randomly selected out of a candidate of 20 top sites based on high level of traffic.<\/li>\n
- Naturally this does not reflect all of our websites, nor the industry standard. Individual websites may experience different results.<\/li>\n
- These statistics exclude page views to blog pages, as not all sites have it, and blog pages get direct traffic from social media shares, so we felt they do not represent the average visitor behaviour accurately.<\/li>\n
- The dates used for this research was July 14 ~ Aug 13, 2015, from\u00a0Google Analytics<\/a>\u00a0data. Different times of the year may show different proportions.<\/li>\n<\/ol>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":2714,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[66,1],"tags":[188,116,25,53,267,302,303,39,198,40],"class_list":["post-2713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-promotion","category-uncategorized","tag-analytics","tag-content","tag-google","tag-listings","tag-navigation","tag-pageview","tag-photos","tag-realtors","tag-traffic","tag-website"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":0,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media\/2714"}],"wp:attachment":[{"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brixwork.com\/realtors\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}